Save to My Lists
Paid
Claimed
Optimized for quick response

Brandwatch Social Media Management Reviews & Product Details - Page 5

Brandwatch Social Media Management Overview

What is Brandwatch Social Media Management?

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Brandwatch Social Media Management Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Brandwatch Social Media Management enables marketing teams working in HQ, local marketing groups or dealerships, and supporting agencies, to collaborate to ensure a consistent brand presence across the different social media types. The platform incorporates complete functionality for social marketing and yet remains simple to use with an engaging, visualisation-based user experience (UX).

How do you position yourself against your competitors?

Brandwatch Social Media Management bridges social media and customer experience management on one seamless, organically built platform. Marketers can plan, execute and evaluate in one place, while mapping all their customer interaction data. Our UX focuses on easing collaboration between individuals and teams with a governance layer that ensures consistent quality and transparency. The technology is backed by a fully integrated approach to services, including onboarding and enterprise level strategic advice.


Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,874 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®
Description

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies.


Thomas G.
TG
Overview Provided by:

Recent Brandwatch Social Media Management Reviews

KP
Kehrisha P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Super speed service"
Joining was a breeze and the quick intergration was amazing. The fact that all our social media platforms are linked to one app is incredible. ...
James Luke M.
JM
James Luke M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Brandwatch is a fantastic Social Media Management Platform"
The best things about Brandwatch is their lovely support team who are so helpful and respond promptly to any queries I have. It is also very simple...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Always so helpful"
It's a great way to manage our large organisation & the support team are always so helpful when we need them with great communication.

Brandwatch Social Media Management Pricing

Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Brandwatch Social Media Management Media

Brandwatch Social Media Management Demo - Social Media Content Calendar
Publishing your content across major social networks
Brandwatch Social Media Management Demo - Analytics Dashboard -
Easy reporting, measurement and tracking of key performance metrics across social networks.
Brandwatch Social Media Management Demo - Social Media Inbox & CRM tool
Streamlined handling of incoming messages, comments and inquiries across networks.
Brandwatch Social Media Management Demo - Social Listening and Monitoring
Tracking of 100m+ online sources including all major social media networks.
Brandwatch Social Media Management Demo - Competitor Benchmarking
Compare and contrast performance with peers, competitors and industry leaders.
Play Brandwatch Social Media Management Video

Official Downloads

Answer a few questions to help the Brandwatch Social Media Management community
Have you used Brandwatch Social Media Management before?
Yes

Video Reviews

862 Brandwatch Social Media Management Reviews

4.1 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
862 Brandwatch Social Media Management Reviews
4.1 out of 5
862 Brandwatch Social Media Management Reviews
4.1 out of 5

Brandwatch Social Media Management Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Brandwatch Social Media ManagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Thomas H.
TH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

The user interface is very user-friendly.

Navigating through the platform is intuitive. The team didn't need a tech manual to figure out how to schedule posts, track engagements, and keep an eye on our social presence.

Scheduling posts is the favorite feature. Being able to plan and organize content in advance saves lots of time.

The analytics dashboard is like a crystal ball. Even without a background in analytics,the team can understand how our posts are performing. The visual reports are a game-changer.

GREAT CUSTOMER SUPPORT! Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Scheduling posts on twitter is not so seamless particularly those with video media . Cant add a thumbnail from the get go. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Posting and programming media. Organizing moderation and conversation with all our DMS Review collected by and hosted on G2.com.

RE
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Brandwatch Social Media Management?

This is a complete solution allowing you to schedule posts, check performance and easily view and respond to comments. Ability to add tags and filter based on specific tags makes tracking specific posts easy. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I am not sure if this is a setting controlled by my company or if it is part of the system but I cannot find a way to edit a post after it has been published. This would be a useful featue as sometimes a spelling or factual error is discovered but I have no way to fix. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Provides and easy way track post metrics and compare month over month results. I can easily generate reports for my management team and even. I can view prime times for my users and post content when they are more likely online. Review collected by and hosted on G2.com.

CC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch is a great tool for a company to review all content before putting it out meaning that all guide lines can be followed for that company when posting on socials. Maximising efficiency and minimising risk. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

It is missing a fair few features that you would have access to if you were to simply use the platforms themselves, thus limiting the conent that you can post on the various platforms. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It is sovling the issue of having content that isn't approved by the business being put out by members of staff. As well as allowing for scheduling content, thus allowing members of staff to put it on when less busy to be posted during busier times. Review collected by and hosted on G2.com.

CC
Social Media Specialist
Writing and Editing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch has been very user friendly for myself. It rarely has any slow-downs. Great for an all-in-one management, reporting, and social care/community management, social listening, and imnfluencer tool. Getting the tool implemented was quick and our account manager was incredibly helpful. I live inside Brandwatch every day. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Any issues we have are solved by customer support chat or our CSM. And if neither know, they have looped in the product teams for help. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Labels and tagging - Having reporting around how our type of content, products, etc, respond to has been beneficial. This tells us what is working, how it's working, and what products our customers like the most. Review collected by and hosted on G2.com.

Bethany L.
BL
Associate Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

I love the clear communication from Brandwatch Social Media Management Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I cannot pinpoint anything that I dislike about Brandwatch. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It's helping me connect with local businesses and events. Review collected by and hosted on G2.com.

LK
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

It's not the only solution that lets you bring all your channels into one spot, but it seems to be the most effective and the most user-friendly and easy to implement and integrate (no need to engage IT departmetn if you're able to copy-paste a several URLs yourself).

Content analytics widgets are exceptional, the number of custom reports that can be set up and automated is a time-saver.

The best part in my view is the social media listening tool. As good as all other features are, this is the most valuable thing about the platform.

Equally as good is the customer support. Probably the most responsive, patient and non-judgemental team of professionals helping out with answers in real-time. Answers. Not just links to "How to" and manuals.

With all that, on a good day I estimate that Brandwatch probably does the work of a 0.3 FTE. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The limitations of Brandwatch are those typical to most social media management/listening SaaS and are generally driven by the social media (source) channels and what those are sharing via APi rather than the SaaS itself. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Social Media Management and Listening Review collected by and hosted on G2.com.

James P. O.
JO
Board Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Brandwatch Social Media Management?

I most like the comprehensive nature of the search results. I also like the simple user interfaces which have led me to develop more discipline for my social media practice. My sales rep was among the best I have ever worked with while purchasing a tech service which have been many over decades as an agency owner and marketing exec- so incredibly helpful solving two very real business problems for me before I even purchased. It showed real partnership. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I'm not sure if this is a dislike as much as a reality- It takes time to understand how to produce the best results. Training reources are much better than their competitors I have worked with but I always feel like me and my ADD want it to be easier to learn. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

I can tell my clients and show them with authority what is happening with their content and brand in the context of their competition and entire industry. I'm still early in my relationship but I think the customer loyalty being generated is high. Review collected by and hosted on G2.com.

Response from Lisa Sinare of Brandwatch Social Media Management

Our Academy team greatly values your feedback, James! They'd love to better understand your learning goals and ideas for more useful "easier learning" content - you can always leave us your feedback via academy@brandwatch.com. We'd appreciate that. Thanks!

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch provides a great analytics tool to see what type of content is performing well. Their benchmarking feature was one of the reasons we selected them, and allows for us to see how we are performing not just against the industry standard, but also against peers we can select. It's easy to get set up and use if you are familiar with other social media publishing tools. We also love that there is one log in for all their tools, so we don't have to set up multiple accounts or handle different passwords. We use brandwatch daily to schedule our posts and to analyze mentions, and it's easy to navigate and understand. Our onboarding specialist has been wonderful in helping us learn the tool and getting everything set up. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Be careful in demos to ask for exactly what you want. We thought we were getting a particular offering and wound up having to upgrade for it. Our account manager was extremely helpful in getting this resolved though. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

social media monitoring/listening, more robust analytics. The tool has allowed for us to report on performance on a deeper level and analyze how we are being mentioned on social media Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch Social Media Management offers several features that you’d expect from a social media management tool. Notably, it provides an easy-to-use publishing feature, a simple inbox for message collation, and straightforward analytics Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Social Listening Limitations: Brandwatch’s social listening capabilities have some limitations. For instance, video content and review sites may not always be picked up effectively Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

market research, statistics Review collected by and hosted on G2.com.

Sarah O.
SO
Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

I like being able to schedule posts ahead of time, especially for LinkedIn and X (formerly Twitter), where I normally would not have that ability. Being able to schedule posts allows me to consolidate the time I'd need to post on social. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I don't like that I have to schedule the posts for each platform individually. I can post to multiple channels on a platform at the same time, but for example I cannot post to Facebook and LinkedIn at the same time. I have to copy the post and post it again. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

I needed a solution to help me schedule my social media posts on various platforms. Review collected by and hosted on G2.com.