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Avis et détails du produit de Hootsuite

Giorgia F.
GF
Social Media Manager
Marché intermédiaire(51-1000 employés)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

the speed of programming, the analytics part Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

not being able to share collaborative posts Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

speed of scheduling posts on multiple channels Avis collecté par et hébergé sur G2.com.

Présentation de Hootsuite

Qu'est-ce que Hootsuite?

Trop de marques échouent sur les réseaux sociaux. La vôtre n'est pas obligée. Cela commence avec les bons outils. Des milliers de marques s'appuient sur la plateforme et les solutions de Hootsuite pour lancer des campagnes sociales brillantes, offrir des expériences de commerce social 5 étoiles, et gérer toutes leurs conversations clients en un seul endroit. Avec Hootsuite, vous pouvez programmer des publications en toute confiance sur plusieurs réseaux sociaux (y compris Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest et YouTube), gérer ensemble le contenu social organique et payant, suivre facilement les conversations clients, et obtenir des informations exploitables en temps réel à partir des médias sociaux pour prendre des décisions commerciales critiques—tout cela depuis un tableau de bord intuitif. En tant que solution de gestion des médias sociaux la plus largement reconnue au monde, Hootsuite peut vous préparer au succès avec des certifications d'experts, des formations et du coaching en marketing social, écoute sociale, service client et commerce social. Poussez vos résultats plus loin et tirez plus des réseaux sociaux avec Hootsuite.

Détails de Hootsuite
Site Web du produit
Langues prises en charge
Arabic, German, English, French, Italian, Portuguese, Spanish
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Description du produit

Hootsuite est le leader de la gestion des médias sociaux, approuvé par plus de 18 millions d'utilisateurs. Avec Hootsuite, vous pouvez programmer des publications en toute confiance, participer à des conversations et suivre vos performances sociales, le tout en un seul endroit, vous offrant les bons outils pour développer vos marques, entreprises et relations clients avec les réseaux sociaux.


Détails du vendeur
Vendeur
Hootsuite
Site Web de l'entreprise
Année de fondation
2008
Emplacement du siège social
Vancouver, BC
Twitter
@hootsuite
7,056,759 abonnés Twitter
Page LinkedIn®
www.linkedin.com
1,664 employés sur LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Aperçu fourni par:
Customer Engagement @ Hootsuite

Avis récents sur Hootsuite

Louise M.
LM
Louise M.Petite entreprise (50 employés ou moins)
4.5 sur 5
"Hootsuite has been a game-changer for our agency."
Scheduling on multiple platforms, with the option to schedule many weeks, even months, in advance. We use it every day, it's simple to use for all...
Utilisateur vérifié
U
Utilisateur vérifiéPetite entreprise (50 employés ou moins)
5.0 sur 5
"Very quick and efficient"
How simple it was to sign up and start the courses
Jessica F.
JF
Jessica F.Marché intermédiaire (51-1000 employés)
5.0 sur 5
"Excellent Tool for Busy Marketers"
Hootsuite is very user friendly and easy to schedule our social media posts, freeing up valuable time for our busy team!

Tarification de Hootsuite

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Média de Hootsuite

Démo de Hootsuite - Monitoring
Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Démo de Hootsuite - OwlyWriter AI
We've trained OwlyWriter AI with all of our social media expertise. It writes captions for any platform, generates tons of post ideas, and helps you re-work your best content with the click of a button.
Démo de Hootsuite - Scheduling
Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Démo de Hootsuite - Publishing
Create, publish and schedule engaging posts across your social channels.
Démo de Hootsuite - Customer Engagement
Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Démo de Hootsuite - Analytics & Reporting
Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
How to use Hootsuite in 4 minutes!
Lancer la vidéo de Hootsuite
How to use Hootsuite in 4 minutes!
How to use OwlyWriter AI to generate social captions in 60 seconds!
Lancer la vidéo de Hootsuite
How to use OwlyWriter AI to generate social captions in 60 seconds!

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5,590 sur 5,591 Avis au total pour Hootsuite

4.2 sur 5
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5,590 sur 5,591 Avis au total pour Hootsuite
4.2 sur 5
5,590 sur 5,591 Avis au total pour Hootsuite
4.2 sur 5

Hootsuite Avantages et Inconvénients

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Les avantages et les inconvénients sont compilés à partir des commentaires et regroupés par thèmes pour fournir un résumé facile à comprendre des avis des utilisateurs.
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Sentiment de l'avis global pour HootsuiteQuestion

Temps de mise en œuvre
moins d'un jour
plus de 12 mois
Retour sur investissement
moins de 6 mois
48+ mois
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Les avis G2 sont authentiques et vérifiés.
CD
Brand Manager and Social Media Manager
Marché intermédiaire(51-1000 employés)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

I like Hootsuite because you can schedule for ALL social media platforms in one space. I REALLY like the messaging feature where you can manage you inbox for ALL platforms in one space, by far the most helpful feature that use use every single day. You can edit cover photos which is a plus. You can create different captions for different platform's (this saves me so much time). I like how you can also choose to send yourself a notification to post for platforms like Instagram, so you can take advantage of their algorithm while still having your posts scheduled. Love how you can drag and drop files from your computer directly into the post. Lastly, I like how you can choose the aspect ratio of the photos you post for different platforms. Was super easy to integrate platforms into hoostuite and set everything up, took me maybe 30 minutes it was awesome! Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

I wish I could edit videos in hootsuite like adding music and text. I like how in META business suite, you can choose choose the music and write text on your reels, but on hootsuite I either have to make a draft on Instagram, then download, then reupload and it takes time and the video quality is not as good. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

Hoostuite allows me to schedule all posts in one place. It saves me time because otherwise I would have to schedule the same post 3 times on linkedin, instagram, and facebook and that causes inconsistencies and takes so much time.

I had no clue Hootsuite has social listening, ad, and analytics tools so I will definitely explore those after this review. Avis collecté par et hébergé sur G2.com.

Dave M.
DM
Founder
Market Research
Petite entreprise(50 employés ou moins)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
(Original )Information
Qu'aimez-vous le plus à propos de Hootsuite?

I was falling behind on social content, but this tool made it ridiculously easy to get back on track. In just a few steps, I scheduled 2 months' worth of posts and reactivated all my channels. The support team was super helpful, and their instructions were clear and direct, so I didn’t waste time figuring things out.

One of my favorite features is having all my inboxes in one place. It saves me time every day and helps me stay on top of client messages without constantly switching between platforms.

Setup was smooth, and using it daily feels effortless. It integrates seamlessly with all my socials—felt like just a few clicks, and I was good to go. Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

Being able to schedule Pinterest and YouTube with the rest of the socials all togather. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

Not having to login to 30+ social accounts to solve inquiries for my clients, It gave me the ease to actually enjoy my job and not feel trapped in manual work. I tried multiple tools and this one just made the different since they are focused in product and human-to-human support.

If you dont like to feel alone when using a new tool, give hootsuite a try! Avis collecté par et hébergé sur G2.com.

Oluwamayowa R.
OR
Social Media Analyst
Petite entreprise(50 employés ou moins)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

Hootsuite has given me that capacity to reach our target audience on multiple trending social media platforms. As an intermediate user, Hootsuite has made it possible to manage our brand message across different aspect of social media, this bundled tool allows us to reach your target audience with ease with consideration for time efficiency and practicality. Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

Personally, I feel the UI sometimes appear overbearing and overwhelming. This is a major downside for me as a user. If the UI could become more user-friendly, especially for new users, it could easily increase the functionality. While other key issues like analytics, lack of shortened url and extensive feature may appear negative for new users to learn the platform. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

A major problem Hootsuite is solving for us is real-time engagement and ability to unify our content across multiple platform. Balancing schedules and conversation also comes in handy when managing social media posts. Avis collecté par et hébergé sur G2.com.

Olivia B.
OB
Marketing Director
Petite entreprise(50 employés ou moins)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

The piece of Hootsuite that I like best is the AI post generator. It helps take so much of the burden off when needing ideas for text for a post. The software is super easy to use and it took less than a day for us to implement the software. Our Marketing uses the platform daily. Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

The one thing I do not like about Hootsuite is that the Social Listening is an add-on feature. I think this should be included in the premium packages that we already pay for. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

The biggest problem that Hootsuite has solved would be helping come up with posts with their AI feature. It helps take the burden of coming up with the 'framework' of the post so that way I can just go in and make small adjustments to the content vs. having to come up with the entire post on the spot. Avis collecté par et hébergé sur G2.com.

vaibhav b.
VB
Founder and CEO - The House Of Edits
Petite entreprise(50 employés ou moins)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

As the CEO of The House of Edits, managing multiple high-profile clients and corporate brands, efficiency is key. Hootsuite has been a game-changer for us. From scheduling posts across multiple platforms to analyzing performance metrics, the platform offers a seamless workflow. The integration with Instagram, Facebook, LinkedIn, and Twitter saves countless hours and ensures our content strategy is executed flawlessly.

The team collaboration feature is a huge plus, allowing our designers, strategists, and social media managers to work in sync. Hootsuite’s analytics dashboard provides deep insights, helping us refine our strategies for maximum engagement. A must-have for any serious digital marketing agency! Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

While Hootsuite is a powerful social media management tool, one drawback is its pricing structure, which can be quite expensive for agencies managing multiple accounts. Additionally, the Instagram API limitations sometimes restrict direct posting, requiring manual intervention. The user interface, though functional, could be more modern and intuitive, especially when managing a high volume of content. Despite these minor setbacks, it remains a strong tool for social media management. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

Hootsuite is a powerful tool for managing social media at scale. At The House of Edits, we handle social media for brands across industries, and the ability to schedule and manage posts efficiently has helped streamline our workflow. The interface is intuitive, and the ability to track brand mentions and conversations in real-time is a major plus.

However, the pricing is on the higher side for agencies managing a large number of accounts. Also, the Instagram API limitations sometimes create posting restrictions, which can be frustrating. Despite this, Hootsuite remains one of the best social media management platforms available and is an essential tool in our digital strategy. Avis collecté par et hébergé sur G2.com.

Sazan Mera .
S
System Admimistrator
Marché intermédiaire(51-1000 employés)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

I've been using Hootsuite for a month now, and I can confidently say it's the best tool I've ever used for social media management. The ability to manage multiple accounts from a single dashboard has saved me so much time and effort. Scheduling posts in advance across different platforms is incredibly convenient, and I've seen a noticeable improvement in my social media engagement.

The analytics and reporting features are top-notch, providing me with valuable insights into my social media performance. This has allowed me to make informed decisions and optimize my strategy for better results. I also love the collaboration features, which make it easy to work with my team and ensure a consistent social media presence.

The Hootsuite mobile app is a game-changer, allowing me to stay connected and in control even when I'm on the go. The customer support and educational resources available through Hootsuite are excellent, helping me make the most of the platform.

Overall, Hootsuite has exceeded my expectations and has become an indispensable tool for my social media management needs. I highly recommend it to anyone looking to enhance their social media presence. Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

One small drawback I've noticed is that the initial setup can be a bit overwhelming due to the wide range of features available. However, once you get the hang of it, the platform becomes incredibly intuitive and easy to use. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

Centralized Management: Managing multiple social media accounts across different platforms can be cumbersome. Hootsuite solves this problem by allowing you to manage all your accounts from a single dashboard. This streamlines your workflow and saves time. Avis collecté par et hébergé sur G2.com.

Alexandria K.
AK
Social Media Strategist
Entreprise(> 1000 employés)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

I appreciate all the learning opportunities and helpful insights into the social media world. When they release documents on trends and industry-relevant knowledge, I find that very valuable. Using their dashboard is an added bonus as it allows you to schedule content to platforms without a built-in scheduler. Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

I prefer using Meta Business Suite for scheduling Facebook and Instagram posts, I am more used to it and it feels a bit more user friendly. I will always view platform analytics directly from the platform instead of Hootsuite due to personal preference. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

It solves the way I can schedule content to Threads as it is not a built in option to the platform yet. I used to feel that way about Linkedin and X before they had their own scheduler. But I will admit that having it all in one single dashboard/calendar is super convenient! I still prefer Meta Business Suite for Insta & Facebook but utilizing Hootsuite for the rest is perfect.

I need to use the social listening tool more, but I can see this as being very beneficial. Avis collecté par et hébergé sur G2.com.

Victoria C.
VC
Marketing Manager
Petite entreprise(50 employés ou moins)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

Hootsuite is a powerful tool for managing multiple social media accounts from one central platform. One of the standout features for me is the ability to quickly pull a wide range of data and select specific accounts for analysis. The platform offers robust comparison abilities, allowing you to analyze performance across different time frames. The scheduling feature is also a huge plus — I can plan posts and schedule them to be published at the optimal times, across multiple channels simultaneously, which saves a ton of time. Additionally, the reporting feature is fantastic. It provides in-depth insights into which types of content perform best, making it easy to measure engagement, monitor progress, and present data to the team. The range of metrics available for each account is impressive, and I appreciate that Hootsuite regularly publishes blogs to help users maximize the platform's potential. Overall, it simplifies the process of managing social media and gives you all the tools needed to improve performance.

Overall, while Hootsuite is incredibly helpful and efficient for managing social media and pulling key metrics, these areas for improvement do slightly hinder the user experience. With a few tweaks to the reporting tool and added functionality for bulk actions, it would be a near-perfect platform. Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

While Hootsuite offers many great features, there are a few aspects that could use improvement. The biggest issue I’ve encountered is with the reporting tool. It seems like the main reporting functionality has changed, and I’m no longer able to have my "default" screen include an overview of all my accounts. Now, I have to create individual reports for each account and go into them separately to pull the data, which is a bit more time-consuming. Additionally, the reports seemed stuck on data from 2022 for a while, which was frustrating. I also noticed that the reports can sometimes be inconsistent—if I pull two similar reports, the top posts may differ based on the metric (likes, comments, impressions), which makes it difficult to draw clear conclusions. I really wish there was more consistency between reports. Another downside is the lack of bulk post deletion — it’s a bit tedious to delete individual posts one by one, and it would be great if there was an option to delete multiple posts at once. Lastly, the time frames for comparing data can be limiting. For example, when comparing data from this year to last year, I was unable to go back to January 1st and had to settle for January 15th, which impacted the accuracy of my analysis. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

Hootsuite is solving the problem of the almost impossible task for a full-time marketing employee to manually pull and evaluate data of posts. This would be impossible for me to pull these numbers and work full time, and saves me hundreds of hours each year by schedule multiple posts at once with just one click. Avis collecté par et hébergé sur G2.com.

FB
Senior Communications and Marketing Specialist
Petite entreprise(50 employés ou moins)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

Hootsuite's core functionality as a scheduler is its best feature. While it has added several additional capabilities over the years, I appreciate the fact that it has maintained the planning and scheduling feature at the highest level. Many SaaS companies tend to lose their focus and let the element that originally brought people to the product go to the wayside after a few years, and Hootsuite has not. As someone who does social media across three companies and four networks, it's nice to have a one-stop shop for social media. I also like that days are labeled for what national days or relevant events (ex. Valentine's Day, the Superbowl, etc) are occurring, which helps me ensure that I don't miss an important posting theme. I also like the analytics platform, especially for social networks (like X) that charge for analytics tracking. It's nice to have everything in one place. Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

I have not been a huge fan of the Listening feature on Hootsuite, as it doesn't capture conversations well within my hyper-niche market. However, if you are a company that is looking to track and capitalize on large trends or broad subjects, it's likely a more useful feature. I also don't use the Ads feature, as I find that it is just easier to manage my ads on the network itself. Finally, I continually struggle with posting videos to X on Hootsuite, as it pushes back for size restrictions that posting directly to the platform does not seem to have as an issue. Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

Social media management can feel like a never-ending job that you have to be on top of 24/7. With Hootsuite, I can plan and schedule out dozens of posts as far ahead as I like, which takes a lot of the stress of social media management away. I can also be more intentional and strategic with things like timing because I don't have to worry about being physically available to post something at an ideal time. Hootsuite makes it such that, if I take a vacation, I know my posts are still going to go out when they're supposed to. Avis collecté par et hébergé sur G2.com.

BG
Communications/Public Affairs Manager
Marché intermédiaire(51-1000 employés)
Évaluateur validé
Utilisateur actuel vérifié
Source de l'avis : Invitation du vendeur
Avis incitatif
Qu'aimez-vous le plus à propos de Hootsuite?

Brethren Mutual has used Hootsuite as its social media management software for over nine years! We love the ease of use of the product, the ability to plan out our social media experienace for customers in advance, and enhance our posts with Hootsuite's built-in AI capability. One of the best upsides of the software is that employees of all skill-sets can be trained to use the software to ensure our social media messages don't skip a beat! Avis collecté par et hébergé sur G2.com.

Que n’aimez-vous pas à propos de Hootsuite?

I haven't found any downsides of Hootsuite in our nine years of using the product. That's why we keep using it! Avis collecté par et hébergé sur G2.com.

Quels sont les problèmes que Hootsuite résout, et en quoi cela vous est-il bénéfique?

Brethren Mutual had no social media strategy when we began using the product years ago. Hootsuite taught us what an effective social media strategy should look like! We were struggling to identify what content made the most impact to our publics. Hootsuite's analytics feature allowed us to drill down and find out what type of posts were getting the most engagement. Avis collecté par et hébergé sur G2.com.