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Adform Integrated Advertising Platform Reviews & Product Details

Verified User in Accounting
AA
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
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What do you like best about Adform Integrated Advertising Platform?

Great local support & cross channel innovation Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

The interface could become a bit less confusing when first utilizing the system. However once you are accustomed to the tools, it becomes more understood. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

I really appreciate the fact that Adform is an integrated platform, offering adserving, dsp, dmp and attribution, plus many other services. Review collected by and hosted on G2.com.

Adform Integrated Advertising Platform Overview

What is Adform Integrated Advertising Platform?

The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.

Adform Integrated Advertising Platform Details
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Product Description

The IAP is our natively built integrated solution, featuring best-in-class DSP, Ad Server, and DMP technologies. We are dedicated to providing a single platform, integrated around the needs of our user.


Seller Details
Seller
Adform
Year Founded
2002
HQ Location
Copenhagen, Capital Region
Twitter
@Adform
4,839 Twitter followers
LinkedIn® Page
www.linkedin.com
839 employees on LinkedIn®

Alex B.
AB
Overview Provided by:
Senior Marketing Director, Buy-side Products at Adform / Author of Practical Curiosity

Recent Adform Integrated Advertising Platform Reviews

EP
Emanuela P.Small-Business (50 or fewer emp.)
3.0 out of 5
"Analytics Tools Provide Useless Insights"
I find it a platform that safeguards our ads and, against fraud but its not too good to handle.
Zivile V.
ZV
Zivile V.Small-Business (50 or fewer emp.)
5.0 out of 5
"Adform stands out as a beacon of excellence in the digital advertising landscape."
The platform's vast array of features, from detailed analytics to seamless integration capabilities, showcases their commitment to catering to adve...
SI
Sunder I.Mid-Market (51-1000 emp.)
5.0 out of 5
"Aids in accomplishing marketing objectives"
It is easy to use and the security measures it provides against ads. Initially the interface seems a bit confusing. Once you get the hang of it the...
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Adform Integrated Advertising Platform Media

Adform Integrated Advertising Platform Demo - Adform for Advertisers
Adform for Advertisers
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10 out of 11 Total Reviews for Adform Integrated Advertising Platform

4.3 out of 5
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Adform Integrated Advertising Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
EP
Principal
Research
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

I find it a platform that safeguards our ads and, against fraud but its not too good to handle. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Adforms Integrated Advertising Platform provides a range of features there are areas that need improvements. The platform is overwhelming for beginners requiring time to fully grasp and implement. The platform integrates advertising tools badly. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

Adforms Integrated Advertising Platform allows me to target the audience but it is unable to optimize campaigns. The management of ad budgets needs to be made intuitive as unexpected increases in spending catch users off guard. New users also find the interface overwhelming at first. Review collected by and hosted on G2.com.

Zivile V.
ZV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

The platform's vast array of features, from detailed analytics to seamless integration capabilities, showcases their commitment to catering to advertisers' nuanced needs. Their analytics tools, in particular, offer invaluable insights, helping fine-tune campaigns and optimize ROI. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

There are no specific reasons I dislike Adform platform. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

Every tool is designed with the user's needs in mind, making campaign setup, monitoring, and optimization a breeze.

The real-time data insights have been instrumental in helping our team make informed decisions, optimize our ad spend, and achieve impressive ROI. Review collected by and hosted on G2.com.

SI
Head of Business Development
Information Technology and Services
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

It is easy to use and the security measures it provides against ads. Initially the interface seems a bit confusing. Once you get the hang of it the tools prove to be incredibly helpful. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Adforms platform feel overwhelming for newcomers. It takes time to grasp and implement all its features without overspending. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

The Adform Integrated Advertising allows us to automate our ad campaigns saving us time and resources. We have experienced improved ROI, in our business operations. The platform also provide increased targeting features, which assist us in reaching the audience. Review collected by and hosted on G2.com.

Frosti J.
FJ
Music Writer & Producer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

Super flexible, transparent and user-friendly platform. A great option to manage and optimize your campaigns online across inventories and get a holistic view of your campaigns' performances. User support is generally excellent. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Implementing tracking on client websites is a little complicated and demands some site-tracking knowledge. I would recommend using GTM (Google Tag Manager) to implement tracking. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

Adform Integration with creative platforms makes it super easy to create dynamic content (dynamic web banners, product recommendation ads), link product feed (CSV, XML) and launch campaigns. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

We can launch campaigns here that are restricted from Google Ads or Adroll. We can also get a complete list of ad placement reports plus all the banners that we used. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Some of the ads are showing up on locations that we are not targeting. Also, the ads show up in sites that are not really related or something that the people we are targeting to are not visiting. Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

Go ahead and subscribe on this platform should you need to run campaigns that are not accepted in Google or Adroll. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

We use Adform for Google and Adroll banned industries. We also use Adform should the client request for ad placement and more detailed reports like by location, by creative, by device. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

Easy to understand and navigate, straightforward instructions. Can do several orders and line items within a campaign, so you won't have to create several campaigns. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Lots of steps just to finish creating the campaign. You have to upload the banners first before you create the line items. But it's easier to change landing pages if you have to. Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

Go for it. You would be able to launch a lot of different campaigns with different industries. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

We use Adform for our clients that we cannot run on other platforms like Google and Adroll. It's also easy to find audiences that you would like to target. Can also be used for B2B and for retargeting as long as the pixel is installed. Review collected by and hosted on G2.com.

BM
Fresher
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

More Transparency And it enhance marketing it is also better and easy to use Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Nothing to dislike about it. It is great platfrom to protect our ads from frauds. Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

Its a great and easy platform to use in digital world. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

Its benefit for ads secure and reporting without fraud. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Adform Integrated Advertising Platform?

It's so easy to navigate. I love that. Other apps are too confusing. It also allows me to have an "all in one shop" for all my marketing needs for every point of the marketing cycle. I also love the ability to automate most of my advertising. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

I wish I had more support on learning the platform even though it is easy to use. Maybe some more tutorials etc. Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

I would take a week or two and familiarize yourself with the platform. Don't be in a rush to implement everything all at once because you don't want your ad budget to increase exponentially without having everything figured out. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

I am reaching my ideal audience and have more control over all the marketing process all in one place and I have been able to automate and systematize things easier. That has actually freed up a lot of my time! Review collected by and hosted on G2.com.

AL
Vice-president
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

Easy to use and fast to setup campaign

Huge amount of third party data providers to target campaigns and users more precisely

A lot of targeting possibilities (by DMP data, by domains, by publishers, geolocations, devices and so more)

Adform Studio to prepare banners and assets

A lot of new features months by months Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

You need prepaid account to spend it on campaign (earlier it was postpaid offer)

After GDPR it's hard to target non-adult audience

Sometimes campaigns doesn't run and you need to re-configure to start Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

If you need easy and good system for RTB campaigns - it's one of the best solution. It's still developed and new features are deployed form time to time. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

I made a lot of different RTB and programmatic campaigns, targeted in different ways. All was successful and clients was suttisfied with results.

I haven't tested video campaigns yet, but mobile and desktop banners and rich media banners were used. Review collected by and hosted on G2.com.

Verified User in Investment Banking
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adform Integrated Advertising Platform?

Good software for those interested in programmatic marketing Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Sometimes a convoluted system to navigate Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

Great for small businesses entering the multi-platform phase Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

We solve cross-platform strategy and have realized positive feedback from our staff Review collected by and hosted on G2.com.