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ChannelMix Reviews & Product Details - Page 4

ChannelMix Overview

What is ChannelMix?

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

ChannelMix Details
Languages Supported
English
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Product Description

ChannelMix leverages AI and advanced machine learning algorithms to analyze data from various online and offline channels including social media, email marketing, search engine marketing, TV, radio, print and more. This deep data insight is delivered in a user-friendly interface for effortless campaign optimization.

How do you position yourself against your competitors?

ChannelMix is future-ready marketing measurement, developing the next generation of SaaS analytics products for marketers. Our analytics platform is:

- End-to-end. One platform to power a full suite of analytics capabilities from basic reporting to predictive analytics. Fewer tools to adopt and maintain results in lower total cost of ownership over time.

- First-party. A single source of truth for marketing performance that uses first party data and tracking that you control, Eliminates data silos, gaps and inaccuracies.

- Scalable. Ready for your analytics needs today and tomorrow. Supports SMBs or large enterprises, 5 clients or 500. Long-term, strategic focus means you'll never have to start over.

- Fully supported. Solution configuration, customization and support included for every customer. Full scope of the platform available without needing to learn or hire for new skills.


Seller Details
Seller
Inmarket
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@inMarket_Media
1,345 Twitter followers
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®

Leanna M.
LM
Overview Provided by:

Recent ChannelMix Reviews

Carl G.
CG
Carl G.Small-Business (50 or fewer emp.)
4.0 out of 5
"One of the best tools I have used to integrate all data sources."
ChannelMix provides a user-friendly experience, making it a breeze to navigate and utilize its features. The platform's support team stands out for...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Channelmix has developed our Knowledge of Marketing Analytics"
Dedicated team of professionals at your service to handle a variety of problems. The ticketing system allows for a quick and organized work. They p...
Meredith W.
MW
Meredith W.Mid-Market (51-1000 emp.)
5.0 out of 5
"An incredible solution with even greater support."
ChannelMix is the perfect blend between an out of the box solution that can be customized and tailored to your business's needs in a price range th...
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ChannelMix Media

ChannelMix Demo - ChannelMix Connection Library
Data ingest with 120+ API connections, secure FTP, email or file upload
ChannelMix Demo - Full-Funnel Analytics for Marketers
Connect marketing spend to conversions, leads and sales with turnkey reports that show the impact of campaigns on the business.
ChannelMix Demo - Campaign Tracking with ChannelMix
Track and manage campaign data in one place. ChannelMix will automatically link it to your source data for reporting on campaign performance.
ChannelMix Demo - Rule-Based and Data-Driven Attribution
Determine value and ROI of each marketing channel with ChannelMix's rule-based and data-driven attribution models.
ChannelMix Demo - Predictive Media Mix Modeling
Plan the optimal media mix and predict ROI for any stage of the marketing funnel
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46 ChannelMix Reviews

4.3 out of 5
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46 ChannelMix Reviews
4.3 out of 5
46 ChannelMix Reviews
4.3 out of 5

ChannelMix Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ChannelMixQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about ChannelMix?

Plug in and play approach for many common digital data sources. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The lack of flexibility and ability to customize the data warehouse and connect to it directly. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

As much as anything, it feeds clean Google Analytics data into our automated Tableau reports and allows us to initiate the creation of new data feeds/updates. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

The data is organised and easy to understand. All the field help in better understanding of data and create insights Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The data of channel mix is sometime not clean and contains null or irregular marking. Some field explanation page would also be helpful Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

It is a good platform, contains data of all needs but will need some help from team to understand data better Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

I have created many insights using the channel mix data which has helped in gaining clients and give context. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

Templated dashboards and the ability to customize based on needs. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Some of our requirements require customized elements, which can take some time to implement. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Inefficiencies with reporting on multi-channel data resources Review collected by and hosted on G2.com.

Maggie C.
MC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

Lightning data sets are fast to stand up and help get our deliverables together quickly. CMX folks are always willing to answer any/all questions. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

I've been using google search trends a lot. It would be great if there was a form that generates the search trends urls based on keyword, geo, and date for quicker connections. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Aggregating client data inherently means there are a lot of moving pieces. Channelmix helps keep everything organized and easy to analyze. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about ChannelMix?

I like the option to include several different platforms into 1 single roll up. Google ads, google analytics, facebook organic or ads, semrush...the list goes on. All in one. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Nothing comes to mind so far in with my experiences with ChannelMix. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We are solving the issue of data discrepencies in channelmix. Anytime data is missing in google analytics, we have the option to add that missing data so our clients can see the most accurate data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

Easy steps for connections. The mapping views between platforms help too. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Most of our issues resolve around the service times Alight takes to perform needed tasks as well as the lack of communication on projects and time used. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

There are many other options to consider if you have database team members or are not able to wait weeks for items to be completely by Alight. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We are in process of moving to oneview in hopes that will help with many of the issues and updates Alight was not taking care of previously. Again, benefits for Channelmix are quick connections and data mapping. Review collected by and hosted on G2.com.

TM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

The versatility of the connections the Alight team has built to various platforms. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

They've changed their model to mitigate a lot of the issues we had early on. The product keeps changing for the better. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We've optimized how we ingest data from our different marketing platforms reducing staff time and decreasing the turnaround time required to complete reporting. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

It is helpful and important that they allow onboarding for each project. Once they are on boarded, I appreciate their speedy responses. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

If you want customization options it costs more. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

Use the trial version first. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

It allows data integration across channels helping our clients see up to date data that is refreshed daily. Review collected by and hosted on G2.com.

Chris S.
CS
Senior Data Analyst
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

The team at Alight is amazing to work with. They are fast, friendly, and knowledgeable. The ChannelMix platform itself is a game changer but it's the whole Alight team that really makes it shine. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

We sometimes run into performance issues in the ChannelMix Library due to the size of our data ecosystem. This is only a minor inconvenience though. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

When I first came across ChannelMix I knew it was the direction our agency needed to go in and they have exceeded all of my expectations. They continue to roll out exciting enhancements to their platform and have truly been amazing partners. If you are an agency that wants to take your marketing analytics to the next level you need to get on board with ChannelMix. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We now have more time to work on the things that provide the most value to our clients - building out dashboards, generating insights, and making optimizations to improve campaign performance. We now have all of this information at our fingertips rather than having to spend time collecting and cleaning the data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about ChannelMix?

Provide non technical people the opportunity to have access to aggregated data in an easy way and able to visualize it. The aggregation of data and the maintenance of APIs is extremely helpful. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

It is product that does everything it boasts, but there tends to be some limit in what out of the box things you may want to do that require greater sophistication. The control over data sources and transparency seems to be lacking. The team does most of the heavy lifting which again is very beneficial with a non technical audience- but as organizations grow will they be able to provide the resources that we need? Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Maintenance of APIS and easy data set up. Review collected by and hosted on G2.com.