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ChannelMix Reviews & Product Details - Page 3

ChannelMix Overview

What is ChannelMix?

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

ChannelMix Details
Languages Supported
English
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Product Description

ChannelMix leverages AI and advanced machine learning algorithms to analyze data from various online and offline channels including social media, email marketing, search engine marketing, TV, radio, print and more. This deep data insight is delivered in a user-friendly interface for effortless campaign optimization.

How do you position yourself against your competitors?

ChannelMix is future-ready marketing measurement, developing the next generation of SaaS analytics products for marketers. Our analytics platform is:

- End-to-end. One platform to power a full suite of analytics capabilities from basic reporting to predictive analytics. Fewer tools to adopt and maintain results in lower total cost of ownership over time.

- First-party. A single source of truth for marketing performance that uses first party data and tracking that you control, Eliminates data silos, gaps and inaccuracies.

- Scalable. Ready for your analytics needs today and tomorrow. Supports SMBs or large enterprises, 5 clients or 500. Long-term, strategic focus means you'll never have to start over.

- Fully supported. Solution configuration, customization and support included for every customer. Full scope of the platform available without needing to learn or hire for new skills.


Seller Details
Seller
Inmarket
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@inMarket_Media
1,345 Twitter followers
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®

Leanna M.
LM
Overview Provided by:

Recent ChannelMix Reviews

Carl G.
CG
Carl G.Small-Business (50 or fewer emp.)
4.0 out of 5
"One of the best tools I have used to integrate all data sources."
ChannelMix provides a user-friendly experience, making it a breeze to navigate and utilize its features. The platform's support team stands out for...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Channelmix has developed our Knowledge of Marketing Analytics"
Dedicated team of professionals at your service to handle a variety of problems. The ticketing system allows for a quick and organized work. They p...
Meredith W.
MW
Meredith W.Mid-Market (51-1000 emp.)
5.0 out of 5
"An incredible solution with even greater support."
ChannelMix is the perfect blend between an out of the box solution that can be customized and tailored to your business's needs in a price range th...
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ChannelMix Media

ChannelMix Demo - ChannelMix Connection Library
Data ingest with 120+ API connections, secure FTP, email or file upload
ChannelMix Demo - Full-Funnel Analytics for Marketers
Connect marketing spend to conversions, leads and sales with turnkey reports that show the impact of campaigns on the business.
ChannelMix Demo - Campaign Tracking with ChannelMix
Track and manage campaign data in one place. ChannelMix will automatically link it to your source data for reporting on campaign performance.
ChannelMix Demo - Rule-Based and Data-Driven Attribution
Determine value and ROI of each marketing channel with ChannelMix's rule-based and data-driven attribution models.
ChannelMix Demo - Predictive Media Mix Modeling
Plan the optimal media mix and predict ROI for any stage of the marketing funnel
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46 ChannelMix Reviews

4.3 out of 5
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46 ChannelMix Reviews
4.3 out of 5
46 ChannelMix Reviews
4.3 out of 5

ChannelMix Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ChannelMixQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about ChannelMix?

The UI is relatively intuitive and makes the data connection process easy as can be. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

After the connections are made, there are a lot of tickets that need to be manually created. Having a way to auto-create and submit tickets inside C3 would be ideal. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

Highly recommend using this product if you want to save yourself the hassle of implementing and managing a database on your own. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We're now able to look at our marketing data in a unified view and that is creating value and efficiencies. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

The visualizations and dashboards are nice. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The slow process to get reports and data populated. There are no demographics available to access which is challenging for what we need for our client.s Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

None yet Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

The userface is very intuitive and the simplicity makes it very easy to accomplish goals. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The library layout of rows and columns can be a little difficult to use because the scroll is only top to bottom rather than allowing for left to right navigation as well. It also can take a little bit of time to swap rows and columns and sometimes I'll have to restart my sessions due to freezing pages and occasional errors. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

When getting started have thorough discussions about all reporting requirements with the ChannelMix support teams to make sure they can establish proper connections and pull the right metrics and dimensions needed. They are great and working with you to solve problems and will often propose solutions to questions that you have trouble solving yourself and are really thoughtful and can guide you. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

We're able to connect our clients' data very easily to create holistic views of their marketing efforts and we've gained speed to insights when before we were trapped in manual processes that slowed us down and made it harder to look ahead. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

We appreciate the dependability of data connections. Blake and Kayla are also fantastic to work with. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The ChannelMix user interface is my least favorite part of the service. I also wish users had the ability to query on top of the data. Without this ability, we are at the mercy of Alight support to customize datasets, which adds time to process improvement and limits what we can make possible with our data. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

ChannelMix is a wonderful solution if you have limited engineering and server resources in house. This is not a fully custom solution out of the box, and does not come with an ability to query data within the platform itself. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

API connection maintenance and establishing connections with data sources we've not previously used. The service allows us to have a single invoice per month no matter how many data connections we have established at a given time. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

Easy to submit tickets and get timely responses. You can also see all the historic tickets on the platform so I can get the contexts from the tickets submitted by other data analysts in my company. Furthermore, it's a good platform to handle data for all clients by data sources. So I can review the data not only for my own clients but also get access to data from other clients if I need to use them. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Cannot see the data refresh time for each dataset on channel mix so I had to go to the alight dashboard to see the actual refresh time. I think it'll be much more convenient if we can see the data refresh time for each dataset.

Furthermore, sometimes I had to re-authenticate some platforms but there is no reminder on the website for me to re-authenticate so sometimes there will be disconnection for the data on some platforms such as Linkedin. It would be great if we can have that in channelmix. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Data management problems. I've got to manage all clients' data in one place on channelmix.

Also, other people in my organization got to use channelmix to submit their tickets as well so they wouldn't come to me directly for data issues. Instead, they reach out to the data team on channelmix to get the problem solved, which saved me a lot of time. in the meantime, they can also get prompt responses from channelmix instead of me being the contact to do that. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

It's the only solution of it's kind that I've found that can bring in the data sets we need and get into the Tableau dashboards.

The templated reports are good. But once the data is in place the options are limitless. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The user interface and experience for connecting data is clunky.

However, what ChannelMix lacks on that end, they more than make up for with personal support with onboarding. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

Absolutely do your own research but this was clearly the best solution that we could find. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Our first core problem was getting automated Google Analytics data into Tableau. From there, we have worked to start developing a true 360 degree view of our clients' marketing; including offline marketing data. Review collected by and hosted on G2.com.

Michelle K.
MK
Senior Marketing Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about ChannelMix?

Alight Analytics Channel Mix product allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The onboarding was more intense that I anticipated. Alight's staff was awesome when communicating to me during the process of onboarding, and that helped quite a bit. However, it does take some time and patience to get things going on your first client. Every client I've added after that has been much easier. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

ChannelMix has a bit of a learning curve when you are first onboarded. However, it is worth the time to really learn how to use ChannelMix. The Alight team is ready to help and answer your data questions. Their support is truly excellent. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

The time savings and data fidelity has been a huge bonus! If I need to add a new data set or modify a data set, I don't need to worry about how the data is being pulled. Being able to easily bring in hundreds of digital data feeds and even upload data that comes via a physical file has been a lifesaver. I would not be able to do my job in the same way without Channel Mix. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ChannelMix?

ChannelMix is easy to use and integrate for different brands. We have used this for 2 years and its become valuable for both new pitches and current clients. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

I haven't seen any negative aspects of ChannelMix after being a user for 2 years. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Pulling together metrics across traditional and digital spaces has been very valuable for our team. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ChannelMix?

Standards are setup with good intention. Support is always very kind. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Slow turnaround times. Lack of thorough communication. Promises not kept and deadlines missed too often. Not having the right people in the conversation. Review collected by and hosted on G2.com.

Recommendations to others considering ChannelMix:

At a smaller scale, this is a good solution, for agencies it still needs some work. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

ETL of data at scale. Resources to manage the data and look into any issues with extraction. Review collected by and hosted on G2.com.

TH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ChannelMix?

I have one dashboard that integrates all of our digital media analytics - paid search, display, paid social media and website performance. Channelmix makes Marketing time and spending more efficient. It has been a great tool for reporting upward with Executives and proving out the value of Marketing. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

There is a little bit of set-up time needed to hook all the pipes but the team are experts to help you through it. Review collected by and hosted on G2.com.

What problems is ChannelMix solving and how is that benefiting you?

Marketers by nature are not analytics experts. We can spend a lot of time gathering data to present the value of Marketing. I do not have to piece part reports and analysis from different digital media platforms. I now have one place to view performance and optimize spend. Review collected by and hosted on G2.com.