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Amperity Reviews & Product Details - Page 2

Amperity Overview

What is Amperity?

With the Amperity customer data platform, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts.

Amperity Details
Product Website
Languages Supported
English
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Product Description

Amperity is the Intelligent Customer Data Platform empowering global consumer brands to create unique and personalized experiences by unlocking all their customer data.

How do you position yourself against your competitors?

Amperity is the only CDP that starts with a unified customer data foundation. Built upon a revolutionary approach to easily ingesting and stitching data sources at scale, only Amperity makes it easy to unify offline data sources with online transactions and behavioral records. Our transparent, configurable, ML-powered identity resolution that goes beyond deterministic matching that other approaches routinely over- and under-correct, Amperity’s unified customer views are built with turnkey attributes that anticipate the needs of the end user and give brands confidence in the data. ROI is achieved quickly with hundreds of connectors to marketing and technology investments with the most useable customer data asset powering their tech stack.


Seller Details
Seller
Amperity
Company Website
Year Founded
2016
HQ Location
Seattle, Washington
Twitter
@amperity
1,338 Twitter followers
LinkedIn® Page
www.linkedin.com
280 employees on LinkedIn®
Description

Amperity is a customer data platform that enables businesses to unify and manage their customer data effectively. By leveraging advanced machine learning and data integration techniques, Amperity helps companies create comprehensive customer profiles, enhance personalization, and drive targeted marketing strategies. Their platform is designed to empower organizations to gain deeper insights into customer behavior and preferences, ultimately improving customer engagement and business outcomes. For more information, visit their website at [amperity.com](https://amperity.com).


Chelsea W.
CW
Overview Provided by:

Recent Amperity Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"useful and quite interesting"
Data unification, collecting user data from different channels into one profile, as this provides a complete and accurate view of user behavior and...
Thamaraiselvan S.
TS
Thamaraiselvan S.Enterprise (> 1000 emp.)
5.0 out of 5
"Great Platform"
Easy Access Great MAtch and Merge process
JG
jonathan g.Enterprise (> 1000 emp.)
4.0 out of 5
"Customer Identity Resoultion is Key"
The database is solid and the amperity_id logic has proven time and time again to be a reliable customer identity resolution solution that is fairl...
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Amperity Media

Amperity Demo - Amperity metrics to access segment insights in seconds
Customizable dashboards for key metrics like average revenue per customer, average number of orders per year, and more.
Amperity Demo - Amperity Stitch: Multi-patented method for unifying customer profiles
Identity resolution using artificial intelligence and machine learning connects the dots with high accuracy and full transparency at massive scale. Detailed profiles with out-of-the-box and custom attributes collecting a customer’s whole history with the brand. Unified profiles are flexible...
Amperity Demo - Amperity segments for easy access and better collaboration
Lightning-fast SQL interface for experts and point-and-click tools for non-technical users means everyone is working from the same source of truth Governance controls and PII redaction keep your business on the right side of privacy regulations 200+ built-in connectors means that Amperity w...
Play Amperity Video
Play Amperity Video
Play Amperity Video

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51 Amperity Reviews

4.3 out of 5
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51 Amperity Reviews
4.3 out of 5
51 Amperity Reviews
4.3 out of 5

Amperity Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AmperityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Xiaoting H.
XH
Direct Marketing Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

SQL for ETL, summary page for segment and the new adding features for upload external data file Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Eliminated our Household ID under Amperity Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

ETL, campaign automation, and use Customer360 data to build direct mail model. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

The pCLV audiences have had great success in our paid media campaigns Review collected by and hosted on G2.com.

What do you dislike about Amperity?

There is not a direct link to send audiences to Pinterest platform Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Segmentation and ease of use of our customer data Review collected by and hosted on G2.com.

BL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Amperity is most helpful in cleansing and unifying our data. The team is wonderful to work with and the product itself is intelligent, useful and relevant to the future of data and business success. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

The configuration and validation phase seems long and complex. There has to be a better more streamlined way to firstly scope and then execute these phases. Better understanding of business needs and team responsiveness will help with this also. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Amperity is unifying data about our customers from siloed data sources that have been impossible previously to connect and query. Amperity is making the data accessible and useable for segmentation efforts and also for business intelligence use cases. Review collected by and hosted on G2.com.

Clayton Z.
CZ
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Amperity is a great tool to help unify disparate and hard-to-access siloed data. The ability to attribute activity at the customer level allows us to effectively target, segment, and action the data. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

It seems some of the resources at Amperity are stretched to the point they cannot support a full-service client to the best of their capability. The number of times you have to remind or repeat a request can become cumbersome and frustrating because if you have to remind them of the task you can be sure progress was not made since you last addressed it. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Amperity is helping us segment customers in an actionable way. We see benefits in using their data to execute campaigns of all kinds. The largest benefit for our company is the consolidation of data and providing a single source of truth across multiple platforms and software used within the business. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Amperity team is helpful and always provides timely feedback. There are great features and new functionalities on the platform. The interface of segment and campaign portals is user friendly to marketers, especially the visual sql option. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

Their sql language needs to be better integrated and aligned with general sql language. Some basic sql commands don't work on their platform. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

data integration, segment and campaign setup Review collected by and hosted on G2.com.

Shubham S.
SS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Amperity?

First time I have been using Amperity, the best customer 360 data view; easy to understand and make another report. If we discuss support from Amperity, we are a happy customer. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

as of now, there is no dislike about Amperity. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

As we are working on customer data using the customer 360 tools of Amperity, they handle overall customer data with proper format without any issue; they provide us direct support for any minimal case. Review collected by and hosted on G2.com.

Becky H.
BH
Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

The dedicated customer service rep, being able to segment and have a control group to compare results, all the insights we can see on CLV, predicted customer attributes, customer 360. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

We just moved over from the Custora platform to the AMP platform and the transition was really quick and it seems like they are still making changes and improvements as we go. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Before Amperity we didn't have customer identity resolution unless we did it manually in our ESP. The predicted CLV and all the insights we can see about our customers have helped us better marketing our brand and products. Review collected by and hosted on G2.com.

Liz M.
LM
Research & Advisory Network
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

Strong customer service and are willing to co-create a roadmap together. They are our core MDM tool for customers and they have made the process so easy that business users were able to drive most of the implementation solo. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

No concerns - Amperity has been great to work with and I'd like to work with them again in my next organization Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

providing a de-duplicated file back that gives us the best data to leverage for our customer base. They also provide a lot of direct feeds to our marketing tech stack & they integrate realtime with our new Snowflake instance. Review collected by and hosted on G2.com.

Thamaraiselvan S.
TS
Data Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Amperity?

Easy Access

Great MAtch and Merge process Review collected by and hosted on G2.com.

What do you dislike about Amperity?

File access

Database generation for every time Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Campaign selection Review collected by and hosted on G2.com.

JB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amperity?

I have data insights that were not available to me before. Different data sources have come together in Amperity to help bring a complete picture of our customers into view. Review collected by and hosted on G2.com.

What do you dislike about Amperity?

I'd like to see address standardization and data hygiene available in Amperity. When we pull segments from Amperity to put into a mail campaign, we must deal with customer address/data issues outside the CDP. Review collected by and hosted on G2.com.

What problems is Amperity solving and how is that benefiting you?

Amperity allows us to target customers based on behavior in digital marketing campaigns, such as creating social media audiences and email segments. Review collected by and hosted on G2.com.