# Amperity Reviews **Vendor:** Amperity **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 53 ## About Amperity With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. ## Amperity Pros & Cons **What users like:** - Users value the **analytics expertise** of Amperity, gaining actionable insights through unified and standardized customer data. (2 reviews) - Users appreciate the **ease of use** of Amperity, finding seamless ways to unify and analyze customer data. (2 reviews) - Users value the **seamless platform integration** of Amperity, enhancing data unification and actionable insights effectively. (2 reviews) - Users value the **AI-driven identity resolution** of Amperity, helping them build first-party identity graphs efficiently. (1 reviews) - Users value the **unification of customer data** by Amperity, enabling clear insights and collaborative data work. (1 reviews) - Customer Insights (1 reviews) - Customization (1 reviews) - Users value the **data accuracy** of Amperity, enabling comprehensive insights into user behavior and preferences. (1 reviews) - Users appreciate the **data unification** feature of Amperity, gaining complete insights into user behavior and preferences. (1 reviews) - Innovation (1 reviews) **What users dislike:** - Users express concerns about **privacy and information leakage** risks associated with Amperity's access control capabilities. (1 reviews) - Users find the **difficult learning curve** challenging, affecting their ability to utilize Amperity effectively. (1 reviews) - Users find Amperity to be **expensive** , along with concerns about privacy and reliance on third-party services. (1 reviews) - Users find the **learning curve challenging** , which may hinder efficient adoption and usage of Amperity. (1 reviews) - Users express frustration over **poor support** , citing slow responses from customer service and lack of engagement. (1 reviews) - Poor Support Services (1 reviews) ## Amperity Reviews ### 1. Amperity - Advanced customer segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Sivabalan R. | Engagement and Retention Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Amperity?** Identity Resolution Agent: AI-driven data standardization and matching to build first-party identity graph faster. Operational Identities: Rules-based identity resolution (for use-cases like loyalty, clienteling) with more control via UI. Stitch Benchmarking: Dashboards for monitoring data quality / match-rates in the identity/stitching process. **What do you dislike about Amperity?** Customer service. The customer success manager hardly answers our question and get in touch **What problems is Amperity solving and how is that benefiting you?** No coding is needed to segment the users into different category. And one of the best part is we can send these segmented users directly into SFMC as a New DE and can use directly in Email campaigns. ### 2. Unifies Customer Data for Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sahana R. | Decision Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Amperity?** What I like best about Amperity is how it unifies customer data to deliver clear, actionable insights. I also appreciate the innovative approach and collaborative environment that makes working with data both impactful and exciting. **What do you dislike about Amperity?** Honestly, there’s not much I dislike, but like any fast-growing tech company, things can move quickly, which sometimes means adapting to new processes or changes on the fly. I see it more as an opportunity to learn and grow. **What problems is Amperity solving and how is that benefiting you?** Amperity is solving the challenge of fragmented customer data by unifying it into a single, actionable view. This helps me by making analysis more accurate, insights more reliable, and decisions faster and more data-driven. ### 3. useful and quite interesting **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2024 **What do you like best about Amperity?** Data unification, collecting user data from different channels into one profile, as this provides a complete and accurate view of user behavior and preferences. The data analytics tools help companies stay on trend and identify trends for decision-making. **What do you dislike about Amperity?** Costs, learning curve, dependence on third parties, and I am concerned about privacy and information leakage that may exist. I am not saying that it does, but I am saying that it may exist. For this, they must comply with privacy regulations. **What problems is Amperity solving and how is that benefiting you?** It avoids data fragmentation and creates a user profile where I can have everything organized. ### 4. Customer Identity Resoultion is Key **Rating:** 4.0/5.0 stars **Reviewed by:** jonathan g. | MarTech - Data Quality analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Amperity?** The database is solid and the amperity_id logic has proven time and time again to be a reliable customer identity resolution solution that is fairly easy to use. We love the granularity of the interface. We love being able to get down to the nitty gritty details regarding process flow and we also like being able to get hands on with the core database definitions. Our technical account manager Eric is a rockstar and we enjoy the partnership **What do you dislike about Amperity?** Still some work to be done in the way of automated alerts when processes need attention. The tool is robust and easy enough to use but there's a very fine line between allowing clients to have full control and reserving specific project types to be run start to finish by the amperity team **What problems is Amperity solving and how is that benefiting you?** Single view of the customer. Data clensing. Joining disparate datasources often wth multiple formats of the same data fields. Ingetsting new data sources and stitching them to existing customers. Seamlessly orchestrating audience segments to downstream vendor services and analytics tools. We are much more nimble now and quick to production when onboarding marketing tactics. We are also much more current and complete with ou Tableau insights via the Amperity/Snowflake connections. ### 5. Highly professional team and very capable product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Amperity?** The continued engagement from the team. It's clear they are experts in their field whether that be in Sales, Engineering or CRM Analysis. The tool itself is very well designed with a user friendly UI. The transparency of the data processing is the best i've seen and it's made implementation and integration much easier. **What do you dislike about Amperity?** The only downside for us was the handover from a pilot project to full implementation. That wasn't as smooth as expected but the team at Amperity did lean in and address the issues. Timezones can be challenging too but as they build out a UK footprint this will improve I expect. **What problems is Amperity solving and how is that benefiting you?** Resolving identity across multiple and messy sources of PII to understand our customer base better and create a single source of truth for customer. ### 6. Amperity is a great product and delivers on its core set of promises. **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan M. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** Amperity's flexabilty and connetvity capabilities which is core to its ability to support marketing personalization and customer analysis & insights. Amperity can be updated and modified so readily the only thing we have that slows it down is our own data infrastrucres limitations. **What do you dislike about Amperity?** Their GDPR and CCPA compliance solution works well for incremental data builds but is not very functional for our full daily DB creation. It could use some more options to support this use case. **What problems is Amperity solving and how is that benefiting you?** Identity resolution works and is easy to understand, main benefit is marketing automation. Less analytics staff doing manual list pulls and things. This has unlocked our team to focus on more personalization logic which Amperity then powers. ### 7. Straight Forward Platform for Easy-Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Amperity?** I like how the platform/interface is straight forward and easy to navigate. It makes it easier to learn and use on a daily basis. **What do you dislike about Amperity?** If there is an error with an orchestration, we are unable to get an alert about it and therefore I have to be reactivate instead of proactive about issues. **What problems is Amperity solving and how is that benefiting you?** It is combinding all our data from various sources into one unified profile - we havent been able to see a unified profile before. ### 8. Organize and accelerate Customer Data Management **Rating:** 3.5/5.0 stars **Reviewed by:** Bidendu B. | Data Architect / Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Amperity?** - pre built structures and functions - reduces design time and iterations - unambiguous and up-to-date documentation on data structures and functions - ML based "stitch" function to merge customer records - availability of scripting/SQL so that user/implementation team is not hamstrung - easily viewable error logging so that process status is transparent and easy to understand - competent and responsive amperity side implementation team (based on 1 implementation expereince!) - sandbox feature for development and deployment - configurable feed to downstream systems **What do you dislike about Amperity?** - "stitch" function needs to be more stable - to be able to use amperity id as a stable customer id - need to ensure that (1) customers are not moved between amperity ids and (2) same customer is not assigned to multiple amperity ids. - sometimes high data volume results in process failure and jobs hanging - sometimes audience build processes hang due to high volume - integration with braze needs improvement **What problems is Amperity solving and how is that benefiting you?** - identity resolution and customer id generation - customer metrics/attribution - audience creation using user created SQL - feed to downstream systems ### 9. helpful and responsive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Amperity?** The upside is having a source of truth that is reliable. The team is so responsive and thier expertiese is a breathe of fresh air. **What do you dislike about Amperity?** I wish the platform was more user friendly but thankfully our rep is always there to help. **What problems is Amperity solving and how is that benefiting you?** It is stitching profiles together, creating segments, holding customer historical data and so so much customer insight and behaviors ### 10. Creating an Accessible, Trusted &Actionable Enterprise Customer Profile **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Amperity?** Pioneers in Stitch through Propreitary, patented ML based probablistic models that truely brings customer records from different systems of records and provides an unified view of customer. Helps us learn more about our own customers that we didnt knew earlier ! **What do you dislike about Amperity?** Modules like AMP IQ needs to expand further inorder to execute marketing campaigns end-to-end in a singulra platform and when done has huge potential to move away / consolidate the martech stack for Enterprises. **What problems is Amperity solving and how is that benefiting you?** Collect various types of data ( online, offline, profile, transactional, behavioural) about each customer across enterprise data sources. Stitch data to resolve individual customer identity to build clean, trusted, standardized and compliant enterprise record.Data is now consumable by relevant business users and can be activated n downstream destinations to fulfill use cases. ### 11. An excellent CDP solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2023 **What do you like best about Amperity?** It's one of the best analytics CDP, the data models are very refined and it even integrates well in our ad tech ecosystem. Insights are in real time and the SCV profiles that it creates are highly accurate. **What do you dislike about Amperity?** The pricing can be improved. While the integrations they offer a plentiful they can possibly develop some campaign and delivery features. The support resolution time also needs to be worked upon. **What problems is Amperity solving and how is that benefiting you?** We were looking for a CDP solution that could help in customer profile creation by ingesting data from the various sources that we have. Amperity has worked brilliantly for us providing pinpoint actionable insights. ### 12. Direct marketing analyst for 8+ years, using SQL and SAS **Rating:** 4.5/5.0 stars **Reviewed by:** Xiaoting H. | Direct Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Amperity?** SQL for ETL, summary page for segment and the new adding features for upload external data file **What do you dislike about Amperity?** Eliminated our Household ID under Amperity **What problems is Amperity solving and how is that benefiting you?** ETL, campaign automation, and use Customer360 data to build direct mail model. ### 13. Love the functionality of building and sharing audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Amperity?** The pCLV audiences have had great success in our paid media campaigns **What do you dislike about Amperity?** There is not a direct link to send audiences to Pinterest platform **What problems is Amperity solving and how is that benefiting you?** Segmentation and ease of use of our customer data ### 14. Great team, world class product, more to come! **Rating:** 4.5/5.0 stars **Reviewed by:** Belinda L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** Amperity is most helpful in cleansing and unifying our data. The team is wonderful to work with and the product itself is intelligent, useful and relevant to the future of data and business success. **What do you dislike about Amperity?** The configuration and validation phase seems long and complex. There has to be a better more streamlined way to firstly scope and then execute these phases. Better understanding of business needs and team responsiveness will help with this also. **What problems is Amperity solving and how is that benefiting you?** Amperity is unifying data about our customers from siloed data sources that have been impossible previously to connect and query. Amperity is making the data accessible and useable for segmentation efforts and also for business intelligence use cases. ### 15. Quality product to unlock your customer data. **Rating:** 4.0/5.0 stars **Reviewed by:** Clayton Z. | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Amperity?** Amperity is a great tool to help unify disparate and hard-to-access siloed data. The ability to attribute activity at the customer level allows us to effectively target, segment, and action the data. **What do you dislike about Amperity?** It seems some of the resources at Amperity are stretched to the point they cannot support a full-service client to the best of their capability. The number of times you have to remind or repeat a request can become cumbersome and frustrating because if you have to remind them of the task you can be sure progress was not made since you last addressed it. **What problems is Amperity solving and how is that benefiting you?** Amperity is helping us segment customers in an actionable way. We see benefits in using their data to execute campaigns of all kinds. The largest benefit for our company is the consolidation of data and providing a single source of truth across multiple platforms and software used within the business. ### 16. Good features and easy-to-use interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Amperity?** Amperity team is helpful and always provides timely feedback. There are great features and new functionalities on the platform. The interface of segment and campaign portals is user friendly to marketers, especially the visual sql option. **What do you dislike about Amperity?** Their sql language needs to be better integrated and aligned with general sql language. Some basic sql commands don't work on their platform. **What problems is Amperity solving and how is that benefiting you?** data integration, segment and campaign setup ### 17. overall best experience which i got from Amperity. **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Amperity?** First time I have been using Amperity, the best customer 360 data view; easy to understand and make another report. If we discuss support from Amperity, we are a happy customer. **What do you dislike about Amperity?** as of now, there is no dislike about Amperity. **What problems is Amperity solving and how is that benefiting you?** As we are working on customer data using the customer 360 tools of Amperity, they handle overall customer data with proper format without any issue; they provide us direct support for any minimal case. ### 18. Amperity has helped us view our customers in a better way. **Rating:** 5.0/5.0 stars **Reviewed by:** Becky H. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** The dedicated customer service rep, being able to segment and have a control group to compare results, all the insights we can see on CLV, predicted customer attributes, customer 360. **What do you dislike about Amperity?** We just moved over from the Custora platform to the AMP platform and the transition was really quick and it seems like they are still making changes and improvements as we go. **What problems is Amperity solving and how is that benefiting you?** Before Amperity we didn't have customer identity resolution unless we did it manually in our ESP. The predicted CLV and all the insights we can see about our customers have helped us better marketing our brand and products. ### 19. Solid partnership & stellar product **Rating:** 5.0/5.0 stars **Reviewed by:** Liz M. | Research & Advisory Network, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** Strong customer service and are willing to co-create a roadmap together. They are our core MDM tool for customers and they have made the process so easy that business users were able to drive most of the implementation solo. **What do you dislike about Amperity?** No concerns - Amperity has been great to work with and I'd like to work with them again in my next organization **What problems is Amperity solving and how is that benefiting you?** providing a de-duplicated file back that gives us the best data to leverage for our customer base. They also provide a lot of direct feeds to our marketing tech stack & they integrate realtime with our new Snowflake instance. ### 20. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Thamaraiselvan S. | Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Amperity?** Easy Access Great MAtch and Merge process **What do you dislike about Amperity?** File access Database generation for every time **What problems is Amperity solving and how is that benefiting you?** Campaign selection ### 21. Still learning but so far so good **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer b. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Amperity?** I have data insights that were not available to me before. Different data sources have come together in Amperity to help bring a complete picture of our customers into view. **What do you dislike about Amperity?** I'd like to see address standardization and data hygiene available in Amperity. When we pull segments from Amperity to put into a mail campaign, we must deal with customer address/data issues outside the CDP. **What problems is Amperity solving and how is that benefiting you?** Amperity allows us to target customers based on behavior in digital marketing campaigns, such as creating social media audiences and email segments. ### 22. Amperity has helped us identify, deduplicate, and analyze data in order to drive retention **Rating:** 5.0/5.0 stars **Reviewed by:** Geoffrey C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Amperity?** Ability to build and measure the results of product and customer-specific segments. Identifying winback opportunities, driving higher retention, and understanding customer behavior. **What do you dislike about Amperity?** Some of the predictive analytics are on longer time frames than we often find usable. would be great to see things like likelihood to buy in a shorter time frame than 365 days. **What problems is Amperity solving and how is that benefiting you?** Identity resolution and report creation to provide data to other platforms. Segment and campaign creation. Audience creation for email and social platforms. ### 23. Not horrible but could be a lot better. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Amperity?** Stitch works well and it is easy to setup orchestrations to send data to destinations. I like my account team. **What do you dislike about Amperity?** Queries take a long time to execute relative to Snowflake running identical code. DB Gen runs a different version of SQL which is painful when moving from QA to production. **What problems is Amperity solving and how is that benefiting you?** Amperity consumes and consolidates transactional and marketing data. The end goal is to enhance marketing personalization and targeting of our Email and SMS channels. ### 24. Fairly new to Amperity CDP and it seemingly is meeting all our IDR needs so far... **Rating:** 3.5/5.0 stars **Reviewed by:** Prasad T. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Amperity?** Better visibility into Customer Cluster and all the facets that make up the customer... The insights from the cluster have helped us optimize the data we ingest to tweak the quality of the customer clusters formed within Amperity **What do you dislike about Amperity?** While the probabilistic matching algorithms are good, it would have been helpful if the deterministic matching could also be configured into the stitching process using customer handles that we already know as linked. **What problems is Amperity solving and how is that benefiting you?** Identity Resolution. ### 25. The most agile and transparent customer database solution I've ever worked with. **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith B. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Amperity?** The Amperity environment is simple and it takes only moments to research customers and view their component data. The ML models not only prevent over-consolidation, but also break apart existing over-consolidated customers. Amperity has quality off-the-shelf solutions for many marketing & retailer needs, but the team was also eager to help when I needed customization. We finished our implentation on time, without unexpected costs, and the solution works as promised. **What do you dislike about Amperity?** There were times when we were unable to get resources from Amperity as quickly as hoped. **What problems is Amperity solving and how is that benefiting you?** Consolidate customers. Order linking Customer 360 Models to understand the best PII and important attributes that tell us about the customer's journey with us. ### 26. Amperity is the customer data platform we were looking for **Rating:** 4.5/5.0 stars **Reviewed by:** Ranajay N. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Amperity?** The algorithm that stitches the consumer data within Amperity is robust and reliable. The platform is easy to use, and the back-end logic is easy to customize. **What do you dislike about Amperity?** More customizable charts/tables. Importing our own ML models to the platform. More analytics on customer insights within the platform. **What problems is Amperity solving and how is that benefiting you?** 1. Creating a single source of truth for our consumer data. 2. Generating consumer insights by running analytics on our first-party data. 3. Activating digital campaigns by using first-party consumer data. ### 27. Overall fit for purpose **Rating:** 3.5/5.0 stars **Reviewed by:** Gayathri V. | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2023 **What do you like best about Amperity?** The platform supports Tech and Non-Tech Savy. AMP IQ feature is quite a hands-on tool for marketers to build their own segments. **What do you dislike about Amperity?** More sophisticated alert mechanisms to monitor the data flow in and out **What problems is Amperity solving and how is that benefiting you?** Provides a unified view of customer behaviour across Endeavour retail drinks brands. Customer, loyalty and transaction data from BWS, Dan Murphy’s, Langton’s, Cellarmasters and Jimmy Brings is stitched and aggregated to create an Endeavour drinks profile for each individual customer. Amperity, customer data management platform is used to create the unique customer profiles. The Amperity platform is used for identity resolution, stitching together customer PII attributes across multiple data sources. ### 28. Director of Email **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Amperity?** The people 1st...every experience is always a positive one. **What do you dislike about Amperity?** user interface can always be improved to be more 'non-data' user focused. **What problems is Amperity solving and how is that benefiting you?** Customer stitching and data consolidation ### 29. Amazing stitching technology that has upleveled our marketing game. **Rating:** 5.0/5.0 stars **Reviewed by:** Lori H. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** The stitching technology. Shane Plossu is the best partner. The entire is great. **What do you dislike about Amperity?** Defending it internally and having to explain the value to leadership when they don't understand data or technology. **What problems is Amperity solving and how is that benefiting you?** We have multiple sources of data that would be useful for personalization. Amperity helps bring all of this together. By personalizing our marketing communications, my conversion and relevancy goes up as well as loyalty. ### 30. Data is key **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Amperity?** Amperity has helped us to curate and realize the value of our customer data in a way that allows us to propel our company forward. The team has helped us to formulate and execute strategies within a short timeframe that helped us to realize instant value. **What do you dislike about Amperity?** The discovery and implementation phases could have been more unified and streamlined, as it took much longer than promised to stand up and begin using the platform. **What problems is Amperity solving and how is that benefiting you?** The identification of our customer and customer segments/targeting and where the opportunities are to improve the customer relationship. ### 31. Reliable Expertise and Pleasant Experience through the Partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Balaji J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Amperity?** The SME Depth and reliable ownership demonstrated on mutual objectives have instilled a sense of comfort. This typically sets in after years into the partnership, which we seem to have reached earlier. **What do you dislike about Amperity?** Deterministic associations where present, do not seem to have a bearing in the Clusterin, with only the PII based matching determining it. Data cleansing gaps in PII (where labeled as VOID / Fraud / Null) could be detected and flagged by Amperity, instead of assigning AmpIDs. **What problems is Amperity solving and how is that benefiting you?** Identity Resolution across Customer PII from multiple Accounts and Sources, and assign a single Customer ID. ### 32. Impressive customer data unification technology **Rating:** 4.0/5.0 stars **Reviewed by:** Maria M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Amperity?** I like that the data ingestion is format agnostic and that the underlying technology uses a probabilistic approach. The implementation and support teams are very knowledgeable. **What do you dislike about Amperity?** The lack of access controls for queries makes it difficult to manage them. The analytics and data visualization capabilities within Amp360 are very limited. **What problems is Amperity solving and how is that benefiting you?** It allows us to consolidate data from multiple business lines into a unified view to leverage extensive cross-organizational customer data. ### 33. Love working with Amperity folks. Brian Su is the most valuable talent at Amperity. **Rating:** 4.5/5.0 stars **Reviewed by:** Nathalie B. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** Our marketing team is using Amperity to create various segments and upload these segments for campaign set up **What do you dislike about Amperity?** There needs some improvement in the record matching percentage **What problems is Amperity solving and how is that benefiting you?** One central source to leverage data and easy user interface ### 34. Excellent account support but some capabilities were overpromised during procurement process **Rating:** 4.5/5.0 stars **Reviewed by:** Chris Q. | Digital Analytics Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Amperity?** Amperity's implementation and post-implementation account teams are excellent. They go above and beyond and help us derive value from the tool. **What do you dislike about Amperity?** Not all capabilities are fleshed out. Just because it's in the UI doesn't necessarily mean it's 100% ready to go. Also discourages high usage with pricing tiers. **What problems is Amperity solving and how is that benefiting you?** Amperity helps us aggregate our user counts across disparate systems. It also allows us to perform enhanced customer analytics. ### 35. Amperity has the features need in identity resolution, activation, and measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Lee E. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Amperity?** Probabilistic and Deterministic stitching **What do you dislike about Amperity?** Cost Structure is a bit cost prohibitive to scale **What problems is Amperity solving and how is that benefiting you?** Bringing multiple sources together and stitching sometimes separate or duplicate profiles together. ### 36. Sr. Business Systems Analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Saumya P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Amperity?** Great team work, highly efficient and responsive **What do you dislike about Amperity?** I do not dislike anything, Amperity team has been great **What problems is Amperity solving and how is that benefiting you?** Implementing CDP for our company, great collaboration so far. ### 37. Hand on user of Amperity platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Xiaoting H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** Integrate different data into one platform. **What do you dislike about Amperity?** Some mismatches between Amperity and customer internal data mart. **What problems is Amperity solving and how is that benefiting you?** Campaign automation and CLV tiers. ### 38. Awesome Product for CDP **Rating:** 4.0/5.0 stars **Reviewed by:** Jagadeesh G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Amperity?** Amperity product really helped to consolidate our customer's records to enhance the capability of tracking an entire customer journey. **What do you dislike about Amperity?** Some data usages need to be clear and transparent **What problems is Amperity solving and how is that benefiting you?** Ability to provide a holistic view of the Customer journey when the individual transitions from prospect to customer and provides the ability to identify in multiple systems. ### 39. Amperity review **Rating:** 2.5/5.0 stars **Reviewed by:** Prerna N. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Amperity?** Its machine- learning algorithm. The Profile stitch ability. **What do you dislike about Amperity?** The Algorithm is a black box. There is no clearly defined way to validate outputs. **What problems is Amperity solving and how is that benefiting you?** Building a unified customer profile enabling marketing capabilities. ### 40. Amperity has changed the way we analyze, engage, and anticipate our customers at Planet Fitness. **Rating:** 5.0/5.0 stars **Reviewed by:** Phil R. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Amperity?** Quality of their identity resolution, speed and reliability of the platform, and the smart, hardworking minds on board **What do you dislike about Amperity?** Nothing!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! **What problems is Amperity solving and how is that benefiting you?** 360 view of our customer across multiple platforms and data systems ### 41. marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Amperity?** segmentation of the consumers and their consumer behavior **What do you dislike about Amperity?** there is nothing i dislike about amparity **What problems is Amperity solving and how is that benefiting you?** customer segmentation ### 42. A tool that unlocks insights you never thought existed **Rating:** 4.5/5.0 stars **Reviewed by:** Derek R. | Senior CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Amperity?** I used ampIQ and found the cohort views, basket analysis helped provide insights that would normally take hours/days to produce in a matter of a minute. **What do you dislike about Amperity?** It's hard to dislike the product, but I found it a little difficult to see how data passed to other systems. Switchboard could be a little more enhanced to alleviate the issues when the data lands on the outside platform like Salesforce marketing cloud. If you're able to update field formatting, it could reduce the post-data translation. **Recommendations to others considering Amperity:** Ensure that your data is in the best state it could before passing it in. Amperity can do a lot of data manipulation in a good way, but it's important to consider what issues you may have pre-existing. **What problems is Amperity solving and how is that benefiting you?** Basket analysis, cohort retention by acquisition, segmentation on store vs. ecom purchaser. Progressive profiling, filling any data holes. ### 43. A crucial predictive insight platform to help prioritize customer behavior-led decisions. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Amperity?** My number reason for using Amperity is the trust I have in their predictive model and their CLV team's expertise in the retail category. Smart people using a good tool. **What do you dislike about Amperity?** The platform can be a little bit overwhelming for newcomers or non-power users. I wish there was a way to snapshot trends over time (like a time machine). **What problems is Amperity solving and how is that benefiting you?** The biggest problem solved is finding a good base for our Facebook/Instagram acquisition. Even in the current tough environment of iOS14.5, the leg up we have on finding the best potential customers, not just using a list of top spenders, is very beneficial. We've established and maintained stronger blended CPAs due to the benefits realized from the predictive model Amperity provides. ### 44. Fantastic partnership and an excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** Vickie C. | Manager, Marketing Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Amperity?** Having both a robust product and a highly engaged partnership is a rare combo. Everyone at Amperity is there to do everything they can to make you successful. **What do you dislike about Amperity?** Would love a more out-of-the-box solution to track relationship with customers over time. **What problems is Amperity solving and how is that benefiting you?** Identify our customers and drive engagement through personalization, ultimately learning what works/doesn't work. Amperity has enabled us to complete each of these steps. ### 45. Helps segmentation where ESP falls flat **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Amperity?** Easy to use audience segmentation tools allow us to finely target customers where our ESP features fall flat. **What do you dislike about Amperity?** Some of the interace is not as inutitive as I would like but the account managers are fantastic and assist with any questions you could have, including one on one trainings. **What problems is Amperity solving and how is that benefiting you?** With amperity we can target VIP customers, customers at risk of churning, and customers likely to purchase certain product categories; something that we couldn't do before. ### 46. Impressive platform for segmenting customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Amperity?** Love have quickly and with min effort I can pull complicated data sets! **What do you dislike about Amperity?** I wish there was a basket analysis tool! **Recommendations to others considering Amperity:** N/A **What problems is Amperity solving and how is that benefiting you?** I work for a maternity company that has a short amount of time to engage our customers. This tool helps us target pregnant and post-partum women with the right products at the optimal time in their trimesters to have the highest LTV ### 47. Great Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Amperity?** Predictive analytics & segmentation tools! Also love the ability to have direct connections with vendors like Criteo **What do you dislike about Amperity?** I don't like the reporting for campaigns. **Recommendations to others considering Amperity:** Great insights but can be difficult to track results within Amperity **What problems is Amperity solving and how is that benefiting you?** We have found people with higher predicted value and are contacting them more. We also use affinties to send more targeted emails. ### 48. Fantastic product value with impeccable customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle H. | Director, Data Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2021 **What do you like best about Amperity?** One of the strong benefits of working with Amperity is their ability to scale to their clients as far as pace and requests. They have a knowledgeable team that believes in their product and can provide A++ customer service and value add. **What do you dislike about Amperity?** We have run into one product limitation for our particular use case but what I don't dislike about that is Amperity's help connecting us with other clients who are trying to do similar things. **What problems is Amperity solving and how is that benefiting you?** We have leveraged Amperity's product to really understand our clients and customize our analytics and personalize the client experience. ### 49. Good partners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Amperity?** The team at Custora-Amperity has always been ready to listen to us, trying and finding ways to support our needs, even "covering up" for my team, when we found ourselves a bit short of resources. **What do you dislike about Amperity?** Sometimes it takes a bit before being able to use the system, but it is in the nature of a CRM app I guess. **What problems is Amperity solving and how is that benefiting you?** Clustering our customers in a more effective way, supporting our Digital Media Agency to perform better ### 50. ID resolution and anlytics heavy cdp **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Amperity?** best in class at ID resolution. good out of the box analytics **What do you dislike about Amperity?** Activation capabilities may lag behind competition **What problems is Amperity solving and how is that benefiting you?** Reducing time required to do manual data uploads and analyhtics ## Amperity Discussions - [What does Simon data do?](https://www.g2.com/discussions/amperity-what-does-simon-data-do) - [Is SaaS an Amperity?](https://www.g2.com/discussions/is-saas-an-amperity) - 2 upvotes - [Is Amperity a CDP?](https://www.g2.com/discussions/is-amperity-a-cdp) - [What does Amperity do?](https://www.g2.com/discussions/what-does-amperity-do) - [View Amperity pricing details and edition comparison](https://www.g2.com/products/amperity/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-10+18%3A48%3A33+-0500&secure%5Bsession_id%5D=3309f8ab-a4fe-4757-bd7f-d58da9e5d887&secure%5Btoken%5D=b85b7020bcc953c76d435f83463ca3afa3d4474f0b67b5fb445eac5c831029ff&format=llm_user) ## Amperity Features **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine ## Top Amperity Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (555 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (441 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - 4.3/5.0 (287 reviews)