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Brandwatch Social Media Management Reviews & Product Details - Page 6

Brandwatch Social Media Management Overview

What is Brandwatch Social Media Management?

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Brandwatch Social Media Management Details
Product Website
Languages Supported
English
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Product Description

Brandwatch Social Media Management enables marketing teams working in HQ, local marketing groups or dealerships, and supporting agencies, to collaborate to ensure a consistent brand presence across the different social media types. The platform incorporates complete functionality for social marketing and yet remains simple to use with an engaging, visualisation-based user experience (UX).

How do you position yourself against your competitors?

Brandwatch Social Media Management bridges social media and customer experience management on one seamless, organically built platform. Marketers can plan, execute and evaluate in one place, while mapping all their customer interaction data. Our UX focuses on easing collaboration between individuals and teams with a governance layer that ensures consistent quality and transparency. The technology is backed by a fully integrated approach to services, including onboarding and enterprise level strategic advice.


Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,874 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®
Description

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies.


Thomas G.
TG
Overview Provided by:

Recent Brandwatch Social Media Management Reviews

KP
Kehrisha P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Super speed service"
Joining was a breeze and the quick intergration was amazing. The fact that all our social media platforms are linked to one app is incredible. ...
James Luke M.
JM
James Luke M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Brandwatch is a fantastic Social Media Management Platform"
The best things about Brandwatch is their lovely support team who are so helpful and respond promptly to any queries I have. It is also very simple...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Always so helpful"
It's a great way to manage our large organisation & the support team are always so helpful when we need them with great communication.

Brandwatch Social Media Management Pricing

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Brandwatch Social Media Management Media

Brandwatch Social Media Management Demo - Social Media Content Calendar
Publishing your content across major social networks
Brandwatch Social Media Management Demo - Analytics Dashboard -
Easy reporting, measurement and tracking of key performance metrics across social networks.
Brandwatch Social Media Management Demo - Social Media Inbox & CRM tool
Streamlined handling of incoming messages, comments and inquiries across networks.
Brandwatch Social Media Management Demo - Social Listening and Monitoring
Tracking of 100m+ online sources including all major social media networks.
Brandwatch Social Media Management Demo - Competitor Benchmarking
Compare and contrast performance with peers, competitors and industry leaders.
Play Brandwatch Social Media Management Video

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Video Reviews

862 Brandwatch Social Media Management Reviews

4.1 out of 5
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862 Brandwatch Social Media Management Reviews
4.1 out of 5
862 Brandwatch Social Media Management Reviews
4.1 out of 5

Brandwatch Social Media Management Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Brandwatch Social Media ManagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Alex C.
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

You can work on both Community Management and Analysis, with integration with multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

They don't have integrations with some relevant platforms, and the Influencer feature is still weak. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

1. Problem: Analysis and SM Management from different platforms

1. Solution: you can manage everything from Brandwatch

2. Problem: sometimes queries get lost if you're dealing with native apps

2. Solution: Community management properly handled

3. Listenning tool was needed, and with Brandwatch we can analyse the sentiment related with our content and the tone of voice of the brand image. Review collected by and hosted on G2.com.

CB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch's calendar allows me to easily schedule content, and then copy that content to our other social media accounts. The platform was easy to set up and easy to navigate! Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The only complaint I have is that out current package is limited to monitoring 20 channels for benchmarking purposes. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

With so many social media channels to manage, it is easy to miss direct messages and comments. Having them all in one place simplifies that process and helps us make sure nothing slips through the cracks. Review collected by and hosted on G2.com.

Cassie C.
CC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

The onboard photo editor is really helpful when sharing a single image or set of images across multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I wish that it were easier to schedule a single message across multiple platforms. Right now, you have to copy paste across all networks and it is time consuming and I constantly worry that something will get missed. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

BW enables our team to engage with customers well. I like that it makes all the interactions into a single feed that I can easily clear out or respond to. Our team is small so I don't utilize the assignments feature. Review collected by and hosted on G2.com.

Brenda S.
BS
Professional Consultant and Business Partner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch is easy to use without watching videos or reading a lot of text. I am noticing a wonderful responds to posts that I do not see with other platforms. Also, Brandwatch is innovative and has direct links to many other popular software such as Salesforce. The integrations are seamless and the account management team is knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The software is quite good. The key is understanding what you are buying and ensuring your Backoffice is programmed with everything you expected. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Bradwatch makes it easy for me to identify trends and communicate directly with our customers in real time. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Brandwatch Social Media Management?

The interface is visaully appealing and the knowledge base they provide offers some great resources for self paced training. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The system doesn't allow you to post to multiple platforms at the same time, which is how they advertise themselves on Google. Support is hit or miss on how quickly they respond, and although we clear our cache regualarly there are a lot of strange bugs within the system. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It's a centralized place to post content on multiple platforms, also easy for leadership to check in and see what the team has going on their social media accounts. Review collected by and hosted on G2.com.

SK
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

I have found Brandwatch Social Media Management platform to be very useful and easy to use. The different expects of the platform provide an integrated system to schedule and monitor my posts across all the social media outlets. The reports and components of the platform are essential to my success with our social media outlets. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I have found that occasionally the social media channel gets disconnected. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Trying to make the disconnects less frequent. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

One tool for everything. If you are managing several social media accounts, Brandwatch is a great solution for managing your channels. Through one platform you can create content, publish, interact with users and analyse the performance of your content and pages. Also have an AI tool that will help you to create the best content and will guide on the engagement of your page. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The only think that is missing on the brandwatch tool is a more complete advertising module. Having the possibility of creating, managing and analyzing your ads (from several platforms) in a unique tool would be amazing. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Time-saving!! With Brandwatch i can save time creating content for several channels. I also have a better control and overview of my channels and content. Review collected by and hosted on G2.com.

Rebecca R.
RR
Content Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch is built to provide a range of services at a decent price point. From analytics to measuring as well as a simple approval functionality when publishing content. Built for teams from two to multiple users. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Brandwatch has a lot of dreams but falls short when it comes to regular use. There were many times when the basic usability just wasn't there such as tagging companies when posting to LinkedIn from the system (which we would then have to go back and add later when published when time allows) as well as issues with posts failing to publish but then publishing later after being deleted from the system. You tend to get handed from person to person when seeking assistance and the chatbot seems to be the go-to when needing any type of support even if you get your own account manager. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It offered more functionality at a better price point than our previous social media publishing service. It allowed for multiple approvers of social media posts which was good when a manger was out, another one could jump in and approve posts. Review collected by and hosted on G2.com.

LW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

An easy-to-use tool with every social media management function I need to run multiple accounts across multiple channels efficiently. 'Publish' and 'Measure' are the main two sections that I use every single day. 'Listen' is also a brilliant tool to complement my other more traditional reporting metrics - I have email alerts set up for brand mentions which are super handy, and the sentiment volume breakdown has helped me to quanitfy something that would otherwise be near impossible. Customer support is excellent too, with rapid responses and troubleshooting. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The text editor in the 'Publish' segment can sometimes be a bit choppy, misreading paragraph breaks as double spaces or sometimes missing them completly. This can make inputting text more fiddly than it needs to be. Posts do occasionally fail but having used other social tools, I don't think this is a Brandwatch-specific probelm. It is also worth noting that this is one of the more expensive suites on the market. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

The main advantage of Brandwatch is having all of my social tools within one suite, making publishing and reporting seamless, alongside brand sentiment tracking. The 'Measure' functionality is also highly customisable, allowing users to build their own dashboards featuring the analytics that are important to them. Review collected by and hosted on G2.com.

Gil C.
GC
Marketing Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Social Media Management?

The possibility to manage all social media content in a single place. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

My most minor favorite thing about SMM is that although I see listening content in feeds I can't respond to it directly in the feed Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

SMM helps us to be in control of the contents and facilitates the work with teams from different countries, as it allows the customization of the platform in different zones. Another thing that is incredible is the possibility of TikTok publication and coverage. Review collected by and hosted on G2.com.