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Brandfolder Features

What are the features of Brandfolder?

Interface and Performance

  • Import/Export
  • Organizational Interface
  • Search
  • File Preview

Asset Management

  • File Types
  • Metadata
  • File Transformation
  • Versioning
  • Expiration

Media Types

  • Video
  • Images

Administration

  • Workflow Management
  • User, Role, and Access Management
  • Brand Portal
  • Integration with Creative Software

Filter for Features

Interface and Performance

Import/Export

Based on 802 Brandfolder reviews and verified by the G2 Product R&D team. Import and export large media files or folders into or from the database quickly and efficiently.
89%
(Based on 802 reviews)

Organizational Interface

Based on 848 Brandfolder reviews and verified by the G2 Product R&D team. Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
87%
(Based on 848 reviews)

Search

Based on 877 Brandfolder reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata.
83%
(Based on 877 reviews)

File Preview

Based on 893 Brandfolder reviews and verified by the G2 Product R&D team. Able to easily preview large image files and video storyboards.
87%
(Based on 893 reviews)

Analytics

Provides insights into the performance of digital content across its entire lifecycle. This feature was mentioned in 247 Brandfolder reviews.
75%
(Based on 247 reviews)

Asset Management

File Types

Based on 846 Brandfolder reviews and verified by the G2 Product R&D team. Software supports a wide range of file types.
91%
(Based on 846 reviews)

Metadata

Based on 640 Brandfolder reviews and verified by the G2 Product R&D team. Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
87%
(Based on 640 reviews)

File Transformation

Based on 609 Brandfolder reviews and verified by the G2 Product R&D team. Automatically or manually convert files into different sizes or file types within the DAM system.
86%
(Based on 609 reviews)

Versioning

Based on 559 Brandfolder reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same asset.
86%
(Based on 559 reviews)

Expiration

Based on 525 Brandfolder reviews and verified by the G2 Product R&D team. Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
86%
(Based on 525 reviews)

Watermark

Based on 370 Brandfolder reviews and verified by the G2 Product R&D team. Apply visual watermarks to images and video.
82%
(Based on 370 reviews)

Digital Rights ManagementView full feature definition

See feature definition
Based on 411 Brandfolder reviews and verified by the G2 Product R&D team. Manage the licensing and copyright information for assets within the DAM system.
84%
(Based on 411 reviews)

Brand Guidelines

Houses an organization's brand guidelines in a centralized location within the digital asset management platform This feature was mentioned in 313 Brandfolder reviews.
85%
(Based on 313 reviews)

Media Types

Video

Based on 647 Brandfolder reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit video media files.
87%
(Based on 647 reviews)

Audio

Based on 481 Brandfolder reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit audio media files.
87%
(Based on 481 reviews)

Images

Based on 901 Brandfolder reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files.
94%
(Based on 901 reviews)

Administration

Workflow Management

Based on 599 Brandfolder reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
85%
(Based on 599 reviews)

User, Role, and Access Management

Based on 715 Brandfolder reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
88%
(Based on 715 reviews)

Brand Portal

Based on 735 Brandfolder reviews and verified by the G2 Product R&D team. Publish media or media collections to your website or share externally via temporary hyperlink.
89%
(Based on 735 reviews)

Integration with Creative Software

Based on 513 Brandfolder reviews and verified by the G2 Product R&D team. Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
80%
(Based on 513 reviews)

Integration with Marketing Software

Based on 438 Brandfolder reviews and verified by the G2 Product R&D team. Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
80%
(Based on 438 reviews)

Editing

Photo editing

Offers image editing capabilities. 109 reviewers of Brandfolder have provided feedback on this feature.
57%
(Based on 109 reviews)

Resizing

As reported in 111 Brandfolder reviews. Provides image and video resizing tools.
72%
(Based on 111 reviews)

Video editing

Offers video editing capabilties. This feature was mentioned in 106 Brandfolder reviews.
56%
(Based on 106 reviews)

Integration with editing tools

As reported in 103 Brandfolder reviews. Integrates with external image and/or video editing tools.
58%
(Based on 103 reviews)

Search

Filtering

As reported in 112 Brandfolder reviews. Provides filters to help search for assets.
77%
(Based on 112 reviews)

Pinned search

Allows users to save a specific search result at the top of the search results page. This feature was mentioned in 112 Brandfolder reviews.
80%
(Based on 112 reviews)

Auto tagging

Auto-tags assets based on AI detected descriptive markers. This feature was mentioned in 116 Brandfolder reviews.
67%
(Based on 116 reviews)

Suggested search

As reported in 107 Brandfolder reviews. Provides users with suggestions for related or similar keywords to help refine search queries.
68%
(Based on 107 reviews)

Permissions

Content expiration

As reported in 111 Brandfolder reviews. Sets expiration dates on assets after which they can no longer be accessed or used
77%
(Based on 111 reviews)

Asset permissions

As reported in 112 Brandfolder reviews. Provides permissions controls to manage who can access and/or edit assets.
81%
(Based on 112 reviews)

Access requests

Based on 109 Brandfolder reviews. Allows users to request access to assets.
80%
(Based on 109 reviews)

Platform

Customizable brand guidelines

Based on 111 Brandfolder reviews. Allows users to create brand guidelines at a company level, channel level, and campaign level.
74%
(Based on 111 reviews)

Collaboration

Based on 111 Brandfolder reviews. Provides collaboration tools to allow teams to share and comment on assets.
81%
(Based on 111 reviews)

Templates

As reported in 107 Brandfolder reviews. Provides premade organization templates to help users organize and structure their brand assets.
68%
(Based on 107 reviews)