Video Reviews
Marketing Automation - to the next level
ActOn go to for email and landing pages
1,042 out of 1,043 Total Reviews for Act-On
Overall Review Sentiment for Act-On
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Editing in Act-On is simple to understand and I appreciate the easily navigatable icons to help you lay out your information. Review collected by and hosted on G2.com.
The review feature does not allows accuarately represent the display of the final email. Review collected by and hosted on G2.com.
I find Act-On easy to use with a good amount of features without being overwhelming. Customer support is always very helpful and responsive. Review collected by and hosted on G2.com.
It would be good to have more phone/video call interaction to proactively highlight new features and provide guidance. Review collected by and hosted on G2.com.
We use Act-On for corporate emails and for local offices to access professional templates to send to their clients. We're happy with the user interface, the automation capabilities, and the data studio/analytics programs. The support team is also great - they're quick to respond and proactive about upcoming changes in the email marketing world. Review collected by and hosted on G2.com.
I wish that Act-On could expand its capabilities in the email composer. There isn't a way to have a snippet of content that can be easily used across multiple email templates. There are also minor quirks with the sales user access, but none that interfere with the core functionalities. Review collected by and hosted on G2.com.
The customer service is extremely quick to respond and resolve issues. I was able to book a meeting with a support representative within 3 hours and they spent time on a Zoom call with me making sure we solved the issue, then provided some follow-up materials to mitigate future issues. The representative was very helpful and friendly, and the customer service experience overall is one of the smoothest I've experienced from any company.
As for the actual product, once you get the hang of the program, the automations are quite easy to set up and implement. Review collected by and hosted on G2.com.
Some of the features are a little clunky and unclear, like adding and deleting individual contacts from a contact list Review collected by and hosted on G2.com.
I appreciate Act-On's general clarity of usage. For the things I know how to do, I can always clearly see a path to them, and I am able to figure out different questions I have about the things I know using the tools Act-On presents. Review collected by and hosted on G2.com.
Two things:
1. There are a lot of things within Act-On that I have not been shown how to use and therefore do not understand. There seems to be a lot of unused potential. Whenever I sign up for Act-On webinars to learn more about a feature, what I'm wanting (a step-by-step show of the tools I'm interested) is never fulfilled, but rather a lengthy powerpoint that brings more confusion and frustration. I wish there were clear "how-to" videos for various tools that showed someone on the Act-On homepage.
2. There are a few limitations in Act-On that I have not seen in other platforms such as Mailchimp. Especially within the realm of email creation, I'll bring up things to our email developer and he will say "we're not able to do that with Act-On", which just brings frustration. Review collected by and hosted on G2.com.
Simple to use, great drag & drop functionality. Integrates well with Dynamics. Part of our every day marketing. Support team helpful. Review collected by and hosted on G2.com.
Can be very clunky - bullet points a total nightmare & how emails display in Outlook is still an issue that needs serious development! Review collected by and hosted on G2.com.
Act-on is awesome. It's so easy to use and has a ton of cool features like drag-and-drop layouts, tables, dynamic content with if-then functionality, events, tables, landing pages, polling...oh, and did I mention it integrates seamlessly with your Salesforce contact lists? I use this every day and it makes my work life so much easier! Review collected by and hosted on G2.com.
Some features can be challenging to find. It would be beneficial if the search function was more user-friendly and provided direct answers instead of redirecting me to articles for finding the solution. Review collected by and hosted on G2.com.
My clients and I use it for a range of different reasons and that's what is so great about Act-On! From the initial implementation of lead scoring and web forms for gated content, it significantly helps support our demand gen efforts. Data is easy to manage and form-fill alerts are quick to set up, meaning that my clients are notified of all opportunities and results. The drag-and-drop email builder is very easy to use and with templates and duplication features, it's quick to get going with repeat or similar campaigns in the future. The support team is also very responsive and proactive. Review collected by and hosted on G2.com.
The tracking tools in Act-On can be useful as it shows when users have clicked emails and viewed media that was linked in emails, but like most marketing automation platforms, sometimes these can be spam filter opens/views. Review collected by and hosted on G2.com.
Ease of use and the logging/tracking functions. Scheduling emails in advance. Template customization ability. Review collected by and hosted on G2.com.
Performance has slowed/lagged considerably over the last several months after an update. It has not improved since, and consumes a lot of time between sending emails. Review collected by and hosted on G2.com.
