Act-On Reviews & Product Details

Act-On has several functionalities -- triggered emails, scheduled deployments, nurture campaigns, forms and more -- that allow marketing teams to achieve a variety of goals. I have yet to find a task that can't be achieved with Act-On, although I may need to ask their team for guidance. I enjoy being able to preview an email on mobile and desktop, test it with any email addresses I want, easily add new "from" email addresses, schedule sends, and review detailed analytics after deployment. Review collected by and hosted on G2.com.

Act-On is pretty costly, so if you're not utilizing all of its functions, it might not be worth it to invest. There could also be some more explanations/warnings in the system. For example, I once rearranged the order of our subscription lists, not knowing it would screw everything up. There was no warning or message given and it wasn't until I mentioned it to an Act-On rep that I learned how severe my action was. Also, the support team is very helpful when I have a question or issue, but I would love if they could be more proactive. We have monthly calls with them but they typically just ask if we have questions and share upcoming webinar dates. I'd rather they offer ideas for underutilized functions, provide tips to increase open/click rates and compare stats to industry benchmarks, inform new staff of all of Act-On's capabilities, etc. Lastly, I'd love if we could (1) hand-select several emails and get combined performance metrics for them and (2) add more users without additional cost. Review collected by and hosted on G2.com.

I really like the personalization aspect of Act-On. My marketing manager, our graphic designer and I - we can all collaborate together how we want our email campaigns to look. We are able to design them and cater to our specific audiences. I have been using Act-On for the last 10+ years and I would absolutely recommend their services to everyone. Their customer service responds quickly as well if there are any issues that may arise. But not many have! Review collected by and hosted on G2.com.

I am old and liked the former layout a little better. I am still trying to get accustomed to the new changes that were recently implemented. Review collected by and hosted on G2.com.

The library of templates, the recent updates on the email composer which will make it easier for us to build beautiful emails and our account management team who has been super supportive and easy to work with.

The integration with Salesforce makes it a seamless experience, and we can send alerts to the sales team on the automated campaigns. Review collected by and hosted on G2.com.

Discrepancy on the metrics, in particular since September last year we have been experimenting a lot of discrepancy and almost unable to use the analytics add-on report. We are hoping for a solution.

The sales anywhere license is useful but I feel it would be great if our folks could easily swap content so their efforts could be more targetted. Review collected by and hosted on G2.com.

Act-On has helped our B2B business segment and market our expertise and solutions to the target audiences we want. By working with our Dynamics CRM, we have an ease of use with Act-On that makes our marketing automation run smoothly and efficiently. Segmentation is simple to create and maintain, and automations are also. It's great software for what we need. Review collected by and hosted on G2.com.

There's (of course) a learning curve when you start, but Act-On has great customer service and is available to answer questions promptly. Also, the onboarding courses were super helpful. Review collected by and hosted on G2.com.

Act-on really stands out with their exceptional customer service and support. I'm constantly impressed with how quickly my questions are answered and the resources available to help me utilize the system to it's full capacity.

I've found the system itself to be easy to navigate and intuitive. I also really appreciate that the Act-on team is constantly improving the system, updating look & feel, adding new features, etc. Clearly they are paying attention to industry trends and user needs. Review collected by and hosted on G2.com.

I've sometimes found the reporting to be lacking, or just a little outdated. This would be something I'd love to see Act-on improve or revamp. Review collected by and hosted on G2.com.

The one aspect about our Act-On use that I appreciate the most is the customer support. Whether it's regarding training new employees, answering questions, or providing best practices, the response time and level of detail we receive is quick and always helpful. Review collected by and hosted on G2.com.

Prior to the most recent development upgrade, the main aspect was the lack of formatting combinations that were available to the average customer who didn't want to get into using the custom/HTML coding blocks. Now, the most recent upgrade has cured a lot of that. There are always developments that could be made, but Act-On has shown that they continue to address on a rolling basis. Review collected by and hosted on G2.com.

I love all of the services the platform offers and how seamless they integrate together. It's very user friendly and their customer support is A++. We use this ESP for almost everything and are in the process of rolling other projects over. Review collected by and hosted on G2.com.

The only suggestions I have for changes are allowing certain windows to stay open after you complete the task, provide a summary window when scheduling emails like legacy had, and when reviewing the scheduled emails to have the name of the job in the email proof window. Review collected by and hosted on G2.com.

Act-On is easy to use, and the improvements that are being made consistently continue to increase user ability, and the interface is simple to understand. Review collected by and hosted on G2.com.

As Act-On is still growing, the features within the system are still growing. We semi-regularly run into things that have "fixes" or "ways to do it simpler" on other platforms but are still in development with Act-On. The product team and account managers do take customer feedback and feature requests which helps mitigate this as a a work/productivity issue. Review collected by and hosted on G2.com.

Act-On is the best tool for B2B email marketing I've found. It is powerful in what you can accomplish in the platform and has plenty of useful integrations.

Other platforms are great for getting started but if you've outgrown more basic email-sending platforms it's time to level your game and strategy.

I use this platform every day in my strategist position and it is easy to use when you get stuck their support team is A+. (Really, they deserve a raise.) Review collected by and hosted on G2.com.

Until recently innovation seemed stalled but the last 12 months have seen a lot of improvements. Review collected by and hosted on G2.com.

The new email composer is a huge help and makes editing content in emails much easier and more efficient. I like the option to reach out to an Act-On rep to schedule calls when I need help with a feature or a CRM integration. Review collected by and hosted on G2.com.

Sometimes the CRM integration seems to have issues and I've seen some errors synching our contact database. And while the new email composer is great and allows for mobile and desktop designs, sometimes it has trouble detecting which device it's sending to and will show both designs to a user. Review collected by and hosted on G2.com.