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Delve AI Reviews & Product Details

Delve AI Overview

What is Delve AI?

Delve AI provides Persona Based Marketing (PBM) software solutions spanning from automatic persona generation to AI-based actionable recommendations, that enable businesses and agencies to deliver exceptional customer experiences and power growth. Operating at the intersection of marketing, analytics and applied AI, its core technology leverages data from first-party and public sources along with machine learning techniques to automate traditional manual processes and deliver accuracy + speed + performance advantages, thereby driving better outcomes for marketers.

Delve AI Details
Languages Supported
German, English, French, Hindi, Indonesian, Italian, Korean, Dutch, Portuguese, Spanish, Vietnamese
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Product Description

With Delve AI, you can create data-driven buyer personas for your business and for your competitors' businesses automatically in minutes. Operating at the intersection of marketing, analytics and applied AI, Delve AI's core technology leverages machine learning and AI techniques to summarize & humanize digital data, helping move from dimensions and metrics to people. Our offerings include: 1. Live Delve AI automatically extracts personas and journeys, segment-wise from web/mobile analytics data. It works on aggregated and anonymized analytics data from sources such as Google Analytics, adds industry specific insights, automatically segments users based on their behaviour, and leverages advances in machine learning to abstract personas for each segment. No more time-consuming manual analysis! Personas are auto-generated and kept all up to date. Gain clarity on your best-performing segment, refine your customer experiences and get targeting ideas to grow your business! 2. Competitor Delve AI creates competitor personas automatically. Specify one or more competitor domains and Competitor Delve AI will automatically generate persona(s) for those competitors. Analyze competitors and discover trends as they happen and uncover content, advertising and partnership opportunities with competitor intelligence!


Seller Details
Seller
Delve AI
Year Founded
2019
HQ Location
San Francisco, California
Twitter
@DelveAi
83 Twitter followers
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®

Sujit Z.
SZ
Overview Provided by:

Recent Delve AI Reviews

Jimmy N.
JN
Jimmy N.Small-Business (50 or fewer emp.)
5.0 out of 5
"Delve is at the top of my strategy and marketing tech stack"
I love the persona breakdowns based on my historical data and the leads I never knew were visiting my site. I find the tool extremely easy to use a...
Teresa F.
TF
Teresa F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Easiest Ai tool for personas ever"
I like how thorough the output was! It felt like reading a real bio of a customer, not just a generic persona category. I could have paid an agency...
Harshwardhan A.
HA
Harshwardhan A.Small-Business (50 or fewer emp.)
5.0 out of 5
"Better Customer Experience"
It provides a better customer experience with a combined power of AI and Data science
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Delve AI Media

Delve AI Demo - Persona details
- Profile: work, household, places, hobbies, products/services - Preferences: communication, news, television, movies, travel - Quote, goals/pains - Likely interactions - Sample user/organizational journeys also provided for each segment
Delve AI Demo - Segment wise personas
- Segment-wise personas automatically created from your Google Analytics data - Identifies most valuable segment(s) - Works for B2C and B2B scenarios - Separate segments for transactions (when transaction data available)
Delve AI Demo - Industry specific insights
- Structured insights specific to your industry - 40+ B2B and B2C industries supported
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Video Reviews

21 Delve AI Reviews

4.8 out of 5
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21 Delve AI Reviews
4.8 out of 5
21 Delve AI Reviews
4.8 out of 5

Delve AI Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Delve AIQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jimmy N.
JN
Founder and CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Delve AI?

I love the persona breakdowns based on my historical data and the leads I never knew were visiting my site. I find the tool extremely easy to use and I always get a quick response when I have questions. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

I don't have anything at the moment. They keep adding grat features. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

I've found Delve.ai an invaluable part of my tech stack for business strategy and growth. I speak to and train business owners all over the world, and I often refer to Delve.ai as a tool all business owners should be using in a digital-first world. For my organization and my clients and community members, it helps us understand our historical data and turns that data into visual pictures we can then act on. Another exciting feature is, since we are a B2B business, it let's know who the leads are that are visiting our site and classifies those leads as potential business clients, partners/competitors, government and educational organizations and more. This has helped us innovate and create new services that are more relevant based on the visitors to our site. We love Delve.ai. I recommend it highly. Review collected by and hosted on G2.com.

Murugan R.
MR
Senior Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Delve AI?

Ai was a now trending technology for current generation. It is very use full for any fields and cinema and animation industry mostly preferring this ai tech and it ease to use people, implementation to diffrent field can explore the usage. If it was successful the everyone using frequency in the world and it can be implement to the customer support too and integration any different field. So, we can talk number of features in persona by delve Ai technology Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

Persona by delve Ai technology is number of features is there. So, we can't able find easily fearture handling it will be different and server problem and network issues only commonly people facing in this Ai technology that's it. Rest of the all the usage and performance awesome. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

It will be solving so many industries problems like maker intelligence, digital analytics, marketing analytical, social meadia, fashion, content analysis and brand intelligence like etc., industries problem solving this persona by Delva AI. Review collected by and hosted on G2.com.

Teresa F.
TF
Founding Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Delve AI?

I like how thorough the output was! It felt like reading a real bio of a customer, not just a generic persona category. I could have paid an agency thousands of dollars for this but the price point and presentation didn't cost me thousands and was as good if not better than agency work. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

Nothing. I think it's great and I look forward to continuing to use it. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

Segmenting our target audience into distinct cohorts and groups. Review collected by and hosted on G2.com.

Robert D.
RD
Marketing & Interactive Media Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Delve AI?

Persona by Delve AI offers an impressive solution for creating data-driven buyer personas effortlessly and quickly. One of the standout features of Persona AI is its ability to generate buyer personas not only for your own business but also for your competitors' businesses. This provides valuable insights into the target audience and market dynamics, enabling you to make informed marketing and strategic decisions.

The core technology behind Persona AI is the integration of marketing, analytics, and applied AI. By leveraging machine learning and AI techniques, Persona AI excels at summarizing and humanizing digital data. This means that instead of getting lost in a sea of dimensions and metrics, the platform helps you understand and relate to real people, bridging the gap between data and human understanding.

Persona AI's automation capabilities are particularly noteworthy. Within minutes, you can create comprehensive buyer personas without the need for extensive manual analysis. This time-saving aspect allows you to focus more on strategizing and executing marketing initiatives, ultimately driving business growth. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

While Persona AI offers robust features for persona creation, there is room for improvement when it comes to the ability to add more team members at the same level. If you're looking to collaborate with colleagues or team members who have similar access and responsibilities within the platform, you may find limitations in terms of granting them the necessary permissions. But I must admit this is more a personal issue and has nothing to do with how the platform operates and does the business ofisolating those that use your site. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

Persona by Delve AI solves several key problems in the realm of buyer persona creation, providing numerous benefits to businesses. Some of the prominent problems it addresses and the corresponding benefits are:

Time-consuming manual analysis: Traditional methods of creating buyer personas often involve extensive manual analysis of data, which can be time-consuming and labor-intensive. Persona AI automates this process, allowing businesses to generate comprehensive buyer personas within minutes. This time-saving aspect frees up valuable resources and enables teams to focus on other critical tasks, such as strategy development and execution.

Lack of data-driven insights: Without data-driven insights, businesses may struggle to understand their target audience's preferences, needs, and behaviors accurately. Persona AI leverages machine learning and AI techniques to analyze and summarize digital data, providing actionable insights into buyer personas. By utilizing data-driven insights, businesses can tailor their marketing strategies more effectively, resulting in improved customer engagement and conversion rates.

Limited visibility into competitor personas: Understanding the buyer personas of competitors is crucial for gaining a competitive edge in the market. However, obtaining such insights can be challenging and time-consuming. Persona AI enables businesses to create buyer personas not only for their own company but also for their competitors. This capability allows for a deeper understanding of the competitive landscape and facilitates the development of differentiated marketing strategies.

Gap between data and human understanding: Raw data can often be overwhelming, making it challenging to extract meaningful information and relate it to real people. Persona AI bridges this gap by humanizing digital data, transforming dimensions and metrics into relatable personas. This human-centric approach helps marketers and decision-makers develop a deeper empathy and understanding of their target audience, leading to more personalized and impactful marketing campaigns.

Limited collaboration and shared access: In traditional persona creation processes, collaboration and shared access among team members may be limited, hindering efficient teamwork. Although there may be some limitations in the current ability to add team members at the same level in Persona AI, its automated and centralized platform facilitates collaboration by providing a centralized repository for persona development and analysis. This improves communication, knowledge sharing, and alignment within the team, resulting in more cohesive and effective marketing strategies.

Overall, Persona by Delve AI solves the problems associated with time-consuming manual analysis, lack of data-driven insights, limited visibility into competitor personas, the gap between data and human understanding, and limited collaboration. By addressing these challenges, Persona AI benefits businesses by saving time, providing actionable insights, enhancing competitive intelligence, enabling human-centric understanding, and improving team collaboration. Review collected by and hosted on G2.com.

Harshwardhan A.
HA
Programmer Analyst ERP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Delve AI?

It provides a better customer experience with a combined power of AI and Data science Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

Not much to dislike about the programme. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

Its so simple that it doesn't require traditional data scientist experience. Its user friendly and helpful in getting better analytics Review collected by and hosted on G2.com.

JW
Allround Marketeer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Delve AI?

The many persona gave us immediate insights into the variety of target groups we have visiting our website. Where we always figured we had one or two target groups, we now know we have more. This way we will optimize our content strategies and partner websites. Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

There's nothing to dislike. Maybe only the extreme amount of information that can be retrieved from Delve.ai and finding out how all this can benefit our charity goals. I will need time to figure all this out, but it's up to me to optimally utilize all that Delve.ai has to offer. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

Delve.ai gives clear insights in the variety of people visiting our site. It shows that the majority of the people visiting, were not necessarily the key audience we hoped for. Knowing this, we will reconsider our content strategy: we will optimize our end-user content, and we will re-write our content to the largest audience in order to intensify their relationship to our charity. Because if they're not the end-user (people with a disability seeking a sport), they may be related to someone with a disability, they might consider donating or the might be interested in starting sports activities for disabled people. All thanks to Delve.ai! Review collected by and hosted on G2.com.

Raymond (Ray) B.
RB
Marketing Instructor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Delve AI?

Delve.ai has been great to validate our target market assumptions. We used Delve on two sub 1000 visitors per month sites. Delve personas do change so it's not a bad idea to check back monthly and record the results in your content planning calendar! Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

I originally disliked the time it took to create the personas (30 minutes or so). That said, much like Buckey's, it takes time but it works! Don't expect Delve to create a persona during a 15 minute live presentation. Get your audience or clients websites in advance. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

The Delve personas feature gives us an actual baseline of who our actual traffic is beyond the Google Analytics data. In fact, you can say it makes your Google Analytics data come to life. Done monthly, we have watched our "bouncer" personas go down as a percentage of the total audience. And we can see our target audience percentage increasing, with their time on site and pages viewed. Review collected by and hosted on G2.com.

Ahmad U.
AU
Founder & CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Delve AI?

to get the User Experience in clean Data and how incredibly simple that could be. Furthermore to know which kind of many Environmental effects could influence the user to stay or leave. And get all of these in a passive time is a jackpot for any kind of agency Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

in many cases, the data are too imprecise and vague to understand the relation. For example

1. when you look at their jobs, their grades, and their income range

2. when you look at their areas or times

3. when you look at their search keywords

4. but the most incomprehensible information is their category names in their page analysis.

but nevertheless, we can't expect anything, because it's just an AI and needs time to develop itself. Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

1. save a lot of times

2. get orientation

3. understand underestimate dangers and potentials

4. build new strategies

5. tracking campaigns

6. get information, which i couldn't myself

7. get more interesting on data :) Review collected by and hosted on G2.com.

Ajay I.
AI
Associate ops
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Delve AI?

Best featured AI to use for business, having good experience Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

Need to upgrade as per customer needs but currently is nice also Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

Use to digital analysis and problem related that resolved Review collected by and hosted on G2.com.

Kaleem U.
KU
Sales And Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Delve AI?

Very good for business audience that need for customer . Review collected by and hosted on G2.com.

What do you dislike about Delve AI?

It's a expensive for new setup and not all our world Review collected by and hosted on G2.com.

What problems is Delve AI solving and how is that benefiting you?

Quick response and money back make easy Review collected by and hosted on G2.com.