Acquisio Features
What are the features of Acquisio?
Campaign Management
- Campaign Dashboard
Platform
- Notifications
- Customization
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
Campaign Management & Optimization
- Paid Keyword Optimization
- Bid Rules
- Ad Creation and Editing
- Portfolio Bid Optimization
- Advanced Targeting Options
- Budget Execution & Monitoring
Analytics & Administration
- Ad and Conversion Tracking
- Attribution
- Reports
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Acquisio Categories on G2
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Channel Functionality
Display Functionality | Based on 25 Acquisio reviews. Overall product functionality for display advertising. | 75% (Based on 25 reviews) |
Social Functionality
Social Functionality | Product functionality for social advertising. This feature was mentioned in 24 Acquisio reviews. | 70% (Based on 24 reviews) |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. This feature was mentioned in 25 Acquisio reviews. | 73% (Based on 25 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 41 reviewers of Acquisio have provided feedback on this feature. | 83% (Based on 41 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 37 reviewers of Acquisio have provided feedback on this feature. | 79% (Based on 37 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 26 Acquisio reviews. | 80% (Based on 26 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 30 reviewers of Acquisio have provided feedback on this feature. | 75% (Based on 30 reviews) | |
Batch Uploading | Based on 23 Acquisio reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 72% (Based on 23 reviews) | |
Brand Safety | Based on 20 Acquisio reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 81% (Based on 20 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 17 Acquisio reviews. | 74% (Based on 17 reviews) | |
Frequency Capping | As reported in 19 Acquisio reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 83% (Based on 19 reviews) | |
Budget Pacing | As reported in 33 Acquisio reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 88% (Based on 33 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 26 reviewers of Acquisio have provided feedback on this feature. | 70% (Based on 26 reviews) | |
Rich Media Capabilties | Based on 16 Acquisio reviews. Supports rich media display and video ads that involve user interaction. | 76% (Based on 16 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 12 reviewers of Acquisio have provided feedback on this feature. | 78% (Based on 12 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. This feature was mentioned in 14 Acquisio reviews. | 75% (Based on 14 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. 29 reviewers of Acquisio have provided feedback on this feature. | 76% (Based on 29 reviews) | |
Retargeting | Based on 25 Acquisio reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 75% (Based on 25 reviews) | |
Geo-Targeting | Based on 27 Acquisio reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 80% (Based on 27 reviews) | |
Contextual Targeting | As reported in 22 Acquisio reviews. Able to match the marketer's ad with specific content on a site or page. | 77% (Based on 22 reviews) |
Mobile
Mobile Tracking | Based on 20 Acquisio reviews. Able to track consumers on their mobile devices where cookies do not apply. | 81% (Based on 20 reviews) | |
In-App Ads | As reported in 12 Acquisio reviews. Allows for ads to be placed in mobile apps. | 78% (Based on 12 reviews) | |
Mobile Rich Media Capabilities | As reported in 14 Acquisio reviews. Supports rich media mobile ads that involve user interaction. | 75% (Based on 14 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 25 Acquisio reviews. | 79% (Based on 25 reviews) | |
Custom Reports | As reported in 36 Acquisio reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 88% (Based on 36 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 39 Acquisio reviews. | 87% (Based on 39 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 39 reviewers of Acquisio have provided feedback on this feature. | 81% (Based on 39 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. This feature was mentioned in 30 Acquisio reviews. | 82% (Based on 30 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 35 reviewers of Acquisio have provided feedback on this feature. | 76% (Based on 35 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 27 reviewers of Acquisio have provided feedback on this feature. | 82% (Based on 27 reviews) | |
Internationalization | Based on 19 Acquisio reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 84% (Based on 19 reviews) | |
Notifications | Based on 32 Acquisio reviews. Alerts marketer of the performance of particular campaigns. | 80% (Based on 32 reviews) | |
APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 31 Acquisio reviews. | 75% (Based on 31 reviews) | |
Notifications | Based on 45 Acquisio reviews. Able to set custom alerts to notify you of changes to key performance indicators. | 74% (Based on 45 reviews) | |
Customization | As reported in 48 Acquisio reviews. Able to customize metrics and other platform features based on personalized needs. | 72% (Based on 48 reviews) | |
User, Role, and Access Management | Based on 53 Acquisio reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 82% (Based on 53 reviews) | |
Performance and Reliability | Based on 53 Acquisio reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 79% (Based on 53 reviews) | |
Enterprise Scalability | As reported in 46 Acquisio reviews. Provides features to allow scaling for large organizations. | 83% (Based on 46 reviews) | |
Workflow Capability | Based on 35 Acquisio reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 81% (Based on 35 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 28 Acquisio reviews. | 85% (Based on 28 reviews) |
Campaign Management & Optimization
Paid Keyword Optimization | Helps find the right keywords to drive relevant traffic to your website. 51 reviewers of Acquisio have provided feedback on this feature. | 76% (Based on 51 reviews) | |
Bid Rules | Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 48 reviewers of Acquisio have provided feedback on this feature. | 73% (Based on 48 reviews) | |
Ad Creation and Editing | Can manage and bulk upload changes to multiple platforms. 42 reviewers of Acquisio have provided feedback on this feature. | 65% (Based on 42 reviews) | |
Ad and Landing Page Scheduling | Automate copy changes by scheduling changes in advance. 27 reviewers of Acquisio have provided feedback on this feature. | 67% (Based on 27 reviews) | |
Scenario Planning | See feature definition | Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. 32 reviewers of Acquisio have provided feedback on this feature. | 69% (Based on 32 reviews) |
Portfolio Bid Optimization | Based on 45 Acquisio reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. | 77% (Based on 45 reviews) | |
Advanced Targeting Options | Target customers by options beyond keywords such as location, time of day or week, or by devices. 41 reviewers of Acquisio have provided feedback on this feature. | 71% (Based on 41 reviews) | |
Offline Capabilities | Able to quickly make bulk changes through a desktop editor. 27 reviewers of Acquisio have provided feedback on this feature. | 62% (Based on 27 reviews) | |
Extensions | Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. This feature was mentioned in 34 Acquisio reviews. | 66% (Based on 34 reviews) | |
Product Listing Ads | Based on 21 Acquisio reviews. Supports product listing ads, allowing users to edit ads and track PLA performance. | 65% (Based on 21 reviews) | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. This feature was mentioned in 52 Acquisio reviews. | 87% (Based on 52 reviews) |
Analytics & Administration
Ad and Conversion Tracking | Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. 49 reviewers of Acquisio have provided feedback on this feature. | 80% (Based on 49 reviews) | |
Attribution | Able to track click path of users that come to your site via paid search and if they convert to customers. This feature was mentioned in 42 Acquisio reviews. | 77% (Based on 42 reviews) | |
Reports | Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 55 Acquisio reviews. | 84% (Based on 55 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
