We are still early in our journey with Channel99, and so far the experience has been great. This is not another data collection and measurement solution. They are solving for the true source of direct traffic, have predictive attribution, and an AI strategy that will help us drive improved campaign performance. The team is helpful, and we were pleasantly surprised by how easy it was to get started. Review collected by and hosted on G2.com.
At this early stage, we don't see any real downsides to the product. Channel99 is providing insights we can't find elsewhere. It will take time for us to evolve our campaigns based on these insights. Review collected by and hosted on G2.com.
11 out of 12 Total Reviews for Channel99
Overall Review Sentiment for Channel99
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In a period of time when all marketing spend is scrutinized, and optimization is critical, Channel99 gives more insights into what channels and efforts drive real impact, and which don't. Being able to see channel contribution at an account level instead of person level is helpful for companies like ours that are enterprise-focused and selling to multiple complex buying groups within each account. Review collected by and hosted on G2.com.
So far we haven't identified any gaps. The platform is simple to set up, instantly populating results, and reports are digestible and inline with what I would expect. The traffic de-anonymization is also better than our match rates with 3 other technology platforms that we have currently in our stack. Review collected by and hosted on G2.com.
What I like best about Channel99 is how clearly it highlights the effectiveness of each channel. It’s not just about attribution; it’s about truly understanding where your pipeline is coming from and which investments are driving results. The visualizations are straightforward and actionable, making it easy to spot patterns—like which channels work best for top-of-funnel awareness versus closing deals. Plus, the integrations are seamless, and you can keep layering in more data as you go. Review collected by and hosted on G2.com.
Channel99 is still a growing product, so there were some growing pains here and there. But honestly, the team is super responsive and always improving things, so if feels like they're really listening and evolving quickly. Review collected by and hosted on G2.com.
The Channel99 platform is solving a problem that has plagued B2B marketers for decades - how marketing spend is impacting revenue and which channels and vendors are moving the figurative pipeline needle. These insights, specifically focused on our target accounts, allow us to make better informed decisions about how to allocate our marketing budget in future quarters. The implementation is simple and the integrations can be done in minutes. The support from the team has been instrumental in our early wins using the platform. Review collected by and hosted on G2.com.
Nothing to note thus far. Channel99 has delivered on everthing promised. Review collected by and hosted on G2.com.
One of the most vexing issues we still have in B2B is understanding how our channels investments impact the bottom line. I'm not talking about attribution, I'm talking about boots-on-the-ground, campaign-level decision making. Which channels are most effective with with segments, which channels are good for early stage, late stage, which are actually efficient with pipeline generation even though they might cost more up front. Channel 99 promises to help companies unmask these insights and more.
One of the things I like the most is the ease of implemetation - getting started just takes dropping a tag into your tag manager. But the more channels you connect - CRM, ad channels, paid content channels, the more insight you get. Once you see it, it's hard to not start hooking up everything you can with their quick integrations. Review collected by and hosted on G2.com.
There's not much to dislike beside the fact that the problem it solves is a bit nuanced. For people on the front lines who are making daily decisions about channel mix, it's obvious. But for people who are further away from it, it takes a bit of time and exposure for them to really grasp. And then it becomes so obvious that they wonder why vendors don't have this kind of functionality baked in. Review collected by and hosted on G2.com.
We're big fans of Channel99. I've personally been using it frequently ever since our company started getting serious about physical mail marketing. With Channel99 I can track specific audiences that we mail to to see if they've visited the site. Better yet, we can see the path that they took to get there and how many times they visited. Review collected by and hosted on G2.com.
I wouldn't say there's anything I majorly dislike about Channel99. It's a growing product with a really helpful staff and I'm happy to have it in my marketing toolkit. Review collected by and hosted on G2.com.
Channel99's analytics tool has provided very strong results in our intial tests with them. Their ability to resolve anonymous traffic at the account level is significantly better than what we've seen with other vendors.
Chris and his team have been extremely flexible, knowledgeable and willing to go the extra mile to ensure a successful partnership. They've made it very easy to set up and test their solution.
They're also committed to adapting to our structure to optimize integration opportunities. Review collected by and hosted on G2.com.
While working together for several months on an initial test program, there have been no downsides/dislikes. Review collected by and hosted on G2.com.
Great insights to improve marketing. It's easy to setup, integrate, and then gives a ton of useful insight into what drives deals, what's working to attract my TAM, and uses AI to show how I can best spend budget moving forward. Review collected by and hosted on G2.com.
We've been with Channel99 for a bit now, and they've been advancing a ton. What was once a bit more effort for defining TAM, setting up across channels, is now quite easy, and the new AI features and NLP are great. Looking forward to where they take this next. Review collected by and hosted on G2.com.
Channel99 has been a powerful partner in enabling more granular and effective tracking of B2B engagement for targeted accounts. The platform's unique approach to view-through analytics and use of website tags offers clear visibility into account-level engagement metrics beyond the capabilities of traditional ABM tools.
Clear value in supporting complex B2B sales cycles: Channel99's analytics offer actionable insights that can inform both top-of-funnel media strategies and mid-funnel sales engagements. This end-to-end tracking has proven valuable in measuring the real impact of our digital media on long sales cycles and connecting it to sales outcomes.
Overall, Channel99’s unbiased reporting and KPI framework has been instrumental in showcasing the effectiveness of our marketing efforts, particularly in a complex sales landscape. We look forward to scaling our partnership and exploring further use cases with Channel99. Review collected by and hosted on G2.com.
None that come to mind. Solution is straight forward and unbiased Review collected by and hosted on G2.com.
Channel99's platform takes the guess work out of marketing performance by channel and integrates with all the typical platforms marketers are using for ad placement. B2B marketers can optimize their ad spend pretty quickly and start seeing significant cost savings/increase in ROI in a short period of time.
The team's also really nice, responsive and helpful. Makes all the difference. Review collected by and hosted on G2.com.
I haven't had a bad experience with Channel99 and the team over there. No complaints. Review collected by and hosted on G2.com.
Channel99 has allowed us to make marketing decisions with confidence. We're able to shift budget to what's working and remove budget from tactics that aren't helping us scale. The Industry Benchmarking also helps us show our success and growth relative to competitors in the space. Review collected by and hosted on G2.com.
I don't want my competitors to find out about this Review collected by and hosted on G2.com.
