Amperity
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4.3 out of 5 stars
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Amperity Reviews & Product Details - Page 4

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Amperity Overview

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What is Amperity?

With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.

Amperity Details
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Languages Supported
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Product Description

Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.

How do you position yourself against your competitors?

Amperity is the only CDP that starts with a unified customer data foundation. Built upon a revolutionary approach to easily ingesting and stitching data sources at scale, only Amperity makes it easy to unify offline data sources with online transactions and behavioral records. Our transparent, configurable, ML-powered identity resolution that goes beyond deterministic matching that other approaches routinely over- and under-correct, Amperity’s unified customer views are built with turnkey attributes that anticipate the needs of the end user and give brands confidence in the data. ROI is achieved quickly with hundreds of connectors to marketing and technology investments with the most useable customer data asset powering their tech stack.

Seller Details
Seller
Amperity
Company Website
Year Founded
2016
HQ Location
Seattle, Washington
Twitter
@amperity
1,338 Twitter followers
LinkedIn® Page
www.linkedin.com
280 employees on LinkedIn®
Description

Amperity is a customer data platform that enables businesses to unify and manage their customer data effectively. By leveraging advanced machine learning and data integration techniques, Amperity helps companies create comprehensive customer profiles, enhance personalization, and drive targeted marketing strategies. Their platform is designed to empower organizations to gain deeper insights into customer behavior and preferences, ultimately improving customer engagement and business outcomes. For more information, visit their website at [amperity.com](https://amperity.com).

Chelsea W.
CW
Overview Provided by:
Chelsea White

Recent Amperity Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"useful and quite interesting"
Data unification, collecting user data from different channels into one profile, as this provides a complete and accurate view of user behavior and...
Read more
Thamaraiselvan S.
TS
Thamaraiselvan S.Enterprise (> 1000 emp.)
5.0 out of 5
"Great Platform"
Easy Access Great MAtch and Merge process
Read more
JG
jonathan g.Enterprise (> 1000 emp.)
4.0 out of 5
"Customer Identity Resoultion is Key"
The database is solid and the amperity_id logic has proven time and time again to be a reliable customer identity resolution solution that is fairl...
Read more
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Amperity Media

Amperity Demo - Amperity metrics to access segment insights in seconds
Customizable dashboards for key metrics like average revenue per customer, average number of orders per year, and more.
Amperity Demo - Amperity Stitch: Multi-patented method for unifying customer profiles
Identity resolution using artificial intelligence and machine learning connects the dots with high accuracy and full transparency at massive scale. Detailed profiles with out-of-the-box and custom attributes collecting a customer’s whole history with the brand. Unified profiles are flexible...
Amperity Demo - Amperity segments for easy access and better collaboration
Lightning-fast SQL interface for experts and point-and-click tools for non-technical users means everyone is working from the same source of truth Governance controls and PII redaction keep your business on the right side of privacy regulations 200+ built-in connectors means that Amperity w...
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51 Amperity Reviews

4.3 out of 5
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51 Amperity Reviews
4.3 out of 5
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4.3 out of 5
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Amperity Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AmperityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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MM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

I like that the data ingestion is format agnostic and that the underlying technology uses a probabilistic approach.

The implementation and support teams are very knowledgeable. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

The lack of access controls for queries makes it difficult to manage them.

The analytics and data visualization capabilities within Amp360 are very limited. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

It allows us to consolidate data from multiple business lines into a unified view to leverage extensive cross-organizational customer data. Review collected by and hosted on G2.com.

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NB
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Our marketing team is using Amperity to create various segments and upload these segments for campaign set up Review collected by and hosted on G2.com.

What do you dislike about Amperity?

There needs some improvement in the record matching percentage Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

One central source to leverage data and easy user interface Review collected by and hosted on G2.com.

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CQ
Digital Analytics Product Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Amperity's implementation and post-implementation account teams are excellent. They go above and beyond and help us derive value from the tool. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Not all capabilities are fleshed out. Just because it's in the UI doesn't necessarily mean it's 100% ready to go. Also discourages high usage with pricing tiers. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Amperity helps us aggregate our user counts across disparate systems. It also allows us to perform enhanced customer analytics. Review collected by and hosted on G2.com.

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LE
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Probabilistic and Deterministic stitching Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Cost Structure is a bit cost prohibitive to scale Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Bringing multiple sources together and stitching sometimes separate or duplicate profiles together. Review collected by and hosted on G2.com.

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SP
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Great team work, highly efficient and responsive Review collected by and hosted on G2.com.

What do you dislike about Amperity?

I do not dislike anything, Amperity team has been great Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Implementing CDP for our company, great collaboration so far. Review collected by and hosted on G2.com.

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XH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Integrate different data into one platform. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Some mismatches between Amperity and customer internal data mart. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Campaign automation and CLV tiers. Review collected by and hosted on G2.com.

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JG
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Amperity product really helped to consolidate our customer's records to enhance the capability of tracking an entire customer journey. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Some data usages need to be clear and transparent Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Ability to provide a holistic view of the Customer journey when the individual transitions from prospect to customer and provides the ability to identify in multiple systems. Review collected by and hosted on G2.com.

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Prerna N.
PN
Senior Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Its machine- learning algorithm. The Profile stitch ability. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

The Algorithm is a black box. There is no clearly defined way to validate outputs. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Building a unified customer profile enabling marketing capabilities. Review collected by and hosted on G2.com.

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Phil R.
PR
Data Engineer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Quality of their identity resolution, speed and reliability of the platform, and the smart, hardworking minds on board Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Nothing!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

360 view of our customer across multiple platforms and data systems Review collected by and hosted on G2.com.

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Derek R.
DR
Senior CRM Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amperity?

I used ampIQ and found the cohort views, basket analysis helped provide insights that would normally take hours/days to produce in a matter of a minute. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

It's hard to dislike the product, but I found it a little difficult to see how data passed to other systems. Switchboard could be a little more enhanced to alleviate the issues when the data lands on the outside platform like Salesforce marketing cloud. If you're able to update field formatting, it could reduce the post-data translation. Review collected by and hosted on G2.com.

Recommendations to others considering Amperity:

Ensure that your data is in the best state it could before passing it in. Amperity can do a lot of data manipulation in a good way, but it's important to consider what issues you may have pre-existing. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Basket analysis, cohort retention by acquisition, segmentation on store vs. ecom purchaser. Progressive profiling, filling any data holes. Review collected by and hosted on G2.com.

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