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Duel Reviews & Product Details - Page 3

Duel Overview

What is Duel?

Duel enables brands to transform customers into their biggest acquisition channel. The Duel Brand Advocacy Platform turns thousands of social affiliates, content creators and micro-influencers in a brand’s customer base into revenue driving communities - all powered through Social Affiliate and Ambassador programs. Duel can also help prove the value of advocacy driven through these programs to a CFO. The Platform integrates with a brand’s eCommerce, CRM and social channels, providing a single view of every advocate that is driving ROI, and powering a brand’s Social Commerce. The Platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.

Duel Details
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Languages Supported
English
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Product Description

The Duel Brand Advocacy Platform turns thousands of social affiliates, content creators and micro-influencers in a brand’s customer base into revenue-driving communities - all powered through Social Affiliate and Ambassador programs.

How do you position yourself against your competitors?

Duel takes an alternative approach to Brand Advocacy. Unlike other creator marketplaces, Duel’s Platform is built for a brand’s own customers. They are customers first, and advocates/ influencers second. These are not pay-to-play influencers, they are genuine fans whose recommendations are trusted and seen as authentic.

Many other platforms tend to be campaign-driven, whereas Duel’s Ambassador and Social Affiliate programs provide an always-on channel to build your brand long-term, collect user-generated content and drive customer acquisition.

Finally, the Duel Platform also sets never-ending tasks that come with managing an advocacy program to autopilot, so you can then focus on scaling it and generating revenue. For example, with Duel, no management of commission payments or product gifting is required - because the Platform automates the entire process. Your team won't need to lift a finger.


Seller Details
Seller
Duel
Company Website
Year Founded
2015
HQ Location
London, England, United Kingdom
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®
Description

The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads.Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs.Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.


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Recent Duel Reviews

HT
Heidi T.Mid-Market (51-1000 emp.)
5.0 out of 5
"The Premier Tool"
Duel is superior to competitors for several reasons. First, the technology is an all-in-one solution. (Previously, I had a sales platform, a separa...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Creating true brand love & lifetime advocates with Duel"
Duel has an outstanding vision when it comes to brand advocacy. They go beyond focusing on the transactional value of repeat customers and aim to b...
Kristina D.
KD
Kristina D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Smooth integration from project start to launch"
We recently partnered with Duel to launch a client's first ambassador program. We love the fact that Duel lets you own the relationship with your a...
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Duel Media

Duel Demo - Segment, and tap into, your goldmine of fans.
Recruit 1000s of advocates from your CRM, eCommerce and social channels (all connected to Duel’s Brand Advocacy Platform). Segment applicants into two types of programs. 1) Social Affiliates programs are focused on revenue, conversion and bottom-of-funnel metrics. 2) Ambassadors program...
Duel Demo - Integrate with your eComm and CRM to track advocate behavior, from advocacy to purchase.
1) Automate product gifting and distribution, so no more headaches for your team to manage. 2) Automate commission payments through PayPal to expand your program globally. 3) Leverage personalized email marketing and promotion to scale program recruitment.
Duel Demo - A single view of all your advocates: The Duel Brand Dashboard
Measure the impact on customer acquisition: 1) Create tasks that drive sales, and distribute them to 1000s of Advocates at once. 2) See how auto-generated referral and affiliate links perform in terms of revenue. 3) Track the new members applying every day, week and month - and who’s...
Duel Demo - Find on-brand content, at your fingertips
Connect to your socials, e.g. TikTok, Instagram and YouTube: 1) Manage an AI-powered assets gallery that collects content members create on socials. 2) See how many posts have been created, as well as reach and engagement. 3) Leverage built-in inspiration galleries that distribute conten...
The Duel Brand Advocacy Platform allows brands to harness the advocacy of their socially active fans, content creators and 
 social affiliates who already buy and love their products. This video shows how it works.
Play Duel Video
The Duel Brand Advocacy Platform allows brands to harness the advocacy of their socially active fans, content creators and social affiliates who already buy and love their products. This video shows how it works.
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22 Duel Reviews

4.4 out of 5
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22 Duel Reviews
4.4 out of 5
22 Duel Reviews
4.4 out of 5

Duel Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DuelQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Cosmetics
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

The team have always been quick to answer any questions. Once you get your mind wrapped around the platform it is quite user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Duel?

The inability to srach creators via their social handles. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Helping us increase our brand awareness with our micro community and UGC for organic/paid purposes. Review collected by and hosted on G2.com.

Response from Jared Harding of Duel

It's great to hear your advocate community is delivering quality UGC to drive organic and paid channels! Thank you for your feedback regarding the search functionality - our Product team is currently working on some improvements to the Content tab in the Admin Portal to improve search and discoverability, and as part of that work we will be adding the ability to search for members and their content by their social handle(s), so stay tuned for those updates over the coming months!

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

The platform is easy to use and has many valuable tools. Review collected by and hosted on G2.com.

What do you dislike about Duel?

There is nothing that I would change about Duel other than the fact that you can't download video content directly from the platform. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Helping to administer our brand's brand ambassador program. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

We're glad to hear that you find our platform easy to use and valuable.

We appreciate your feedback about the video content download feature, out teams are reviewing this feedback and looking to offer some enhancements around video so watch this space.

Thank you for your support and helping us to continuously improve.