Dynamic Yield Reviews & Product Details

Dynamic Yield was incredibly easy to implement. When they tell you its a few lines of script, they really mean it. We were up and running within a day of our developer placing the script on our site and could start testing and personalizing right away.

The tool does take a little getting used to. I wouldn't say that it is super intuitive, but once you've had a training and have learned the DY lingo, write your own test and it will be much easier to decipher the steps you need to take in order to get your campaign running.

Our account manager is incredibly responsive and always willing to help us setup a test and give suggestions on future targeting and testing we could be performing. I like to see this in account management as there are many people who let the relationship die off, much more of a use or lose it approach. Our DY account manager has made sure that we are constantly using the product and seeing the value it can bring to our company.

The tool itself allows us to quickly turn on and off campaigns. This is incredibly helpful in case you find a bug or are trying to run a quick promotion on the site, mitigating the need for site replications.

Lastly, the roadmap that DY has is incredibly robust and feature requests seem to get into the queue quickly to improve usability. Review collected by and hosted on G2.com.

The more campaigns we run, we have seen performance slip a bit. We have brought this to DY's attention and they have run an audit and provided additional suggestions to increase page load times when we are running multiple campaigns.

We also are unable to share tags and segments with Adobe, meaning both need to be duplicated by the team. Review collected by and hosted on G2.com.

- Very easy implementation of web features (easy even for a non-technical person)

- A/B testing of almost everything on the site with detailed reports

- Superb round the clock support Review collected by and hosted on G2.com.

- Reports can be even more detailed with more metrics to track

- More templates could be provided for non technical users who cannot code Review collected by and hosted on G2.com.

Focused on e-commerce - it's clear to see that DY's focus is on e-commerce, which has been great for us.

Starting from e-commerce focused reporting and analytics, pre-made templates for experiences that are known to be best practices for leading e-commerce site at your fingertips, and streamlined e-commerce focused targeting capabilities, KPI's and objectives. Review collected by and hosted on G2.com.

Maturity - though DY's solution answer most of our needs, it's clear to see that the solution is relatively "young". - There are many things missing or lacking.

Most aren't crucial, yet altogether it has a great impact on our ability to make the most out of the solution. Review collected by and hosted on G2.com.

how flexible the product is - with a few clicks (and sometimes a bit of code) it's quick to build and deploy a targeted campaign

How extensive is the list of functionalities - we can use DY to manage and target all onsite campaigns, product recommendations both web and on email and soon also use them for trigger emails Review collected by and hosted on G2.com.

It requires the support of a technical person on our team. There are not many templates and those that exist are not easy to change without getting on the code. For us it is not a problem as we have a large tech team, but it can be a limitation if you do not know and don't have a technical person to support you

Coordination with support team could be faster - our communication is good, but their response time is not good when they need support from their tech team, which sits in Israel (9-10 h difference to our local time) Review collected by and hosted on G2.com.

What we love the most of Dynamic Yield is how easy it is to create experiments that let us compare 2 or more variations. The feature of targeting the right users/pages/context for the experiment cover pretty much everything we wanted and the process of setting it up is very easy.

The recommendation engine is another feature that we love. It's very easy to try different strategies to understand what performs best in each case, and using the templates you can save tons of work to set up new recommendation experiments (yes, every feature is an experiment from now on). Moreover, the direct revenue and assisted revenue metrics give great insight on what is just holding the user on the site and what actually shows what users wanted to buy (both are great results though).

The possibilities to define goals based on custom javascript events made the platform very flexible and lets you create custom goals (different from the abused conversion rate or click through rate) that can be used by the engine to optimize the performance or to define the winner in an A/B test Review collected by and hosted on G2.com.

One thing that we find limited is the rules you can set in the strategy for the recommendation. Especially the similar products one has the possibility to define fields that must match and field that must not match: we'd like the configuration to be more flexible.

Another thing we struggled with is the product feed. We have a different price list for different countries and we handle multiple languages. Representing all those information in one feed is pretty hard, and moreover, there's a strong limitation on the number of fields available for the feed. Basically, the product feed engine should be boosted.

Talking about the reports, it would be amazing if the system would give the result of an experiment not only viewing it for all users, but even segmenting the audiences: in this case the system lets you see the raw data, but you have no indication whether the test is performing good, whether you have enough data to take decisions, and so on Review collected by and hosted on G2.com.

For us, we've used Dynamic Yield on many occasions, MVT, A/B Dynamic Pages, Messages etc, whereby it has worked perfectly.

The best has been the render of 5,000 locally targeted pages, for us resource to deliver these pages would have been years away. Being able to switch on this function within weeks of gaining the tool has been amazing. Review collected by and hosted on G2.com.

Reporting is available through their Dashboard - it would be great to get access to the raw data.

Dynamic Yield has the ability edit pages in a WYSIWYG method - though this can be improved. ( it is still very good )

More content in its Knowledge base ( support portal) Review collected by and hosted on G2.com.

I like that Dynamic Yield allows us to customize our customers' experience according to their interests, and allows us to A/B test creatives and messaging to those audiences. Review collected by and hosted on G2.com.

I don't like that the analytics are shallow and don't offer much customization, including custom date ranges or comparisons against other date periods. Review collected by and hosted on G2.com.

The testing functionality is very easy to use and clear to find out what is working and what isn't. The support service is one of the best I have ever dealt with. Review collected by and hosted on G2.com.

Sometimes the portal, even though is very user friendly, can get a bit complicated and takes a few tries to get right. However, once you understand the process it all makes sense! Review collected by and hosted on G2.com.

Very easy self-service platform, but with a lot of customization and templating options to get advanced results with less engineering support than traditional engineering built solutions. Review collected by and hosted on G2.com.

Considering how advanced the platform can be, there are some things that aren't possible like incorporating more client APIs or allowing for more product feeds, which would help us use the platform even further. Review collected by and hosted on G2.com.

Product recommendations are one of the strongest features of Dynamic Yield. The ability to A/B test experiences and compare them to a control group has allowed us to make educated decisions on the content we are displaying.

We also use Dynamic Yield as a Content Management System, scheduling content changes on our site from hero images to promo boxes to special offers based on gender, weather & interests.

Reporting is amazing as well and gives great insight into the experiences and experiments we are running. Review collected by and hosted on G2.com.

There really isn't anything that we dislike, but the product recommendation builder is a bit clunky. It's not intuitive and there are quite a few steps to get it up and running. If this could be simplified, it would save us some time.

We'd also like to see a little more intelligence built into audience profiling by gender. As of right now the criteria is quite simple (Men - visited at least 5 men's pages and zero women's pages), and can provide some false positives.

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