We have been using Cognism for outbound marketing/prospecting for the past few months and have found it an invaluable marketing solution for our business.
It has allowed us to reach new customers quickly and get our industry leading email verification solution into the B2B market place.
I have found the level of service and support from Cognism excellent and would highly recommend any business looking for a n outbound marketing solution to give Cognism a try. Review collected by and hosted on G2.com.
It would be nicer to be able to filter down into the prospects in more detail with more industry specific information. Review collected by and hosted on G2.com.
842 out of 843 Total Reviews for Cognism
Overall Review Sentiment for Cognism
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What I love most about Cognism is how accurate and detailed the contact data is. Having access to high-quality, GDPR-compliant prospect information has made a huge difference in our outreach. The intent data feature is a real game-changer too—it helps us reach out to prospects at just the right time, when they’re most likely to engage. Review collected by and hosted on G2.com.
The intent data feature is definitely useful, but it could be even better with more detailed insights to really gauge when a buyer is ready to move forward.
That being said, Cognism is still a fantastic tool for lead generation, and the benefits definitely outweigh the drawbacks! Review collected by and hosted on G2.com.
The AI search feature is incredible! It helps massively with prospecting. Being able to reverse search phone numbers to locate leads that have been in contact. The use of lists being able to make a quick easy list to mail merge. I use cognism everyday and its a great platform for outreach and generating leads. Review collected by and hosted on G2.com.
I want a dark mode! I dont know if its a thing already, but it would look so nice! I also wish there was a way to filter out the search with a target list of companies. At the moment I am having to search each company individually. Review collected by and hosted on G2.com.
Cognism has completely changed how we handle sales and marketing. Its accurate, GDPR-compliant data means no more chasing outdated leads. The advanced targeting—firmographics, technographics, and intent data—helps us zero in on the right prospects at the right time.
Mobile numbers and direct dials let us reach decision-makers more easily, while the Salesforce integration saves hours of manual work. The intent data points us to prospects already interested in what we offer, so we can focus on high-intent leads and boost our results.
The interface is user-friendly, making it simple for everyone on the team to jump right in. Plus, their support is fantastic—always quick to help and loaded with good advice. If you want to scale your sales efforts and see real ROI, Cognism is a must.
— Ciaran Sullivan Review collected by and hosted on G2.com.
One drawback of Cognism is its pricing, which can be on the higher side for smaller businesses or startups. Additionally, while the data is generally accurate, occasional outdated or incorrect entries can still slip through, requiring manual verification. These minor issues, however, don’t overshadow its overall value. Review collected by and hosted on G2.com.
The best thing about Cognism is the accuracy and reliability of its contact data. The verified mobile numbers and direct dials have drastically improved my connect rates, allowing me to reach key decision-makers without wasting time. The Diamond Data feature ensures that I’m getting high-quality, compliant information, which is crucial for outbound sales. Additionally, the platform is easy to use, integrates well with my CRM, and provides excellent customer support.
Cognism helps me streamline my sales prospecting by providing GDPR-compliant contact data that I can trust. The intent data feature is incredibly useful, as it allows me to prioritize leads based on their buying signals. This has helped me focus on prospects who are more likely to convert, improving my overall efficiency. The LinkedIn Sales Navigator integration is another huge plus, making outreach smoother. Thanks to Cognism, I’ve significantly increased my meeting booking rates and overall sales pipeline. Review collected by and hosted on G2.com.
While Cognism’s data is more accurate than most competitors, I do occasionally come across outdated or incorrect information. Email bounce rates are lower than other providers, but they still happen from time to time. Additionally, the pricing might be a bit high for smaller businesses or startups. However, given the ROI and time saved, it’s still a worthwhile investment for any sales team serious about outbound success. Review collected by and hosted on G2.com.
The 121 support from real people who are happy to help in quick time has been great. The simple layout of the system is also a bonus, this makes it easy to use. The persona element of Cognism has been especially helpful in building multiple audience types for our different marketing campaigns. You can easily view the counts of prospects ahead of spending credits and exporting data which helps with internal strategy and campaign building. I use Cognism regularly to check in on our current market size and potential. Review collected by and hosted on G2.com.
The FAQs are a little outdated but this is no real issue if you have a CSM on hand for support. Review collected by and hosted on G2.com.
Having used tools like zoominfo / Lusha in the past, I do think what is available on the market for data enrichment and sourcing, is all quite similar (bar maybe stronger data in certain regions)
However what I find separates cognism from its competition, is the level of service they provided. The CSM and Account Manager assigned to us have been brilliant in terms of providing dedicated support, enablement sessions and discussing demand gen strategies that can be supplemented with cognism.
Would 100% recommend based on this. Review collected by and hosted on G2.com.
No bad faults to report, perhaps the data in US could be stronger but as we mainly focus on EMEA this is not a bother. Review collected by and hosted on G2.com.
What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient. The platform’s real-time data enrichment ensures that sales and marketing teams have up-to-date information, improving outreach success rates. Additionally, its seamless CRM integrations and user-friendly interface make it easy to navigate and incorporate into existing workflows, saving time and increasing productivity. Review collected by and hosted on G2.com.
While Cognism offers high-quality data, some contact information can still be outdated or incomplete. Additionally, the pricing may be steep for smaller businesses, making it less accessible for those with limited budgets. Review collected by and hosted on G2.com.
"Cognism is a Game-Changer for Sales and Lead Generation!"
I’ve been using Cognism for a few months now, and it has completely transformed the way our sales team approaches lead generation. The platform offers high-quality data that is incredibly accurate, which saves us time and effort. The seamless integration with CRM tools and the automated workflows have significantly increased our outreach efficiency. It’s a powerful tool for any sales team looking to scale and drive results.
Pros:
High-quality, accurate data
Easy integration with other sales tools
Great customer support Review collected by and hosted on G2.com.
Cons:
Price can be a little high for smaller teams
Learning curve for beginners Review collected by and hosted on G2.com.
Cognism is an outstanding platform for sales and marketing professionals looking to streamline lead generation and enhance prospecting efforts. One of its best features is its vast and accurate B2B contact database, which includes detailed company and individual profiles, enabling users to quickly identify and reach out to decision-makers. This is particularly useful for companies looking to target specific industries or regions.
Another standout feature of Cognism is its AI-powered lead enrichment, which automatically updates and enhances contact information, ensuring that users always have the most up-to-date details. This minimizes manual data entry and saves valuable time. Review collected by and hosted on G2.com.
While Cognism offers many impressive features, there are areas where the platform could be improved. One aspect that could use enhancement is the user interface (UI). Although functional, the design can feel somewhat cluttered at times, making navigation a bit overwhelming for new users. A more intuitive and streamlined layout would help users more easily access the tools and features they need. Review collected by and hosted on G2.com.
We’ve found the user interface to be really easy to pick up—especially if you’ve used Sales Navigator before. It has a familiar structure, which meant our team could get started with minimal friction. Onboarding support was available, but honestly, we didn’t need too much of it thanks to the intuitive design.
What really stands out is the ongoing support from the Cognism team. Whenever we’ve needed help building audiences or refining targeting, the response has been quick and helpful. That kind of support is invaluable for a small marketing team like ours.
In terms of data quality, Cognism has delivered on what it promised. The contact information has been accurate and reliable, which is key for running effective B2B outreach. It's reassuring to know we're working with a solid data foundation.
We also appreciate that the platform is clearly evolving. We've shared feedback and suggestions, and it seems like there’s genuine interest in improving and expanding the tool based on user input. Review collected by and hosted on G2.com.
Some features can feel limiting. For example, you're only able to save up to 25 companies at a time, which slows things down when you're working with larger lists. It would also be really helpful to have the ability to save out and manage multiple company lists, rather than being restricted to just one. At the very least, some sort of segmentation or folder structure would make organizing our outreach more efficient.
In general, there are a few missing functionalities that could improve workflow and usability. They’re not deal-breakers, but they do add friction to what could otherwise be a smoother experience. From a marketer’s perspective, a few thoughtful enhancements could go a long way in making the platform even more valuable Review collected by and hosted on G2.com.
