What do users say?

I like Clay because it saves me a lot of time. I can find people, check company information, and make personal messages in one place. I do not need to use many different tools. It helps me find better leads and makes my work easier. Review collected by and hosted on G2.com.

I dislike that Clay can be hard to learn at first. There are many tools and settings, so I sometimes feel confused. The credits can also run out quickly, and the price may be high for small teams. Sometimes the data is not fully correct, so I still need to check it myself. Review collected by and hosted on G2.com.

I like Clay’s waterfall enrichment because it produced significantly more complete records, especially for business emails, job titles, company firmographics, and social profile info. It was especially effective for mid-sized and enterprise accounts and helped us identify and prioritize target accounts more accurately. The AI-assisted research was generally accurate and useful for company summaries, recent developments, and personalized outreach insights, and it accelerated prospect research and message creation. Basic enrichment workflows, lead qualification, prospecting lists, and outbound data prep were relatively easy to automate, and once configured the workflows were reliable. Review collected by and hosted on G2.com.

Some niche markets and smaller regional companies occasionally required additional verification. The AI-generated research was occasionally outdated or lacked enough context. More advanced workflows with complex integrations, custom logic, or large-scale data synchronization benefited from help from technical team members. Review collected by and hosted on G2.com.

We have been using Clay at Denovers since October 2024 to build out most of our lead generation workflows. It brings enrichment, personalized email writing, and job finding together in one place, which has significantly reduced our manual workload. Being able to combine multiple data sources and AI-driven steps into a single workflow means our team spends far less time on repetitive research and more time developing outreach strategy. It has genuinely changed how we approach prospecting. Review collected by and hosted on G2.com.

Before I write this, what's actually bugged you about Clay? Things like credit cost at scale, occasional slow enrichment runs, learning curve for new team members, or workflow limits are common pain points, let me know what fits and I'll write it to match. Review collected by and hosted on G2.com.

What I like most about Clay is how useful it is for building and adjusting data enrichment workflows. It gives us room to test, refine, and troubleshoot as we go.

The support also makes a major difference. When we run into issues, it is easy to get practical help from someone who understands the product. Review collected by and hosted on G2.com.

There is not much I dislike about Clay. It does have a learning curve, particularly when you start building more advanced workflows, but that is understandable given how flexible and powerful the platform is. Review collected by and hosted on G2.com.

The waterfall enrichment is easily the best part. Before Clay, we paid a single data provider and just had to live with their coverage if they didn’t have the email or phone number, that was the end of it. With Clay, we can chain dozens of providers in sequence, and it only spends a credit when the previous one comes up empty. Our match rate increased noticeably without our spend increasing, and we no longer have to maintain a separate spreadsheet for each source. Review collected by and hosted on G2.com.

The learning curve is steeper than the marketing suggests. The spreadsheet-style interface looks familiar at first, but getting real value out of it requires understanding conditional runs, formulas, and how columns depend on one another. It ends up feeling closer to light engineering than simply using a spreadsheet. In practice, one or two people on the team become the ones who actually build and maintain the tables, while everyone else just files requests with them. That’s basically the opposite of what you buy it for. Review collected by and hosted on G2.com.

It’s basically the tool you MUST use to do GTM in the best possible way, with one of the best UI flows you can find on the market. The pricing also feels well tailored to a company’s current needs and stage. Essential to haver Clay in your Stack if you do GTM and Outbound Review collected by and hosted on G2.com.

There are so many features and functions that, even though the basic learning curve is simple, you may need some time to fully understand everything. But there is a well-done academy and also the onboarding is simple. Review collected by and hosted on G2.com.

I like the idea of having a centralized resource to connect data providers and let people build flows with AI inside of it. We built a workbook triggered by webhook so companies can be enriched, find contacts, and then search. The basic AI for search agents was convenient (at least in 2024), and it’s clear when I’m interacting with AI vs rules-based logic, plus it’s easy to override or turn off AI features when needed. Review collected by and hosted on G2.com.

Honestly the UI is god awful. The MCP is weak, workflows are risky because you have to be careful about triggering autorun, and building it and making changes are super slow because the UI is so finnicky. It’s always running into annoying bugs that make it hard to select data from previous columns, and everything it runs is super slow.

The worst part is testing: even with autorun turned off, changing a dedupe setting re-ran the entire workbook and blew through our entire month’s credits ($1000 in credits burned) with no clear warning. The stop button doesn’t actually stop the process, it just cancels anything queued, so you watch your credits continue dwindling. Despite all this they only refunded a fraction. The AI also invented contacts and it was very difficult to get it to format correctly. We already canceled our subscription. Review collected by and hosted on G2.com.

Clay has been a strong addition to our outbound stack over the past year, mainly for personalizing email outreach at scale for our company performance. The flexibility to build custom workflows & tables without needing a dev team is a real time-saver. It's very easy to integrate; also, pricing is suitable. Review collected by and hosted on G2.com.

The learning curve is steeper than expected; the table formula logic takes time to get comfortable with, especially for non-technical team members. Review collected by and hosted on G2.com.

I use Clay to handle the complicated research and lead enrichment that other tools can’t do. What I like most is the “waterfall” enrichment feature: it lets me pull data from multiple sources at once, so if one provider doesn’t have an email, Clay automatically finds it through another source. The UI feels like a smart spreadsheet, which makes it easy to organize my work without needing to be a programmer. I also love Claygent, the AI agent, because it can visit company websites to find specific news or signals that I used to search for manually. That added intelligence has helped me build better GTM workflows and onboard new reps much faster. Review collected by and hosted on G2.com.

The biggest drawback for me is the learning curve. It’s clearly a very powerful tool, but it takes time to figure out how to build the most effective workflows and write prompts that work well with the AI. I also find the credit-based pricing a little difficult to predict. If you run a large list with too many enrichment steps, credits can disappear quickly, so you really have to plan your tasks carefully and keep an eye on what you’re running. On top of that, performance can sometimes feel a bit slow when processing thousands of rows at once, which definitely requires some patience. Review collected by and hosted on G2.com.

What stands out most about Clay is how flexible and powerful the platform is once you understand the workflows. It’s not just a lead database it becomes a full research and enrichment engine for outbound.

We use it to identify highly specific accounts and contacts. I remember I got a 1000 prospects data sheet (only linkedin IDs I want) in a few minutes. Review collected by and hosted on G2.com.

I think there is a learning curve for many people. It was not an issue for me as I test out many platforms. Review collected by and hosted on G2.com.