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Attentive Reviews & Product Details

Brett F.
BF
Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Attentive?

Attentive platform is simple and easy to navigate.

It is the best SMS marketing company for compliance and legal guidelines. I love that many of my legal concerns are removed because of the recommendations and steps Attentive requires. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

If you are a smaller company, it can be pricey getting started and paying a platform fee.

It does take some learning to understand all of the journeys and signup units to make sure you are setting up everything correctly. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

We had never ran SMS marketing campaigns. Attentive is great to help set that up and run automated campaigns (journeys) as a funnel to convert leads to customers. It is also great to manage and send messages compliantly to a list of potential customers and a list of customers. Review collected by and hosted on G2.com.

Attentive Overview

What is Attentive?

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

Attentive Details
Product Website
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Product Description

Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way

How do you position yourself against your competitors?

Mobile First: Unify customer experiences across SMS and email with a mobile-first approach that boosts engagement and drives revenue.

AI-Powered: Save time and maximize ROI with automated campaigns, journeys, and product recommendations that reduce the heavy lift.

Unified Platform: Create a seamless experience across SMS and email for every consumer with easy orchestration.

Enterprise-Grade: Launch, grow, and scale quickly and steadily with built-in compliance tools, trusted deliverability, 100+ integrations, and award-winning, customized guidance.

Conversational: Build brand affinity and gather product preferences by interacting with your customers via two-way SMS conversations.

Customer Success: Launch and scale faster with our proven playbook and hands-on support from our best-in-class customer success

Compared to other platforms, Attentive makes it possible to achieve:
- 2X higher SMS revenue
-95% higher triggered email revenue
-2X higher ROI


Seller Details
Seller
Attentive
Company Website
Year Founded
2016
HQ Location
New York, New York, United States
Twitter
@attentivehq
9,811 Twitter followers
LinkedIn® Page
www.linkedin.com
1,526 employees on LinkedIn®
Description

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB
, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.To learn more about Attentive or to request a demo, visit www.attentive.com


Megan M.
MM
Overview Provided by:
Senior Director of Growth Marketing at Attentive

Recent Attentive Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Overall good experience"
The ability to send messages out quick. The customer support Rebekah has given us has been great, she is very familiar with the platform. The inter...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Love"
Attentive is easy to use, includes great AI features, and has amazing support. It even works well if you aren't currently using attentive as your ...
SL
Stefie L.Small-Business (50 or fewer emp.)
5.0 out of 5
"A* SMS Platform"
AI feature is great, adding a follow up message onto and being able to segment this based on active/inactive users is cost effective for us. Report...
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Attentive Media

Attentive Demo - The highest level of performance on the channels that matter most
Your customers want more personalized SMS and email experiences. We’ll help you make that happen on our AI-powered SMS and email marketing platform.
Attentive Demo - The leader in mobile
Boost business growth with the platform trusted by 8K+ global brands. Convert visitors into loyal subscribers with our patented two-tap mobile technology. Create a comprehensive profile for every individual to send more relevant messaging across the entire customer journey.
Attentive Demo - AI built for marketers
AI Personalize every message with AI trained on 2T+ customer interactions. Increase SMS and email performance with tools that perfect your content, send times, and segmentation. Answer buying questions in real time to boost sales by delivering helpful, on-brand responses with conversational AI. ...
Attentive Demo - SMS and email together
Maximize revenue with a unified platform powered by mobile-first identity. Create a seamless experience across channels for every consumer with easy orchestration. Quickly integrate your email and SMS programs with over 100 top tech partners to unify all of your channels.
Attentive Demo - Enterprise-grade technology
Deliver campaigns with confidence, knowing compliance tools are built into the user flow. Always reach customers—even during peak holiday periods—with the most reliable deliverability infrastructure. Make data-driven decisions and track trends over time with easy, customizable reports.
Attentive Demo - Best-in-class customer success
Launch and scale faster with our proven playbook and hands-on support. Optimize your performance with industry-leading resources, specialized guidance, and technical services designed to support your success at every stage.
Attentive AI Pro
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Attentive AI Pro
Why Customers Choose Attentive for SMS Marketing
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Why Customers Choose Attentive for SMS Marketing
How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness
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How OLLY’s Marketing Strategy Is Helping Them Redefine Wellness
AI's Impact on Marketing Metrics
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AI's Impact on Marketing Metrics
Benefits of Combining Your SMS and Email Marketing
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Benefits of Combining Your SMS and Email Marketing

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Video Reviews

514 out of 515 Total Reviews for Attentive

4.7 out of 5
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514 out of 515 Total Reviews for Attentive
4.7 out of 5
514 out of 515 Total Reviews for Attentive
4.7 out of 5

Attentive Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for AttentiveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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DD
Email Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Attentive?

Working with Account Success Managers who are prescriptive in their approach to the partnership. They help guide you through setup, and meet frequently to go over features and integrations. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

I can't really think of anything that I dislike with Attentive. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

Attentive is helping us build a stronger relationship with our customers and grow our mobile subscriber list. Before Attentive, our email list growth was stagnant, and we weren't effectively engaging our mobile users. Attentive has enabled us to:

Capture mobile opt-ins more effectively: The mobile signup units are highly visible and easy for customers to use, leading to substantial list growth.

Increase customer engagement: We can send personalized messages that are relevant to our subscribers, keeping them engaged with our brand.

Build a loyal mobile community: SMS allows for a more direct and personal communication channel, fostering a stronger sense of community.

This has resulted in massive growth in our SMS subscriber list and increases in engagement with our mobile messaging. Review collected by and hosted on G2.com.

Deborah H.
DH
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Attentive?

Attentive has been a game-changer for our marketing efforts. The platform not only helped us significantly grow our subscriber base but also boosted customer engagement and bolstered ROI with our top customers. Its AI-powered tools make creating new message campaigns effortless, reducing workload while delivering impressive results. Integration and implementation were seamless, and the user interface is intuitive, making campaign management straightforward. We use Attentive daily and rely on it as a top revenue-driving CRM channel. On top of that, the account managers are incredible—knowledgeable, responsive, and consistently providing white-glove support. If you're looking for a solution to strengthen customer relationships and maximize returns, Attentive is the perfect choice. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

Really no downsides. It can get expensive if you use too many emojis or images but that's not really a complaint, as that's what carriers charge. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

Attentive is solving several critical challenges for us. First, it’s helped us effectively grow our subscriber base, enabling us to reach a larger and more engaged audience. Its AI-powered tools streamline the creation of message campaigns, saving time and effort while delivering high-performing results. Additionally, Attentive has enhanced our ability to engage top customers, boosting retention and increasing ROI. The platform's intuitive interface and seamless integration simplify day-to-day operations, making campaign management efficient and stress-free. Ultimately, Attentive has become a vital channel for driving revenue and strengthening customer relationships, giving us a clear edge in our marketing strategy. Review collected by and hosted on G2.com.

Open Discussions in Attentive
Elena W.
EW
CRM Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Attentive?

The account team support is absolutely top-notch. From strategy suggestions to technical support, I feel like I have a whole extra team guiding us. This is essential when we have such a small in-house team. On top of that, the platform is incredibly easy to use and works well with our other platforms. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

I do feel like some of the capabilities are lacking, especially with pop ups. I feel like other platforms have stronger capabilities with triggering in cart or repeat site visitor targeted modals that don't require custom built cookies. There are some limitations in the pop up designs and layouts. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

They're supporting our lifecyle marketing, which is incredibly beneficial for the retention side of our business. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
AS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Attentive?

Attentive gives us a unique approach to communicate with customers and increase retention. We've seen a huge boost leveraging the platform that hasn't detracted from our email marketing. The support team is great, implementation is a smooth process, and the platform itself is very intuitive and easy to use. We continue to see marketing shift more towards SMS in the past year, but they also include email marketing for anyone looking for a comprehensive platform. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

It would be great to have a more transparent way to view spend each period for budgeting purposes. Notifications for when customers send a message would also be a plus. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

SMS marketing provides a way for us to communicate and build retention with a large portion of our customer base that prefers texting over email marketing. Attentive also integrates with Klaviyo, ensuiring we have a way to track and segment our customers and cater to their prefered form of communication. Review collected by and hosted on G2.com.

SL
Sales Channel Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Attentive?

AI feature is great, adding a follow up message onto and being able to segment this based on active/inactive users is cost effective for us. Reporting has imrpved over the last 12 months. The interface is really easy to use and support are great if i have any issues at responding quickly. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

Sign up unit not being as customisable as i'd like, potential drag/drop and more flexibility would be great. MMS and Emojis not being so expensive would be great too! Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

Helping us to increase our subscriber count and target customers quickly with flash sales Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Attentive?

The ability to send messages out quick. The customer support Rebekah has given us has been great, she is very familiar with the platform. The interface is simple and easy to use as well. Integrating with Klaviyo is a nice feature for using the segmented audiences. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

The pricing seems to be a bit harder to understand vs email. It's hard to understand exactly how much is being spent every time a message gets sent out. I use 5-7 platforms a day for work so don't have much time to memorize all of that. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

Helping with selling items on our store. A lot of our items are gray market and customers like to know when there's a deal or items are close to selling out. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Attentive?

Attentive is easy to use, includes great AI features, and has amazing support. It even works well if you aren't currently using attentive as your ESP. They are consistently making improvements with things like AI Pro to stay with the ever-changing market. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

I honestly can't think of any downsides to attentive. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

Attentive has met all of our SMS and MMS needs for the last several years. They continue to roll out new features that make sending SMS or MMS easier. And they help get the right messages to the right people at the right time. Review collected by and hosted on G2.com.

Andrea N.
AN
Coordinador UX
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Attentive?

It is a very easy-to-use tool as it is very intuitive, you can create segments in minutes and they have a very good conversion rate, also the abandoned cart flow has very good results as the user receives the message immediately. On the other hand, the support is excellent, they answer your questions and help you. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

That you cannot manually choose the number of recipients, meaning from a segment of 10,000 users, you cannot just send a message to 5,000. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

none. Review collected by and hosted on G2.com.

Caleb S.
CS
CTO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Attentive?

Onboarding was generally painless and the pricing seems very reasonable. The interfacing for sending SMS messages is very easy to use, especially compared to the email-sending tools I am used to (albiet text messages are a much simpler format to to work with). There is good analytics available in the platform and I am able to see nearly everything I would want to see (messages, costs, conversion rates). Other notables is their robust sign up system and link tracking functions (every text gets unique trackable links). One of the reasons I went with Attentive is that they have done a lot of work to make sure everything is on the legal up-and-up which is important as text messaging regulations can be messy. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

Communication can sometimes be spotty and the platform is still being actively developed so you may run across instances of "we are working on that", "we hope we will have a solution for that soon", or "that use case isn't supported yet". I do genu9inely believe they are working on getting all the functionality implemented, but if you plan to do advanced integrations and custom code just be aware. Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

As an eCommerce company if we are not sending SMS text messages to our customers we might be losing out on sales. Review collected by and hosted on G2.com.

SF
Owner of boutique
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Attentive?

I loved the cart reminder and recommendations. Review collected by and hosted on G2.com.

What do you dislike about Attentive?

My service wasn't working properly for months. Support was not very helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Attentive:

Dont hesitate. They will help with your business growth Review collected by and hosted on G2.com.

What problems is Attentive solving and how is that benefiting you?

Win back abandoned carts. I have rarely won back Any carts using other services such as email so the automated win back journey is amazing and had gotten me several orders Review collected by and hosted on G2.com.