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Duel Reviews & Product Details

Duel Overview

What is Duel?

Duel enables brands to transform customers into their biggest acquisition channel. The Duel Brand Advocacy Platform turns thousands of social affiliates, content creators and micro-influencers in a brand’s customer base into revenue driving communities - all powered through Social Affiliate and Ambassador programs. Duel can also help prove the value of advocacy driven through these programs to a CFO. The Platform integrates with a brand’s eCommerce, CRM and social channels, providing a single view of every advocate that is driving ROI, and powering a brand’s Social Commerce. The Platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.

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Product Description

The Duel Brand Advocacy Platform turns thousands of social affiliates, content creators and micro-influencers in a brand’s customer base into revenue-driving communities - all powered through Social Affiliate and Ambassador programs.

How do you position yourself against your competitors?

Duel takes an alternative approach to Brand Advocacy. Unlike other creator marketplaces, Duel’s Platform is built for a brand’s own customers. They are customers first, and advocates/ influencers second. These are not pay-to-play influencers, they are genuine fans whose recommendations are trusted and seen as authentic.

Many other platforms tend to be campaign-driven, whereas Duel’s Ambassador and Social Affiliate programs provide an always-on channel to build your brand long-term, collect user-generated content and drive customer acquisition.

Finally, the Duel Platform also sets never-ending tasks that come with managing an advocacy program to autopilot, so you can then focus on scaling it and generating revenue. For example, with Duel, no management of commission payments or product gifting is required - because the Platform automates the entire process. Your team won't need to lift a finger.


Seller Details
Seller
Duel
Company Website
Year Founded
2015
HQ Location
London, England, United Kingdom
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®
Description

The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads.Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs.Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.


Zoya  M.
ZM
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Recent Duel Reviews

HT
Heidi T.Mid-Market (51-1000 emp.)
5.0 out of 5
"The Premier Tool"
Duel is superior to competitors for several reasons. First, the technology is an all-in-one solution. (Previously, I had a sales platform, a separa...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Creating true brand love & lifetime advocates with Duel"
Duel has an outstanding vision when it comes to brand advocacy. They go beyond focusing on the transactional value of repeat customers and aim to b...
Kristina D.
KD
Kristina D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Smooth integration from project start to launch"
We recently partnered with Duel to launch a client's first ambassador program. We love the fact that Duel lets you own the relationship with your a...
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Duel Media

Duel Demo - Segment, and tap into, your goldmine of fans.
Recruit 1000s of advocates from your CRM, eCommerce and social channels (all connected to Duel’s Brand Advocacy Platform). Segment applicants into two types of programs. 1) Social Affiliates programs are focused on revenue, conversion and bottom-of-funnel metrics. 2) Ambassadors program...
Duel Demo - Integrate with your eComm and CRM to track advocate behavior, from advocacy to purchase.
1) Automate product gifting and distribution, so no more headaches for your team to manage. 2) Automate commission payments through PayPal to expand your program globally. 3) Leverage personalized email marketing and promotion to scale program recruitment.
Duel Demo - A single view of all your advocates: The Duel Brand Dashboard
Measure the impact on customer acquisition: 1) Create tasks that drive sales, and distribute them to 1000s of Advocates at once. 2) See how auto-generated referral and affiliate links perform in terms of revenue. 3) Track the new members applying every day, week and month - and who’s...
Duel Demo - Find on-brand content, at your fingertips
Connect to your socials, e.g. TikTok, Instagram and YouTube: 1) Manage an AI-powered assets gallery that collects content members create on socials. 2) See how many posts have been created, as well as reach and engagement. 3) Leverage built-in inspiration galleries that distribute conten...
The Duel Brand Advocacy Platform allows brands to harness the advocacy of their socially active fans, content creators and 
 social affiliates who already buy and love their products. This video shows how it works.
Play Duel Video
The Duel Brand Advocacy Platform allows brands to harness the advocacy of their socially active fans, content creators and social affiliates who already buy and love their products. This video shows how it works.
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22 Duel Reviews

4.4 out of 5
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22 Duel Reviews
4.4 out of 5
22 Duel Reviews
4.4 out of 5

Duel Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DuelQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Laura J.
LJ
Senior Social Media & Influencer Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Duel?

Duel has been a great way to help us at Katie Loxton build and engage a community of nearly 2,000 ambassadors across the UK & US. The platform allows us to interact and utalise our brand ambassador relationships, increasing our reach and brand awareness.

We love that we can work across multiple social media platforms, the output of UGC has also been amazing and we frequently use on our socials, email campaigns, and paid advertising. We are currently planning to add the UGC gallery feature to our website this season, and we can’t wait to see the results!

Our team uses Duel daily, and we’ve found it to be an easy adjustment to our day to day roles. The support we’ve received from the Duel team has been outstanding, from implementation and integration to tech queries, in-depth review meetings, and forward-thinking strategies. They are always there to assist us whenever we have any questions.

We recently held an in person event for some of our KL Icons and the response has been amazing, Katie has also mentioned how wonderful it was to meet the community IRL and we cant wait to build on these events and working more with our community in and out of the program! Review collected by and hosted on G2.com.

What do you dislike about Duel?

Tracking parameters could be better, however i have seen that this is being improved so excited to see the new tracking and reporting features Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Duel helps us scale and build on our community in one place, making the management of 2000 amabassadors super easy! It has really helped us to build of UGC gallery also which means we have a consistant bank of content we can use across all channels. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

Hi Laura,

We are thrilled to hear that Duel has been instrumental in helping you build and engage your community of ambassadors. It's great to know that the platform has been easy to integrate into your day-to-day operations and that you've received outstanding support from our team.

We're continuously working on improving our tracking and reporting features, and we're excited for you to see the new updates.

Thank you for your support.

Kristina D.
KD
Associate Strategy Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

We recently partnered with Duel to launch a client's first ambassador program. We love the fact that Duel lets you own the relationship with your ambassadors and that it's platform-agnostic. The tasks can be customisable to suit our client's business goals which is exactly what we needed. Review collected by and hosted on G2.com.

What do you dislike about Duel?

It could be harder to explain the difference between Duel and any other UGC / content-creator tech provided, especially to senior clients who are not socially-savvy. But the team has been super helpful in getting this over the line and providing their clear USPs. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Our client has an engaged community on social but they are not activating them at scale. With Duel, we are able to host our community of brand fans and consumers and reward them for their participation in social engagement and content tasks through Duel's automated, scalable platforms which removes a lof of the manual work. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

We are thrilled to hear that Duel has been a smooth and customisable solution for your team to help scale and offer a unique experience for your brand fans.

We understand the need to articulate the value back to the wider business and get cross-functional teams onboard, so I am pleased to hear that the Duel team are supporting you with this.

CC
Social Media Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Duel?

It's a great way of managing a large content creator community, easy to set tasks, easy to grow our community and once set up easy to run. Customer Support is really helpful and get's back to you quickly. It's also a great revenue driver for the brand and is a great way to connect with creators in a scalable way. Review collected by and hosted on G2.com.

What do you dislike about Duel?

The analytics functions aren't as good as they could be, the gallery view only shows images, when most of the content we get is video, discount codes get leaked. Often technical issues that come about that are hard to solve, so then means we need to get in touch with customer support and it is quite a timely process when you have lots of ambassadors. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

We get alot of UGC content through duel, also are able to connect with a wide pool of ambassadors which is great. We are able to set specific tasks to gather any content we want, and drive promotions in key sales periods, as well as growing a community of brand lovers. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

Chloe,

I’m thrilled to hear about your positive experience, and it's great that you've found it enjoyable as well! The ability to help you scale your ambassadors' experience and bring them closer to the brand is incredibly important to us, which makes your feedback especially meaningful.

We have some exciting enhancements coming soon, particularly around analytics and video, so stay tuned!

We truly appreciate your partnership and your suggestions for areas of improvement.

MF
Brand Partnerships Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

Duel has been an amazing resource for us and provided us with the tools to create an engaged community of brand ambassadors! The platform is easy to use and I love that everything is in one place. The Duel team has been incredible to work with and always provides helpful suggestions for how we can best optimize our program. Review collected by and hosted on G2.com.

What do you dislike about Duel?

Some data is not available and/or a bit more manual to pull. It would be ideal to be able to categorize our creators, pull data from specific tasks, etc. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Duel provides a one-stop-shop for our brand ambassador program, making it easy to track everything from who our members are to how we're engaging with them, and managing the content we get back from them. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

Hello Melissa, we are thrilled to hear that Duel is helping you to scale your community and offers a platform for them to get creative with their content.

We appreciate your feedback on the data and manual elements around gathering insights, we have some features coming soon, so watch this space and please do reach out to your customer success manager to ensure we are supporting you in getting what you need right now.

Keep your feedback coming, we are always looking to improve our platform and your experience.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

Duel has an outstanding vision when it comes to brand advocacy. They go beyond focusing on the transactional value of repeat customers and aim to build lifelong brand advocates by delivering exactly what customers want, which is a program where fans can interact with the brand they love in a unique way. Their approach to emotionaly loyalty & community building is impressive, and their strategies for engaging communities and fans are highly effective, encouraging not only repeat business but also organic growth as customers refer their friends. Review collected by and hosted on G2.com.

What do you dislike about Duel?

The tool's lack of integration with Shopify was the main downside (which is something they're working on) - as well as the difficulty in proving emotional advocacy's $$$ worth to the business. For businesses that are highly revenue driven, it's harder to see an immediate big impact of a program that builds a community & true brand love. It's something that takes time to grow and should be deeply ingrained in the brand's vision and integrated with the customer journey. Transactional and emotional loyalty are linked - businesses should no longer only be focusing on one or the other. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Duel is giving us a unique opportunity to create long-lasting relationships with our customer that go past the product. Building a community that raves about your products and keeps coming back for more is the ultimate benefit! Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

It is great to hear that Duel is helping you create long-lasting relationships with your customers beyond just the transactional value. Building a community of loyal advocates is indeed a powerful benefit, and we're excited to continue supporting your efforts in this area.

We are proud of our partnership and strong integration with the Shopify platform so I am sorry to hear that this was not as smooth as it should have been during your onboarding. I will investigate this with the team and thank you for your feedback and partnership on this matter.

We look forward to working with you as you continue to put your brand fans at the centre of your strategy.

Casey H.
CH
Senior E-Commerce &amp; Digital Marketing Executive
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

I love that it's a channel that connects our brand with our VIPs beyond a customer level, and the client support that comes with it is excellent. The launch of our US program was made very easy because of this. Review collected by and hosted on G2.com.

What do you dislike about Duel?

The user interface is not always very friendly. A few things are still a bit manual eg sending digests Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Not neccesarily a problem but it has given us the opportunity to communicate with our biggest fans and making them feel valued, on top of our site wide loyalty program. Benefits include stronger brand advocacy, reaching audiences that may be hard to reach or create an impression on via traditional digital marketing, and having user generated content. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

Casey, thank you for taking the time to review Duel. We are delighted that we have been able to help you scale and manage your advocacy channel, and we appreciate your kind feedback on the support you have received from the Duel team. Big congratulations to you and the team on your US program launch!

We are always on hand to chat through some of the areas of the technology that are more manual. We are constantly working to improve the platform, so your feedback is welcome.

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

DUEL has been a fantastic plarform for us. It was easy to implement and has always been super easy to use, allowing us to get closer to the community and reward them for creating content with our products.

The team are incredibly helpful and keep in touch regularly to ensure we are using the platform to the best of its ability and answe any questions we have. They also help us on creating a programme that is tailored to the business' objectives, rather than us feeling like we need to fill a regimented plan they already have in place.

Overall, DUEL is a vital tool for the social and content team. Review collected by and hosted on G2.com.

What do you dislike about Duel?

I would love to see more detailed reporting from DUEL around different territories. A lot of the current set up means if things weren't done initially, it can be time-consuming and more challenging to implement at a later date which is hard when business needs change. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

We use UGC in several marketing channels and its key that we are always working on creating and generating high levels of top-quality content which DUEL supports us with. Review collected by and hosted on G2.com.

Response from Jared Harding of Duel

We're delighted to hear the results that Duel is helping drive for your Social and Content team, and helping drive advocacy across your community! Thank you for sharing feedback on our reporting functionality - we are releasing some exciting updates to our Insights dashboard this week which will hopefully improve your ability to access the data you need!

Holly C.
HC
Social Media Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

Duel is such an amazing platform for allowing brand communities to come together. The best thing about Duel for us is that we are able to not only spread brand awarness but create relationships with creators and general lovers of our brand. We are able to give back to our community and the work that they put into creating content for our ambassadors programme.Our brand executive Caitlin is incredible at guiding us through any issues we may come across and is always there to support us. In my line of work I use Duel everyday and find it very easy to use and am able to implement things umoung our programme seasmlessly. Review collected by and hosted on G2.com.

What do you dislike about Duel?

There is nothing that sticks out to me at all about disliking Duel. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Duel is allowing our brand awarness to grow and is enabling us to grow our online commmunity and presence. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

Holly, thank you for your review, we really appreciate it and I love the title ;-).

I am delighted to hear how Duel has supported you and NEOM in bringing your biggest fans closer to the brand and the team and how supportive Caitlin has been through your journey with us.

We appreciate your partnership and support always.

Saoirse W.
SW
Senior PR & Affiliate Marketing Executive
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Duel?

Duel is an amazing platform as it has allowed us to access a huge bank of small creators who adore the brand and are willing to create content for us that the entire business can repurpose through all of our different channels.

The team are amazingly helpful, particularly Caitlin who has been a huge support.

The ease of use on the platform and ease of uploading tasks is a huge benefit. Review collected by and hosted on G2.com.

What do you dislike about Duel?

There are very few downsides, perhaps looking at the way the video tasks are uploaded can be sometimes complicated for users as they have to compress their files in order to complete. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

Duel allows us to access a wide bank of content for us to repurpose across our various communication channels

It allows us to find UGC creators that we can work with. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

Saoirse, Thank you for your review and I am so happy to hear that you have had such a positive experience with Duel and our team!

We are so glad that the platform has been beneficial for accessing content and that Caitlin has been a huge support, I know she very much enjoys working with you too.

We appreciate your feedback about the video task uploading process, we are always looking to enhance our users experience.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Duel?

Simple to use for both creators and company.

Lots of ways to work the platform, to make it customisable to you. Really easy to communicate with account managers, feel very supported the entire way.

Easy to integrate onto website. Review collected by and hosted on G2.com.

What do you dislike about Duel?

Cost is high, especially if you already have a dedicated community and customer base.

Some content doesn't pull through if it deems it as 'inappropriate' which doesn't work for our brand. Review collected by and hosted on G2.com.

What problems is Duel solving and how is that benefiting you?

We first got Duel to try and grow our customers in the US and rest of world. For companies who don't already have a dedicated customer base, this platform would be really useful in getting UGC content that they're not getting organically. To choose who's wearing / using your products and curate the content which they create. Review collected by and hosted on G2.com.

Response from Margaret Phelan of Duel

Thank you for your feedback and I am pleased that your experience using Duel has been easy and you are feeling supported by the team.

There are multiple use cases for why a brand will use and benefit from Duel and I would love to chat though some of them with you to ensure we are meeting all of your business requirements.

Please feel free to reach out to your customer success manager and we will get a call in together, I look forward to speaking soon.