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Top 10 Adobe Journey Optimizer Alternatives & Competitors

(33)4.3 out of 5

The Customer Journey Analytics Software solutions below are the most common alternatives that users and reviewers compare with Adobe Journey Optimizer. Customer Journey Analytics Software is a widely used technology, and many people are seeking user friendly, easy to use software solutions with advanced data filtering, journey mapping, and automated alerts. Other important factors to consider when researching alternatives to Adobe Journey Optimizer include features and emails. The best overall Adobe Journey Optimizer alternative is Braze. Other similar apps like Adobe Journey Optimizer are SAP Emarsys, Salesforce Marketing Cloud Account Engagement, Insider, and MoEngage. Adobe Journey Optimizer alternatives can be found in Customer Journey Analytics Software but may also be in Marketing Automation Software or Mobile Marketing Software.

Best Paid & Free Alternatives to Adobe Journey Optimizer

Braze
SAP Emarsys
Salesforce Marketing Cloud Account Engagement
Insider
MoEngage
Bloomreach
Iterable
HubSpot Marketing Hub

Top 10 Alternatives to Adobe Journey Optimizer Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Adobe Journey Optimizer stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Airlines/Aviation, and Information Technology and Services, and find the best product for your business.

Braze

By Braze

(1,126)4.5 out of 5

Optimized for quick response

Create powerful customer engagement with ease, at any scale

Categories in common with Adobe Journey Optimizer:

Reviewers say compared to Adobe Journey Optimizer, Braze is:

Easier to admin

More usable

Easier to do business with

See all Braze reviews

SAP Emarsys

By Emarsys

(437)4.3 out of 5

Optimized for quick response

SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

Categories in common with Adobe Journey Optimizer:

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Reviewers say compared to Adobe Journey Optimizer, SAP Emarsys is:

Easier to admin

More usable

Easier to do business with

See all SAP Emarsys reviews

Sponsored

Netcapz

0 ratings

Netcapz is the #1 AI-powered marketing platform and an award-winning AI-powered marketing platform that transforms how businesses communicate and engage with their audience. By providing innovative solutions for bulk SMS and messaging services, Netcapz allows companies to streamline their outreach efforts through SMS, WhatsApp, and other messaging channels—all managed from a single, intuitive interface. We empower businesses to connect with their customers effectively, driving growth and fostering meaningful relationships. Our platform uses advanced artificial intelligence to optimize campaign delivery, enhance engagement, and provide actionable insights, making it an indispensable tool for modern businesses. Recognized for Excellence: Netcapz is proud to have received multiple prestigious awards, reflecting our commitment to innovation and exceptional service: Most Innovative AI-Powered SMS Marketing Solutions Provider 2025 Client Engagement Excellence Award 2025 (Australian Enterprise Awards 2025) Wyndham Business Awards 2019 Winner These accolades underscore our leadership in the industry and our dedication to helping businesses achieve their goals through cutting-edge technology. Key Features of Netcapz: Multi-Channel Messaging: Communicate seamlessly across SMS and WhatsApp, managing all your campaigns from a unified dashboard. Unlimited Messaging: Enjoy the freedom to send unlimited messages, with the flexibility to scale based on your chosen package. AI-Driven Optimization: Our advanced AI ensures your messages are delivered at the best times and in the most effective ways, maximizing engagement. Real-Time Analytics: Monitor campaign performance with detailed analytics that provide insights into delivery rates, open rates, and customer interactions. Customizable Solutions: Whether you’re a small business or a large enterprise, our scalable plans cater to your unique needs. User-Friendly Interface: Designed with simplicity in mind, our platform is easy to use, even for those new to digital marketing. Why Businesses Choose Netcapz: Netcapz is trusted by over 10,000+ active customers and is a driving force behind successful marketing campaigns worldwide. Our platform is not just a tool but a partner in business growth, delivering: Improved customer engagement through targeted, AI-optimized messaging. Greater ROI with tools that simplify communication and save time. Peace of mind with our award-winning reputation for reliability and innovation. Our Mission: At Netcapz, we aim to bridge the gap between businesses and their customers by offering smarter, faster, and more reliable communication solutions. Whether it’s through SMS, WhatsApp, or other messaging channels, our goal is to empower businesses with the tools they need to connect and succeed. Start Your Journey with Netcapz: Discover how Netcapz can elevate your marketing strategy with AI-powered solutions. Join thousands of businesses already benefiting from our platform’s capabilities. Visit netcapz.cloud to learn more and get started today!

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Salesforce Marketing Cloud Account Engagement

By Salesforce

(2,385)4.0 out of 5

Optimized for quick response

Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

Categories in common with Adobe Journey Optimizer:

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Reviewers say compared to Adobe Journey Optimizer, Salesforce Marketing Cloud Account Engagement is:

Easier to admin

Easier to set up

More usable

See all Salesforce Marketing Cloud Account Engagement reviews

Insider

By Insider

(1,079)4.8 out of 5

Optimized for quick response

Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

Categories in common with Adobe Journey Optimizer:

Reviewers say compared to Adobe Journey Optimizer, Insider is:

Easier to set up

Easier to admin

More usable

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MoEngage

By MoEngage

(504)4.5 out of 5

Optimized for quick response

With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning.

Categories in common with Adobe Journey Optimizer:

Reviewers say compared to Adobe Journey Optimizer, MoEngage is:

Easier to set up

Easier to admin

More usable

See all MoEngage reviews

Bloomreach

By Bloomreach

(646)4.6 out of 5

Optimized for quick response

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

Categories in common with Adobe Journey Optimizer:

Reviewers say compared to Adobe Journey Optimizer, Bloomreach is:

Easier to admin

Better at support

More usable

See all Bloomreach reviews

Iterable

By Iterable

(640)4.4 out of 5

Optimized for quick response

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Categories in common with Adobe Journey Optimizer:

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Reviewers say compared to Adobe Journey Optimizer, Iterable is:

Easier to admin

More usable

Easier to do business with

See all Iterable reviews

HubSpot Marketing Hub

By HubSpot

(12,345)4.4 out of 5

Optimized for quick response

Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

Categories in common with Adobe Journey Optimizer:

Customer Journey Analytics

Reviewers say compared to Adobe Journey Optimizer, HubSpot Marketing Hub is:

Easier to admin

More usable

Easier to set up

See all HubSpot Marketing Hub reviews

Salesforce Marketing Cloud Engagement

By Salesforce

(1,766)4.0 out of 5

Optimized for quick response

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

Categories in common with Adobe Journey Optimizer:

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