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Crystal Reviews & Product Details

Crystal Overview

What is Crystal?

For business professionals, meeting success hinges on effective preparation. Our mission is to ensure our customers feel well-prepared and confident before every important meeting. Crystal is the leading meeting preparation platform, trusted by over 1,000 organizations and Fortune 500 companies globally to prepare for both everyday and high-stakes interactions. Our platform delivers the data, tools, and insights you need to understand the people you're meeting with—ensuring you are thoroughly prepared for every meeting on your agenda. Using Crystal's intelligence data: • Professionals can reduce pre-meeting anxiety and make a great impression. • Sales executives can connect effectively with buyers in every sales call. • Managers can improve how they collaborate with co-workers • Executives can start meetings with confidence through better preparation. Try our platform for free today and impress the next person you meet: https://www.crystalknows.com/app/register

Crystal Details
Languages Supported
English
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Product Description

Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality.


Seller Details
Seller
Crystal
HQ Location
Nashville, US
Twitter
@CrystalKnowsMe
20,885 Twitter followers
LinkedIn® Page
www.linkedin.com
45 employees on LinkedIn®
Description

Crystal is a technology company that specializes in personality assessment and communication tools. Their platform leverages data-driven insights to help individuals and teams understand personality types, improve communication, and enhance collaboration. By providing detailed personality profiles and recommendations, Crystal aims to foster more effective interactions in both personal and professional settings. For more information, visit their website at [crystalknows.com](https://www.crystalknows.com).


Brandon K.
BK
Overview Provided by:

Recent Crystal Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Such an awesome hack!"
Very helpful research and evaluation of peoples profiles to help with targeted communication to create meaningful connection and outcomes.
Verified User
G
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Really strong - but attempting to advocate internally is hard"
We did the myers-briggs/colours exercise internally at my company so it has legitimacy as a concept + CK pretty accurately guesses peoples' colour.
Marianne I.
MI
Marianne I.Mid-Market (51-1000 emp.)
5.0 out of 5
"Recommend both privately and for business"
Crystal gives you an sense about how it will be to communicate with a person. Actually I used Crystal before going to a job interview and hey; I go...
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Crystal Media

Crystal Demo - Crystal | Prepare for success at your next business meeting.
Confidently prepare for every meeting, with insights for every participant on your agenda.
Crystal Demo - Impress the next person you meet.
Review how to effectively communicate with anyone before the start of any meeting.
Crystal Demo - Understand the person behind the name.
Uncover communication and decision-making preferences to intelligently adapt your approach.
Crystal Demo - Elevate your virtual presence.
Access instant insights and communication tips for every meeting attendee.
Crystal Demo - Personalize at scale with enriched data.
Enrich your application’s contacts with detailed personality insights via API or CSV upload.
Crystal Demo - The world’s leading meeting preparation platform.
Trusted by 1000+ organizations globally.
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Have you used Crystal before?
Yes

Video Reviews

444 Crystal Reviews

4.6 out of 5
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444 Crystal Reviews
4.6 out of 5
444 Crystal Reviews
4.6 out of 5

Crystal Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CrystalQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Anthony S.
AS
Director Placement Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Crystal?

What I love most about Crystal is how spot-on the DISC profiles are for understanding client personalities. It’s like having a cheat sheet for making real connections. The tips on how to approach different types of clients—whether they need details and structure or a friendly, casual vibe—have really helped my team communicate more effectively. It’s been a game-changer in building trust right from the first interaction, especially with clients who might normally take a bit longer to warm up. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

Honestly, there’s not much to dislike—it’s a solid tool. If I had to pick something, I’d say it would be nice to have more flexibility to tweak reports or insights to match our specific industry needs. Also, if it could sync directly with our CRM, that’d make it even easier to use Crystal as part of our everyday workflow. Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

Crystal’s been a huge help with one of our biggest challenges: figuring out the best way to connect with each client from the get-go. Before, we’d spend a lot of time just trying to gauge what kind of communication style would resonate—whether someone prefers a detailed breakdown or a quick, to-the-point chat. With Crystal’s DISC profiles, we instantly get a read on each client’s personality and what they respond best to, so we’re not guessing.

The difference has been huge. We’re able to build trust faster, get right to what matters for each client, and ultimately have more productive conversations. It’s saved us time and helped us close deals more smoothly because clients feel like we really understand them. Review collected by and hosted on G2.com.

Sanisha C.
SC
Senior UX Research
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crystal?

Crystal was recommeded to me by a colleague recently and I was sceptical but as soon as I tried it, I was amazed. The content is well designed and the tool works all the times I have tried it (5x now). The chrome plugin is a game changer. I almost think that this is a secret weapon that others have been using to get maximum impact from their interactions....and that is why I have not heard about it widely. I would rely on this in a job hunt and recommend it to others if they would like to know how to work with me and other people. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

The $49 is alot for someone from a developing country where the exchange rate to USD is quite high. I wish there was another tier which came is more adfordable. This can pay for itself with the number of new coversions from an untapped market. Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

Helping to me know how to interact with people. Review collected by and hosted on G2.com.

Camille E.
CE
Technical Product Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crystal?

I REALLY like having something to go on for both new connections and exisiting relationships. Any time I am sending an email not a text or LinkedIn message instead of a phone call I think about what will actually get a response and how can I write a truly caring message. I feel like I can connect before I even get a reply and I enjoy crafting my messages more. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

I only see more product improvements from here. I would love to help Crystal integrate into the latest Generative AI tools or even add that feature. I'm crafting messages in Google AI studio that I would gladly do in Crystal with profiles in mind. Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

Sending that first message in seconds or minutes instead of hours and days.

Being confident when I get a reply that I hit all of their pain points in the first try. Review collected by and hosted on G2.com.

Marie Sophie W.
MW
Founder & CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crystal?

I am absolutely amazed at how accurately Crystal predicts personalities! The level of precision in its analysis left me genuinely surprised. Even though I do not post regularly on LinkedIn the App was spot-on in predicting my own personality, energizers, drainers and ways to approach me.

The app itself is incredibly easy to use, with a clean and intuitive interface.

I highly recommend Crystal to anyone looking to gain a deeper understanding of themselves, co-workers and sales prospects. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

While I am impressed with Crystal's accuracy and ease of use, there are a few areas where the app could improve. One downside is that the DISC personality analysis is not explained in much detail. A more in-depth breakdown of the methodology and what each personality type entails would be incredibly helpful.

Additionally, the app focuses heavily on individual profiles, but it would be great to see more insights tailored towards marketing, such as aggregating individual profiles into a single persona. Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

Crystal helps solve the challenge of understanding sales prospects on a deeper, more personal level. It enables us to better understand how our prospects prefer to communicate, what motivates them, and what kind of approach resonates with them.

This insight allows us to tailor our sales copy and overall communication strategies in a more personalized way, making our outreach more effective and engaging. Review collected by and hosted on G2.com.

G B.
GB
Director/Entrepreneur/Business Trainer/Digital Marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Crystal?

The way Crystal identifies your personality and nuances is incredible to start, but the biggest thing is the accuracy. I have used this to look at different post holders in the companies I would like to apply for or for potential leads, and it blew my mind. It is a one-stop shop for boosting you and your organisation Review collected by and hosted on G2.com.

What do you dislike about Crystal?

The individual pricing is high so you need to be sure its for you or your organisation Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

Identifying the personality of possible interviewers and leads Review collected by and hosted on G2.com.

HR
Fractional Marketing Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crystal?

I love how Crystal helps me understand the character of my LinkedIn contacts before I get to meet them. This allows me to prepare for my meeting with their expectations and preferences in mind, I can tailor my plan to appeal to them on an emotional as well as a practical level. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

I'd like to be able to plot the profiles of everyone in the meeting on a single chart so that I can share this with clients.

Aside from that I have found it very easy to use, very simple to install, implement and integrate into LinkedIn. So easy I haven't required any customer support.

I use it every time I meet a new potential customer - why wouldn't you? Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

It's helping me prepare for my meetings to tailor presentations to best fit the personal preferences of meeting attendees. Review collected by and hosted on G2.com.

Marianne I.
MI
Head of Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Crystal?

Crystal gives you an sense about how it will be to communicate with a person. Actually I used Crystal before going to a job interview and hey; I got the job. I have also used it on coworkers, friends or people I was going to interview for a job. It actually works. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

I don´t like that they only offer one year subscription. They used to offer a monthly subscription so that's why I purchased it privately although it was expensive. As a manager in a small/medium company I don´t recruit enough people for it to pay off to invest for a year subscription. Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

Recuritment Review collected by and hosted on G2.com.

Klaus S.
KS
Managing Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crystal?

The profile assessments closely align with the personality insights shared with me by others after I introduced them to Crystal Knows. I strongly believe that understanding someone’s general profile can help avoid misunderstandings and make business relationships more effective and efficient, reducing the need for a lengthy 'get-to-know' process. This tool has the potential to enhance both the speed and accuracy of matching the right candidates to the right positions. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

I can envision situations where someone did not put enogh thought and effort into building a profile, such as on LinkedIn. In such cases, the profile assessments may not align as closely with the persons' natural traits. Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

For meetings with important new business partners, Crystal offers valuable insights into their personalities. For meetings with existing key partners, Crystal’s assessments help to understand the root of certain challenges that may have arisen. With these insights, it becomes easier to manage and overcome those challenges. Review collected by and hosted on G2.com.

Luis R.
LR
Business Development / Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crystal?

The Google extension and how quickly it provides the DISC plus the "to the point" communication tips, especially those that dynamically change with selectors, is simply priceless.

When writing emails, the recipient can be analyzed, and when the interaction in a video conference call, provide hints on how to communicate with the attendees is just amazing! Review collected by and hosted on G2.com.

What do you dislike about Crystal?

Nothing really. I love the tool, and I think if I need to be critical about something, I will add a feature to analyze a group of people to advise in a group session, the predominant personality to address! Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

It is great for cold calling since I can vary my approach by having in advance the DIOSC type to adjust accordingly Review collected by and hosted on G2.com.

Katherine S.
KS
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Crystal?

It's given me invaluable insight into people I am trying to contact with regards buliding my business. It's helped me to develop clear, structured and relevant communication to prospects. Already it's showing me better results than my own "fly by the seat of my pants" approach. It was so easy to plug-into my LinkedIn profile, and it's also a pretty interface. Review collected by and hosted on G2.com.

What do you dislike about Crystal?

The login details can be a bit cumbersome - but I got there in the end. Review collected by and hosted on G2.com.

What problems is Crystal solving and how is that benefiting you?

I approach a number of people through LinkedIn to promote my offering. My speciality is quite niche and specific, and it helps me to explain what I do in a style that is relateable to the person recieving the message. Review collected by and hosted on G2.com.