Bannerflow Features
What are the features of Bannerflow?
Channel Functionality
- Display Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Bulk Editing
- Batch Uploading
- Creative Optimization
- Rich Media Capabilties
Platform
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Internationalization
Authoring Tools
- HTML5 Authoring
- Automated Ad Creation
Testing Tools
- Dynamic Versioning
Top Rated Bannerflow Alternatives
Bannerflow Categories on G2
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Channel Functionality
Display Functionality | Based on 67 Bannerflow reviews. Overall product functionality for display advertising. | 88% (Based on 67 reviews) |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. 46 reviewers of Bannerflow have provided feedback on this feature. | 83% (Based on 46 reviews) |
Campaign Management
Campaign Dashboard | Based on 58 Bannerflow reviews. Overview of all media purchases and campaigns in a single interface. | 81% (Based on 58 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 52 reviewers of Bannerflow have provided feedback on this feature. | 79% (Based on 52 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 45 Bannerflow reviews. | 79% (Based on 45 reviews) | |
Bulk Editing | As reported in 64 Bannerflow reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 85% (Based on 64 reviews) | |
Batch Uploading | As reported in 57 Bannerflow reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 84% (Based on 57 reviews) | |
Fraud Protection | As reported in 42 Bannerflow reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 74% (Based on 42 reviews) | |
Creative Optimization | Based on 58 Bannerflow reviews. Tools offered for creating and optimizing creative components of campaigns. | 82% (Based on 58 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. This feature was mentioned in 59 Bannerflow reviews. | 82% (Based on 59 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 40 reviewers of Bannerflow have provided feedback on this feature. | 74% (Based on 40 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 46 Bannerflow reviews. | 74% (Based on 46 reviews) |
Targeting
Targeting | As reported in 42 Bannerflow reviews. Able to target desired audiences based on demographics and behavior variables. | 73% (Based on 42 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. 41 reviewers of Bannerflow have provided feedback on this feature. | 72% (Based on 41 reviews) | |
Geo-Targeting | As reported in 38 Bannerflow reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 72% (Based on 38 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 38 Bannerflow reviews. | 72% (Based on 38 reviews) |
Mobile
In-App Ads | As reported in 40 Bannerflow reviews. Allows for ads to be placed in mobile apps. | 74% (Based on 40 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. 46 reviewers of Bannerflow have provided feedback on this feature. | 74% (Based on 46 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 50 Bannerflow reviews. | 82% (Based on 50 reviews) | |
Custom Reports | As reported in 45 Bannerflow reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 69% (Based on 45 reviews) | |
User, Role, and Access Management | Based on 62 Bannerflow reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 62 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 64 Bannerflow reviews. | 84% (Based on 64 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. This feature was mentioned in 59 Bannerflow reviews. | 87% (Based on 59 reviews) | |
Customization | As reported in 62 Bannerflow reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 84% (Based on 62 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 59 reviewers of Bannerflow have provided feedback on this feature. | 86% (Based on 59 reviews) |
Authoring Tools
Ad Templates | Based on 52 Bannerflow reviews. Offers pre-made ad templates that can be filled in. | 80% (Based on 52 reviews) | |
HTML5 Authoring | As reported in 55 Bannerflow reviews. Allows users to make ads using HTML5. | 84% (Based on 55 reviews) | |
Automated Ad Creation | Auto-creates ads using templating and/or data. This feature was mentioned in 55 Bannerflow reviews. | 83% (Based on 55 reviews) | |
Lanugage Translation | Based on 50 Bannerflow reviews. Provides tools to produce ads in multiple languages. | 80% (Based on 50 reviews) |
Testing Tools
Dynamic Versioning | Allows for multiple versions of a marketing campaign to be run simulanteously. This feature was mentioned in 52 Bannerflow reviews. | 85% (Based on 52 reviews) | |
A/B Testing | Based on 46 Bannerflow reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion. | 80% (Based on 46 reviews) |
Publishing Tools
Demand Side Platform Integration | Based on 50 Bannerflow reviews. Offers integrations with outside demand side platforms for ad distribution. | 82% (Based on 50 reviews) | |
Campaign Scheduling | Schedules marketing campaigns. 48 reviewers of Bannerflow have provided feedback on this feature. | 81% (Based on 48 reviews) |
Platform Interoperability
Close Ecosystem API | Based on 38 Bannerflow reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 72% (Based on 38 reviews) | |
Close Ecosystem API | Based on 28 Bannerflow reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 74% (Based on 28 reviews) |
