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Dotdigital Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Dotdigital Media

Dotdigital Demo - Marketing automation program builder
The program builder features nodes - actions, delays, decisions and end points - linked with connectors, enabling you to create automated marketing workflows. Enrolled contacts make their way through your program based on the rules you've specified.
Dotdigital Demo - Drag and drop email builder
Create stunning emails in a flash with building blocks and pre-built templates.
Dotdigital Demo - Customer dashboard
The customer dashboard shows an interactive visualization of your customers (grouped by RFM persona) and a table showing revenue by persona.
Dotdigital Demo - SMS campaign builder
Make direct and immediate connections with SMS marketing. SMS engagement is growing with click-through rates increasing by over 300% in recent years. With Dotdigital, you can access the ever-growing benefits of SMS marketing to over 200 countries.
Dotdigital Demo - Single customer view
Know who your customers are, their interests, and what drives them. The single customer view brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location.
Dotdigital Demo - Opportunities dashboard
The Opportunities dashboard gives you a real-time view of your contacts based on customer persona and their engagement level. From this, we create opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.
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Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
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Dotdigital Reviews (1,180)

View 5 Video Reviews
Reviews

Dotdigital Reviews (1,180)

View 5 Video Reviews
4.4
1,180 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Dotdigital for its ease of use and intuitive interface, which simplifies email campaign creation and management. The platform's robust automation features and excellent customer support enhance the overall experience, making it a reliable choice for marketers. However, some users note that the reporting capabilities could be improved for better insights.

Pros & Cons

Generated from real user reviews
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Verified User in Food & Beverages
AF
Mid-Market (51-1000 emp.)
"User friendly platform that caters for all business sizes"
What do you like best about Dotdigital?

The platform was very easy to learn and become accustomed to. Support team super friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Can't fault them! the only thing I will say is the Magento connection is quite expensive in the role it plays. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey!

YAY, great review. Thanks for the kind words about our Support Team.

Regards

Darren H

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Excellent resource to send and plan email campaigns"
What do you like best about Dotdigital?

The email builder, its extremely easy to build and test campaigns for all clients from this. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The chat support, they rarely solve the issue and the majority of the time they don't know what they're doing. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey!

Thanks for the review.

I'd be keen to hear more about your experiences contacting our Support Team. Are you able to email me on support@dotdigital.com, please?

Regards

Darren H

Verified User in Retail
UR
Small-Business (50 or fewer emp.)
"Rock solid ESP"
What do you like best about Dotdigital?

Segment builder with many data inputs allowing us to create very specific groups of people Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

UX/UI could be modernised but not that big of an issue Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey!

Thanks for posting a review.

Regards

Darren H

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Excellent"
What do you like best about Dotdigital?

Easy of use, customer service knowledge, Integrations with Magento. The campaigns are smart to allow you to get the best out of the software Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Nothing really, maybe an offer on multiple modules Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey there!

Thanks for your review. It sounds like our Magento integration is helping you get some great results.

Let us know if you need anything.

Regards

Darren H

Verified User in Airlines/Aviation
UA
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Excellent support, fast responses. Platform itself exceeds our needs"
What do you like best about Dotdigital?

Live chat support, always helpful and if not offer further investigation Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Very little, more design ability in forms would be useful Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey!

Thanks for writing a review for us.

Regards

Darren

Natasha F.
NF
Marketing Manager
Information Technology and Services
Small-Business (50 or fewer emp.)
"Easy, breezy, dotdigital"
What do you like best about Dotdigital?

How easy it is to use and for new starters to pick up. I also love the dynamic options which make emails more targeted without having to create multiple emails. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Some of the reporting isn't easily accessible or exportable. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey Natasha!

We appreciate you reviewing us.

It's great to hear you love our dynamic features!

Regards

Darren H

Verified User in Leisure, Travel & Tourism
UL
Small-Business (50 or fewer emp.)
"Very simple and easy to use platform."
What do you like best about Dotdigital?

Ability to easily set up segmentation of data and the program feature. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There are a few elements missing such as the surveys - some elements are a little 'buggy' and don't work as expected, you also can't send a simple NPS survey inside an email which is a shame. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey!

Thanks for posting a review for us.

Regards

Darren H

Verified User in Retail
UR
Mid-Market (51-1000 emp.)
"Fantastic service and a great platform"
What do you like best about Dotdigital?

The improved DotDigital platform is user friendly and easy to understand. Everything is where it should be. Account manager is also fantastic, always on hand to help where needed. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

An optimised best sender time - based on each account would be fantastic. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey there,

Thanks for taking the time to review us.

Let us know if you need anything.

Regards

Darren H

Verified User in Leisure, Travel & Tourism
AL
Mid-Market (51-1000 emp.)
"So much easier than the last solution we used"
What do you like best about Dotdigital?

The flexibility and ease of moving content of newsletters and the effortless ability of adding photos. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

My programmes in automation can be a little difficult to write. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey!

Thanks for writing a review for us.

Let us know if you need anything.

Regards

Darren H

Elena C.
EC
Assistant Business Analyst
Small-Business (50 or fewer emp.)
"Comapi if it works and will continue to work."
What do you like best about Dotdigital?

It helped me to have a good interaction with the clients in a very short time of having used it. It has a very good interface that allows me to use it more easily and allows me to carry out a good training for all users. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I honestly do not find any serious problems with Comapi due to the ease of use, but I would like to have a better integration with other messaging services. Review collected by and hosted on G2.com.

Questions about Dotdigital? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Christophe C.
CC
Christophe Chateau Assoc CIPD
Last activity almost 6 years ago

What's the next big showstopping element or functionality element?

TH
Tony Hayer
Last activity almost 6 years ago

Can I have a loyalist dot digital trooper t shirt

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

9%

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Dotdigital Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Basic Reporting
Web Analytics
Landing Pages and Forms
Dynamic Content
A/B Testing
Data Quality Management
Segmentation
Online Behavior Tracking
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Dotdigital