ActiveCampaign Reviews & Product Details

The implementation of AI tools has further improved the platform, notifying you from the start what improvements and optimizations you can make and what you are doing well. Review collected by and hosted on G2.com.

The tool has constantly improved, what I don't like is that for changing the payment card you have to wait and there's no option for immediate payment. They do provide support, in your language, but I hope they soon add the option to load or change your card and be able to pay now, which would be a plus, while keeping the automatic processing option, just adding the pay now option. Review collected by and hosted on G2.com.

It is possible to create sophisticated email campaigns, including useful automations. Automations can be simple or very complex. ActiveCampaign helps me operate like a much larger, more sophisticated company that I am in reality (sole proprietor). Review collected by and hosted on G2.com.

Some of the email templates are clunky or lack elegance. Also, the newsletter template assumes that you will provide a link to your newsletter, whereas I want my email to BE the newsletter, so I have to spend a lot of time customizing it. Review collected by and hosted on G2.com.

As a Dietician, Nutritionist, and health content creator, I often need to send regular wellness tips, diet updates, or educational content to patients and subscribers. ActiveCampaign helps me do this easily and professionally.

I create simple campaigns like weekly wellness tips, and the platform makes it smooth to organize contacts, set up messages, and send them all at once. The email editor is easy to use—even without any tech skills. I can add images, reports, or basic health charts, which helps when explaining topics like cholesterol or heart health.

The ability to schedule emails, track opens, and keep messages saved as drafts is really useful, especially when I’m busy with clinic work or preparing teaching material. I’ve also used the automation tools a bit, which help keep things consistent without needing to log in every day.

it's a good tool for anyone who needs to share useful information regularly, especially in healthcare or education fields. It saves time and adds a professional touch to simple health communication. Review collected by and hosted on G2.com.

Basic users like me, some of the advanced automation and campaign tools feel a little complicated at first. It takes some time to understand which features are really needed. Also, for small-scale use like in a clinic or for simple educational updates, the pricing could be a bit more affordable or offer a lighter plan. But once you get used to it, the core features work smoothly. Review collected by and hosted on G2.com.

I really like the visual automation builder in ActiveCampaign. It's excellent for creating flowcharts where I can chain triggers, conditions, and actions, and visually see the paths that each contact will take. The integration of CRM and email features is seamless, allowing me to create automations based on deal stage or tags without leaving the platform, which significantly improves follow-up time. The solid API and webhook support stand out as well, making it easy to engineer integrations without the need to write custom email code. It allows the marketing team to move quickly without depending too much on the engineering team. Review collected by and hosted on G2.com.

The interface can feel cluttered, with a lot of menus and overlapping feature names, making it hard for new team members to navigate. Reporting isn't as flexible as we'd like, and custom report exporting often means hacking with the API. Pricing scales quickly as the contact list grows, which can be painful if there are many inactive contacts. Review collected by and hosted on G2.com.

Active Campaign is a full stack AI-powered marketing automation suite for our marketing department. From onboarding, the inbuilt AI automatically tracks and pulls branding and content from the website and creates the required campaigns, which is insane. The dark bluish design is very modern and appealing for daily usage. The starter plan is very cost-effective to get into the ecosystem and see the benefits.

It also has a robust App Directory for integrating all the current marketing stack we use on a daily basis. Since all the crucial features like email campaign, reports, SMS, WhatsApp, automation, Website, and form are all in the same dashboard panel, it saves a lot of time eliminating switching between too many tabs, which increases performance and operations by 5x for our team. Review collected by and hosted on G2.com.

While the platform is robust overall, accessing features like the website, reports, or even automation can feel a bit slow. It often takes a few seconds to load properly, and that ends up wasting crucial time, even if it’s only around 5 seconds per action. Over time, these lagging loading screens add up and reduce our overall speed and efficiency.

The Generative AI features are very good, but you can’t really use them instantly without manually adjusting and fixing the content. It also requires a lot of context in the prompt to get an accurate output, so you have to be quite specific when writing it. Review collected by and hosted on G2.com.

ActiveCampaign has honestly just made things easier for me. It’s simple to use so setting stuff up doesn’t feel like a massive task. The automations save me so much time because once they’re live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail. Since using it I’ve seen better conversions and the analytics actually make sense which helps me know what’s working. It’s a big part of how I run my business and support clients now and I recommend it all the time. Review collected by and hosted on G2.com.

ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. Review collected by and hosted on G2.com.

I use ActiveCampaign for email marketing, customer relationship management, and marketing automation. I appreciate its powerful automation features combined with an easy-to-use interface. It allows me to create personalized customer journeys and automate repetitive tasks. The platform's flexibility and reliability, along with its many customization options for campaigns, automations, and audience segmentation, stand out to me. The automation features save a significant amount of time while keeping communication consistent and personalized. I find the customization aspect beneficial as it allows me to tailor campaigns, automations, and audience segments to specific goals, helping me to send more relevant messages targeting the right users. The initial setup was very easy, intuitive, and simple. Review collected by and hosted on G2.com.

What I dislike most about ActiveCampaign is the learning curve for some advanced features, especially automation and reporting tools, which can take time to fully understand. Certain sections may also feel complex at first. A more intuitive interface and simpler navigation would make the platform even easier, faster, and more user-friendly. Review collected by and hosted on G2.com.

The tool helps you automate your entire marketing process, whether it’s content strategy, extracting insights from a specific campaign, or setting up brand kits for your emails. I don’t think there’s anything to dislike; I appreciate everything from uploading contacts to the AI and automation features. Review collected by and hosted on G2.com.

There is nothing specific to dislike, as the pricing and limitations are transparent. By upgrading the plan, we were able to use all the features without any issues. Review collected by and hosted on G2.com.

ActiveCampaign offers a wide variety of features - as well as the ability to connect through APIs, making it easy to integrate data from proprietary systems as well as services like Slack and Google Docs.

We use it for housing PII, as well as for newsletters and outreach. We have also used Deals to track our leads and their status - from initial outreach to onboarding to our services. We use automations to create onboard reminders, using tags and field status to track their progress.

We've been extraordinarily satisfied with the uptime of Active Campaign, as well as our reps and support when we've had questions about custom integrations through the API.

The new AI tools have been useful to help us keep track of ways we can improve our newsletters, and from the beginning, the ability to have AC find the best time to drop a newsletter has been fantastic. From beginning to end, I would recommend it. Review collected by and hosted on G2.com.

I'm not very enthusiastic about some of the recent UX changes to ActiveCampaign. I feel it's made it harder to find existing features, and sometimes the AI interface causes searches from the search bar to redirect. This does impact time to complete projects, unfortunately. Review collected by and hosted on G2.com.