148 Clay Reviews
Overall Review Sentiment for Clay
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It's google sheets but with easier ways to connect apis.
the ecosystem and the APIs available Review collected by and hosted on G2.com.
The clay credits are overpriced. They're not valuable over using the API key directly.
I don't use Clay for the credits, I use clay for the features and the amazing company and people search.
The credits could make sense if the model was that I pay a percentage of the price more.
For example if using Dropcontact through clay credits only costs 5% more, then yes it makes sense. Because it allows me to not have to create an account with them, etc, etc...
Sometimes a clay credit is 10x more expensive than its API counterpart. And this is ridiculous.
Despite all of this. Clay is a game changer and will disrupt the world of No-code outbound sales, and probably more than that. Review collected by and hosted on G2.com.
changed what I thought is possible with sales automation and prospecting, easy to learn and implement,amazing support team, I use it too often, can integrate to all other known tools Review collected by and hosted on G2.com.
not everyone can affoard a payed sub but they make up for it in thier free tier. Review collected by and hosted on G2.com.
Things I do with Clay that I could not before:
- automatically run Google Search enrichment row by row to identify company domains (e.g. I have a list of company name and industry but no domain, can't do much with that, enrich with Google Search and pull out first URL)
- waterfall phone number outputs from multiple enrichment providers and use ChatGPT integration to hunt for repeating numbers
- find company linkedin url from company domain
Incredible number of features, super easy to get going and quick to implement, amazing customer support, integrates with sooooo many tools.
I use Clay almost daily and know many excellent people who build their business entirely off of capabilities they get only with Clay.
The main question you probably have right now is - what IS Clay?
Imagine a spreadsheet connected to tons of data vendors, CRMs, sequencers, ChatGPT, and other tools, that lets you operate IN the sheet to build lists, enrich records, lookup records, reformat records, etc. etc. etc.
I ALMOST don't need Google Sheets for list building at all. Almost. Review collected by and hosted on G2.com.
It's an early product with some nooks and crannies that could always be improved - more templates would go a long way. But there's so much value disproportionate to pricing.
I do wish it would flag dupes before I run an enrich but that's on me for missing it too.
HubSpot integration has a few bugs but they're working with me on it. Review collected by and hosted on G2.com.
The way Clay has aggregated dozens of different data sources all inside of one platform is a complete game changer for any audience building, list building, prospect research, etc. Previously, a typical workflow might've been researching on LinkedIn/ZoomInfo, pulling in data from multiple sources, and generally fudging around in spreadsheets. With Clay, you can build high-level lists super quickly, enrich them to your heart's content with data from tons of sources, and then use that data to filter down, build messaging using AI, etc.
The most remarkable thing about Clay is how flexible it is -- I couldn't even begin to hit on all the features, but if you do any kind of person or company-level research or list building, this needs to be in your stack.
Beyond that, it integrates with a ton of different tools -- I haven't even had a chance to review all the potential integrations we could be taking better advantage of. Review collected by and hosted on G2.com.
Clay is genuinely such an incredible tool, and their team is building new features so quickly that it's hard to call out anything to dislike -- in the 1 or 2 times I've had a bug or issue, I've posted it in their internal Slack channel, and the team has built a new feature or fixed the bug in seemingly no time at all.
If I had to really think of a critique, I think it would be that it can in some cases be quite easy to burn a lot of credits quickly without realizing it. Especially if you're pulling in a ton of different data sources. With that in mind, it could be helpful to have 'credit estimates' or 'maximum credit usage' for a given run to help mitigate that. Review collected by and hosted on G2.com.
We've started with Clay to help automate contact gathering and uploading of contacts and other data fields in support of our SDR team. Through Clay we've been able to do this at a speed previously impossible. We have more plans to use this for data cleanliness in more places but as a greenfield play using their data sources to help personalize our segments it's been amazing. As the non-technical business driver for using this solution it's also been exceedingly easy to get started with. Review collected by and hosted on G2.com.
Some glitches on steps that need to be frequently refresh or work one day but not the next. The speed gain far outweighs the occasional gap for us though. Review collected by and hosted on G2.com.
There's a few things Clay does particularly well:
1. Their customer support. Brilliant way to engage users both as a community and a support hub on Slack. A few hours to respond but it being in a channel vs thrown into the intercom void gives a better experience.
2. The product itself - I've been using it for 10 months now and do not see how this tool can be less than excellent. Its UI is a spreadsheet with some additional perks google sheets doesn't have + of course their integrations. Data enrichment is big in Clay. From Apollo to Openai.
I use the tool daily for RevOps purposes for my team. Review collected by and hosted on G2.com.
It's not the easiest tools to use, to be fair. Over the months they've evolved but at least in my memory when I started it took me weeks to understand what's what. Review collected by and hosted on G2.com.
I love using clay to automate certain lead gen for me. The fact that it combines the function of a spreadsheet with AI enrichment is what I would tell people when recommending. It's super easy to use and I use it pretty much daily. It was easy to integrate with Google Sheets and get everything set up to do what I wanted. I've also asked for help in the community Slack and the team was so quick and helpful. Review collected by and hosted on G2.com.
I wish it had more spreadsheet functionality like formatting and such to be able to use it in place of Google Sheets when I have begun enrichment. I wish it could replace the need for a lead sourcing tool, since I have to have a list ready to begin with before enriching. Review collected by and hosted on G2.com.
Great Functionality - Works Well In The USA and Internationally. Easy to search on a macro or micro level. Review collected by and hosted on G2.com.
As of yet, I have no complaints. The program does not automatically instruct you on the most efficient search (Look for online tips on searching for ways to get the information you need and spend less credits for the search). Review collected by and hosted on G2.com.
Makes it easy to generate complex spreadsheet formulae using AI prompts easily.
The native integrations help enrich leads with LinkedIn profile - not just URL and title but you can parse specific elements like Headline, mentions of certain keywords in Experience, etc. We also use it to validate contact emails to reduce our bounce rates.
Finally, their ability to make HTTP API columns was super helpful to directly make POST requests to send this enriched data back to our Hubspot CRM. Review collected by and hosted on G2.com.
Needs some careful planning to not burn through the pricey credits Review collected by and hosted on G2.com.
Clay allows us to run hyper targeted outbound campaigns efficiently with manageable data cost and minimal overhead.
I love Waterfalls enrichments in particular. We have a slew of bounced emails in our CRM, which uses multiple data providers to find the most accurate data across our entire CRM. I hate being locked into annual contracts with individual providers, I would rather sample different datasets while accomplishing the enrichment task I set out to do.
The community-centric support is also phenomenal, it's so easy to hop on Slack, ask a question, request support, or learn new ways of using the tool. Truly unique compared to other tools I use. Review collected by and hosted on G2.com.
There are occasional enrichment errors I get back or a column will be running slowly, nothing to truly dislike. Review collected by and hosted on G2.com.
