Before Dreamdata, we struggled to standardize reporting on our demand-generating activities and lifecycle campaigns. Dreamdata now provides a clear view of the entire customer journey, breaking it down into CRM-integrated revenue milestones.
This helps us understand how our content, targeting, SEO, and paid media strategies impact different buyer roles at an account, whether their contact details are known or unknown. By tracking people, accounts, and opportunities through each configured stage, we now optimize our media mix and content efforts, making our GTM process more repeatable, and improving marketing efficiency and sales productivity. The top-down business and operational views serve different stakeholder needs here.
Additionally, the ability to segment revenue data by market data, such as industry and company size, provides deeper insights into deal performance. What a way to excite your CMO and motivate your GTM teams. Review collected by and hosted on G2.com.
We find it a bit tricky to track upsell/cross-sell deals separately today. It would also be great to see ad impressions at the account level in their customer journey's (ABM) dashboard. Today, we can just see engagements/touchpoints. It would also help us a lot to view trend/period-on-period comparisons natively in the tool. But Team Dreamdata takes feedback seriously, so it's probably a matter of time before these capabilities become a reality. Review collected by and hosted on G2.com.
202 out of 203 Total Reviews for Dreamdata
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What we like best is the ability to visualize a company's journey through all the marketing touchpoints. Because it's tied to Marketo, SFDC, Google Ads, Bing Ads and LinkedIn Ads, we're able to pull multiple sources of data in one place and see an integrated journey of the account. This also means we're able to showcase marketing's efforts better to the leadership in this way, as well as help us direct marketing investments to those accounts that need more "love" in order to progress through the pipeline. We particularly like to use this company journey map in QBRs and it often leads to many actions we can take to improve our campaigns.
Another useful feature is the ability to calculate ROAS/ROI, particularly for performance marketing efforts via Google Ads, LinkedIn Ads and Bing Ads. However our organization right now cannot fully rely on this at the moment due to the reporting requirements from the group, which is our own self-imposed limitation, not Dreamdata's fault. With that being said, we've been able to make informed decisions for which campaigns to invest more, so we're still making use of this feature somehow.
We've also just started using the Audience Hub feature, and are very interested to exploring the audience importation feature for LinkedIn Ads in the future.
From a customer support perspective, we've found the Dreamdata team very involved and patient, willing to go through multiple trainings with our many teams in order to ensure everybody understands how to use the tool, which is greatly appreciated. Review collected by and hosted on G2.com.
We did have a moment during the implementation phase where we were a bit frustrated with the Bing Ads integration. Because of the industry we work in (mission critical software for financial services), we have one of the strictest IT security policies for enterprise companies in the world. As a result, we had issues with the Bing Ads integration not working as easily as the integration guide made it to be. The issue was brought up to the Dreamdata team and a developer was brought in to figure it out, but unfortunately weren't able to fully solve it. We're now using a workaround to make the integration work,despite it not being the best approach from a security perspective. If Dreamdata wants to continue selling this product to enterprise companies, it's important to ensure its integrations are compatible with a variety of security policies.
The platform can also be slow to respond and even fail to return requested information, especially if you're doing complex audience segmentations with 3+ filters, which is somehow expected with the sheer size of our database and no. of data sources we are pulling from, but would be great if it would be improved in the future. Review collected by and hosted on G2.com.
The filtering and dashboard capabilities are robust. Once you've done a couple trainings with the team, it's overall a very easy tool to use. Even the implementation was easy because I set up about 90% of it during the trial with just a few tweaks and things to learn during the onboarding process.
I use this tool every day now and they are constantly updating and rolling out new integrations, which just improves our marketing efforts more and more. Review collected by and hosted on G2.com.
It can be difficult to get the team to wrap their heads around the fact that the Performance reports are not a 1:1 to what we see in SFDC as it's analyzing when the *activity* took place so that's been a hurdle to get through.
There's also only one report type that I have found is missing from what I saw offered by the top competitor we assessed which is the funnel report to see user journies through the site or through key touchpoints. Review collected by and hosted on G2.com.
Showing the full picture of a lead's conversion (marketing and sales touchpoints)
Convinient workaround for Conversions API for LinkedIn/GAds
Great integrations between channels, attribution, and CRM
Easy syncs between SF and LinkedIn, making life easier for channel manager
Amazing customer support, same day replies
Great for B2B teams with smaller data/revops support, needing better data view
Game changer for signal based selling using Dreamdata, product pays for it self
Best tool to overcome common SaaS issue of inbound vs outbound -> moving to allbound Review collected by and hosted on G2.com.
Not always easy to utilize touchpoint learnings, requires proficiency in data manipulation and ability to adjust internal attribution if one wants to make full use
A bit of a learning curve, but account manager's are wonderful to work with and upskill users Review collected by and hosted on G2.com.
Dreamdata is the best tool I’ve used for journey mapping and gaining a full view of revenue attribution. As most marketers know, one of the most common questions we get is, “How much are we spending, and how does it tie directly to revenue?” This tool provides a clearer, data-driven answer to that question.
The platform offers impressive visibility into how each touchpoint contributes to revenue, making it easier to justify marketing spend and optimize performance. The journey mapping feature highlights multiple touchpoints across various channels, including social media ads (both paid and organic), email, and CRM data—capturing even phone calls and meetings. The integrations were surprisingly simple to set up and worked seamlessly with our existing systems.
Between Dreamdata and Hubspot, we can track a lead's influenced channels, first-touch, and last-touch before conversions, giving us a complete picture of the customer journey. Review collected by and hosted on G2.com.
While the platform is incredibly powerful, onboarding assistance could be more robust. There’s definitely a learning curve when it comes to building custom reports that truly matter without getting distracted by vanity metrics. It can feel a bit overwhelming at first.
Like many tools, some of the best features require an upgrade, which pushes it beyond our budget. I also wish there was more real-time data for the sales team, such as notifying a sales rep when a previously stale prospect re-engages. Currently, I don’t believe there’s a way to automate alerts to Salesforce or send auto-emails to sales reps based on visitor activity.
All that said, Dreamdata is making updates regularly, and the tool is constantly improving! Review collected by and hosted on G2.com.
Dreamdata helps collect data from multiple Sales and Marketing Channels and unify them under one common identifier - This enables us to follow a journey from first touch to a deal is closed.
By doing this we are able to look at specific journeys and analyze the steps towards more deals. Furthermore we are able to look from a broader perspective on attribution effect, time to value etc.
The implementation of Dreamdata is done with a simple scipt installation on our forms and Dreamdata have a lot of integration that is connected by using a simple login.
We use the tool almost every day for understanding how deals a progressing and for larger analysis of how well the performance are of our efforts.
Dreamdata are always fast in responding to any issues that might occour and have a community channels where both Dreamdata and other users are very helpful.
All the data collected can be also be used to do much better target of Linkedin Ads Review collected by and hosted on G2.com.
Currently Dreamdata focuses on Sales and Marketing data - In future connecting multiple departments data could enrich the data to new hights Review collected by and hosted on G2.com.
Dreamdata is impressive for its robust B2B revenue attribution and growth analytics. Its strength lies in its ability to unify and analyze data across various customer touchpoints, giving businesses a clear, actionable view of what drives revenue.
The platform is particularly useful for aligning sales and marketing efforts, enabling teams to understand which campaigns and strategies truly contribute to conversions.
It’s intuitive, making complex data accessible even for non-tech-savvy users, and the integration capabilities are seamless, allowing users to pull data from various sources effortlessly. Review collected by and hosted on G2.com.
Data Visualization is something I don't find intuitive and a bit complex in Dreamdata.
There's a much bigger scope and this can really be a game changer if Visualization capabilities can be at par with Mixpanel or Hubspot Review collected by and hosted on G2.com.
Dreamdata has transformed how we approach revenue attribution and data-driven decision-making in our B2B environment. As a Digital Lead, having reliable, clean, and actionable data is crucial. Dreamdata offers exactly that, empowering our team with the clarity needed to understand the true impact of every marketing dollar.
What I Love Most:
1. Data Transparency: Dreamdata connects and cleans data from multiple sources, like HubSpot and Google Ads, delivering insights that feel tangible and reliable. We can now trace a complete customer journey, from awareness to conversion, which is a must for accurate attribution.
2. Attribution Flexibility: The custom attribution models are excellent. We can tailor these models to fit our complex multi-touch B2B sales cycle, allowing us to identify which campaigns, content, and channels drive revenue at each stage.
3. Intuitive Interface & Usability: The platform is powerful yet easy to navigate. The dashboards are customizable, offering our team quick insights without excessive technical setup. For example, we can easily isolate data for specific campaigns or segments, making it ideal for tracking KPIs and adjusting our strategy as needed.
4. Actionable Revenue Insights: Beyond marketing, Dreamdata delivers insights that enhance cross-functional collaboration, especially with sales. This has been pivotal in aligning our teams with accurate data, fostering a unified approach to improving customer acquisition and retention.
5. Excellent Support and Continuous Improvements: The Dreamdata team has been fantastic. They’re always responsive and genuinely open to feedback, continuously introducing new features that further enhance our workflow and attribution accuracy. Review collected by and hosted on G2.com.
While Dreamdata is incredibly comprehensive, I’d love the option to create and save custom dashboards. This feature would enable us to tailor views precisely to our team's needs and streamline our access to key metrics without additional setup each time. Additionally, incorporating more granular real-time data updates would be helpful for faster decision-making in high-stakes campaigns. Review collected by and hosted on G2.com.
Dreamdata is an awesome tool to provide deep, nuanced insights about our marketing and sales funnel, revealing the previously hidden influence of our multi-channel marketing efforts. Additionally, the Dreamdata team is awesome and helped get us set up quickly and is always available to help. Review collected by and hosted on G2.com.
Not a dislike, per se... tracking the impact of offline sources, like leads from conferences requires a bit of manual effort due to Hubspot limitation. The Dreamdata team is superhelpful in getting this configured. Review collected by and hosted on G2.com.
Dreamdata makes it easy for me to see the zoom out picture on channel performance. I can easily see what our ROAS is, how our content is performing for conversions, and how initiatives impact pipeline. There is a lot of power under the hood and it connects to all of our tooling. Without Dreamdata, I'd still be relying on first/last touch attribution and I would've likely over or underinvested in channels. We use it every day in marketing. Review collected by and hosted on G2.com.
There are many ways you can view the data and we have had to agree on certain reports for making decisions. The tool gives a very holistic view of things which can be overwhelming at first but with time, becomes a postive factor. Review collected by and hosted on G2.com.
Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to implement and use.
The onboarding process was smooth, and the integrations with platforms like HubSpot, Salesforce, Google Ads, and LinkedIn Ads worked seamlessly.
Within a short time, we were able to pull multiple data sources into one unified view, making it easier to track and optimize our marketing and sales efforts. Review collected by and hosted on G2.com.
Most of the adcanced features are not included in the free version, which may be a limitation for companies with tight budgets. Review collected by and hosted on G2.com.
