Amperity
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4.3 out of 5 stars
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Amperity Reviews & Product Details - Page 5

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Amperity Overview

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What is Amperity?

With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.

Amperity Details
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Product Description

Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.

How do you position yourself against your competitors?

Amperity is the only CDP that starts with a unified customer data foundation. Built upon a revolutionary approach to easily ingesting and stitching data sources at scale, only Amperity makes it easy to unify offline data sources with online transactions and behavioral records. Our transparent, configurable, ML-powered identity resolution that goes beyond deterministic matching that other approaches routinely over- and under-correct, Amperity’s unified customer views are built with turnkey attributes that anticipate the needs of the end user and give brands confidence in the data. ROI is achieved quickly with hundreds of connectors to marketing and technology investments with the most useable customer data asset powering their tech stack.

Seller Details
Seller
Amperity
Company Website
Year Founded
2016
HQ Location
Seattle, Washington
Twitter
@amperity
1,338 Twitter followers
LinkedIn® Page
www.linkedin.com
280 employees on LinkedIn®
Description

Amperity is a customer data platform that enables businesses to unify and manage their customer data effectively. By leveraging advanced machine learning and data integration techniques, Amperity helps companies create comprehensive customer profiles, enhance personalization, and drive targeted marketing strategies. Their platform is designed to empower organizations to gain deeper insights into customer behavior and preferences, ultimately improving customer engagement and business outcomes. For more information, visit their website at [amperity.com](https://amperity.com).

Chelsea W.
CW
Overview Provided by:
Chelsea White

Recent Amperity Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"useful and quite interesting"
Data unification, collecting user data from different channels into one profile, as this provides a complete and accurate view of user behavior and...
Read more
Thamaraiselvan S.
TS
Thamaraiselvan S.Enterprise (> 1000 emp.)
5.0 out of 5
"Great Platform"
Easy Access Great MAtch and Merge process
Read more
JG
jonathan g.Enterprise (> 1000 emp.)
4.0 out of 5
"Customer Identity Resoultion is Key"
The database is solid and the amperity_id logic has proven time and time again to be a reliable customer identity resolution solution that is fairl...
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Amperity Media

Amperity Demo - Amperity metrics to access segment insights in seconds
Customizable dashboards for key metrics like average revenue per customer, average number of orders per year, and more.
Amperity Demo - Amperity Stitch: Multi-patented method for unifying customer profiles
Identity resolution using artificial intelligence and machine learning connects the dots with high accuracy and full transparency at massive scale. Detailed profiles with out-of-the-box and custom attributes collecting a customer’s whole history with the brand. Unified profiles are flexible...
Amperity Demo - Amperity segments for easy access and better collaboration
Lightning-fast SQL interface for experts and point-and-click tools for non-technical users means everyone is working from the same source of truth Governance controls and PII redaction keep your business on the right side of privacy regulations 200+ built-in connectors means that Amperity w...
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51 Amperity Reviews

4.3 out of 5
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51 Amperity Reviews
4.3 out of 5
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4.3 out of 5
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Amperity Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
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Overall Review Sentiment for AmperityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
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0 (Difficult)
10 (Easy)
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Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

My number reason for using Amperity is the trust I have in their predictive model and their CLV team's expertise in the retail category. Smart people using a good tool. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

The platform can be a little bit overwhelming for newcomers or non-power users. I wish there was a way to snapshot trends over time (like a time machine). Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

The biggest problem solved is finding a good base for our Facebook/Instagram acquisition. Even in the current tough environment of iOS14.5, the leg up we have on finding the best potential customers, not just using a list of top spenders, is very beneficial. We've established and maintained stronger blended CPAs due to the benefits realized from the predictive model Amperity provides. Review collected by and hosted on G2.com.

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VC
Manager, Marketing Technology
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Amperity?

Having both a robust product and a highly engaged partnership is a rare combo. Everyone at Amperity is there to do everything they can to make you successful. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Would love a more out-of-the-box solution to track relationship with customers over time. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Identify our customers and drive engagement through personalization, ultimately learning what works/doesn't work. Amperity has enabled us to complete each of these steps. Review collected by and hosted on G2.com.

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Verified User in Retail
AR
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

Easy to use audience segmentation tools allow us to finely target customers where our ESP features fall flat. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Some of the interace is not as inutitive as I would like but the account managers are fantastic and assist with any questions you could have, including one on one trainings. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

With amperity we can target VIP customers, customers at risk of churning, and customers likely to purchase certain product categories; something that we couldn't do before. Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

Love have quickly and with min effort I can pull complicated data sets! Review collected by and hosted on G2.com.

What do you dislike about Amperity?

I wish there was a basket analysis tool! Review collected by and hosted on G2.com.

Recommendations to others considering Amperity:

N/A Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

I work for a maternity company that has a short amount of time to engage our customers. This tool helps us target pregnant and post-partum women with the right products at the optimal time in their trimesters to have the highest LTV Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

Predictive analytics & segmentation tools! Also love the ability to have direct connections with vendors like Criteo Review collected by and hosted on G2.com.

What do you dislike about Amperity?

I don't like the reporting for campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering Amperity:

Great insights but can be difficult to track results within Amperity Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

We have found people with higher predicted value and are contacting them more. We also use affinties to send more targeted emails. Review collected by and hosted on G2.com.

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Danielle H.
DH
Director, Data Solutions
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Amperity?

One of the strong benefits of working with Amperity is their ability to scale to their clients as far as pace and requests. They have a knowledgeable team that believes in their product and can provide A++ customer service and value add. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

We have run into one product limitation for our particular use case but what I don't dislike about that is Amperity's help connecting us with other clients who are trying to do similar things. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

We have leveraged Amperity's product to really understand our clients and customize our analytics and personalize the client experience. Review collected by and hosted on G2.com.

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Verified User in Retail
ER
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

The team at Custora-Amperity has always been ready to listen to us, trying and finding ways to support our needs, even "covering up" for my team, when we found ourselves a bit short of resources. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Sometimes it takes a bit before being able to use the system, but it is in the nature of a CRM app I guess. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Clustering our customers in a more effective way, supporting our Digital Media Agency to perform better Review collected by and hosted on G2.com.

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Verified User in Retail
ER
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

best in class at ID resolution. good out of the box analytics Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Activation capabilities may lag behind competition Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Reducing time required to do manual data uploads and analyhtics Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

The product affinities and personas provide great insight into missed opportunities. The platform is clean and easy to use! Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Campaign-specific reporting is nearly non-existent, which makes it challenging to track results. Review collected by and hosted on G2.com.

Recommendations to others considering Amperity:

N/A Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

More efficient and productive email segmentation! Our overall results have improved, as our content is more tailored to specific audiences. Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

The tools that assist with segmentation. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Loading times for customer insights takes a long time! Review collected by and hosted on G2.com.

Recommendations to others considering Amperity:

N/A Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

I utilize the segmentation tool that builds out audiences for me to use in our ESP. I also use Amperity for Churn Campaigns and for looking at customer insights to help build strategies across the ecommerce channel. Review collected by and hosted on G2.com.

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