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CampaignDrive by Pica9 Reviews & Product Details

CampaignDrive by Pica9 Overview

What is CampaignDrive by Pica9?

CampaignDrive by Pica9 is the ultimate SaaS-based distributed marketing platform for multi-location enterprises looking to deliver consistent, impactful local marketing at scale. Designed specifically for franchises, dealerships, resellers, and agencies, CampaignDrive brings together centralized brand management and local customization to create a seamless marketing experience. With CampaignDrive, you can empower local teams to create personalized, on-brand campaigns that resonate with their audiences while ensuring corporate standards are upheld. From automated creative workflows to dynamic content management, our platform helps your organization streamline marketing operations, boost efficiency, and scale with confidence. Why Choose CampaignDrive? Centralized Brand Control: Keep your brand assets secure and organized in one platform, ensuring consistency across every campaign. Customizable Templates: Enable local marketers to personalize marketing materials with easy-to-use, brand-compliant templates designed to protect your brand integrity. Faster Creative Output: Automate repetitive tasks and simplify workflows to get campaigns to market faster than ever. Scalability: Whether you manage 10 or 10,000 locations, CampaignDrive grows with your business, supporting every branch’s unique marketing needs. Actionable Insights: Gain visibility into campaign performance, asset usage, and ROI to make data-driven marketing decisions. With CampaignDrive, you don’t have to choose between brand consistency and local flexibility. Our platform empowers your marketing teams to deliver personalized, impactful campaigns that strengthen your brand and drive results at every single location.

CampaignDrive by Pica9 Details
Product Website
Languages Supported
Arabic, German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

Pica9 builds and maintains local-marketing automation systems for major brands. CampaignDrive® empowers local marketers to produce customized campaigns according to brand-defined permissions.

How do you position yourself against your competitors?

Pica9 is an expert in the nuances of creative execution. Our core competency is print PDF generation, and the maintenance of brand standards throughout distributed networks. CampaignDrive is a centralized multi-channel marketing platform, with its own Digital Asset Management, Email, Social Media, HTML5 Banner Ad, and Landing Page components.


Seller Details
Company Website
Year Founded
2001
HQ Location
New York, NY
Twitter
@CampaignDrive
992 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Description

CampaignDrive by Pica9 is a one-stop-shop local marketing platform that helps distributed brands centralize brand assets and deploy on-brand, localized creative campaigns in minutes.


Kevin G.
KG
Overview Provided by:
Founder of Pica9

Recent CampaignDrive by Pica9 Reviews

Kaylee F.
KF
Kaylee F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very user friendly with many options"
CampaignDrive really helped me to amplify my hotel's voices and offers. It's a great organizational and promotional tool that is very user friendly.
Cam G.
CG
Cam G.Enterprise (> 1000 emp.)
4.5 out of 5
"Campaign Drive Delivered Localized Creative, At Scale."
It functionally transformed how we go to market with our POS material. Prior to campaign drive, we at Heineken USA couldn't meet all of our nationa...
AW
Anna Marie W.Mid-Market (51-1000 emp.)
4.0 out of 5
"Noticeable improvement with the support team"
With integration taking place over a year ago, we are still learning the platform, Pica9 offers the necessary customer support of CampaignDrive to ...
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CampaignDrive by Pica9 Media

CampaignDrive by Pica9 Demo - "One-Stop-Shop" Marketing Portal
With CampaignDrive, you can put the right marketing resources within easy reach for all your local affiliates—franchisees, dealers, resellers, agents. etc. That includes static assets, dynamic templates, brand guidelines, document resources and more.
CampaignDrive by Pica9 Demo - Enterprise DAM Made Easy
At the heart of CampaignDrive is an "API-first" DAM that makes it easy for even unsophisticated users to find, convert, and download the marketing resources they need.
CampaignDrive by Pica9 Demo - The Best Templating Tool In The Business!
Surprisingly easy. Amazingly configurable. Incredibly powerful. Now you can empower local marketers without sacrificing brand control.
CampaignDrive by Pica9 Demo - Marketing Campaigns At Your Fingertips
Say goodbye to the tedious search-and-find process for marketing materials. Curate collections of assets for local marketers to easily find and deploy in a matter on minutes.
CampaignDrive by Pica9 Demo - Make Better Business Decisions With Dashboard Reporting
CampaignDrive by Pica9 offers insightful reporting capabilities that provide valuable data on user adoption at the local level, allowing businesses to gain a deep understanding of how their marketing materials are being utilized. Furthermore, it helps identify which materials are in highest deman...
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43 CampaignDrive by Pica9 Reviews

4.5 out of 5
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43 CampaignDrive by Pica9 Reviews
4.5 out of 5
43 CampaignDrive by Pica9 Reviews
4.5 out of 5

CampaignDrive by Pica9 Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CampaignDrive by Pica9Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Cam G.
CG
Director, Heineken Creative Studio
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CampaignDrive by Pica9?

It functionally transformed how we go to market with our POS material. Prior to campaign drive, we at Heineken USA couldn't meet all of our national and regional stakeholders' needs - in that we couldn't localize our messaging at scale and cost. Campaign Drive allowed us to do that, and we've seen 200% jumps in activation in market because we're delivering messaging that actually resonates and are customized to each market.

If you're looking for a clear, ready-to-use and user friendly platform, CampaignDrive is it. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

Downsides are few and far between, however our only point is at times the platform requires too many log-ins to get to the creative directly. That said, as a company that values security, as so many do, this can certainly be seen as a benefit. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

It allows us have a single source of truth for our creative. It only presents the latest and greatest, it allows us to lock in the messaging (so brand hygiene stays consistent across markets) and gives us the ability for our stakeholders to customize the messaging/skus for their markets. Localization at scale, speed and cost! Review collected by and hosted on G2.com.

AW
Client Experience Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about CampaignDrive by Pica9?

With integration taking place over a year ago, we are still learning the platform, Pica9 offers the necessary customer support of CampaignDrive to better utilize the features available. I am using it more frequently and when I run into time sensitive snags, their support team has been able to problem-solve through our issues. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

I see an improvement in the timely response and accurateness of understanding our issues as we've gone beyone the implementation stage to work out some remaining kinks and make overall improvements for easier use of the capabilities offered. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

It has allowed us to view and customize our assets. It has offered more options, consistent use since outdated versions are updated by newer ones, and a library that is easily shared company-wide in various markets. Review collected by and hosted on G2.com.

Verified User in Banking
AB
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about CampaignDrive by Pica9?

Campaign Drive gives our corporate marketing team the necessary controls to drive meaningful content downstream to our sales teams while allowing us to maintain compliance. More importantly, it allows our end users the experience to deliver a tailored client experience at scale by customizing print materials, ordering them directly through our CampaignDrive instance and communicating or reporting on it all the way through. Jessica and the team are always super helpful and on top of our requests when we have issues. Pica9 has been an amazing partner from implementation to now the optimization stage we are a few years into our journey. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

Not a ton to dislike. We need to continue to make our user experience in our instance better and customize the platform to our needs. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

It allows us to scale our content and customization for end users. We would not be able to put out the amount of content or marketing material that we do without CampaignDrive. Review collected by and hosted on G2.com.

Verified User in Individual & Family Services
EI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CampaignDrive by Pica9?

Streamlines workflow and increases efficiency – using CampaignDrive, our team has successfully built a one-stop shop for our locations to get everything they need for key promotions throughout the year. Our self-service ad builder site has significantly reduced the number of one-off requests submitted to our Marketing team, and we are confident in knowing that the materials downloaded from the site are both brand and legally compliant.

User friendly – with minimal training, our field users can easily download assets and generate documents in minutes. There’s certainly a learning curve for those who are less tech savvy, but they report that it’s easy to use and intuitive once they get acquainted with the site.

Customer support – our Customer Success representative has been a really great partner for us. She’s taken the time to get to know us and our business over the years, and she works alongside us to help find effective solutions for our field users. There aren’t always out-of-the-box solutions available for our unique business model/use case, but she is been extremely supportive in helping us brainstorm and implement custom solutions to fit our needs. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

Time consuming – depending on the size of your company, it could be someone’s full-time job to maintain and enhance the site, as it takes a lot of time to build campaigns and troubleshoot along the way.

Enhancements may or may not be relevant – many feature releases are specific to landing pages, digital assets, HTML templates, order fulfillment, etc. Kudos to Pica9 for expanding offerings in these areas, but it's just not our primary use for the tool. I look forward to seeing how AI can enhance the CampaignDrive experience, both for admins and normal users. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

CampaignDrive helps us with balancing urgent local needs with strategic priorities. Our ad builder site has significantly reduced the number of one-off requests for our Marketing team and has proven to be invaluable in supporting our field users in both Sales and Operations. Review collected by and hosted on G2.com.

KP
Senior Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about CampaignDrive by Pica9?

The team has been really helpful. The platform seems to meet our needs and I'm looking forward to seeing it grow with our company over the next several months. I gave it an 8/10 because I haven't fully implemented it yet, but it seems to be working really well. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

There is some limitations in the implentation but I think overall it will fit our needs. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

We have multiple brands within our organization and need to quickly take current assets and expand them to the new brands. We also to limit access to each brand's asset. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CampaignDrive by Pica9?

As a graphic designer, whatever designs I can conceive of can generally be done using the Pica9 system. It's robust and offers a lot. It also offers a great amount of flexility on which design elements I want the end user to have access to and which ones I can make inaccessible to them. Most importantly, the responsiveness of the customer support is fast and very helpful, and the Pica9 Knowledge Base has many helpful articles. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

It's not a very intutive system, and there's a pretty steep learning curve. It's also a bit cumbersome to re-create and re-size new design elements one at a time rather than simply being able to copy and paste. It would also be great to be able to shift-click objects to drag them in a stright line, or to have a command-Z undo feature. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

It makes it easier and more efficient for our clients to use pre-made templates and to "design" things themselves, which would otherwise all have to be done by professional designers, thus saving the company tons of time and money. Review collected by and hosted on G2.com.

Kaylee F.
KF
eCommerce Digital Marketing Associate
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CampaignDrive by Pica9?

CampaignDrive really helped me to amplify my hotel's voices and offers. It's a great organizational and promotional tool that is very user friendly. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

I ran into some issues with speed, as sometimes it took a while to load. Otherwise it was great. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

Offering useful promotional tools that can be used be anyone on the team. Review collected by and hosted on G2.com.

Daniel G.
DG
Marketing Assistant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CampaignDrive by Pica9?

Unlimited space to upload assets.

Allows us to segment various gyms to choose which content they can use.

User-friendly for franchisees.

Good reporting which gives us key insights on how Pica9 is being used by franchisees.

Uploading assets is generally simple and swift. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

Editing multiple assets can be time-consuming.

When you have many assets in one folder it can be time-consuming to scroll through pages.

The tagging/keyword system could be improved as it is time-consuming to add keywords to multiple assets after they have been uploaded. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

Pica9 allows us to create bespoke/tailored content for certain franchisees.

Pica9 is rather easy for users to use which wasn't always the case with our previous DAM provider.

You can send direct content links to people.

The support team (Jessica Young) is very helpful when we have any issues. Review collected by and hosted on G2.com.

Response from Jessica Young of CampaignDrive by Pica9

Daniel,

Thank you for providing feedback on your CampaignDrive experience. We're so happy that you and your franchisee user base find CampaignDrive easy to work with and that it solves your organization’s local marketing needs.

Regarding the areas of improvement you mentioned, the good news is that all of these topics have planned improvements on our product roadmap in the upcoming year. Your Customer Success Manager will let you know when these features are beginning development.

Again, thank you for your feedback, and we look forward to continuing to work with your team!

Jessica Young

Senior Customer Success Manager at Pica9

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CampaignDrive by Pica9?

Pica9 ensures the brand consistency in messaing and visually identity across multiple locations, which is helpfull for large, multi-location brands and products, it alsi userfriendly once you are familiar with alongwith comprehensive digital asset managment, reporting and alaytics capabilities Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

While its a powerfull plateform, The steep learning curve somet time be a challenging for users, with occasional performance issues and most importantly Cost with respect to smaller organizations

Some time i also felt the customization and integration limitations as well Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

some of the benifit includes reducing the time and efforts in content creation, designing the contents for feedback from users, amd marketing feedback. with improved visibilitu and accountability Review collected by and hosted on G2.com.

Annie W.
AW
Assistant Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about CampaignDrive by Pica9?

The comprehensive set of features provided by CampaignDrive is impressive. Having everything we need in one platform has significantly streamlined our marketing workflow. From campaign creation to managing assets and tracking performance, CampaignDrive covers it all. The seamless integration of diverse functionalities contributes to increased efficiency and a more cohesive marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about CampaignDrive by Pica9?

Occasionally, we've encountered layout quirks and glitches in specific elements. However, the standout feature here is the responsiveness of the support and development team. Every time we've raised an issue, we've not only received prompt acknowledgement but also practical solutions. The team at Pica9 takes our feedback seriously and actively looks into ways to improve the platform.

While these minor layout issues exist, the fact that the team is committed to finding solutions and enhancing the overall user experience is commendable. It's a testament to their dedication to delivering a top-notch product and ensuring customer satisfaction. Review collected by and hosted on G2.com.

What problems is CampaignDrive by Pica9 solving and how is that benefiting you?

Our previous marketing suite restricted the customization options available to franchisees, resulting in challenges when creating bespoke marketing assets. Campaign Drive offers a more user-friendly and flexible service, empowering franchisees to tailor marketing materials to their specific needs. Importantly, it integrates our brand guidelines seamlessly, ensuring that all created assets remain on-brand. This not only fosters creativity and individualization but also maintains a consistent brand identity across the entire network. Review collected by and hosted on G2.com.