I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding new subscribers and minimizing potential revenue loss with cart abandonment emails, win back campaigns, back in stock notifications, and many other revenue catching tools.
Implementing these tools can be daunting at first, but Listrak remedies this by providing an account rep who is always ready to help. Our weekly Zoom meetings with our rep have eased any growing pains we might have had.
Having instant access to analytics is critical to tracking the success of each campaign. The A/B comparison feature has helped us to create email and SMS campaigns that maximize effectiveness.
This brings me to arguably my favorite aspect of working with Listrak, and that is having our account rep, Curtis. Working with Curtis for the last few years has been a joy. Curtis helped to make the integration a breeze and helped our marketing department learn how to navigate the ins and outs of what Listrak has to offer. Because of this, we can use Listrak for email and SMS daily and without stress or frustration. Avis collecté par et hébergé sur G2.com.
My primary dislike about Listrak is the initial shock of complexity at first. It can be overwhelming to navigate the builders on your own at first. Listrak offers so many options for the customization of journeys, campaigns, segmentation, and much more, which are absolutely useful and amazing but require a heavy dependence on our account rep until one can fully grasp the capabilities. Now, keep in mind that what I disliked initially is not necessarily a deal breaker. Listrak recognizes that their program has a lot to offer and can feel a bit overwhelming. This is why they provide you with an account manager who will be with you to ensure you use every option that fits your company. Without our account manager, the initial use of Listrak would have been a real challenge. A dislike remedied by superb customer service. Avis collecté par et hébergé sur G2.com.
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Excellent produit et équipe de support encore meilleure
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J'étais nouveau à ce poste il y a environ 5 mois. Je suis principalement un designer, et j'ai une expérience très limitée avec les programmes non liés au design, les logiciels, etc. En plus de l'analytique dans son ensemble. L'équipe de Listrak est toujours là pour répondre à toutes les questions que j'ai, que ce soit leur centre d'aide, leur chat, ou notre gestionnaire de compte qui répond rapidement aux emails. Arriver à ce poste semblait un peu intimidant - parce que, comme je l'ai dit, je suis avant tout un designer. Listrak m'a fait sentir non seulement à l'aise mais aussi confiant grâce à leurs cours éducatifs et leur équipe de support qui, encore une fois, est toujours prompte à répondre à toutes les questions ou à résoudre les problèmes que je pourrais rencontrer.
Dans l'ensemble, chaque employé avec qui je parle est très poli, compréhensif et toujours très disposé à aider. Et leur plateforme est très facile à utiliser et à comprendre, une fois que vous vous y habituez. Encore une fois, un grand merci aux cours éducatifs qu'ils offrent ! Le compositeur et ses fonctionnalités rendent la conception d'emails un jeu d'enfant. Les audiences les rendent faciles à programmer. Je peux également consulter les données et les rapports avec facilité, contrairement à la création d'une feuille Excel avec des lignes, des colonnes, des chiffres et des données - ce qui, je vous le promets, est le pire cauchemar de tout designer.
Je recommanderais Listrak à chaque entreprise qui recherche un programme d'email efficace et facile à utiliser. Avis collecté par et hébergé sur G2.com.
Si j'avais un impact négatif à donner, c'est la vitesse globale. Par exemple, lorsque j'essaie de consulter "Historique des messages", cela peut prendre plusieurs minutes pour que cette page se charge.
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Et j'aimerais voir des améliorations avec la Bibliothèque de Médias :
1) J'aimerais avoir la possibilité de supprimer des fichiers plus efficacement, au lieu de les sélectionner un par un. Vous pouvez sélectionner un groupe d'entre eux tant qu'ils sont tous ensemble dans un nom de fichier séquentiel. Mais, par exemple, vous ne pouvez pas trier par anciens fichiers et supprimer les anciens fichiers. Vous ne pouvez pas trier par : "Plus récent" ou "Plus ancien" et simplement sélectionner les fichiers plus anciens et les supprimer. Donc, nettoyer les fichiers est une tâche de plusieurs jours juste pour récupérer un peu de stockage sur le disque. J'aimerais voir quelque chose de plus efficace à cet égard.
2) Le téléchargement de fichiers dans la bibliothèque de médias semble se faire à un rythme lent. Il peut sembler prendre 30 secondes ou même jusqu'à une minute pour qu'une photo soit téléchargée et apparaisse ensuite dans un dossier. Si cela peut être accéléré pour être plus efficace, ce serait idéal.
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J'aime tellement le compositeur que cela m'a presque ruiné pour tout le reste. Donc, quand je vois un email qui utilise du code complet, cela me TERRIFIE. Par exemple, notre email de carte-cadeau électronique. Il est entièrement en code HTML, ce que je ne connais presque pas. Cela signifie que si je voulais concevoir cette page et la rendre plus attrayante, je devrais collaborer avec quelqu'un d'autre dans ce processus. Ce qui est bien. Mais je souhaite que pour des emails comme celui-là, vous puissiez toujours les construire dans le compositeur, puis avoir l'option d'avoir une section de code HTML (pour la zone de remplissage, ou autre), au lieu d'avoir à écrire l'email entier en code. Je pense que cela rendrait simplement plus facile et plus polyvalent pour les non-codeurs à l'avenir de pouvoir concevoir des emails comme celui-là. Avis collecté par et hébergé sur G2.com.
The onboarding team made the transition from our previous ESP seamless. Their technical team integrated 4 separate brands with Shopify+ and built templates and journeys to get us up and running quickly. In some cases we provided detailed XD files and in other instances just screenshots for their team to replicate.
Listrak handled porting our customer data, including custom properties, with the data export I provided. I shared our subscriber data and Listrak provided all the unique segments for the IP Warm-up process.
As a new user, I don't always know what I didn't know (as expected), but every time I had a question, I got an almost instant reply and explanation. It is reassuring to know that they are watching and can catch (my) mistakes before I do. The level of attention is what I've noticed and appreciated most about the Listrak onboarding process.
I haven't had a chance to take advantage of the dynamic content blocks yet, but I have found the product recommendations and Shopify product blocks to be both robust and customizable.
My favorite feature of Listrak, and a significant advantage over our previous ESP, is the Saved Content blocks. I love having multiple elements in Saved Blocks (image, text, CTAs) that I can update across all messages as a single block or separate blocks (e.g., header/footer). Avis collecté par et hébergé sur G2.com.
Every platform has its pros/cons and Listrak is no different. I have appreciated the UX of the Journey hub for building workflows, but would love to have more pre-built journeys that I could replicate on my own (e.g., a birthday anniversary). The latter had to be built in their legacy automation system (called Conductor) which isn't nearly as user-friendly. Thankfully, our Listrak contact built it out for me!
I am still learning the content folder structure and wish I had spent more time thinking how my file naming convention (and sub-folders) would impact future messsages. If you change a file name or location, file references will break as they cannot find the specific file. With 1000s of images and saved content blocks already, I have created a mess of files in a few short months. It is difficult to search and view existing content files without a good folder structure.
My biggest complaint about the Composer message editor is the inability to switch to an HTML-view within the editor. You can build an entire email in HTML, but I would like to see what the existing HTML looks like to double-check my formatting. It is annoying IMO to check font size, font family, and event hyperlinks in the WYSIWYG editor. You have to highlight the relevant content and then click on the different elements to see how it is assigned. Avis collecté par et hébergé sur G2.com.
After having some less than pleasant experiences with an enterprise-level Email Provider, we found Listrak. We have been using them now for nearly 3 years. Their, integration team, customer service & performance have been nothing short of outstanding. Avis collecté par et hébergé sur G2.com.
The UI is a bit outdated and can use some updating, but it works. Avis collecté par et hébergé sur G2.com.
Listrak has an amazing on boarding process, team, as well as teachers. It's user friendly, and I just really can't rave enough about it's team and how it cares for the customer's that they partner with.
Listrak was amazing to impement into our system, Magento. Avis collecté par et hébergé sur G2.com.
There are truly no downsides to working with Listrak and utilitzing their platform. Avis collecté par et hébergé sur G2.com.
Helpful and always looking to help me improve ways to increase sales. If i need help someone is always available and willing. Good results and energy to help me grow. it is so easy to use. Helpful with intergration of 3rd party vendors as well as using the implemnatation Listrak has setup for us or the 3rd party vendors. We use Listrak frequently to the point of sometimes too much to drive sales. Avis collecté par et hébergé sur G2.com.
We are the only one using Listrak in the Lindt Group so no programs or information to use towards our emails. Also, I am just drawing a blank on increasing our Mailing list to reach wider audience. So many optonis available for us to use but no time to learn or use them all. Avis collecté par et hébergé sur G2.com.
Listrak allows us to automate all of our email and SMS campaigns in one place. From customer journeys to checkout processes on both of our B2B and D2C websites with ease of integration. Listrak allows us to provide a wonderful experience for our clientele. Their customer service is top tier with support chat that is always responsive and helpful. Avis collecté par et hébergé sur G2.com.
We recently underwent a website re-platform and our data feeds and reporting were skewed for 2 months. We felt like the process should have been easier with Listrak's team as there was so much back and forth. However, we did get everything resolved and the Listrak team was on top of things the whole time. Avis collecté par et hébergé sur G2.com.
I don't believe I've ever seen a smoother implementation! What first seemed like a mountainous task due to our tight timeline, was broken into manageable steps and specifically tailored to our business needs. The Listrak onboarding team was incredibly thorough with clear, organized and detailed communication. Avis collecté par et hébergé sur G2.com.
Some of the information in the platform seems repetitious and not necessarily intuitive. Avis collecté par et hébergé sur G2.com.
Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the list goes on. I use it all the time for newsletters, marketing new products, cart abandonment, product page, etc. Our Listrak representative also helps us with anything we need, and makes everything easy to understand and implement. Avis collecté par et hébergé sur G2.com.
From time to time I will experience an occasional bug while creating an email in the email editor. Some things in the interface are weird. Avis collecté par et hébergé sur G2.com.
Quick and timely support & ability to use composer and create emails quickly. Avis collecté par et hébergé sur G2.com.
Could use more functionality in composer. Filters could be more intuitive when layered (GUI) as well as conversations, but this might be the case with journeys. Avis collecté par et hébergé sur G2.com.
I love the dedicated help and support of our account managers and the platform is easy to navigate. Avis collecté par et hébergé sur G2.com.
I wish the reporting and analytics were a little more cohesive between both emails and sms programs. Avis collecté par et hébergé sur G2.com.
