Save to My Lists
Paid
Claimed
Optimized for quick response

Brandwatch Social Media Management Reviews & Product Details - Page 18

Brandwatch Social Media Management Overview

What is Brandwatch Social Media Management?

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Brandwatch Social Media Management Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Brandwatch Social Media Management enables marketing teams working in HQ, local marketing groups or dealerships, and supporting agencies, to collaborate to ensure a consistent brand presence across the different social media types. The platform incorporates complete functionality for social marketing and yet remains simple to use with an engaging, visualisation-based user experience (UX).

How do you position yourself against your competitors?

Brandwatch Social Media Management bridges social media and customer experience management on one seamless, organically built platform. Marketers can plan, execute and evaluate in one place, while mapping all their customer interaction data. Our UX focuses on easing collaboration between individuals and teams with a governance layer that ensures consistent quality and transparency. The technology is backed by a fully integrated approach to services, including onboarding and enterprise level strategic advice.


Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,874 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®
Description

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies.


Thomas G.
TG
Overview Provided by:

Recent Brandwatch Social Media Management Reviews

KP
Kehrisha P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Super speed service"
Joining was a breeze and the quick intergration was amazing. The fact that all our social media platforms are linked to one app is incredible. ...
James Luke M.
JM
James Luke M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Brandwatch is a fantastic Social Media Management Platform"
The best things about Brandwatch is their lovely support team who are so helpful and respond promptly to any queries I have. It is also very simple...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Always so helpful"
It's a great way to manage our large organisation & the support team are always so helpful when we need them with great communication.

Brandwatch Social Media Management Pricing

Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Brandwatch Social Media Management Media

Brandwatch Social Media Management Demo - Social Media Content Calendar
Publishing your content across major social networks
Brandwatch Social Media Management Demo - Analytics Dashboard -
Easy reporting, measurement and tracking of key performance metrics across social networks.
Brandwatch Social Media Management Demo - Social Media Inbox & CRM tool
Streamlined handling of incoming messages, comments and inquiries across networks.
Brandwatch Social Media Management Demo - Social Listening and Monitoring
Tracking of 100m+ online sources including all major social media networks.
Brandwatch Social Media Management Demo - Competitor Benchmarking
Compare and contrast performance with peers, competitors and industry leaders.
Play Brandwatch Social Media Management Video

Official Downloads

Answer a few questions to help the Brandwatch Social Media Management community
Have you used Brandwatch Social Media Management before?
Yes

Video Reviews

862 Brandwatch Social Media Management Reviews

4.1 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
862 Brandwatch Social Media Management Reviews
4.1 out of 5
862 Brandwatch Social Media Management Reviews
4.1 out of 5

Brandwatch Social Media Management Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Brandwatch Social Media ManagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Hospital & Health Care
AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Simple to post to the platform. Filtering and navigating within the different sections is easy. The system overall is very intuitive. I find the approval function to work fairly well. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The reporting functionality is my biggest complaint. We end up having to check data within the native platforms as there are discrepancies. If this were improved I would be extremely satisfied with the product. The onboarding training left much to be desired. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Social media posting Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

It's user friendly and makes it really easy to schedule posts on multiple platforms simultaneously. I also like the library function where you can save media for use on multiple posts Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

It would have been nice if I could schedule posts for multiple audiences with separate budgets at the same time, instead of having to duplicate the post for the other audiences. Review collected by and hosted on G2.com.

Recommendations to others considering Brandwatch Social Media Management:

I have nothing to recommend, it's very easy to use and has good documentation Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It saves a lot of time with scheduling posts, and provides a single platform where you can see your posts, comments, messages etc, and put together custom reports with the metrics that are important to me Review collected by and hosted on G2.com.

Verified User in Sporting Goods
AS
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

I can always have a look at what people from my organization abroad are doing at the moment. Communication is effortless, and there's no need to exit the platform to do so. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

That Falcon isn't allowing to publish several pictures at once without the Hub App. Also, I don't understand why posting several photos on LinkedIn isn't possible. Another point is that I don't know why the view on the content pool to see what others have published has been deprecated on July 2nd. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Posting on different channels is made easy. There's no need to make a phone call or e-mail partner organizations. Everything can be solved directly on the platform. I also like to use the platform for inspiration. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

How we can structure our feed and make categories. Always great that we can assign stuff to colleagues. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

It takes time for new DMs to come in. With assigning DMs it would be great to have a notification right on Falcon and not only via email. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It's easier to reply to every DM and comment since it can be messy when it's done directly on social media. Review collected by and hosted on G2.com.

Verified User in Motion Pictures and Film
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

You can view all your channels and have the ability to pull in multiple feeds and customize them to how you like. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

No gif support means when engaging with customers, I have to switch to the native apps. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

We can see everything our customers are saying quickly and we have the ability to see and create reports based on labels that we create. Review collected by and hosted on G2.com.

Verified User in Political Organization
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Social listening tool to find out what's trending Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Can't schedule FB and TW posts at the same time for one account Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Finding what's trending in an area to know what to post on social media Review collected by and hosted on G2.com.

LS
Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

I like being able to copy posts to multiple channels at once. I can add the first comment on Instagram, I can add links to posts. I can use the measure dashboards to discover the analytics behind the post. It's a one stop shop. Also, I can see campaigns that the corporate has put up so I can pull content from theirs. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I don't like that we can't post certain videos or multiple photos. Also, I would like to see the best time/day to post content based on our data. The hub app does not work well. I wish we could add our Pinterest page. The Twitter and Instagram images always need to be reduced in size. I wish each country could add the pictures that they're posting so other countries can use their content as well and translate it to their needs. Review collected by and hosted on G2.com.

Recommendations to others considering Brandwatch Social Media Management:

It is pretty easy to use! Definitely use the features for copying posts and measuring the analytics. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

I'm able to send posts at the same time, I'm able to schedule everything in advance. I can see the content that is getting the most likes and from where. This is helping me strategize which content I should be posting more of. I can see the number of fans we have. I can schedule it all at once and not have to worry every day about what content to post and where. Review collected by and hosted on G2.com.

AM
Social Media Coordinator & Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Social Media Management?

I love that I can ask a question and get a response (that actually helps) within 5 minutes. The customer service is an actual person who can not only help but can also understand the problem and help create solutions. You don't often see this anymore and it's one of the best things about Falon. Not only do they have great service in the moment, but my customer representative checks in every few months on how Falcon is working for us. The reperesentative also takes on long-term or larger issues that I have and fixes them or at least mentions the progress they have made towards fixing them.

I also enjoy the ability to move between accounts seemlsly in one location. Having over 50 channels connected it is nice to see what each account is up to in one spot. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I dislike the meaurement dashboard they have. I have used multiple other social media scheduling tools and this is one of the least user friendly dashboards I have used. It makes analtyics way to complicated and could use a fresh, simple look. I also do not like the limitations they currently have with Instagram. Although I can schedule stories the anylitics (which have just changed) are not ideal and could be much better. Review collected by and hosted on G2.com.

Recommendations to others considering Brandwatch Social Media Management:

Do it! Falcon has made my job 100% easier by putting everything I need in one spot. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

On our college campus we have countless student groups, clubs, depatements that all want social media platforms. Because of turnover in the groups accounts and often get lost and forgotten about. With Falcon I am able to connect to all of them, ensuring that we will not loose any accounts in the future. Not only is this a great security feature for our campus accounts, I can also use this as a measurement tool to demonstrate the power of social media accounts on campus. Review collected by and hosted on G2.com.

Ilkka K.
IK
editor, team leader
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Falcon.io is a practical tool when you need to publish a lot on different platforms. Makes life a lot easier. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Limits on publishing several photos on instagram. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It makes work flow much more smoother when publishing on different platforms. It is also easy to monitor the work progress and publications. Review collected by and hosted on G2.com.

RA
Social Media and Digital Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Social Media Management?

It's simple, intuitive and easy to use. A lot of shortcuts, like just copying an old post without the need to do it from scratch. Creating a campaign with stock photos for a certain period. And very easy campaign/ad sets creation. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Still has less options than business manager. Lacking the personalization part for the link posts (landscape, square, portrait picture). Can't track carousel posts in GA. Review collected by and hosted on G2.com.

Recommendations to others considering Brandwatch Social Media Management:

Depends what are you looking for. If you need a quick and easy solution and if you are afraid of going deep into Facebook's Business Manager Falcon.io is the right choice. Quite easy to use, pretty intuitive, you don't have to be an experience specialist and the support is great. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

I'm using falcon for scheduling FB and IG posts mainly. I'm very happy with that part, just get all the content I want for a certain period, separate it in campaigns if necessary and then start putting in the days. Very easy to reschedule if needed. Review collected by and hosted on G2.com.