Cake Equity Reviews & Product Details

We recently had an extremely insightful call with a CAKE representative about restructuring our cap table and drafting new ESOPs. The platform’s flexibility really stood out—especially for managing equity across multiple geographies—and the team provided clear, tailored guidance. It was refreshing to speak with someone who genuinely understood our startup’s unique needs and either addressed them on the spot or took action steps to follow up. We also appreciate how CAKE continually improves its features, making us confident it’ll scale with us as we grow. If you’re seeking a user-friendly solution that keeps cap table management and ESOP administration straightforward, CAKE is worth checking out! Review collected by and hosted on G2.com.

Honestly, we haven’t encountered any downsides so far. The platform meets our current needs, and the support team has been on point whenever questions arise. If that changes in the future, we’ll update our review accordingly. Review collected by and hosted on G2.com.

We began using CAKE in 2022 when our startup needed to bring in its first external fundraising and shareholders. We were looking for a solution to assist with tracking / maintaining a share register and also provide visuals of the cap table, company valuations over time, share prices, etc.. We were thrilled to find that CAKE provided all of it and more. We then watched as the CAKE team continued to build new features which we made use of. We've never needed to reach out to customer support in this time as we have found the portal quite intuitive. We also find that we access CAKE and manage the portfolio at least once per week especially the "communications" module to send shareholder updates.

Couldn't recommend it more! Review collected by and hosted on G2.com.

The platform overall is great, and if we were to comment on negatives they would be mostly in the User Experience/graphical design and not the features themselves.

We find the Dashboard to be quite busy and we dont really use it.

Some of the pages are so busy that the choice of boxes/cards to display info can make the portal look overwhelming at times and requires digging around to find "where" to access certain features such as share transfers, etc.

A dark-mode colour option would also be helpful. Review collected by and hosted on G2.com.

Cake Equity has made managing our startup/scale-up's equity super simple. Their platform takes care of all the complicated stuff like tracking shares, managing and issuing options, and keeping investors in the loop, all in one place. It updates automatically in real-time, so we don’t have to worry about spreadsheets or compliance issues. It’s secure, easy to use, and saves us a ton of time.

What we love most is how Cake helps us offer ESOP options in a way that attracts and keeps great talent, while also creating a culture where everyone feels invested in the company’s success. The automated tools save us from doing manual work, and it makes communicating with the team about their equity so much easier. Cake is a must-have for any startup/scale-up looking to simplify equity management and motivate their team—all without the usual headaches.

Oh, and the customer service is outstanding!! Review collected by and hosted on G2.com.

Over the years there has been some limitations in the platform, such as search functionality and reporting, but Cake are always looking at ways of improving and so much work has gone into the platform to make it super user friendly and all feedback is listened to and actioned whereever possible. It is constantly evolving and improving.

The only thing that is a 'dislike' is the functionality of document templates. There is no back button/undo function, so have to be careful when making changes.... Review collected by and hosted on G2.com.

What truly sets Cake apart is its exceptional customer support. We interacted with numerous team members, all of whom were highly knowledgeable and extremely responsive, addressing our issues promptly. We truly appreciate their dedication to customer success. Review collected by and hosted on G2.com.

No real downside to Cake. We transitioned from Carta, and during that transition we could have done a better job cleaning the data and ensuring it was complete prior to moving it into the new system. Review collected by and hosted on G2.com.

Unlike many platforms Cake provide in person help when and if needed which has been a deal breaker for sure. I'm a newbie to this side of the business and being honest had zero clue but the team at cake went i believe over and above helping to resolve or answer any question i had, always responding quickly to resolve. Review collected by and hosted on G2.com.

Iike any startup growing pains are inevitable (great problem to have!) but the guys always responded when they could, they've grown the team further since i first joined and i'm sure will continue to scale very successfully. Review collected by and hosted on G2.com.

It takes everything hard and complex and makes it easy and simple.

We had an ESOP and a SAFE round and both were managed on Cake.

The ESOP had ten people with different deals, start times, finish times. The fact that it send them updates on the cliff annviserary and then for vesting is just great reassurance that they are earning some of the company value for their hard work.

The customer service is excellent. Great tools and content and if you ever get stuck, then they respond quickly with good support.

The cap table tools are getting better and better too which is useful. Review collected by and hosted on G2.com.

I converted a SAFE and didn't know that I had to then submit it to the govt, but I missed the warning note that I saw when I went back in. An email reminder 2 weeks later would have been useful. Review collected by and hosted on G2.com.

This is the simplest platform to use, it takes minutes to go from nothing to a fully working portal for employees to see their share certificates, vesting schedules, and the dollar value of the equity they have in our company.

We see the benefits of every employee being an owner of Aviato Consulting, it helps keep us all aligned on what is best for the company, and sharing in that success is super important to us. Review collected by and hosted on G2.com.

We have a ton of employees in India so we manage them with Zoho People, an integration (with Zoho or Google Workspace) would make it slightly easier than uploading a CSV of new employees, but we do this once per year so not a huge issue. Review collected by and hosted on G2.com.

As a law firm working with a range of startups and small/medium businesses, we often see clients struggling to get their heads around ESOPs and cap table management. Cake Equity is the platform we consistently recommend - it takes what can be a really confusing process and makes it simple and user-friendly.

Our clients love how easy it is to issue options, track vesting, and keep their cap table up-to-date. Cake genuinely understands the challenges startups face, and it shows in the way they’ve designed the platform. It saves our clients so much time, hassle, and money, while also helping them engage their teams with properly managed equity. It’s a no-brainer for any founder looking to streamline their equity management! Review collected by and hosted on G2.com.

Nothing, except to say their UX is so good it makes me jealous for our own platform! Review collected by and hosted on G2.com.

I love the customer service team. My onboarding has been incredible but a huge shout out to Elin. She took extra time with me to thoroughly answer my questions, address my needs, and personally take care of helping deliver equity agreements to all of my people. She was patient, helpful, joyful, and generous. You cannot go wrong working with this rockstar team and product. Review collected by and hosted on G2.com.

I the only thing I would love is to be able to send out emails inviting people to the platform to sign more than one document. Review collected by and hosted on G2.com.

Cake Equity has made managing cap tables and ESOP simple. The platform is user-friendly and intuitive, with an easy migration process that ensures a smooth start.

Their support team is outstanding, always available to assist when needed. Plus, the platform offers a comprehensive range of online resources and FAQs to guide users. Whether you're updating the cap table or setting up an ESOP, Cake handles everything efficiently and with ease.

We highly recommend Cake! Review collected by and hosted on G2.com.

There’s a sharp learning curve when you first start using the platform so it can be overwhelming at first but there is always support available to help along the way. Review collected by and hosted on G2.com.