ActiveCampaign Reviews & Product Details

Robust functionality - great automations, sequences, etc. Review collected by and hosted on G2.com.

I was an ActiveCampaign user for 8 years, from 2017-2025. It was fantastic - the functionality was very robust - the most robust I've ever seen. To the point where I started relying on email marketing as the main revenue driver for my business.

So why am I giving it a 1-start review?

Because in late 2025, my account was shut down for no reason, and without warning. When I tried to log into my account, I just got an error message. I had to reach out to support to find out what happened.

At first, I thought it was an ActiveCampaign-wide problem. I waited a day, and tried again. No luck. I waited 2 days and tried again. Still no luck. After 3 days, I started to panic, and emailed customer support. It wasn't an ActiveCampaign problem. It was just my account.

When I emailed customer support, they said they're looking into it. When I asked for a deadline, they didn't commit to anything. They usually get back to me quickly, but another couple of days had passed by, I've already lost a lot of money because of this outage, and still no luck.

By this point, I started looking into other email marketing providers. By the time they got back to me, I already created an account at a different email marketing provider.

When they got back to me, they told me that they're taking so long because it's the holiday season. First of all, bad excuse. The number of days off during the holidays are two: Christmas and New Years.

Second of all, a lot of businesses (their customers) make the most sales during the holidays. This is not the time to work less hard on their end.

Another couple of days had passed by (I had already started using the other email marketing software), and they told me that it was a mistake on their end that my account was shut down automatically. They reinstated my account, but by then it was too late.

This was extremely poorly handled. If my account was shut down, I should have immediately received an email, explaining the situation, and something is being done about it. They should have also been a lot less casual about it.

For a business that relies heavily on email marketing, a mistaken shut down should have been top priority.

After everything was resolved, as a gesture, ActiveCampaign refunded me for one month of usage. Nice gesture, but I lost a lot more money than that, and I spent a lot more money than that on migrating everything from ActiveCampaign to the new email marketing software. Too bad that such a useful, robust, functional software treated a long-term customer like this, and messed up royally. Review collected by and hosted on G2.com.

What I like most is how powerful and flexible the automation system is. I can build highly personalized email sequences based on user behavior, which makes my marketing feel much more relevant and effective. It’s not just email marketing – it’s a complete system to guide leads through a structured journey. The tagging and segmentation options are especially useful and give me full control over my audience. Review collected by and hosted on G2.com.

The platform can feel a bit overwhelming at the beginning because there are so many features. It takes some time to really understand how everything works together. Also, some parts of the interface could be more intuitive and faster. Review collected by and hosted on G2.com.

The implementation of AI tools has further improved the platform, notifying you from the start what improvements and optimizations you can make and what you are doing well. Review collected by and hosted on G2.com.

The tool has constantly improved, what I don't like is that for changing the payment card you have to wait and there's no option for immediate payment. They do provide support, in your language, but I hope they soon add the option to load or change your card and be able to pay now, which would be a plus, while keeping the automatic processing option, just adding the pay now option. Review collected by and hosted on G2.com.

As a Dietician, Nutritionist, and health content creator, I often need to send regular wellness tips, diet updates, or educational content to patients and subscribers. ActiveCampaign helps me do this easily and professionally.

I create simple campaigns like weekly wellness tips, and the platform makes it smooth to organize contacts, set up messages, and send them all at once. The email editor is easy to use—even without any tech skills. I can add images, reports, or basic health charts, which helps when explaining topics like cholesterol or heart health.

The ability to schedule emails, track opens, and keep messages saved as drafts is really useful, especially when I’m busy with clinic work or preparing teaching material. I’ve also used the automation tools a bit, which help keep things consistent without needing to log in every day.

it's a good tool for anyone who needs to share useful information regularly, especially in healthcare or education fields. It saves time and adds a professional touch to simple health communication. Review collected by and hosted on G2.com.

Basic users like me, some of the advanced automation and campaign tools feel a little complicated at first. It takes some time to understand which features are really needed. Also, for small-scale use like in a clinic or for simple educational updates, the pricing could be a bit more affordable or offer a lighter plan. But once you get used to it, the core features work smoothly. Review collected by and hosted on G2.com.

ActiveCampaign has honestly just made things easier for me. It’s simple to use so setting stuff up doesn’t feel like a massive task. The automations save me so much time because once they’re live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail. Since using it I’ve seen better conversions and the analytics actually make sense which helps me know what’s working. It’s a big part of how I run my business and support clients now and I recommend it all the time. Review collected by and hosted on G2.com.

ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. Review collected by and hosted on G2.com.

At Active Campaign, we appreciate order and immediacy, always available assistance (we have had requests promptly handled by the team), and the simplicity in managing contacts and creating emails. The ability to obtain the HTML copy of the email or parts of it is priceless: in this way, even when we forget to create templates, we can replicate any part of the emails that have worked in just a few clicks. Review collected by and hosted on G2.com.

The inability to stay logged in on the platform: every time we access, we need a confirmation code, and in the long run, this is an annoyance (even though we know that two-factor authentication protects us). Review collected by and hosted on G2.com.

ActiveCampaign is the best balance we’ve found between power and usability. The automation builder is flexible (tags, goals, branching logic, if/else), segmentation is strong, and it’s easy to personalize at scale with custom fields. We also like how reliably it connects with common tools via integrations/webhooks and how it keeps our email marketing and CRM-style tracking in one place. Review collected by and hosted on G2.com.

The learning curve is real—there are many features and settings, so onboarding new team members takes time. Reporting can feel limited for deeper attribution (multi-touch, cohort-style views), and some screens are a bit “busy” or slow when lists and automations get large. Pricing also climbs quickly as your list grows and you need higher-tier features.

Review collected by and hosted on G2.com. Review collected by and hosted on G2.com.

I definitely love the ability to track everything after sending a campaign or starting an automation. I love the integrations with other services that I use like Calendly, Wordpress, and even Stripe. It really feels like a one stop shop where you can get a good idea of how things are performing. I really like the new suggestions for segmenting contact lists for analysis and testing. It's proven to be a good tool with not too great a learning curve. I was able to start sending emails soon after learning the basics and their learning library is VERY comprehensive. Review collected by and hosted on G2.com.

As much as AI can be useful, I absolutely hate the new homepage they are pushing. Thankfully I can revert to the original dashboard version for now. It gives a good at a glance idea of how everything is doing. I'm also not a fan of the AI creation features for images and writing in general since it's so obvious once finished that it was generative AI. I think using the AI features for analyzing and tips is the better way to go. There's not enough information for it to really create useful things about niche topics like what I'm marketing. Review collected by and hosted on G2.com.

ActiveCampaign provides a powerful and flexible marketing automation platform that allows us to design sophisticated customer journeys with ease. The automation builder is intuitive yet highly capable, making it possible to connect email campaigns, forms, tagging, segmentation, and CRM actions into a seamless system. We particularly appreciate the depth of personalization, behavioral tracking, and the ability to scale from simple email sequences to advanced multi-channel automations. It has become a central part of our customer acquisition and relationship management strategy. Review collected by and hosted on G2.com.

While the platform is robust, there is a learning curve when setting up more advanced automations and CRM workflows. Some interface areas could be more streamlined, and reporting customization can feel limited compared to dedicated analytics tools. Additionally, as complexity grows, maintaining large automation maps requires disciplined organization. That said, these are minor trade-offs considering the overall capabilities. Review collected by and hosted on G2.com.

ActiveCampaign delivers extremely powerful marketing automation that goes far beyond simple email broadcasts. Its drag‑and‑drop workflow builder, AI‑powered segmentation, predictive sending, and deep personalisation tools make it easy to build complex customer journeys across email, SMS, and CRM. The platform also offers strong deliverability, excellent analytics, and a robust built‑in CRM, giving you an all‑in‑one system for nurturing leads and improving client communication. Review collected by and hosted on G2.com.

The platform can feel overwhelming for new users due to its depth and learning curve. While incredibly capable, it may feel like “too much power” if all you want to do is send simple newsletters. ActiveCampaign is also slightly more expensive than lightweight competitors, and some entry‑level plans offer limited integrations or basic template options compared to other tools. Review collected by and hosted on G2.com.