# Cake Equity Reviews **Vendor:** Cake Equity **Category:** [Equity Management Software](https://www.g2.com/categories/equity-management) **Average Rating:** 4.8/5.0 **Total Reviews:** 130 ## About Cake Equity Cake Equity is the best cap table and equity management software to help startup founders accelerate team motivation through equity ownership. We deliver the essential functionality startup leaders need - from cap table management to stock option & esop admin - with an intuitive, modern interface that makes equity management straightforward and accessible. What sets Cake apart is our focus on team motivation through equity. We believe that when teams understand and feel connected to their ownership stake, they're more engaged and aligned with company success. Our platform combines robust equity admin tools with features designed to help employees appreciate their stake in the company's future. With transparent pricing, dedicated support, and a user experience built specifically for scaling startups, Cake makes it simple to get equity right from day one. ## Cake Equity Pros & Cons **What users like:** - Users appreciate the **ease of use** of Cake Equity, with its intuitive design facilitating effortless management of equity. (23 reviews) - Users value the **friendly and responsive support team** at Cake Equity, enhancing their overall experience and satisfaction. (20 reviews) - Users appreciate the **easy navigation and clean UX** of Cake Equity, streamlining their experience effectively. (18 reviews) - Users appreciate the **insightful ESOP visibility** from Cake Equity, enhancing employee self-management and simplifying onboarding and offboarding. (9 reviews) - Users appreciate the **ease of use and user-friendly interface** of Cake Equity for managing cap tables effortlessly. (9 reviews) - Users appreciate the **ease of implementing and managing cap tables** with Cake Equity, greatly simplifying equity administration. (8 reviews) - Intuitive Design (8 reviews) - Users appreciate the **simplicity and intuitiveness** of Cake Equity, making equity management easy and efficient. (7 reviews) - Implementation Ease (6 reviews) - Pricing (5 reviews) **What users dislike:** - Users find the **frequent layout changes** and navigation challenges hinder an otherwise valuable experience with Cake Equity. (5 reviews) - Users report a **lack of instructions** , making navigation challenging and requiring guidance for using Cake Equity effectively. (4 reviews) - Users are frustrated with the **poor customer support** due to long response times and delays from Australia. (4 reviews) - Users find the **difficult setup** of Cake Equity challenging, especially when navigating advanced equity plans and signing arrangements. (3 reviews) - Users find Cake Equity **expensive** due to deceptive pricing and high costs for additional features, affecting affordability. (3 reviews) - Complex Reporting (2 reviews) - Users note that Cake Equity is **limited in features** , causing challenges with functionality and file uploads. (2 reviews) - Shareholder Management (2 reviews) - Access Limitations (1 reviews) - Complex ESOP Management (1 reviews) ## Cake Equity Reviews ### 1. Streamlined Cap Table Management with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Nick B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Cake Equity?** I use Cake Equity for managing our cap table, ESOP, and different classes of shareholders. I appreciate that it aggregates relevant information in one place and presents a visually simple profile of our investor base. I like having template documents to ensure consistency and the scenario analysis feature. I find the flexible but simple interface very helpful as it asks about the most pertinent information to set up your account, which makes analysis of our shareholders and different share classes quicker and easier. The initial setup was pretty easy, as long as you have the right contact information and share registry data. **What do you dislike about Cake Equity?** It was not clear how we could manage a cap table that had capital raising events in different currencies. **What problems is Cake Equity solving and how is that benefiting you?** I use Cake Equity for managing our cap table and ESOP, and it helps by aggregating relevant info, visually simplifying investor profiles, offering template documents for consistency, and providing scenario analysis. ### 2. Cake makes Equity simple, clear, and employee-friendly (cool admin tools at a great value!) **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen B. | Owner/Human Resources Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Cake Equity?** An easy platform to navigate, with helpful document storage and vesting alerts. I also LOVE the ability to educate employees through simple videos (so much better than the competitors). The shorter explainer videos are great, better than the walls of text The team was great, they gave fast, thoughtful responses when I had detailed questions about audits and compliance. They were willing to give sandbox access quickly so we could actually click around, not just watch a demo. Overall their CS team seemed genuinely invested in making the rollout work The team we worked with was very responsive, had excellent knowledge of the platform, and made implementation (from another platform) a breeze! **What do you dislike about Cake Equity?** Compliance / audit story is really good, but not yet as familiar to investors and auditors **What problems is Cake Equity solving and how is that benefiting you?** Cake provides us a safe way to our cap table and make equity a lot more understandable for employees. We are really excited about the reduced admin time for equity grants and approvals with the more streamlined workflows and clear dashboards! Cake platform has it all for stakeholders and admins, its an amazing value! ### 3. Very little experience with cap table management but I can use it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software **Reviewed Date:** February 23, 2026 **What do you like best about Cake Equity?** The visual representations of the cap table are pretty and easy to understand. It is intuitive to work in. Easy to download the cap table. **What do you dislike about Cake Equity?** We are in the US and support is in Australia so there is a delay for me in getting my questions answered. **What problems is Cake Equity solving and how is that benefiting you?** Our cap table became to confusing and difficult to keep up to date. Cake solved that problem. It is complicated so there were a lot of things to learn but I was able to do it. Mistakes are also easy to fix which has been great for me! Onboarding was fairly easy though it might have been a bit more smooth if there had been more questions asked before creating our cap table in Cake. We also used the valuation option and that was easy as well. As easy as any of this financial stuff can be. ### 4. Effortless Investor Management with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Angus B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2026 **What do you like best about Cake Equity?** I like the simplicity of Cake Equity and the support from the team, especially Shannon, who has gone above and beyond in our onboarding and ongoing troubleshooting. It's allowed us to have an accurate, reportable, and easy-to-administer system, transforming our approach to equity management from reactive to proactive. **What do you dislike about Cake Equity?** Sometimes there may not be a solution we can self-serve, and it might require custom work in the back end from Cake Equity. It would be great if we had complete control over everything, for example, more detail in editing custom vesting or lapsing of employee options. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity reduces human error by centralizing tasks, helping us manage investor relations and shareholder communications more accurately, rather than being reactive. ### 5. Approachable Support and Comprehensive Guides for Managing an ESOP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Semiconductors | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Cake Equity?** Customer Support has consistently been approachable and helpful, with a straightforward user experience. The guides are comprehensive and provide practical tools and insights to help navigate the complexities of setting up and maintaining an ESOP for employees. **What do you dislike about Cake Equity?** It would be beneficial if Cake offered complimentary company valuations twice per year rather than once, to better support companies that undertake valuation processes multiple times annually. **What problems is Cake Equity solving and how is that benefiting you?** Allowing employees to access their ESOP benefits and for the business to have oversight on their overall allocations. ### 6. Simple, transparent, and built for founders **Rating:** 5.0/5.0 stars **Reviewed by:** Ashanti A. | Host, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Cake Equity?** I’ve been using Cake for over a year and even got the chance to meet the team. The onboarding modules are excellent, clear, quick, and easy to follow. The product makes managing equity, SAFEs, and option plans painless. I like how everything is structured to help founders stay compliant and investor-ready without needing extra tools or spreadsheets. The support team is fast and friendly, which makes a big difference. **What do you dislike about Cake Equity?** There’s a slight learning curve when setting up advanced equity plans, and some reports could be more customizable. But overall, these are minor issues compared to the value the platform delivers. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity removes the chaos of managing equity, SAFEs, and option plans across multiple tools and spreadsheets. It centralizes everything in one place so I can issue options, manage the cap table, and stay compliant without needing lawyers for every update. It saves time, reduces errors, and keeps investors and employees confident that everything is accurate and up to date. ### 7. absolute painless and very fast **Rating:** 5.0/5.0 stars **Reviewed by:** Christoph D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Cake Equity?** We just got the first investment and had to setup our equity management. Cake Equity was extremely fast and simple to use. The entire process felt streamlined, and I was genuinely impressed by the speed of the platform. I also appreciated the excellent support from the Cake team—they were quick to respond and very helpful whenever I needed assistance. Overall, Cake Equity made equity management easy and stress-free. 409a valuation comes as part of the package - big win! **What do you dislike about Cake Equity?** There’s honestly nothing I can think of that I didn’t like. I previously used Carta, and as market leaders, they seem to have gotten a bit complacent. Cake Equity feels like the next generation—much more dynamic and attentive to user needs. **What problems is Cake Equity solving and how is that benefiting you?** Very much the same as Carta. Cake Equity is solving the complexity and inefficiency often associated with managing company equity and share options. It provides a user-friendly platform that simplifies issuing, tracking, and reporting on share options for both founders and team members. This approach reduces administrative headaches, minimizes errors, and helps ensure compliance. I can manage equity and option grants with confidence, provide transparency to my team, and save valuable time that can be focused on growing the business. **Official Response from Elise Peate:** > Christoph, thank you for such a thoughtful review! I’m thrilled to hear Cake made your first investment setup so fast and stress-free, and that our team’s support stood out. Love that the 409a as part of the package was a big win for you too. Excited to keep being that next-generation partner as you grow your business. ### 8. Intuitive and Essential for Cap Table Management **Rating:** 4.5/5.0 stars **Reviewed by:** Sam G. **Reviewed Date:** November 06, 2025 **What do you like best about Cake Equity?** I find Cake Equity to be simple to use and really intuitive, which is especially beneficial for those who aren't necessarily experts in this space. It makes understanding complex aspects of managing a company and a staff capital table much easier. I appreciate how quickly I can get a glance at my cap table and how well it facilitates modeling for capital raising and gathering investor information during capital raise processes. The ease of setup was another highlight, as the initial setup was very easy for me. This positive experience is reflected in my likelihood to recommend Cake Equity to a friend or colleague, for which I would give a score of nine out of ten. **What do you dislike about Cake Equity?** Nothing **What problems is Cake Equity solving and how is that benefiting you?** I use Cake Equity to manage my company's capital table, aiding in quick cap table visibility, modeling for capital raises, and providing investor information. It's intuitive and user-friendly, even for non-experts, simplifying complex equity management. ### 9. Effortless Cap Table Management with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** joseph@cogniss.com B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Cake Equity?** I really like that Cake Equity is very simple to use and very specific for the tasks that I am looking to do. The customer success support is also very good, which enhances the overall experience. **What do you dislike about Cake Equity?** I think it would be good to have a data room functionality. **What problems is Cake Equity solving and how is that benefiting you?** I use Cake Equity to manage our cap table easily, providing a secure communication portal and automating processes. It reduces time spent on manual tasks, allowing us to focus on growing other business areas. ### 10. Effortlessly Simplifies Cap Table Management **Rating:** 4.5/5.0 stars **Reviewed by:** Mark M. | Investor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Cake Equity?** I like the fact that Cake Equity is well set up and easy to use. It takes away the complexity of dealing with setting up safe notes and allows me to easily manage my cap table. I found the initial setup relatively easy, especially with the support phone support which helped us. It was quite simple once we understood what we had to do. **What do you dislike about Cake Equity?** Nothing so far **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity takes away the complexity of setting up safe notes and allows me to easily manage my cap table. ### 11. Easy to use and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software **Reviewed Date:** April 20, 2026 **What do you like best about Cake Equity?** Cake is easy and fairly intuitive to use. It makes administering an employee stock options plan fairly simple. **What do you dislike about Cake Equity?** Basic training as part of onboarding would be helpful. **What problems is Cake Equity solving and how is that benefiting you?** Cake makes it easy for employees to understand their ESOP, and for business leaders to see an overview of allocated stock options. As an administrator, it is fairly easy to use. ### 12. Containing Equity Complexity in one place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media **Reviewed Date:** May 21, 2026 **What do you like best about Cake Equity?** It maintains equity records and ownersship easily, calculations and modelling done without the need for complex formulas. **What do you dislike about Cake Equity?** Can be complex, many aspects require alot of learning and I still don't know everything **What problems is Cake Equity solving and how is that benefiting you?** Maintaining records of the company, valuations, options and vesting progress ### 13. Easy onboarding, Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron C. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Cake Equity?** Cake Equity makes managing our cap table and employee equity plans incredibly simple and stress-free. The platform is intuitive, easy to use, and saves a significant amount of time compared to manual spreadsheets. Their support team is also very responsive and helpful. **What do you dislike about Cake Equity?** While the platform is great overall, some of the reporting features feel a bit limited and could offer more flexibility. Occasionally, the navigation between sections isn't as intuitive as it could be, which can make it harder to find specific details quickly. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity is helping us manage our cap table and employee equity in a way that is accurate, efficient, and compliant. Previously, these processes were handled manually using spreadsheets, which increased the risk of errors and wasted a lot of time. Now, everything is streamlined and transparent, saving us time and giving our team more confidence in the accuracy of our equity records. This has been a huge benefit during investor conversations and when issuing new options to employees. ### 14. Affordable, Scalable Solution for Early-Stage Founders **Rating:** 4.5/5.0 stars **Reviewed by:** 🐾 Paloma N. | Creative advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Cake Equity?** It’s got what I need at a price that makes sense for an early stage founder. I’m able to scale it with the business, track my cap table, model dilution etc. it just makes it really easy to understand the equity side which can be confusing when you first start planning everything out. **What do you dislike about Cake Equity?** Not really a dislike I just wish esop was in the lowest tier! I’m looking forward to when we can use that feature. **What problems is Cake Equity solving and how is that benefiting you?** Mostly for me it’s cap table tracking and management. It’s our single source of truth for all our investors. ### 15. Very simple to set up, but may need more customization. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness **Reviewed Date:** April 25, 2026 **What do you like best about Cake Equity?** Sharing it with investors and providing updates **What do you dislike about Cake Equity?** I wish there was more ways to customize it with vesting schedules and a way to set up drafts of documents through the portal **What problems is Cake Equity solving and how is that benefiting you?** It is helping us build our cap table, set up of the investors, and option pool. ### 16. True Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Defense & Space **Reviewed Date:** March 24, 2026 **What do you like best about Cake Equity?** Cake has made it incredibly easy to manage our cap table, ESOP, and execute 409As. Shannon has made it a seamless process getting up and running. **What do you dislike about Cake Equity?** It's not always the most intuitive platform. **What problems is Cake Equity solving and how is that benefiting you?** Cake is making it incredibly easy to execute our ESOP and manage it. It also helps our employees see what their options are and could be worth. ### 17. Intuitive, User-Friendly, and Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Karan J. **Reviewed Date:** September 19, 2025 **What do you like best about Cake Equity?** I appreciate Cake Equity's intuitive and user-friendly design, making it easy to use even without extensive onboarding. The competitive pricing compared to industry peers is a big plus, and their exceptional customer support, highlighted by frequent and engaging interactions, really stands out. The seamless setup process, despite our complex initial data, demonstrated their capability to handle complexity and deliver smooth functionality. Their explainer videos and supportive app enhance usability, offering a comprehensive solution to equity management challenges. **What do you dislike about Cake Equity?** I felt initial concerns about the platform's stability as it seemed more like a web app and not as sturdy as other platforms like Capital, Astrella, or Carta, which feel more similar to banking apps in reliability. This concern was about the potential risk of the platform shutting down or vanishing. Additionally, while Cake is user-friendly, there was a lack of long-standing reliability initially, although these concerns were addressed after speaking with the Cake team. Another downside I see is the pricing scheme; it's somewhat deceptive because, while starting off competitively priced, it eventually requires additional costs for more features, making it comparable to the market rate. As more features are needed, the costs increase significantly, somewhat undermining the initial attractiveness of the basic plan. **What problems is Cake Equity solving and how is that benefiting you?** I use the product to manage equity efficiently, eliminating Excel, and providing a user-friendly dashboard for employee equity visualization, ensuring smooth setup even with complex cap tables. **Official Response from Elise Peate:** > Karan, thank you for taking the time to share such a detailed review. I’m glad our setup process, support, and resources made things easier for you—especially with a complex cap table. I also hear your concerns about pricing as companies scale, and we’ll keep working to build trust and deliver clear value. ### 18. Simplify cap table + give insights to your team! **Rating:** 5.0/5.0 stars **Reviewed by:** Kristy B. | Fractional COO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Cake Equity?** Giving employees the insights of their ESOP for their self management, this kind of visibility is a bonus for the team. IT also makes on and offboarding of employees to the ESOP so much simpler! We have done a round, and are in the process of doing another round - the calculations used in Cake made the planning and process so much easier. **What do you dislike about Cake Equity?** Price is challenging for our current size, but the value is there. **What problems is Cake Equity solving and how is that benefiting you?** Managing ESOP Cap table management particularly as we scale, and prepare for future rounds I'd love to use Cake in future for communications to our investors ### 19. Effortless Equity Management, Great Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Simon S. **Reviewed Date:** November 05, 2025 **What do you like best about Cake Equity?** I appreciate that Cake Equity is a pretty easy, straightforward platform with a good user interface. The user experience is positive, and the customer service is commendable, making it a reliable choice. The setup process was relatively straightforward, simplifying initial use. Overall, Cake Equity is a useful tool that efficiently supports my management of stocks and stock options, offering effortless tracking of vesting periods, offer signatures, equity distributions, and more. This comprehensive functionality streamlines everything related to employee share purchase plans, which is incredibly beneficial for managing these complex tasks effectively. **What do you dislike about Cake Equity?** Na **What problems is Cake Equity solving and how is that benefiting you?** I use Cake Equity for easy tracking of stock options, vesting periods, offers, offer signatures, equity splits, and distributions, making employee share purchase plans management straightforward. ### 20. Very easy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software **Reviewed Date:** April 24, 2026 **What do you like best about Cake Equity?** It's very simple to do things, the UI is nice, it offers nice flexibility. **What do you dislike about Cake Equity?** The affiliate allanytics for 409A valuations their website isn't very polished **What problems is Cake Equity solving and how is that benefiting you?** Keeping track of our equity and stock options ### 21. Cake walk on Cake Equity **Rating:** 5.0/5.0 stars **Reviewed by:** Shashi V. | Treasury manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Cake Equity?** very user friendly and you can find the modern approach in Shares distributions. **What do you dislike about Cake Equity?** sometimes customer service responses are delayed . **What problems is Cake Equity solving and how is that benefiting you?** For the distribution of shares, allocation of ESOP shares, fundraising, investment tracking, and respective accounting and reports. ### 22. Effortless Onboarding and Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Sean Q. | Financial Accountant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Cake Equity?** Simple/clean UX, clear workflows, easy onboarding/offboarding, and keeps everything central. Friendly and responsive support team! Saves hours of admin and gives employees a more professional experience! **What do you dislike about Cake Equity?** The layout and configuration change frequently. I suppose that's the trade-off for having new features released on a regular basis. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity has helped us streamline our processes and keep everything organised and centralised, with all our documentation in one place. ### 23. Making Employee Share Schemes Easy & Accessible for All **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Cake Equity?** Cake really simplifies employee share schemes for both employers and employees, which can be a really complex topic, particularly if you haven't been involved in one! I find the transparency for employees really empowering (and not to mention, it is super stylish!) **What do you dislike about Cake Equity?** Not a dislike, but more of a limitation once an organisation reaches a certain size or has complex/multiple share schemes in place, but I know this is something they are actively working on! **What problems is Cake Equity solving and how is that benefiting you?** Employee share schemes and traditionally complicated and vague. Cake brings transparency to the process and helps everyone understand what they have, and what it's worth! ### 24. Great UX UI with a fair charge back model compared to the competition. Doc signing is great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate **Reviewed Date:** March 27, 2026 **What do you like best about Cake Equity?** The simple intuitive UI and really elegant document signing. **What do you dislike about Cake Equity?** Still seems like a high SaaS fee even though its well below the others. **What problems is Cake Equity solving and how is that benefiting you?** Managing cap table. ### 25. Great customer service, easy onboarding! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research **Reviewed Date:** January 15, 2026 **What do you like best about Cake Equity?** The readiness of Cake representatives to guide me through the complexities of setup. **What do you dislike about Cake Equity?** Nothing so far! The platform is easy to use and make the work straightforward. **What problems is Cake Equity solving and how is that benefiting you?** Cake is providing our small startup with easy access to setting up our company cap table and issuing the first employee stock options. ### 26. not bad though perhaps not the best value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services **Reviewed Date:** December 01, 2025 **What do you like best about Cake Equity?** The user experience is easy to navigate and looks good. The modelling function is very useful. **What do you dislike about Cake Equity?** I wish it would give you an optionholders capability at the basic price. We have a handful of optionholders and it seems ridiculous to pay a much higher price to get them on cake, so we are having to use a separate spreadsheet. **What problems is Cake Equity solving and how is that benefiting you?** An investor recognized place to house the Cap table ### 27. Love how easy to administer our cap table! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices **Reviewed Date:** November 24, 2025 **What do you like best about Cake Equity?** The simplicity of the system and how easy it is to see the highlights at a glance. Our investors love it. **What do you dislike about Cake Equity?** I didn't like the process you had to go through to add more shares but you have been updating the software and it seems to have fixed that issue **What problems is Cake Equity solving and how is that benefiting you?** Easy for our investors to login and see their incitement. We are also going to start using it to send newsletters ### 28. Straight-forward and cost-effective Cap Table **Rating:** 5.0/5.0 stars **Reviewed by:** Patricia D. | Chief of Staff, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Cake Equity?** Easy to navigate, clear workflows to issue equity. Has all the features we needed, and the white-glove migration was SUPER easy. **What do you dislike about Cake Equity?** The document folder navigation is not the most intuitive. It works fine but took some time to figure out how it worked. **What problems is Cake Equity solving and how is that benefiting you?** We migrated from Carta for cap table management. Carta has more bells and whistles (which we don't need as an early stage start-up), but it was 10x the price. Cake meets us where we are. ### 29. Simplifies Cap Table Management, Initial Learning Curve Worth It **Rating:** 4.5/5.0 stars **Reviewed by:** Mark S. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Cake Equity?** Simplified management of cap table and ESOP **What do you dislike about Cake Equity?** Was a little hard to get head around at first. We've just closed our seed round, imagine starting from ground up would be easier. **What problems is Cake Equity solving and how is that benefiting you?** Cap table management can become a nightmare, Cakes software helps solve for this ### 30. CEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software **Reviewed Date:** February 13, 2026 **What do you like best about Cake Equity?** Easy to use, and affordable compared to other options. **What do you dislike about Cake Equity?** Actually not concerned with anything at this time **What problems is Cake Equity solving and how is that benefiting you?** Making it easy to manage our equity ### 31. Smooth Onboarding and Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Cake Equity?** We are in the early stages of setting up Cake Equity for our company, and the onboarding experience has been excellent. Cake seems intuitive, and the support team has made a difference. Shout-out to Shannon, who is incredibly supportive and proactive during our call, she walked us through the setup and also offered to help tailor the platform using our internal document templates. **What do you dislike about Cake Equity?** Since we are still in the initial setup phase, we haven’t had a chance to fully explore the product. So far, nothing stands out as a downside, we’ll have a better perspective once we begin using it regularly. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity is helping us streamline and centralize our cap table management, which has traditionally been handled through spreadsheets and manual tracking. This shift significantly reduces the risk of errors, saves time, and ensures greater transparency for both our internal stakeholders and external investors. ### 32. Outstanding UX and Support—A Truly Incredible Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Cake Equity?** The UX! The customer service. The team intelligence. SO easy to use and understand. **What do you dislike about Cake Equity?** The fact that I'm JUST finding out them! They are incredible, and wish I didn't use my prior years spending $ on Carta **What problems is Cake Equity solving and how is that benefiting you?** More cost-efficient and easy to use tool to manage equity of our company. ### 33. Excellent and complete low cost option for cap table management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine **Reviewed Date:** October 30, 2025 **What do you like best about Cake Equity?** Cake is the most user-friendly cap table management software that I have found. It's super easy to maintain, super easy to pickup, and very quickly lets me get what I need for our investors. **What do you dislike about Cake Equity?** When I started using cake equity the functionality didn't really include options that vested the way we granted them. This made everything really challenging, but it's gotten a lot better. **What problems is Cake Equity solving and how is that benefiting you?** Cap table management for my business. ### 34. Startup friendly, easy-to-use, affordable, great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Veterinary **Reviewed Date:** January 11, 2026 **What do you like best about Cake Equity?** intuitive design that's easy to use, great customer service, affordable + start-up friendly **What do you dislike about Cake Equity?** nothing for now. I migrated from Carta and glad for the decision **What problems is Cake Equity solving and how is that benefiting you?** equity administration ### 35. Great Equity Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff W. **Reviewed Date:** December 10, 2025 **What do you like best about Cake Equity?** The ease of use of the platform and functionality is what I like best. **What do you dislike about Cake Equity?** I have not found anything I dislike about the tool, it meets all my needs. **What problems is Cake Equity solving and how is that benefiting you?** It solves the difficulty of managing a large number diverse ownership stakeholders. ### 36. From Chaos to Clarity: Cake Equity Transformed Cap Table Management **Rating:** 5.0/5.0 stars **Reviewed by:** Jarrod M. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Cake Equity?** What stands out most about Cake Equity is its intuitive interface and the confidence it brings to stakeholders. It eliminated the clunky spreadsheets and manual errors that plagued previous processes. Within days of implementation, the Board expressed visible relief at having a single source of truth for equity, options, and ownership. The platforms clean visualisations and audit-ready records made reporting seamless, especially during board meetings and investor updates. It's not just a tool—it’s a strategic enabler that scaled with our needs while dramatically reducing administrative overhead. The shift to Cake Equity didn’t just streamline operations—it boosted trust and engagement at the highest levels. **What do you dislike about Cake Equity?** Any minor friction points we encountered during onboarding were already acknowledged by the Cake Equity team and—impressively—were scheduled for release within weeks. It’s clear the product team is deeply attuned to customer needs, with a well-considered roadmap and quick iteration cycle. We felt heard and supported throughout. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity has helped us eliminate the complexity and risk associated with manual cap table management. Before implementation, the process relied heavily on spreadsheets, which were error-prone, difficult to maintain, and lacked visibility for key stakeholders. ### 37. Seeking answers to questions **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Biotechnology **Reviewed Date:** December 11, 2025 **What do you like best about Cake Equity?** Transparency to information, and navigating around on the platform **What do you dislike about Cake Equity?** It can be days before you get responses from human customer service. **What problems is Cake Equity solving and how is that benefiting you?** Management of our compnay equity and shareholders ### 38. Easy to use product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care **Reviewed Date:** December 24, 2025 **What do you like best about Cake Equity?** The user interface is very intuitive and easy to use **What do you dislike about Cake Equity?** The legal templates provided are somewhat convoluted **What problems is Cake Equity solving and how is that benefiting you?** Cap management ### 39. Making Equity Management Stress-Free **Rating:** 5.0/5.0 stars **Reviewed by:** Nidhi O. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Cake Equity?** We recently had an extremely insightful call with a CAKE representative about restructuring our cap table and drafting new ESOPs. The platform’s flexibility really stood out—especially for managing equity across multiple geographies—and the team provided clear, tailored guidance. It was refreshing to speak with someone who genuinely understood our startup’s unique needs and either addressed them on the spot or took action steps to follow up. We also appreciate how CAKE continually improves its features, making us confident it’ll scale with us as we grow. If you’re seeking a user-friendly solution that keeps cap table management and ESOP administration straightforward, CAKE is worth checking out! **What do you dislike about Cake Equity?** Honestly, we haven’t encountered any downsides so far. The platform meets our current needs, and the support team has been on point whenever questions arise. If that changes in the future, we’ll update our review accordingly. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity removes much of the complexity around equity management. It centralizes our share register, automates key tasks (like generating ESOP offer letters), and lets us maintain compliance across different jurisdictions. As a result, we spend less time juggling documents and more time focusing on growing the business. ### 40. Cake Equity is fun to use and the support is excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie M. | Consultant / Outsourced CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Cake Equity?** It is easy to get started with Cake Equity. The platform is intuitive with all the features needed to support an equity program. The best part for me is the support. Cake Equity reached out to me to see if I had questions or needed support. I scheduled a support session for the next day, which was helpful. **What do you dislike about Cake Equity?** I have also used Carta, which probably has more features. But Carta is also overwhelming and not fun to use. **What problems is Cake Equity solving and how is that benefiting you?** Cake Equity is tracking our cap table and stakeholders in one place. It is also managing documents and document signing, which is super helpful and an improvement over our prior practice. ### 41. Great product and great support at a fraction of the cost of Carta **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Cake Equity?** CAKE has most of the features that the leading cap table software brand has - at a fraction of the price. **What do you dislike about Cake Equity?** Not quite as mature reporting as Carta, but has most everything you might need. **What problems is Cake Equity solving and how is that benefiting you?** Easy cap table management and ESOP administration ### 42. Very user friendly system. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Cake Equity?** Reporting is simply laid out. Support has been exceptional. **What do you dislike about Cake Equity?** Some basic functionality is missing. For instance you can only upload one file at a time. **What problems is Cake Equity solving and how is that benefiting you?** Cake provides a capital table, which is one of the most important artifacts requested. Being able to produce it without quickly is benefical. ### 43. Seamless platform that makes us look good! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software **Reviewed Date:** October 23, 2025 **What do you like best about Cake Equity?** Easy to use for me as a Founder and our investors love it! It makes us look so professional and legit as a new startup. **What do you dislike about Cake Equity?** The modeling could be better and more precise -- if I give a certain amount of equity and at this valuation, what would that situation do to ownership. **What problems is Cake Equity solving and how is that benefiting you?** Cake took my cap table out of a spreadsheet and made it look so much more legitimate and professional! I love this! ### 44. Startups who try Cake, get to have their cake and eat it too **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2025 **What do you like best about Cake Equity?** Responsiveness. Even their senior leaders will hear and respond to your questions or concerns in rapid speed. I even emailed on a Sunday and received a response directly from a leader in less than 10 minutes. **What do you dislike about Cake Equity?** They are not as well known as other cap table management companies in the US but I imagine that will change as their customer base matures and expands. **What problems is Cake Equity solving and how is that benefiting you?** Simplicity and on-boarding of the cap table and all ancillary needs. ### 45. Couldn't be easier for startup companies! **Rating:** 5.0/5.0 stars **Reviewed by:** Sylph H. | CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Cake Equity?** We began using CAKE in 2022 when our startup needed to bring in its first external fundraising and shareholders. We were looking for a solution to assist with tracking / maintaining a share register and also provide visuals of the cap table, company valuations over time, share prices, etc.. We were thrilled to find that CAKE provided all of it and more. We then watched as the CAKE team continued to build new features which we made use of. We've never needed to reach out to customer support in this time as we have found the portal quite intuitive. We also find that we access CAKE and manage the portfolio at least once per week especially the "communications" module to send shareholder updates. Couldn't recommend it more! **What do you dislike about Cake Equity?** The platform overall is great, and if we were to comment on negatives they would be mostly in the User Experience/graphical design and not the features themselves. We find the Dashboard to be quite busy and we dont really use it. Some of the pages are so busy that the choice of boxes/cards to display info can make the portal look overwhelming at times and requires digging around to find "where" to access certain features such as share transfers, etc. A dark-mode colour option would also be helpful. **What problems is Cake Equity solving and how is that benefiting you?** We required an easy all-in-one solution for managing our startup's shareholders and growing cap table in a way that was professional and affordable for a startup. We gain the professionalism of a modern SaaS platform whiler keeping costs relatively low. ### 46. easy to use - good dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Sam W. | Chief Financial Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2025 **What do you like best about Cake Equity?** great customer support - easy to use. lots of needed functions **What do you dislike about Cake Equity?** nothing so far it's great, reasonable price **What problems is Cake Equity solving and how is that benefiting you?** maintaining manual excel cap table, issuing certificates ### 47. Game-Changer for Startup/Scale-up Equity Management: Simple, Secure, and Time-Saving **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle M. | Senior Payroll Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Cake Equity?** Cake Equity has made managing our startup/scale-up's equity super simple. Their platform takes care of all the complicated stuff like tracking shares, managing and issuing options, and keeping investors in the loop, all in one place. It updates automatically in real-time, so we don’t have to worry about spreadsheets or compliance issues. It’s secure, easy to use, and saves us a ton of time. What we love most is how Cake helps us offer ESOP options in a way that attracts and keeps great talent, while also creating a culture where everyone feels invested in the company’s success. The automated tools save us from doing manual work, and it makes communicating with the team about their equity so much easier. Cake is a must-have for any startup/scale-up looking to simplify equity management and motivate their team—all without the usual headaches. Oh, and the customer service is outstanding!! **What do you dislike about Cake Equity?** Over the years there has been some limitations in the platform, such as search functionality and reporting, but Cake are always looking at ways of improving and so much work has gone into the platform to make it super user friendly and all feedback is listened to and actioned whereever possible. It is constantly evolving and improving. The only thing that is a 'dislike' is the functionality of document templates. There is no back button/undo function, so have to be careful when making changes.... **What problems is Cake Equity solving and how is that benefiting you?** No problems at the moment ### 48. Excellent customer service at Tax time. **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie P. | Executive Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2025 **What do you like best about Cake Equity?** What truly sets Cake apart is its exceptional customer support. We interacted with numerous team members, all of whom were highly knowledgeable and extremely responsive, addressing our issues promptly. We truly appreciate their dedication to customer success. **What do you dislike about Cake Equity?** No real downside to Cake. We transitioned from Carta, and during that transition we could have done a better job cleaning the data and ensuring it was complete prior to moving it into the new system. **What problems is Cake Equity solving and how is that benefiting you?** Cake simplifies maintaining our CAP Table, helps ensure compliance with local laws and regulations regarding equity management, provides transparency to our shareholders, and allows us to easily create relevent reports. This helps to reduce errors, maintenance time, and cost. ### 49. Cake have been great! 12 months in, highly recommended. **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew W. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Cake Equity?** Unlike many platforms Cake provide in person help when and if needed which has been a deal breaker for sure. I'm a newbie to this side of the business and being honest had zero clue but the team at cake went i believe over and above helping to resolve or answer any question i had, always responding quickly to resolve. **What do you dislike about Cake Equity?** Iike any startup growing pains are inevitable (great problem to have!) but the guys always responded when they could, they've grown the team further since i first joined and i'm sure will continue to scale very successfully. **What problems is Cake Equity solving and how is that benefiting you?** Cake provides a platform which for me means that all involved on an equity basis are all in one neat and tidy dash, i'm able to send contracts easily and efficiently with no hassle but always knowing the team there will jump in when and if needed. As an early stange founder i want to build the correct foundations now and this includes a platform to house all involved within the business, if future investment is needed we have cake ready for them ;) ### 50. Easy to use, saves lots of time and great service **Rating:** 5.0/5.0 stars **Reviewed by:** Mick L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Cake Equity?** It takes everything hard and complex and makes it easy and simple. We had an ESOP and a SAFE round and both were managed on Cake. The ESOP had ten people with different deals, start times, finish times. The fact that it send them updates on the cliff annviserary and then for vesting is just great reassurance that they are earning some of the company value for their hard work. The customer service is excellent. Great tools and content and if you ever get stuck, then they respond quickly with good support. The cap table tools are getting better and better too which is useful. **What do you dislike about Cake Equity?** I converted a SAFE and didn't know that I had to then submit it to the govt, but I missed the warning note that I saw when I went back in. An email reminder 2 weeks later would have been useful. **What problems is Cake Equity solving and how is that benefiting you?** Equity documentation and management over multiple staff over time can take a few hours a month. With Cake it is automated and i do a few hours a year. - [View Cake Equity pricing details and edition comparison](https://www.g2.com/products/cake-equity/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-01+18%3A55%3A52+-0500&secure%5Bsession_id%5D=efa3eb20-e706-42f2-b0b2-aff56a72ac61&secure%5Btoken%5D=4bfb7602cf2b798001b6e4144e961d0c62f65cabc2c7eb4d5ca220d931786e28&format=llm_user) ## Cake Equity Features **Platform Basics** - Reporting **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Platform Data** - Visualization - Platform Search - Dashboard **Platform Content** - File Sharing **Platform Additional Functionality** - Cap Table - 409a - Equity Governance **Agentic AI - Equity Management** - Autonomous Task Execution ## Top Cake Equity Alternatives - [Carta](https://www.g2.com/products/carta-carta/reviews) - 4.4/5.0 (228 reviews) - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) - 4.7/5.0 (131 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) - 4.6/5.0 (311 reviews)