AppMetrica Features
What are the features of AppMetrica?
Metrics
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions
User Identification
- Demographics
- User Segmentation
- Geolocation
Tracking & Reporting
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History
Product Analytics
- User-Level Analytics
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AppMetrica Categories on G2
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Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. 13 reviewers of AppMetrica have provided feedback on this feature. | 90% (Based on 13 reviews) | |
Exit Tracking | Based on 11 AppMetrica reviews. Accurately determines where users close the app during their sessions. | 89% (Based on 11 reviews) | |
Retention | Accurately measures bounce rate. 13 reviewers of AppMetrica have provided feedback on this feature. | 92% (Based on 13 reviews) | |
Return | Tracks user return rates and related metrics. 12 reviewers of AppMetrica have provided feedback on this feature. | 92% (Based on 12 reviews) | |
Conversions | As reported in 13 AppMetrica reviews. Tracks what proportion of users convert via a certain action. | 87% (Based on 13 reviews) |
User Identification
Demographics | Identifies user demographics like gender or age. This feature was mentioned in 13 AppMetrica reviews. | 79% (Based on 13 reviews) | |
User Segmentation | See feature definition | As reported in 13 AppMetrica reviews. Enables the view of analytic data based on user segment. | 88% (Based on 13 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 13 AppMetrica reviews. | 94% (Based on 13 reviews) |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. 13 reviewers of AppMetrica have provided feedback on this feature. | 96% (Based on 13 reviews) | |
Real-Time Insights | As reported in 13 AppMetrica reviews. Provides real-time reports. | 88% (Based on 13 reviews) | |
Attribution | As reported in 13 AppMetrica reviews. Measures user acquisition analytics. | 78% (Based on 13 reviews) | |
Dashboard | Provides a holistic summary of your data. 13 reviewers of AppMetrica have provided feedback on this feature. | 94% (Based on 13 reviews) | |
User Path Tracking | Displays a users progress throughout specific paths in an application. 12 reviewers of AppMetrica have provided feedback on this feature. | 92% (Based on 12 reviews) | |
User Activity History | Displays a users activity history. This feature was mentioned in 13 AppMetrica reviews. | 91% (Based on 13 reviews) |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. | Not enough data | |
Campaign Analysis | Measures impact and effectiveness of mobile marketing campaigns. | Not enough data | |
Custom Dashboards | Creates custom data views to suit every team member's needs. | Not enough data |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. | Not enough data | |
Push Notifications | Pushes notifications or text messages to mobile devices | Not enough data | |
Bulk SMS | Provides templates for mass mobile messaging campaigns | Not enough data | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. | Not enough data |
Product Analytics
Account-Level Analytics | Ability to see analytics at the account level. | Not enough data | |
User-Level Analytics | As reported in 10 AppMetrica reviews. Ability to see analytics at the user level. | 80% (Based on 10 reviews) | |
Segmentation | Ability to compare usage across segments such as role, company size, etc. | Not enough data | |
Funnels | As reported in 10 AppMetrica reviews. See how users move though a product via grouped page sequences | 95% (Based on 10 reviews) | |
Alerts | Receive automated alerts and reports based on gains or losses in performance. | Not enough data | |
User Scoring | Scores customers and visitors to identify at-risk or thriving accounts. | Not enough data | |
Integrations | Breadth and functionality of integrations with third-party products. | Not enough data |
Analytics
Reports | Data collected and analyzed by the platform delivered in an easily digestible format. | Not enough data | |
Dashboard | Reports and other relevant data housed in a single, easy-to-navigate location. | Not enough data | |
Campaign Tracking | Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | Not enough data | |
Customer Demographics | The ability to collect and analyze customer data in order to determine which demographics make up a customer base. | Not enough data | |
Predictive Analytics | Predictions of future behavior based on past and present data. | Not enough data | |
Reporting and Analytics | Provides reporting and analytics tools to quantify the results of the experiment. | Not enough data |
Administration
Data Storage | The ability to store large quantities of data for analysis within the platform itself. | Not enough data | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. | Not enough data | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. | Not enough data |
Platform Basics
Attribution Windows | Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. | Not enough data | |
Retargeting Attribution | Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. | Not enough data | |
Validation Rules | Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. | Not enough data | |
Cross-platform attribution | Provides tracking attribution tracking across multiple platforms, i.e. web and app. | Not enough data | |
Fraud Detection | Has app install fraud protection capabilities based on indicators from both web and app activity. | Not enough data | |
Post-Fraud Attribution | Ability to attribute fraud after the event was attributed to a partner. | Not enough data |
Platform Data
Retention Metrics | Provides app retention metrics based on channels, platforms, or media source. | Not enough data | |
Analytics Dashboard | Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. | Not enough data | |
Custom Dashboards | Provides the ability to create custom reporting dashboards to further explore attribution data. | Not enough data | |
Data Segmentation | Ability to segment data to uncover trends in user engagement and reporting metrics. | Not enough data |
Experimental Design
Multivariate testing capacities | Allows for the testing of multiple variables at a time during a single test. | Not enough data | |
Concurrent Testing | Allows multiple experiments to be deployed simultaneously. | Not enough data | |
Mobile Testing | Allows mobile web pages to be tested during A/B experiments. | Not enough data |
Computing
AI/Machine Learning | Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. | Not enough data | |
Little to No Coding | Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | Not enough data |
