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Brandwatch Social Media Management Reviews & Product Details - Page 14

Brandwatch Social Media Management Overview

What is Brandwatch Social Media Management?

Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Brandwatch Social Media Management Details
Product Website
Languages Supported
English
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Product Description

Brandwatch Social Media Management enables marketing teams working in HQ, local marketing groups or dealerships, and supporting agencies, to collaborate to ensure a consistent brand presence across the different social media types. The platform incorporates complete functionality for social marketing and yet remains simple to use with an engaging, visualisation-based user experience (UX).

How do you position yourself against your competitors?

Brandwatch Social Media Management bridges social media and customer experience management on one seamless, organically built platform. Marketers can plan, execute and evaluate in one place, while mapping all their customer interaction data. Our UX focuses on easing collaboration between individuals and teams with a governance layer that ensures consistent quality and transparency. The technology is backed by a fully integrated approach to services, including onboarding and enterprise level strategic advice.


Seller Details
Company Website
Year Founded
2007
HQ Location
Brighton, East Sussex
Twitter
@Brandwatch
34,874 Twitter followers
LinkedIn® Page
www.linkedin.com
1,081 employees on LinkedIn®
Description

Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies.


Thomas G.
TG
Overview Provided by:

Recent Brandwatch Social Media Management Reviews

KP
Kehrisha P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Super speed service"
Joining was a breeze and the quick intergration was amazing. The fact that all our social media platforms are linked to one app is incredible. ...
James Luke M.
JM
James Luke M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Brandwatch is a fantastic Social Media Management Platform"
The best things about Brandwatch is their lovely support team who are so helpful and respond promptly to any queries I have. It is also very simple...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Always so helpful"
It's a great way to manage our large organisation & the support team are always so helpful when we need them with great communication.

Brandwatch Social Media Management Pricing

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Brandwatch Social Media Management Media

Brandwatch Social Media Management Demo - Social Media Content Calendar
Publishing your content across major social networks
Brandwatch Social Media Management Demo - Analytics Dashboard -
Easy reporting, measurement and tracking of key performance metrics across social networks.
Brandwatch Social Media Management Demo - Social Media Inbox & CRM tool
Streamlined handling of incoming messages, comments and inquiries across networks.
Brandwatch Social Media Management Demo - Social Listening and Monitoring
Tracking of 100m+ online sources including all major social media networks.
Brandwatch Social Media Management Demo - Competitor Benchmarking
Compare and contrast performance with peers, competitors and industry leaders.
Play Brandwatch Social Media Management Video

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Video Reviews

862 Brandwatch Social Media Management Reviews

4.1 out of 5
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862 Brandwatch Social Media Management Reviews
4.1 out of 5
862 Brandwatch Social Media Management Reviews
4.1 out of 5

Brandwatch Social Media Management Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Brandwatch Social Media ManagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Vignesh K.
VK
Lead Generation Associate
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Falcon.io is a social media messages with a smooth refresh and easy to communicate to the customer is good one for using so falcony is the best one for now a days. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I feel there is a lot of unwanted in dashboard, I mean unwanted notification and there complicated to it's very irritating to usage purpose other than is fine . Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It's help to across the world teams help the team across the world so it's other than lot of benefits so falcony solving to team communication SMM to it. So it's very beneficial. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

The user interface on Brandwatch is incredibly intuitive and delivers a much better experience than our agency has had with other platforms. The content pool feature, in particular, makes it easy to host a repository of assets we can easily use across the entire team. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

One downside compared to other platforms is that we have to create cross-platform posts individually rather than have a single interface where we can simultaneously create posts that are differentiated for multiple social platforms. However, the post copying feature makes it simple to duplicate and modify posts for other social platforms. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It gives us the ability to schedule social media posts, monitor post performance, measure KPIs, and report out on results for clients. The calendar and display functionality also lets us visually present proposed and scheduled posts for client review in an easy-to-digest way that showcases the full post. Review collected by and hosted on G2.com.

Brooke S.
BS
Marketing Account Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Brandwatch is very user-friendly. I enjoy that you can copy content which saves a lot of time with having so many accounts. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I really can't think of any downsides of using Brandwatch. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

It has solved the issue of me having to post on each of my customer's social media accounts individually. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Social Media Management?

Simple to use, easy to view what is planned at a glance.

Social listening provides a good overview.

Easy to do community management with their "engage" section.

I love the reports in the "measure" section - easy to digest and show ROI. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

It would be great if you could schedule the same post across all platforms and edit for each if necessary (tick boxes, rather than duplicating). It would save time. Sprout Social does this well.

I would also love an easier way to see how posts tagged with a certain tag are performing. Again, sprout social does this well!

I also suggest a drag and drop reschedule feature! Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Showing ROI, social listening, and content scheduling across multiple platforms. It enables me to plan ahead and ensure we are getting content out that hits all of our key pillars. Review collected by and hosted on G2.com.

TL
Electronic Content Administrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

I like Falcon because they recently upgraded their dashboard to more of a "calendar" look, which makes it easier for me to see what I've got scheduled. Their reporting feature also makes it very easy for me to compile my analytic reports, saving me a lot of time. And their support staff is always quick to respond to questions, comments, and suggestions. Added bonus: it's less expensive than other social media scheduling platforms we looked at. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

I can't really think of anything regarding the Falcon platform that I dislike. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

We don't currently have any problems regarding the Falcon platform. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

Falcon allows for freedom of compartmentalising your workstream as you wish, and the interface organises these workstreams in an intuitive and orderly fashion. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

A downside of Falcon is that it doesn't reliably order the workflow in the selected fashion i.e "oldest-newest". Upon choosing the order, it doesn't remain as such upon actioning a message, rather it tends to revert back to newest-oldest. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Falcon is particularly beneficial in organisisng work streams, such as different social media platforms, Private and Public Posts, and offers actions in accordance with these platforms. Another benefit is that every form of media which comes through social media platforms is visible in Falcon, such as tagged stories. This isn't true of every Social media Management tool. Review collected by and hosted on G2.com.

TH
Senior Digital Media Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

The platform was pretty straightforward to use, very intuitive. Most importantly, it has helped us save time by having all the data gathered into one platform. Also really like the calendar function. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The pricing could potentially be an issue for smaller size businesses, and at the time I was using it, Falcon.io wasn't offering the possibility to post an Instagram story, which was problematic, but I believe they must have added this feature by now since the merging with Brandwatch Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Pretty simple; this platform was saving our paid social media team a lot of time. It also smoothed communication between our agency and us, and the integrated content planning feature in one calendar was also excellent. Review collected by and hosted on G2.com.

Nathan O.
NO
Assistant Director for Multimedia
Higher Education
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

The engage dashboard is a helpful way to see engagement across several major channels. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The engage dashboard is helpful, but it alone does not justify the massive price tag. Most of the other features exist as part of the native platforms themselves, and in many cases work better on the native platforms. The fact that 4K video can't be published through Falcon to Facebook but can be published to Facebook directly is beyond me in 2022 for a program that costs $18000. Review collected by and hosted on G2.com.

Recommendations to others considering Brandwatch Social Media Management:

If you are looking for a product which can post anything to any platform without question in a seamless and intuitive interface, you'll be highly disappointed. We tried it for two years, and my ultimate judgment is "Stay away." Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Most of the problems we thought we could solve with Falcon we have ended up solving outside of Falcon, for free, most notably our content editorial calendar and coordinated posting schedule using free external tools. When more than half of our scheduled posts failed to go live for one reason or another through Falcon, we spent more time fixing and manually posting natively than we did before we ever purchased Falcon. Instead of making things simpler and more efficient, everything about our social operation became more complicated with Falcon. Review collected by and hosted on G2.com.

JF
Digital Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Brandwatch Social Media Management?

Having all tools in one place. Previously we've had our social listening platform separate to our social management but since the merge with Brandwatch it's helped massively. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

Longer form video uploading isn't as easy as posting direct on the various social media platforms. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Giving us that insight to help inform business decisions Review collected by and hosted on G2.com.

Verified User in Entertainment
EE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandwatch Social Media Management?

The feeds are the most intuitive and useful part of the platform, however, that is not taking away from the great automation and support. Review collected by and hosted on G2.com.

What do you dislike about Brandwatch Social Media Management?

The lack of dark mode is a bit of a constraint on my eyes however that's about it. Also reviewing the performance of individual users is quite difficult. No way to search for example what someone has done productivity-wise. Review collected by and hosted on G2.com.

What problems is Brandwatch Social Media Management solving and how is that benefiting you?

Overview of multiple feeds, ability to post across multiple pages using a single account and a great calendar with reporting tools has massively improved productivity. Review collected by and hosted on G2.com.