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Pulley Reviews & Product Details

Pulley Overview

What is Pulley?

Pulley is an equity management platform for startups and growth-stage companies. Founders and finance teams use Pulley to manage cap tables, get 409A valuations, and issue employee equity with clarity and confidence. Pulley streamlines compliance, automates tracking, and provides expert support. Features include scenario modeling, fundraising tools, audit-ready reporting, and liquidity options. With transparent pricing and real-time insights, Pulley empowers owners and operators to manage equity at any stage.

Pulley Details
Product Website
Languages Supported
English
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Product Description

Pulley is a cap table platform taking a new approach to equity management. We give founders and employees the tools and insights to make smarter decisions about their equity.

How do you position yourself against your competitors?

Pulley is the smarter way to manage equity. While other platforms treat cap tables as a static record, Pulley helps founders and finance leaders make better equity decisions.

Pulley streamlines compliance, eliminates hidden fees, and provides expert support—so you’re never left figuring it out alone.

From your first hire to IPO, Pulley gives you control, clarity, and confidence in your company’s ownership.


Seller Details
Seller
Pulley
Company Website
Year Founded
2019
HQ Location
San Francisco, CA
Twitter
@pulley
LinkedIn® Page
www.linkedin.com
78 employees on LinkedIn®
Description

Pulley is a financial technology company that specializes in equity management solutions for startups and private companies. Their platform simplifies the process of managing ownership stakes, stock options, and equity plans, allowing businesses to track and manage their cap tables effectively. Pulley aims to provide transparency and ease in equity management, helping companies make informed decisions about their financial growth and employee compensation. For more information, visit their website at [pulley.com](https://pulley.com/).


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Recent Pulley Reviews

Wes S.
WS
Wes S.Small-Business (50 or fewer emp.)
5.0 out of 5
"The best equity and cap table mgmt system hands down"
Well-built platform with intuitive UX/UI. Tremendous customer service.
Marek C.
MC
Marek C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Fast & responsive"
I was working on a very short timeline - I wanted to get pulley to issue ESOP and then SAFE's. Pulley's employees were very responsive and helpful ...
Sam S.
SS
Sam S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great support, solid system"
The team is very hands on when onboarding new companies and they're there to help make everything go smoothly. Cap table management is a necessity ...
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Pulley Media

Pulley Demo - Pulley - Dashboard
Dashboard View
Pulley Demo - Pulley - Cap Table
Cap Table View
Pulley Demo - Pulley - Hire and Retain
Hire and Retain
Pulley Demo - Pulley - Exercise Requests
Exercise Requests
Pulley Demo - Pulley - Fundraise Modeler
Fundraise Modeler
Pulley Demo - Pulley - Reports
Reports
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Have you used Pulley before?
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115 Pulley Reviews

4.7 out of 5
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115 Pulley Reviews
4.7 out of 5
115 Pulley Reviews
4.7 out of 5

Pulley Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for PulleyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Sam S.
SS
Board Member
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulley?

The team is very hands on when onboarding new companies and they're there to help make everything go smoothly. Cap table management is a necessity if you plan to establish and maintain an equity incentive plan and the price is far better than alternatives out there. 10/10 would recommend. The 409As are quick and painless. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

There are certain security and profit sharing features that don't work exactly right, including vesting for double trigger, and profit sharing is not useable. The payroll integrations have not manifested as promised. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Running a vast system of equity incentives. Review collected by and hosted on G2.com.

Mark P.
MP
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Pulley?

I'm new to the world of running your own business and taking on investors. Pulley has been a God-send product for me and my small founding team. It takes out all of the guess work and helped me interact with existing and potential investors seamlessly. Many times I've chatted with Igor, my customer support rep, who is always able to answer my question and 99% of the time on the first try. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

The site can be a bit overwhelming at first to understand what is what as a new founder. There are lot of terms and parameters that I had to google what it meant - my only feedback would be to include more help text or tool tip bubbles to help me figure things out - maybe an example too. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Pulley is my one-stop-shop for issuing new SAFE notes and managing my Cap table Review collected by and hosted on G2.com.

Svenne J.
SJ
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulley?

The onboarding process was very fast and positive. Completed in a couple of days!

We also got a 409A valuation done right away. The report was thorough, reflecting the state of our business accurately and fairly, and sets a great basis for our equity-based compensation plan.

The web-based userinterface is intuitive and so far seems to offer everything we need, and a few that I didn't relaize I needed. - Like a solid boiler-plate option agreement for use (as as a starting point) when using options to compensate international contractors. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

There has been nothing to dislike at this point Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Pulley replaces spreadsheets for CAP table management and puts us on a strong footing for starting an options-based compensation plan Review collected by and hosted on G2.com.

Wes S.
WS
CEO, Board Chairman and Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulley?

Well-built platform with intuitive UX/UI. Tremendous customer service. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Nothing! Evaluated a few others including Carta, and Pulley addressed everything we needed best. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Easy to set up, easy to manage, and very knowledgable support team that goes above and beyond with problem solving. Review collected by and hosted on G2.com.

Eric K.
EK
Founder & CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulley?

got a startup team of 6, got to handle equitey admin work myself before growing team to include admin personnel, however it's critical to manage equity properly to retain key talents, can't pull it off without pulley, keep up the great work ! Review collected by and hosted on G2.com.

What do you dislike about Pulley?

so far so good, hopefully not finding anything bad going forward Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

equity management with no dedicated admin personnel Review collected by and hosted on G2.com.

Balázs S.
BS
Chief Executive Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulley?

When I signed up I was torn between Pulley and its competitors (Carta and AngelList). Similar services, similar prices.

Pulley was promoting their service with a simpler/faster onboarding process and I can confirm that it was really smooth. The rep was friendly and walked me through the process. We had every feature in Pulley we needed thus far (at seed stage, with a sizable team). The interface is simple, good UX, etc. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Not much to dislike really, we are using our own document templates, and not the ones built in, but mostly because our lawyers prepared those as a part of our incorporation process. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Pulley is the single source of truth for our captable. We use it to record option/share grants and it is used by our employees as a employee portal. Review collected by and hosted on G2.com.

Matt P.
MP
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulley?

The flows for creating SAFEs and reviewing stakeholders Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Pulley had a great idea to let you share investor updates through Pulley, but rather than inserting full text into email, it forces investors to click on a link which not enough do. I wish Pulley would just put full text in the email. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Need to track and manage employee and investor equity Review collected by and hosted on G2.com.

Michael W.
MW
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulley?

It's a very step-by-step and intuitive way to manage our cap table, issue equity, and receive 409A valuations. Everything was very straightforward and felt fair. Florence by representative from Pulley was also extremely friendly and great to speak with. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Not much! It's a great platform. One small thing is that I feel like the onboarding call could have been a bit earlier in the process. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Need to be able to issue shares to our employees and team. Review collected by and hosted on G2.com.

Marek C.
MC
Chief AI Officer & co-founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Pulley?

I was working on a very short timeline - I wanted to get pulley to issue ESOP and then SAFE's. Pulley's employees were very responsive and helpful in setting me up and running. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

It would be perfect to have a discounted price on 409(a) for early startups. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Managing cap table. Issueing SAFE's and ESOP. Review collected by and hosted on G2.com.

Jean S.
JS
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Pulley?

My favorite aspect of Pulley has been it's simplicity from Day 1. Navigating financing and managing a captable is daunting regardless of whether you're a first time founder or not. Pulley has been pretty seamless and I've found their educational tools, insights and services teams all very helpful. Review collected by and hosted on G2.com.

What do you dislike about Pulley?

Pricing will likely increase as they grow. Hopefully Pulley will continue to segment based on history and years as client in addition to users. Review collected by and hosted on G2.com.

What problems is Pulley solving and how is that benefiting you?

Manaing our equity and captable. Review collected by and hosted on G2.com.