Dotdigital Reviews & Product Details

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

Product Website

Seller

Dotdigital

Discussions

Dotdigital Community

Languages Supported

German, English, Finnish, French, Hungarian, Indonesian, Italian, Japanese, Malay, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified)

Overview by

Steve Jenkins

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Dotdigital Media

Dotdigital Demo - Marketing automation program builder

The program builder features nodes - actions, delays, decisions and end points - linked with connectors, enabling you to create automated marketing workflows. Enrolled contacts make their way through your program based on the rules you've specified.

Dotdigital Demo - Drag and drop email builder

Create stunning emails in a flash with building blocks and pre-built templates.

The customer dashboard shows an interactive visualization of your customers (grouped by RFM persona) and a table showing revenue by persona.

Make direct and immediate connections with SMS marketing. SMS engagement is growing with click-through rates increasing by over 300% in recent years. With Dotdigital, you can access the ever-growing benefits of SMS marketing to over 200 countries.

Know who your customers are, their interests, and what drives them. The single customer view brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location.

Dotdigital Demo - Opportunities dashboard

The Opportunities dashboard gives you a real-time view of your contacts based on customer persona and their engagement level. From this, we create opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.

Official Downloads

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The AI Playbook: How to use AI in your cross-channel marketing

Interactive Demo

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/8/2026

"Slick, Simple, and Effective for Marketing Automation"

5/5

What do you like best about Dotdigital?

I like Dotdigital for its slick interface. It's very easy to use, simple, and effective. Setting it up was easy too. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I think there could be better options for dynamic content Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey,

Thanks for the review and feedback! We appreciate it.

Regards,

Rob H

Verified User in Higher Education

Enterprise (> 1000 emp.)

8/16/2022

"Intuitive and easy to use platform"

5/5

What do you like best about Dotdigital?

We enjoy the added extras that make our campaigns that bit better. Dynamic content blocks, smarter segmentation and great automation have helped us scale up. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Sometimes the reporting is inaccurate and shows inconsistent results. Review collected by and hosted on G2.com.

Response from Gemma Irish of Dotdigital

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Hey there

Thanks for your review!

If you notice any incorrect data on your reports give us a shout at support@dotdigital.com and we'll take a look.

Regards

Gemma I

LUANA G.

Junior Digital Marketing & Automation Assistant

Small-Business (50 or fewer emp.)

6/19/2025

"User-Friendly Interface with Drag-and-Drop Journeys"

4.5/5

What do you like best about Dotdigital?

What I find most appealing about Dotdigital's user-friendly interface with drag-and-drop journeys is that it allows even non-technical users to easily and successfully build complex automations. This greatly simplifies my day-to-day work. From a single dashboard, the platform also provides omnichannel automation, enabling us to manage email, SMS, push notifications, WhatsApp, and much more. Its advanced segmentation and personalization capabilities also allow us to create highly targeted and relevant campaigns, thereby increasing customer engagement and return on investment. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Although Dotdigital offers several helpful capabilities, some areas could use improvement. Particularly when creating complicated data flows or integrations, the more sophisticated components of the platform might be difficult to grasp. Particularly for people wanting real-time data, the reports could also be simpler to modify. For smaller companies, particularly those seeking to utilize SMS or capabilities beyond email, the price can also be high. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Dotdigital emerges as the ideal solution for those looking to orchestrate and automate customer interactions across multiple channels, all from a single platform. Instead of getting lost in various tools for email, messaging, chat, and social media, Dotdigital streamlines the process, saving valuable time and reducing complexity. This integrated approach helps me deliver more cohesive and targeted messages, boosting customer engagement and driving higher conversion rates. Moreover, its automation and segmentation features enable sending the right message to the right audience at the right moment, enhancing campaign performance and financial returns. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hi Luana,

Thanks for the review! We really appreciate it.

Please feel free to post any suggestions for platform improvements on our roadmap here: roadmap.dotdigital.com

Regards,

Rob H

Avery P.

Head of marketing

Mid-Market (51-1000 emp.)

9/30/2025

"Dotdigital is a great addition to our marketing team!"

4/5

What do you like best about Dotdigital?

it is very easy to use and gives the team the ability to build campaigns quickly. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I find that the formatting can be challenging meaning that we have to do multiple tests to make sure that it will look good on mobile as well as desktop for emails. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Avery,

Thanks for the review! We appreciate it.

If you're having trouble with the formatting of your campaigns, please feel free to reach out to our support team at support@dotdigital.com

Regards,

Rob H

Verified User in Insurance

Small-Business (50 or fewer emp.)

9/1/2025

"Great platform with useful features and extended support"

5/5

What do you like best about Dotdigital?

I really like how Dotdigital lets us create customised email campaigns and segment customers into specific groups. It’s easy to refer back to previous emails or create updated versions, which saves a lot of time. The AI features are helpful, and I’m excited about exploring SMS and WhatsApp options as we expand our communications. Implementation was straightforward, and I find myself using the platform frequently. Reporting is clear, integrations with different audience lists are simple, and their support is always there when needed. Overall, it’s a very user-friendly and versatile platform for our marketing needs. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There’s really very little I dislike about Dotdigital, but I’d love more ways to quickly learn about new features or updates, perhaps with video tutorials or short guides. It would also be helpful to have a few more tips on optimising campaigns or using WhatsApp effectively as part of our communications. Otherwise, it’s a very intuitive platform and I’m looking forward to exploring more of its capabilities. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey,

Thanks for the review! We really appreciate it.

I do want to quickly touch on the new features/updates comment you made. When we release new features, we will always publish them into our Latest Updates section of the help centre here: https://support.dotdigital.com/en/collections/11397692-latest-updates

We then also release specific help articles in conjunction with the feature, which explain how to use them.

Regards,

Rob H

Pam w.

Name a puppy and fundraising campaigns manager

Enterprise (> 1000 emp.)

9/16/2025

"The session was really engaging and informative. I'd definitely recommend this session to colleagues"

5/5

What do you like best about Dotdigital?

Really enjoyed the session and learnt loads. I found the session extremely useful and well structured. The trainer delivered the content inj a clear and engaging way. The pace of the session was balanced and easy to follow. Overall the training has increased my confidence in Dotdigital and encouraged me to explore more advanced features. I would highly recommend this to anyone looking to make the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

nothing at the moment that i can think of Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Pam,

Thanks for the review! We really appreciate it.

Regards,

Rob H

Dean R.

Senior Customer Communications and Experience Manager

Enterprise (> 1000 emp.)

8/27/2025

"An excellent customer journey platform"

4.5/5

What do you like best about Dotdigital?

The easy editor functionality makes creating campaigns really simple, and the programmes allow us to build complex multi-stage journeys easily. It's easy to use and the support from the team and custom solutions is great. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Having the ability to add more variants of dynamic text/content would be helpful. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Dean,

Thanks for the review! We really appreciate it.

Regards,

Rob H

Eliza H.

Marketing Specialist

Small-Business (50 or fewer emp.)

6/17/2025

"Dotdigital provides more than the average email marketing platform"

4.5/5

What do you like best about Dotdigital?

Being able to connect Dotdigital to our website (Magento 2.0/Adobe Commerce) so that new web customers automatically enter into our welcome program and are added to Dotdigital contacts. The ability see revenue attributed to an email campaign. The ability to set up email programs. Plus, it's an intuitive platform that you can navigate around with ease and email design is user-friendly. Customer support has been excellent also. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Revenue of campaigns can be somewhat distorted - attributes sales that are not necessarily resulting an email campaign. Additionally, Dotdigital does not capture in-store sales - we often have customers come into store saying they "saw an email about x", however, the functionality of Dotdigital doesn't provide total revenue across channels. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Eliza,

Thanks for the review! If you're running into issues with tracking revenue in your campaign reports, please feel free to reach out to our support team on support@dotdigital.com

Regards,

Rob H

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

5/15/2024

"A user-friendly platform"

5/5

What do you like best about Dotdigital?

Simple to build emails and the team are always there to assist with any questions. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There are occasionally some bugs but the team are great at fixing them promptly Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey,

Thanks for the review and feedback!

We really appreciate it.

Regards,

Rob H

Rob H.

Digital Marketer

Mid-Market (51-1000 emp.)

7/30/2025

"Setup was quick, easy, and the team at Dotdigital offered lots of support."

5/5

What do you like best about Dotdigital?

It's allowing me to do things we could never do before, an incredible amount of features on offer and if I'm struggling with anything their support team help me out straight away. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Yet to find anything I don't like about Dotdigital. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Rob,

Thanks for the review! We really appreciate it.

Regards,

Rob H