Having used tools like zoominfo / Lusha in the past, I do think what is available on the market for data enrichment and sourcing, is all quite similar (bar maybe stronger data in certain regions)
However what I find separates cognism from its competition, is the level of service they provided. The CSM and Account Manager assigned to us have been brilliant in terms of providing dedicated support, enablement sessions and discussing demand gen strategies that can be supplemented with cognism.
Would 100% recommend based on this. Review collected by and hosted on G2.com.
No bad faults to report, perhaps the data in US could be stronger but as we mainly focus on EMEA this is not a bother. Review collected by and hosted on G2.com.
802 out of 803 Total Reviews for Cognism
Overall Review Sentiment for Cognism
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Cognism has been a game-changer for our sales and marketing efforts. Its accurate, GDPR-compliant data ensures we’re always working with reliable information, saving us from the headache of outdated leads. The advanced targeting features are a standout—being able to segment prospects by firmographics, technographics, and intent data means we can focus on the right people at the right time.
One of my favorite features is the mobile numbers and direct dials. It’s been a huge win for connect rates, letting us bypass gatekeepers and reach decision-makers directly. Plus, the seamless CRM integration (especially with Salesforce) has made our workflow so much smoother, automating lead enrichment and saving us hours of manual work.
The intent data is another highlight. It helps us identify prospects actively researching solutions like ours, so we can prioritize high-intent leads and tailor our messaging. This has led to more meaningful conversations and better results.
The platform itself is super user-friendly, even for less tech-savvy team members. It’s intuitive and easy to navigate, which makes onboarding a breeze. And the customer support team? They’re fantastic—always quick to help and full of useful tips.
Overall, Cognism has transformed how we prospect. It’s boosted our efficiency, improved our outreach quality, and given us a clear ROI with more pipeline and conversions. If you’re looking to scale your sales efforts, Cognism is a no-brainer. Highly recommend!
- Ciaran Sullivan Review collected by and hosted on G2.com.
One drawback of Cognism is its pricing, which can be on the higher side for smaller businesses or startups. Additionally, while the data is generally accurate, occasional outdated or incorrect entries can still slip through, requiring manual verification. These minor issues, however, don’t overshadow its overall value. Review collected by and hosted on G2.com.
What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient. The platform’s real-time data enrichment ensures that sales and marketing teams have up-to-date information, improving outreach success rates. Additionally, its seamless CRM integrations and user-friendly interface make it easy to navigate and incorporate into existing workflows, saving time and increasing productivity. Review collected by and hosted on G2.com.
While Cognism offers high-quality data, some contact information can still be outdated or incomplete. Additionally, the pricing may be steep for smaller businesses, making it less accessible for those with limited budgets. Review collected by and hosted on G2.com.
"Cognism is a Game-Changer for Sales and Lead Generation!"
I’ve been using Cognism for a few months now, and it has completely transformed the way our sales team approaches lead generation. The platform offers high-quality data that is incredibly accurate, which saves us time and effort. The seamless integration with CRM tools and the automated workflows have significantly increased our outreach efficiency. It’s a powerful tool for any sales team looking to scale and drive results.
Pros:
High-quality, accurate data
Easy integration with other sales tools
Great customer support Review collected by and hosted on G2.com.
Cons:
Price can be a little high for smaller teams
Learning curve for beginners Review collected by and hosted on G2.com.
Cognism is an outstanding platform for sales and marketing professionals looking to streamline lead generation and enhance prospecting efforts. One of its best features is its vast and accurate B2B contact database, which includes detailed company and individual profiles, enabling users to quickly identify and reach out to decision-makers. This is particularly useful for companies looking to target specific industries or regions.
Another standout feature of Cognism is its AI-powered lead enrichment, which automatically updates and enhances contact information, ensuring that users always have the most up-to-date details. This minimizes manual data entry and saves valuable time. Review collected by and hosted on G2.com.
While Cognism offers many impressive features, there are areas where the platform could be improved. One aspect that could use enhancement is the user interface (UI). Although functional, the design can feel somewhat cluttered at times, making navigation a bit overwhelming for new users. A more intuitive and streamlined layout would help users more easily access the tools and features they need. Review collected by and hosted on G2.com.
Their data is the best I've used (versus loads of providers such as Wiza, Drop Contact, Lusha, Hunter etc) and the platform is so easy to use.
Their live chat is also amazing, I've never waited more than 10 seconds to speak to a real person.
Account manager is responsive too, which is great.
Using this allllll the time, will probably exceed our annual credit limit which is a testament to how good the data is. Review collected by and hosted on G2.com.
We've had a few duplicate contacts in our exports, which costs credits. However, we've always had these duplicates refunded to us when raised with our account manager, so no big deal really - just a bit of admin needed. Review collected by and hosted on G2.com.
A standout aspect was the ability to uncover connections to other contacts within targeted companies, giving us valuable insights to enhance our outreach strategy. The exceptional customer support was the cherry on top, ensuring a smooth and efficient experience. Review collected by and hosted on G2.com.
While the platform offers excellent features, the pricing might feel a bit high for smaller teams or startups with limited budgets. A more flexible pricing structure could make it more accessible to a broader range of users.
That said, these are minor issues compared to the overall value the platform delivers. Review collected by and hosted on G2.com.
Cognism is a key piece in helping conduct new business expansion and growh plans but also drilling down into contacts that we identify with high intent and are likely to engage with our products and services. The interface is easy to navigate (the AI search piece reduces the admin in locating information) and the integration piece (along with creating 'lists') makes it easy to pull data out - and fast.
Whether your fighting off data degredation, or sourcing key account information for a sales play, the tool is critical in any modern data strategy. Review collected by and hosted on G2.com.
Some functionality will require additional budget to access - but I find that, for the frequency of use (multiple touch points weekly) that we get the value from our current package. Review collected by and hosted on G2.com.
Accurate & Compliant Data – Their database is one of the most reliable for finding up-to-date contact information, helping sales teams connect with the right people effortlessly.
Easy-to-Use Platform – The UI is intuitive, making it simple to search for leads, enrich data, and integrate with existing workflows.
Seamless Integrations – It works well with CRMs like Salesforce, HubSpot, and outreach tools, reducing manual data entry and saving time.
Strong Support & Customer Service – Their team is responsive, helpful, and always ready to assist with any queries or setup issues. Review collected by and hosted on G2.com.
Limited Coverage in Some Regions – Depending on the market, data coverage may not be as strong in certain industries or geographies. Review collected by and hosted on G2.com.
Cognism has become an indispensable tool in my sales arsenal. After a year of using it, I can confidently say it's revolutionized my contact-finding process.
The platform's ability to pinpoint key decision-makers within companies has been a game-changer. It's streamlined my outreach efforts by ensuring I'm connecting with the right people from the start. The seamless integration with LinkedIn Sales Nav has further enhanced my efficiency.
The intuitive interface and extensive filtering options make it a breeze to refine my search results. I rely on Cognism daily to identify potential leads and build strong relationships. Review collected by and hosted on G2.com.
While Cognism has been a reliable tool for finding accurate contact information, I've encountered a few instances where the details were slightly off. However, these occurrences have been minimal, and I've usually been able to quickly correct the information using other search results within the platform. Review collected by and hosted on G2.com.
I really appreciate Cognism for its user-friendly interface, which makes it easy to navigate and utilize its features effectively. The platform provides highly accurate contact information, which is crucial for effective prospecting and lead generation. Additionally, Cognism integrates seamlessly with our CRM, simplifying the process of exporting data and managing customer interactions. Overall, Cognism has proven to be a reliable and efficient tool for our sales intelligence needs, and I would highly recommend it. Review collected by and hosted on G2.com.
Occasionally the data provided in inaccurate with false numbers. Although this is only a very small percentage of data gathered. Review collected by and hosted on G2.com.
