ChannelMix
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ChannelMix
By Inmarket
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4.3 out of 5 stars
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ChannelMix Reviews & Product Details - Page 5

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ChannelMix Overview

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What is ChannelMix?

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

ChannelMix Details
Discussions
ChannelMix Community
Languages Supported
English
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Product Description

ChannelMix leverages AI and advanced machine learning algorithms to analyze data from various online and offline channels including social media, email marketing, search engine marketing, TV, radio, print and more. This deep data insight is delivered in a user-friendly interface for effortless campaign optimization.

How do you position yourself against your competitors?

ChannelMix is future-ready marketing measurement, developing the next generation of SaaS analytics products for marketers. Our analytics platform is:

- End-to-end. One platform to power a full suite of analytics capabilities from basic reporting to predictive analytics. Fewer tools to adopt and maintain results in lower total cost of ownership over time.

- First-party. A single source of truth for marketing performance that uses first party data and tracking that you control, Eliminates data silos, gaps and inaccuracies.

- Scalable. Ready for your analytics needs today and tomorrow. Supports SMBs or large enterprises, 5 clients or 500. Long-term, strategic focus means you'll never have to start over.

- Fully supported. Solution configuration, customization and support included for every customer. Full scope of the platform available without needing to learn or hire for new skills.

Seller Details
Seller
Inmarket
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@inMarket_Media
1,345 Twitter followers
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®
Leanna M.
LM
Overview Provided by:
Leanna Morken

Recent ChannelMix Reviews

Carl G.
CG
Carl G.Small-Business (50 or fewer emp.)
4.0 out of 5
"One of the best tools I have used to integrate all data sources."
ChannelMix provides a user-friendly experience, making it a breeze to navigate and utilize its features. The platform's support team stands out for...
Read more
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Channelmix has developed our Knowledge of Marketing Analytics"
Dedicated team of professionals at your service to handle a variety of problems. The ticketing system allows for a quick and organized work. They p...
Read more
Meredith W.
MW
Meredith W.Mid-Market (51-1000 emp.)
5.0 out of 5
"An incredible solution with even greater support."
ChannelMix is the perfect blend between an out of the box solution that can be customized and tailored to your business's needs in a price range th...
Read more

ChannelMix Pricing

Marketing Impact Modeling Platform
Starting at $7,500.00
Per Month
See ChannelMix pricing
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ChannelMix Media

ChannelMix Demo - ChannelMix Connection Library
Data ingest with 120+ API connections, secure FTP, email or file upload
ChannelMix Demo - Full-Funnel Analytics for Marketers
Connect marketing spend to conversions, leads and sales with turnkey reports that show the impact of campaigns on the business.
ChannelMix Demo - Campaign Tracking with ChannelMix
Track and manage campaign data in one place. ChannelMix will automatically link it to your source data for reporting on campaign performance.
ChannelMix Demo - Rule-Based and Data-Driven Attribution
Determine value and ROI of each marketing channel with ChannelMix's rule-based and data-driven attribution models.
ChannelMix Demo - Predictive Media Mix Modeling
Plan the optimal media mix and predict ROI for any stage of the marketing funnel
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46 ChannelMix Reviews

4.3 out of 5
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4.3 out of 5
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ChannelMix Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ChannelMixQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

The best part that I like about ChannelMix is simply having unsampled data from GA. That alone provides value that can not be touched! Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

I've just been having some troubles with the visualization tool that I use (GDS), and it doesn't reflect the ChannelMix software, I think it's primarily the visualization tool that you use so choose your BI tool wisely Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Getting access to unsampled GA data, having a single source of truth, and being able to create reports well Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about ChannelMix?

The aggregation of multiple clients' data into one dashboard. The specifics within the organic tab as well as the specifics within the device specific tab. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The turn around time for custom updates. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

It's an easy way to find average performance across a variety of clients. Review collected by and hosted on G2.com.

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Verified User in Restaurants
AR
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

That there's always a way to find a solution Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Not because of CM, but it has taken a long time to finalize the implementation Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

To gather all data in one place! The hours I've spent trying to do this manually have been a lot! Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

We've done a lot of research in this market, and channelmix is the one tool with all the major connections that we need to report on market channels. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

We have been really happy. I think our data engineer would like more visibility into the data structure so we can QA or make adjustments Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

we are able to layer our major marketing channel data effectively and quickly for our clients. We have been able to scale reasonably well because of this. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

ChannelMix is a great platform for consolidating all of your data, whether it be from an API, Google Sheet, Excel file, or data lake. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

ChannelMix is not running the most current version of Tableau Server, but it isn't far behind. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

Talk to the team at ChannelMix if you aren't sure what steps to take to consolidate your data. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We are able to bring together diverse data sources, present cross-channel reporting, and provide accurate data to our clients. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ChannelMix?

I liked how neatly it sorted out the data. I always knew exactly the source. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

I felt that sometimes there were too many options. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We were trying to find an easier way to compile data. Review collected by and hosted on G2.com.

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ChannelMix