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AdTheorent Reviews & Product Details

AdTheorent Overview

What is AdTheorent?

AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s industry-leading machine learning platform powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. AdTheorent’s award-winning platform and capabilities are also available through a first-of-its-kind Direct Access offering. Direct Access gives brands and agencies user access to the AdTheorent platform to self-optimize KPI performance, delivery and costs, supplemented by a level of service not typically provided by self-service solutions. AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was awarded “Best AI-Based Advertising Solution” (AI Breakthrough Awards) and “Most Innovative Product” (B.I.G. Innovation Awards) for three consecutive years.Additionally, AdTheorent is the only five-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award”. AdTheorent is headquartered in NewYork, with fourteen offices across the United States and Canada. For more information, visit adtheorent.com.

AdTheorent Details
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Product Description

AdTheorent uses advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s industry-leading machine learning platform powers its predictive targeting, geo-intelligence, audience extension solutions, and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. AdTheorent’s award-winning platform and capabilities are also available through a first-of-its-kind Direct Access offering. Direct Access gives brands and agencies user access to the AdTheorent platform to self-optimize KPI performance, delivery and costs, supplemented by a level of service not typically provided by self-service solutions.


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Recent AdTheorent Reviews

David K.
DK
David K.Small-Business (50 or fewer emp.)
3.0 out of 5
"Adtheorent is one of many DSPs."
We used managed service. They performed great. Their account managers were top-notch.
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AdTheorent Media

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1 AdTheorent Reviews

3.0 out of 5
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1 AdTheorent Reviews
3.0 out of 5
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3.0 out of 5

AdTheorent Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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This product has not yet received any negative sentiments.
G2 reviews are authentic and verified.
David K.
DK
Director- Performance Advertising
Small-Business(50 or fewer emp.)
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What do you like best about AdTheorent?

We used managed service. They performed great. Their account managers were top-notch. Review collected by and hosted on G2.com.

What do you dislike about AdTheorent?

If you are already working with a DSP there is nothing different or unique about them. Review collected by and hosted on G2.com.

What problems is AdTheorent solving and how is that benefiting you?

We needed help to run managed programmatic. The client worked with them in the past and recommended that we work with them again. Review collected by and hosted on G2.com.

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