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Bikky Reviews & Product Details

HH
Manager of CRM & Guest Insights
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bikky?

As the Manager of CRM and Guest Insights for Eggs Up Grill Restaurants, I have had the pleasure of utilizing Bikky, since 2022. As we're scaling rapid growth toward 100 units, having bikky in our toolkit, has opened the treasure chest of our guests' behavior.By having a comprehensive understanding of our guests, we can personalize their experience and drive engagement. Bikky has been instrumental in helping us achieve this goal.

Features I use daily include the segmentation tool, to slice and dice guest behavior that's menu, frequency, or location driven. Also the trends and lifecycle dashboards are my go-to for analysis of restaurant performance at acquiring new guests, retaining returning guests, and driving frequency with engaged guests.

The team at Bikky is also the best brains in the business. From the data engineers to Customer Success partners, and CEO, Abhinav, data-curiosity and a genuine desire for their partners' success lead the way forward. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

This question reads more like, "What's stopping me from getting a, "bikky" tattoo?"

In all seriousness, our business goals have us diving deeper into consumer insights and broader industry trends. We're working with the fabulous team at bikky to develop some customized dashboards to give industry context to our metrics. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

By triangulating and translating all the silo'd guest data that flows through the business, we're able to understand our guests better and serve them with the relevant messages to drive engagement with the Brand. Review collected by and hosted on G2.com.

Bikky Overview

What is Bikky?

Bikky is the first Customer Data Platform (CDP) built exclusively for large, multi-unit restaurant brands. ‍By integrating with point-of-sale systems, online ordering providers, payment processors, and loyalty programs, Bikky is the only CDP able to build comprehensive datasets about everything from the performance of menus to the frequency and lifetime value of guests. With the platform, everyone from the C-Suite to the marketing team is empowered to make better decisions about the business and measure if those decisions are contributing positively to the bottom line. ‍Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world, and is proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, MOD Pizza, Dave’s Hot Chicken, and Long John Silver’s. ‍Bikky is based in New York City and has raised nearly $15 million in funding to date.

Bikky Details
Product Website
Languages Supported
English
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Product Description

Bikky is the #1 CDP for multi-location restaurants. We break down guest data silos across operating and marketing systems to activate your guest data in one place. Bikky surfaces the insights you need and empowers marketers and c-suite leaders to see customers and to act faster to grow the business.


Seller Details
Seller
Bikky
Company Website
HQ Location
New York, NY
Twitter
@BikkyHQ
137 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
Description

Bikky is the first Customer Data Platform (CDP) built exclusively for large, multi-unit restaurant brands.By integrating with point-of-sale systems, online ordering providers, payment processors, and loyalty programs, Bikky is the only CDP able to build comprehensive datasets about everything from the performance of menus to the frequency and lifetime value of guests. With the platform, everyone from the C-Suite to the marketing team is empowered to make better decisions about the business and measure if those decisions are contributing positively to the bottom line.Bikky was founded on the belief that restaurants deserve the same access to data as the largest, most sophisticated businesses in the world, and is proud to serve thousands of restaurant locations across the U.S., including major brands like Bojangles, MOD Pizza, Dave’s Hot Chicken, and Long John Silver’s. Bikky is based in New York City and has raised over $15 million in funding to date.


Abhinav K.
AK
Overview Provided by:
CEO at Bikky

Recent Bikky Reviews

Jason S.
JS
Jason S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Bikky told us more than just who our guests are."
Bikky has given us so much more insights on who our guests are. I'm pleasantly suprised every time I pull up my Bikky Dashboard. The guest trends h...
Etkin T.
ET
Etkin T.Mid-Market (51-1000 emp.)
5.0 out of 5
"Guest Intelligence at the next level"
Bikky allows us to understand the deeper connection we have with our guests.
BH
Brad H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Bikky is a great CDP partners and third-party analytics provider"
As a fast growing brand, it's critical for us to quickly understand the impact of our marketing and menu decisions. Bikky is a phenomenal partner i...
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Bikky Media

Bikky Demo - Guest Profiles
Bring all your in-store, loyalty, and off-premise data together in one place to discover up to 90% of your guests’ behavior.
Bikky Demo - Guest Lifecycle
Go from guessing to a complete understanding of where guests are in their journey - from new, to loyal, to lapsed, and churned.
Bikky Demo - Menu Analysis
Go beyond the PMIX and high-level sales data to see how every menu item impacts traffic and frequency.
Bikky Demo - Marketing Automation
Unlock higher conversions, frequency, and sales by personalizing interactions across all channels.
Play Bikky Video

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17 out of 18 Total Reviews for Bikky

4.9 out of 5
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17 out of 18 Total Reviews for Bikky
4.9 out of 5
17 out of 18 Total Reviews for Bikky
4.9 out of 5

Bikky Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BikkyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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Jason S.
JS
Co Founder and President - Head of Commercial
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Bikky?

Bikky has given us so much more insights on who our guests are. I'm pleasantly suprised every time I pull up my Bikky Dashboard. The guest trends have given us insights on frequency plays, informed us on menu changes and day parts and opened our eyes on when where and who we need to market to in order to create a better business. Haven Hot Chicken is still discovering more uses for Bikky every time we have a call with thier team. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

So far nothing! Loving working with Bikky and how open they are to give us quick answers on all of our questions. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Bikky has solved a few menu decisions we've had that appear to be items we should remove but have major frequency plays.

Since onboarding Bikky we've been able to make great decisions on our menu, marketing moves and startegy for new openings. Review collected by and hosted on G2.com.

BH
CMO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bikky?

As a fast growing brand, it's critical for us to quickly understand the impact of our marketing and menu decisions. Bikky is a phenomenal partner in helping us understand our customer data so we know exactly how how our initiatives are driving higher sales for our franchise partners.

I've launched hundreds of menu items over my career, including at some of the largest restaurant brands in the country. Working with Bikky, though, was the first time where my team and I had the ability to answer critical questions around new guest acquisition, retention, frequency, and sales.

I would highly recommend them to any growing multi-unit restaurant brand. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

Data, in isolation, isn't all that businesses need to make good decisions. However, the Bikky team and product do a great job helping our team answer the most important questions we have about our business. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Bikky's biggest impact has been in answering key questions about how our guests interact with our menu, including our tests of new items. This includes how well an item brings in new guests, if it brings them back for a repeat visit, how they engage with other items on the menu, and if they're contributing to higher sales. Review collected by and hosted on G2.com.

NN
Vice President, Brand Marketing and Growth
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bikky?

We use Bikky to analyze data and it has become an integral tool in our growth strategy. It was easy to setup and their team is incredibly helpful. We use the platform for everything from learning more about our guests to improving our menu and operations.

The platform easily integrates with Toast and is user friendly. That said, if there are ever any questions, they have a helpful support team to guide you along the way.

Another great aspect of Bikky is that thanks to their startup culture, they listen to their customers and continually launch new features that help all of our brands become more successful. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

We love Bikky, and the only downside is that they don't integrate as well with the REVEL platform, which will no longer be an issue when our remaining locations on REVEL convert to Toast in the coming months. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Bikky tells us more about our guests and the guest journey. It also provides information on our menu items, allowing us to see the likelyhood of a guest returning after ordering a specific item. Review collected by and hosted on G2.com.

Raha R.
RR
Marketing Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Bikky?

We've been working with Bikky for several months, and the experience has been outstanding. Their platform has really helped us dig into our customer data, which has made it easier to understand behavior patterns, make smarter decisions, and fine-tune our marketing efforts. Bikky offers numerous valuable reports and features that provide a comprehensive view of customer analytics. The dashboards have also been a big help in tracking and evaluating our performance.

Beyond the capabilities of the platform, the team at Bikky has been incredibly responsive and agile in addressing our needs. Whether it was supporting ad-hoc analysis requests or answering our questions promptly, they’ve always been there to support our success.

Overall, it has been a solid partnership, and and we’re excited to keep working with them! Review collected by and hosted on G2.com.

What do you dislike about Bikky?

We've had a great experience with Bikky. Whenever there was room for improvement, such as streamlining data pulls or making adjustments to the dashboard for ease of use, the team has been very responsive and supportive. Their efforts to address these needs have been much appreciated, and we're very happy with the partnership. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Bikky has helped us deepen our understanding of customer behavior and make more data-informed decisions. The platform allows us to analyze historical data, identify trends, and optimize our marketing strategies. Its segmentation feature enables us to create highly targeted campaigns, significantly enhancing the effectiveness of our marketing efforts. Review collected by and hosted on G2.com.

Courtney S.
CS
Director of Data Architecture
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bikky?

Bikky's integrations across multiple payment platforms makes it possible to gauge the effectiveness of loyalty programs, lto items, and the health of the digital business. Bikky offers segmentation based on these integrations that helps us identify and cater to specific segments of our customers, while understanding the behavior of our customers overall.

The Bikky team is incredibly helpful throughout the implementation process and post implementation. Bikky is eager to assist and improve user experience. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

The amount of data in Bikky dashboards can be daunting, however Bikky does a great job of including definitions on the dashboards and de-mystifying the data. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

1. Guest behavior across sources/ dayparts/ day of week/ DMA

2. LTO Item guest behavior - Helping us understand which LTO items have a higher return rate, order frequency, etc.

3. Digital sales across platforms Review collected by and hosted on G2.com.

James M.
JM
Chief Financial Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Bikky?

Bikky make it easy for us to better understand how our decisions impact our guests and - more importantly - lead to higher sales.

We've learned how to more strategically use our menu, from new product launches, to different item combinations. This is critical for us as our brand rapidly scales across the country.

We need to make fast decisions that lead to higher sales and better store-level economics for our franchise partners. Bikky's team and product have been there every step of the way. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

With any analytics tool, it can be hard to get signal from all the data available. Bikky's team does a great job of helping us break through the noise and give us very specific, actionable answers to key strategic questions. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Learning more about how our menu drives incremental traffic, frequency, and sales. Bikky has been a great addition to our tech stack and helps us answer questions about our business that me and my team have long had, but couldn't answer before this partnership Review collected by and hosted on G2.com.

Alessandro B.
AB
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bikky?

Bikky informs a lot of our business decisions, both from a marketing and from a menu development perspective. We are able to create segments and track our guests behavior across different platforms, understanding what action we can take in order to maximize retention and boost LTV. We also automate our drip campaigns through the integration with mailchimp, serving ad-hoc communications based on guests actions. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

The tool is very powerful and contains a lot of data, so it could be easy to get lost. Thankfully their team is very supportive and helps clarifying the main action items and key insights to work on. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Before Bikky we were operating with very limited visibility and understanding of our guests journey. Now we have a much clearer view of their behaviour and are more aware of how our menu is performing when it comes to retention. Thanks to Bikky we have been able to increase both the frequency and spending of our guests and I believe this is crucial as we keep expanding our concept. Review collected by and hosted on G2.com.

Verified User in Restaurants
AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bikky?

Bikky has allowed us to analyze our customer behavior at a level we've never achieved before. We use Bikky on a daily basis to understand how our customers interact with our brand. The tools provided have allowed us to unlock critical insights that are diving the business forward. Additionally, the ability to directly query the data via a SQL data share allows us to customize the data to answer the exact questions that we need data for. The user interface provides simple trend analysis as well as deep dive tables to allow for usability across all levels of the organization. Our customer support team is a fantastic partner and helps us grow and advance our organization. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

There is nothing that I dislike about the platform. I look forward to the team's continued advancements and I know we'll continue to get new and enhanced features. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Bikky helps us understand customer frequency, order patterns, and menu preferences. Review collected by and hosted on G2.com.

DR
President
Restaurants
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Bikky?

Bikky is revolutionary with its ability to aggregate an omnichannel data lake, collecting data from all sales channels and guest touchpoints while revealing a holistic picture of our sales and guests' behavioral trends in near real-time. Bikky provides us with complete visibility and segmentable control of our guests' analytics, including, but certainly not limited to, acquisition, LTV, AOV, engagement, frequency, retention, lapse, churn, spending habits, and PMIX—including PMIX retention.

As a daily power user of Bikky, I can confidently say it is a next-generation tool. If you are looking for a tool to regain the power of your first party day, stop looking! From ease of use to full omnichannel data aggregation capabilities, Bikky is the choice for any larger SMB or enterprise in the restaurant industry looking to improve its guest experience, operational functions, analytics, and marketing activation. Bikky is a non-negotiable component of our tech stack!

I believe in Bikky's power so much that when given an opportunity to invest, I did so without hesitation. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

As with any software, integrations can present challenges, but Bikky will find a way.

This field should not be mandatory. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

At the end of the day, no other tool in our tech stack empowers our first party like Bikky. The tool allows us to create highly customized and personalized segments for operational insight and marketing activation, bolstering guest relationships to increase frequency, retention, and satisfaction. Bikky's learnings assist all of our teams in being aware of what we are doing well and where we need improvement. We no longer question if our assumptions based on general industry and walking knowledge are correct; instead, we either test or validate said intuition with data using Bikky. Review collected by and hosted on G2.com.

David C.
DC
CFO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bikky?

Bikky fills a very odd hole in restaurant marketing and its been very useful for our marketing team. The implementation team and follow up team has been excellent and has held our hand throughout the process. Integration was very easy and most of the software is very intuitive. Would highly recommend its use for restaurants that have a large amount of customers that are not included in their loyalty program. Review collected by and hosted on G2.com.

What do you dislike about Bikky?

Would like to have more integrations. Would like it If they had their own email functionality instead of integrating with other programs. Review collected by and hosted on G2.com.

What problems is Bikky solving and how is that benefiting you?

Marketing and analysis of customers that are not part of loyalty. Review collected by and hosted on G2.com.