Dotdigital Reviews & Product Details

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

Product Website

Seller

Dotdigital

Discussions

Dotdigital Community

Languages Supported

German, English, Finnish, French, Hungarian, Indonesian, Italian, Japanese, Malay, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified)

Overview by

Steve Jenkins

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Dotdigital Media

Dotdigital Demo - Marketing automation program builder

The program builder features nodes - actions, delays, decisions and end points - linked with connectors, enabling you to create automated marketing workflows. Enrolled contacts make their way through your program based on the rules you've specified.

Dotdigital Demo - Drag and drop email builder

Create stunning emails in a flash with building blocks and pre-built templates.

The customer dashboard shows an interactive visualization of your customers (grouped by RFM persona) and a table showing revenue by persona.

Make direct and immediate connections with SMS marketing. SMS engagement is growing with click-through rates increasing by over 300% in recent years. With Dotdigital, you can access the ever-growing benefits of SMS marketing to over 200 countries.

Know who your customers are, their interests, and what drives them. The single customer view brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location.

Dotdigital Demo - Opportunities dashboard

The Opportunities dashboard gives you a real-time view of your contacts based on customer persona and their engagement level. From this, we create opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.

Official Downloads

(3)

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The AI Playbook: How to use AI in your cross-channel marketing

Interactive Demo

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Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

11/15/2019

"Great!"

5/5

What do you like best about Dotdigital?

Easy to use and support are so friendly and helpful Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Nothing! We love it Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

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Hey!

Thanks for the review and we're glad you love our tech!

Regards

Darren H

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/19/2019

"Easy to work "

4.5/5

What do you like best about Dotdigital?

The platform allows high customisation of the emails and they provide good and detailed reports. The support service is very good too. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The platform is not exactly straightforward, some of the features like unsubscribed contacts are hard to find. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

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Hey!

Thanks for taking the time to post a review.

YAY, I'm glad you've found our Support service helpful.

Regards

Darren H

Verified User in Construction

Mid-Market (51-1000 emp.)

9/12/2019

"powerful programmes for detailed customer journey"

4/5

What do you like best about Dotdigital?

building programmes to move contacts around address books etc as appropriate Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

connector for Codeless BPA doesn't cover enough - thought this is probably more down to Codeless Review collected by and hosted on G2.com.

Chris M.

Director of Ecommerce Marketing

Mid-Market (51-1000 emp.)

11/13/2018

"Pretty Great, but Has It's Faults"

3.5/5

What do you like best about Dotdigital?

I went from using MailChimp to using dotmailer. I was thrilled with the basic construction of emails and managing contacts. The fact that I could make blocks with different numbers of columns on the fly had me in love. It is very easy to construct an email and send it out. It took some time to get our automation set up but once they were up and running it has been great. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

If there's one major piece that I wish was there was an auto save. Like most people I have to multitask almost all the time and it takes time to construct an email. Often times if I get a phone call, urgent email or another task thrown at me I have to drop what I was previously doing. This comes back to haunt me in dotmailer because there is not auto save, but there is an auto log off. If I go back to my tab with my email being constructed and click on pretty much anything after its timed out then I have to hit refresh and proceed to losing everything since my last save. I have adjusted my workflow to account for this, but I loved in MailChimp that I could just close out of a window and not have to worry about losing where I was. Review collected by and hosted on G2.com.

Recommendations to others considering Dotdigital:

It was a significant jump in cost to move from MailChimp to dotmailer, but it is a vastly superior product if you use it to its capacity. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

What brought us to using dotmailer was the need for an abandoned cart program. We know we were losing potential revenue by not being able to convert people that had left product(s) in their cart. We also were feeling handcuffed by MailChimp's capabilities. Now we have abandoned cart and five other automation all running and we are seeing an overall improvement in our email-based revenue. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

11/25/2019

"Easy to use, quite powerful, affordable given level of functionality"

4/5

What do you like best about Dotdigital?

triggered emails, ease of email builder, connection with Magento Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

the intricate balance between triggered emails and newsletter emails is not resolved. Unsubscribing from one unsubscribes you from the other, Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

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Hey!

We appreciate you posting the review, thanks.

Regards

Darren H

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/3/2019

"Disconnected organization makes it hard to built campaigns"

1/5

What do you like best about Dotdigital?

I like the variety of landing page templates and the drag-and-drop user interface. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

It is very difficult to connect campaigns, making me think this platform is better for beginners but not as robust as Hubspot or something similar. To set up a single gated offer campaign, I have to separately create a landing page, survey (form), address book, and program. This leads to further problems when reporting - a "campaign" only applies to emails, and does not include overall metrics of everything that may be connected in a content campaign. This is the most manual way to do automated marketing I have encountered in a single system. Unfortunate. Review collected by and hosted on G2.com.

Recommendations to others considering Dotdigital:

If you are a beginner to marketing automation, or only need one tool primarily and others are a bonus, this could work for you. If you are experienced at creating automated, connected campaigns, try something like Hubspot or Salesforce Marketing Cloud. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

We started using dotmailer with the hope that it would help us streamline marketing campaign creation and connectivity. While we are able to automate campaigns, the steps required to create all the elements separately and make sure they are connected takes a lot of time. The inability to identify all of the elements of a campaign as such (a landing page, email campaign, survey, etc are all set up separately) causes problems with tracking and reporting. Review collected by and hosted on G2.com.

Verified User in Mental Health Care

Mid-Market (51-1000 emp.)

9/5/2019

"A decent email platform "

2.5/5

What do you like best about Dotdigital?

Very simple to use to create smart looking emails. Lots of online resources available to help you along the way. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Emails are quite disorganised so it is difficult to find the one you are looking for. Also confusing the way the platform is organised into campaign vs email. Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

11/15/2019

"Great service, amazing support!"

4/5

What do you like best about Dotdigital?

I love the program editor the most, it's simple and makes sense as well as very powerful! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The landing page and form builder, this needs major improvement. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

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Hey there!

Thanks for the review/feedback.

Regards

Darren H

Wendy S.

Production & Administration Supervisor | CRM & IT Administrator

Professional Training & Coaching

Mid-Market (51-1000 emp.)

11/19/2018

"Nice changes overall"

3.5/5

What do you like best about Dotdigital?

I like the fact we are now integrated with MSCRM and can see interactions and info on each email we send within the MSCRM application. Being able to create workflows based on interactions means Sales can review what customers are doing in real time. Which is important to Marketing. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The total number of our database uploaded to Dotmailer can not easily be modified to remove opt-outs and add new clients to replace those older opt-out ones with. Seems like it should be an easier process for that. As anyone knows, a good company will have an ever growing database. Review collected by and hosted on G2.com.

Recommendations to others considering Dotdigital:

Think about your current email platform. Ask for demo's of things you MUST have, and ask all the deep questions that you may need answered before you move forward. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Interactions in MSCRM. IP protection, opt-out options. etc... Review collected by and hosted on G2.com.