Dotdigital Reviews & Product Details

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.

Product Website

Seller

Dotdigital

Discussions

Dotdigital Community

Languages Supported

German, English, Finnish, French, Hungarian, Indonesian, Italian, Japanese, Malay, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified)

Overview by

Steve Jenkins

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

View More Pricing Information

Dotdigital Media

Dotdigital Demo - Marketing automation program builder

The program builder features nodes - actions, delays, decisions and end points - linked with connectors, enabling you to create automated marketing workflows. Enrolled contacts make their way through your program based on the rules you've specified.

Dotdigital Demo - Drag and drop email builder

Create stunning emails in a flash with building blocks and pre-built templates.

The customer dashboard shows an interactive visualization of your customers (grouped by RFM persona) and a table showing revenue by persona.

Make direct and immediate connections with SMS marketing. SMS engagement is growing with click-through rates increasing by over 300% in recent years. With Dotdigital, you can access the ever-growing benefits of SMS marketing to over 200 countries.

Know who your customers are, their interests, and what drives them. The single customer view brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location.

Dotdigital Demo - Opportunities dashboard

The Opportunities dashboard gives you a real-time view of your contacts based on customer persona and their engagement level. From this, we create opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.

Official Downloads

(3)

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The AI Playbook: How to use AI in your cross-channel marketing

Interactive Demo

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Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

3/15/2026

"Easy-to-Use Email Platform with a Helpful Account Manager"

4/5

What do you like best about Dotdigital?

The ease of use of the email platform and our helpful account manager, Maica. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The fact gamification functionality involves a third party; we can't remove the opening sentence of the newsletter from appearing in our banner. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey,

Thanks for the review! We appreciate it.

You're able to include a preheader in your email campaigns, so it can be customisable for each campaign, allowing you to have the text you want in the preview. We have information on this here: https://support.dotdigital.com/en/articles/8198871-create-an-invisible-preheader-for-a-campaign

Regards,

Rob H

Saskia N.

Strategic Communications Officer

1/19/2026

"User-Friendly with Effective Reporting"

4.5/5

What do you like best about Dotdigital?

I like that Dotdigital is easy to use with a clear interface. It's also great at giving reports. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I feel Dotdigital could improve by providing more insight into customer data, like showing specific ways people open emails and how long they spend on them. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Saskia,

Thanks for the review! We appreciate it.

Regards,

Rob H

Charlotte W.

Marketing Communications Specialist

Enterprise (> 1000 emp.)

7/25/2025

"Really useful for marketing campaigns"

4.5/5

What do you like best about Dotdigital?

I think the best thing is the ease of building comms. I really like how simple it is to build templates and create really effective comms. The test send option and analytics are brilliant. Customer support are fabulous and always ensure they solve your issue. I use DotDigital every day and it has really improved engagement with my comms. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I think some of the sending features are a bit difficult to understand. I may need to spend more time on this, but some features are less user friendly, like automated sends. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Charlotte,

Thanks for the review! We appreciate it.

If you've got any questions around sending campaigns, feel free to reach out to our support team at support@dotdigital.com

Regards,

Rob H

Sara B.

Senior Digital Marketing Executive

Mid-Market (51-1000 emp.)

6/23/2025

"Really understand business needs"

5/5

What do you like best about Dotdigital?

Our success manager Sean is THE BEST and meeting him finally face to face last week was superb. The system overall is really good and even in our "offline" way of working the reporting works. Not really keen on the AI bot on the chat - but when I eventually get to a human they are FAB!!! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There appears to be no functionality to do "service" style emails that need to work across our business and this is a rather major floor. There are some of our contacts who need to be contacted regardless of if they have opted out of "marketing" emails. Would be interested to see if there was a way around this. As this is causing big issues right now. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Sara,

Thanks for your review! We really appreciate it.

I would like to mention that we have lots of customers using the platform for their service emails successfully. Please reach out to your customer success manager or our support team at support@dotdigital.com to find out more information on this.

Regards,

Rob H

Satu V.

Marketing Manager | Ecommerce B2B & B2C

Marketing and Advertising

Mid-Market (51-1000 emp.)

1/19/2026

"Fresh Relevant Website Personalization with a Fast-Responding Team"

4.5/5

What do you like best about Dotdigital?

Fresh relevance website personification and small team that responds fast Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

A bit on the more expensive side of providers for email Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey Satu,

Thanks for the review! We appreciate it.

Regards,

Rob H

James A.

Marketing Executive

Mid-Market (51-1000 emp.)

5/13/2025

"A great email service provider - thoroughly recommend"

4.5/5

What do you like best about Dotdigital?

I think Dot Digital is a great platform, I have used it across 2 jobs over the last 5 years or so and always found it to be leading ESP. I really enjoy how easy the email builder is to use, creating automations and segments is also really easy and effective.

I think the integrations you can make are also great, we recently started using a parent and child account to work with two sister brands and found it really easy to set up, especially with our account manager now on hand to help with any issues.

We use Dot Digital every day and have never have serious issues, I have been able to show less experienced colleagues how to use the paltform and get the up to speed very quickly Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

We have never had any issues with Dot Digital as a platform, we did have a period of 1-2 years where we didnt have an account manager. I believe a period of change at Dot Digital caused this to happen but since it was picked up around Christmas it has been a perfect experience, with our account manager on hand at every turn to help us Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey James,

Thanks for the review! We really appreciate it.

Regards,

Rob H

Verified User in Staffing and Recruiting

Small-Business (50 or fewer emp.)

1/8/2026

"Easy API and Automation, But Email Setup Feels Disjointed"

3.5/5

What do you like best about Dotdigital?

Ease of use of the api's, automations and just general set up Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

CRM feautres are limited. The subject and sending settings are located on a different page from the email content. This means you have to constantly switch back and forth between pages just to check or adjust things. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey,

Thanks for the review! We appreciate it.

Regards,

Rob H

Verified User in Banking

Enterprise (> 1000 emp.)

11/27/2024

"Great support from a first class account manager"

5/5

What do you like best about Dotdigital?

Dotdigital is a user-friendly platform that helps us send the communications we need easily. In 2025, our account manager changed and I'd like to give a special mention to Sean Ardley who has been a huge support to us this year already. He takes the time to ensure we understand all the features that exist within Dotdigital that we might not already be aware of. Some included in our plan and some extra to ensure we're getting as much benefit as possible. Sean meets with us on a monthly basis and always comes to our meetings prepared. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I have no dislikes that I would like to raise at this time. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey,

Thank you for your review – we're delighted that Dotdigital's features, flexibility, and supportive team have contributed to a positive experience for your email communication needs!

Regards,

Rob H

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

2/5/2026

"Great platform for email!"

4.5/5

What do you like best about Dotdigital?

The design function is some of the best i've seen in an email platform - really easy to use. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I think sometimes it feels like there's a lot of clicks/steps involved at each stage. I think this could be streamlined Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

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Hey,

Thanks for the review! We appreciate it.

Regards,

Rob H