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Amplience Reviews & Product Details

Ed O.
EO
Marketing Copywriting Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

It's a real game changer as a content CMS. It's a much cleaner, more stable platform than we've ever had before. Review collected by and hosted on G2.com.

What do you dislike about Amplience?

This is really more of a local issue. The version we have doesn't give the best blogging experience but this is more about implementation within our organisation rather than the tool itself. Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Helping us to produce blog content more quickly and cleanly Review collected by and hosted on G2.com.

Amplience Overview

What is Amplience?

Amplience is the leading AI Content company that enables brands and retailers to acquire and retain customers and drive top-line sales. The Amplience platform combines content management, experience building and generative AI that empowers marketers, merchants and developers to deliver persuasive content for every shopping context that fuels truly personalized, connected experiences at the speed of business. More than 400 of the world's leading brands use Amplience including Crate & Barrel, Ulta Beauty, Coach, OTTO Group, GAP, Currys, and The Very Group. Amplience is backed by investors Farview Equity Partners, Sixth Street and Octopus Ventures. For more information on Amplience's vision for AI content, and its platform, including headless CMS (Dynamic Content) and DAM (Dynamic Media), please visit www.amplience.com.

Amplience Details
Product Website
Languages Supported
English
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Product Description

Amplience dramatically simplifies how clients plan, create, manage, and deliver content. With a modern API-first approach, the Amplience solution can unleash the creativity and productivity of content and technology teams. Amplience serves more than 200 of the world’s leading businesses including Crate and Barrel, Heritage Parts, Boohoo, Mulberry, BMC, and TUMI. For more information on the Amplience solution, please visit www.amplience.com.

How do you position yourself against your competitors?

Unlike other CMS’s that cover a broad range of industries, Amplience is proud of over 14 years of deep expertise we have from working with over 400+ brands and retailers globally for generating, managing and delivering content and media that make up the digital commerce experiences they have delivered successfully so far.

We uniquely provide not only a leading platform for managing and publishing content, but also powerful capabilities for generating content and media with GenAI focused on helping you sell, real-time and future visualization of your digital experiences as you compose content, built-in digital asset management, dynamic media optimization and transformation, and support for multiple content delivery networks and APIs.

We are also a founding member of the MACH Alliance, and so our platform has been architected with these principles to deliver unprecedented scale, handling billions of content requests per day.


Seller Details
Seller
Amplience
Company Website
Year Founded
2008
HQ Location
London, England
Twitter
@Amplience
1,970 Twitter followers
LinkedIn® Page
www.linkedin.com
144 employees on LinkedIn®
Description

Amplience is the AI Content company that brings together data, performance insights and generative AI – helping businesses deliver persuasive content for every shopping context, fueling truly personalized and connected experiences. Our integrated headless CMS and DAM support better collaboration between business and technical teams: Like the marketers and merchandisers who get unequaled agility, visibility and control, through end-to-end previews, scheduling and the ability to work in content, not code. Or the developers and architects who can build with a flexible development environment that supports monolithic, MACH and composable architectures. That’s why more than 400 of the world's leading brands choose to create and deliver modern experiences with Amplience, including Ulta Beauty, GAP, Coach, Clarks, ASDA, OTTO Group, Currys, Argos, Very Group & Traeger Grills. Head over to Amplience.com to find out more about the power of generative content with shopping context and join our mission to rid the world of bad shopping experiences!


AM
Overview Provided by:

Recent Amplience Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Amplience has changed the game"
Since the company has been introduced to amplience it has really changed my day to day work, for the better. It was allowed me to change things for...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Very easy to use"
The content hub's ability to take high quality images and resize them to web ready resolution, putting that into the dynamic content which can be f...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Amplience is offering robust flexibility for content management."
Key features I appreciate are the Ease of Collaboration, Personalisation,Automation, Content Hub and Rich Media Support. These features make Amp...
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Amplience Media

Amplience Demo - Content Hub
Content Hub
Amplience Demo - User dashboard
User Dashboard in Content Hub
Amplience Demo - Planner
Planner
Amplience Demo - Content Editor
Content Editor
Amplience Demo - Liberty Mobile
A look at Liberty's Mobile page utilizing Amplience.
Amplience Demo - Crate & Barrel Desktop
A look at Crate & Barrel's Desktop page utilizing Amplience.
Introducing Amplience Studios - giving eCommerce marketers and merchants the power to instantly generate personalized product content.

Save on costs, react at speed and generate way more of the on-brand experiences that sell.
Play Amplience Video
Introducing Amplience Studios - giving eCommerce marketers and merchants the power to instantly generate personalized product content. Save on costs, react at speed and generate way more of the on-brand experiences that sell.
Introducing Image Studio.

Image Studio gives marketers and merchants the power to produce sales-driving images at speed, scale and with no specialist support.

Learn more: https://amplience.com/ai/studios/image-studio/
Play Amplience Video
Introducing Image Studio. Image Studio gives marketers and merchants the power to produce sales-driving images at speed, scale and with no specialist support. Learn more: https://amplience.com/ai/studios/image-studio/
Introducing Content Studio.

Content Studio gives marketers and merchants the power to generate personalized product content that’s on-brand, every time.

Learn more: https://amplience.com/ai/studios/content-studio/
Play Amplience Video
Introducing Content Studio. Content Studio gives marketers and merchants the power to generate personalized product content that’s on-brand, every time. Learn more: https://amplience.com/ai/studios/content-studio/
Amplience presents its new vision for Generative Content & Context, setting the stage for a transformative era in shopping experiences.
Play Amplience Video
Amplience presents its new vision for Generative Content & Context, setting the stage for a transformative era in shopping experiences.

Official Downloads

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45 out of 46 Total Reviews for Amplience

4.0 out of 5
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45 out of 46 Total Reviews for Amplience
4.0 out of 5
45 out of 46 Total Reviews for Amplience
4.0 out of 5

Amplience Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AmplienceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Design
UD
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

On a day to day basis I am currently just using ampliance for image delivery for automated emails but know there is so much more when it comes to emails that can be done in ampliance. I am excited to learn much more. It offers us the opportunity to keep our automated emails up and running while content is delivered making sure revenue is not lost Review collected by and hosted on G2.com.

What do you dislike about Amplience?

The way we use it the caching on our side is not instant. Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Content updated all in one place and super fast. We are also using it as asset management which has helped the team find content they need. Review collected by and hosted on G2.com.

Chantelle  G.
CG
Senior UX UI Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

Easy if creating content, ability to upload hi res imagery Review collected by and hosted on G2.com.

What do you dislike about Amplience?

Content changes aren't instant. Some take five minutes some take up to 45 minutes. Doesn't seem to be any consistency. Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Solving a drag and drop content problem previously we used all html code. Whtihx was time consuming. Review collected by and hosted on G2.com.

Joshua A.
JA
Senior Product Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

The was that in easch section allows an easy user jounrey and Review collected by and hosted on G2.com.

What do you dislike about Amplience?

In able to allow tools like Contensquare to use in the tool Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Ampliance is allowing to free up a load of resource Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

The fact you can put content in and use high quality imagery without loosing quality. I love our content blocks being able to toggle every little detail Review collected by and hosted on G2.com.

What do you dislike about Amplience?

The fact that the app visualiser doesn't work all the time Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

At the beginning of the year we were hand coding in our imagery and took so much time. Now we can work on multiple different sites as we have time to do it Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Amplience?

Since the company has been introduced to amplience it has really changed my day to day work, for the better. It was allowed me to change things for web easily and quickly. Review collected by and hosted on G2.com.

What do you dislike about Amplience?

One thing I would say is when uploading images to the Content Hub, you have to publish the image as well. It would make the process more streamline if as soon as you upload the image to the content hub that it automatically publishes Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

It has elevated our websites and made the process to do changeouts seamless Review collected by and hosted on G2.com.

Marie M.
MM
Senior Digital Projects and Customer Care Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

Though we have been using the product for almost a decade we have only recently as a business started to look at the improvements we can make. On this new journey Amplience team has played a crucial role and has been very supportive. Review collected by and hosted on G2.com.

What do you dislike about Amplience?

In the past we stuggled with communication. This has since changed. Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Still learning the platform beyond DAM. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Amplience?

The content hub's ability to take high quality images and resize them to web ready resolution, putting that into the dynamic content which can be frequently changed and updated to be relevant to our customer Review collected by and hosted on G2.com.

What do you dislike about Amplience?

Ability to have a disorganised filing system Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Ease of CMS Review collected by and hosted on G2.com.

AR
Online Trading Assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

Fast paced and intuitive platform that is easy to use and meets business requirements Review collected by and hosted on G2.com.

What do you dislike about Amplience?

Some functionalities are time consuming (eg manually ranking navigation nodes rather than drag and drop) Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Central house for all assets and intuitive platform across teams Review collected by and hosted on G2.com.

RR
Online Trading coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

Amplience makes being reactive with trade easy, we can make changes efficiently. Also, how quickly you can make changes and how quickly it publishes on site. Review collected by and hosted on G2.com.

What do you dislike about Amplience?

Snapshotting can sometimes be confusing! Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Live text - reactive with trade Review collected by and hosted on G2.com.

ML
Online Trade Assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplience?

Great for updating content, love version history being able to revert back, scheduling is really easy Review collected by and hosted on G2.com.

What do you dislike about Amplience?

Snapshotting can be hard when we change the order when we are trade reactive Review collected by and hosted on G2.com.

What problems is Amplience solving and how is that benefiting you?

Creating customer group experiences Review collected by and hosted on G2.com.