225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reseñas
Sentimiento General de la Reseña para Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Evergage allows us to personalize our website, segment our audience and create custom experiences by audience and quickly test on our website. Reseña recopilada por y alojada en G2.com.
It is impossible to use this tool effectively without someone who can code design into campaigns. There are also often inexplicable bugs. Reseña recopilada por y alojada en G2.com.
Las estadísticas gráficas fáciles de compartir brindan una sólida sensación de tranquilidad de que estás en el camino correcto y proporcionan una manera sencilla de compartir con otros. La sección de ayuda está muy bien hecha y te hace darte cuenta de que hay muchísimo que podrías estar haciendo. Reseña recopilada por y alojada en G2.com.
Desearía que el editor visual estuviera más pulido... y tuviera en cuenta una mayor variedad de tipos de bases de código. Reseña recopilada por y alojada en G2.com.
Ejemplos reales de éxito. Estrategias de entrada al mercado fáciles de entender y diseño organizacional para ejecutar y entregar una hoja de ruta exitosa. Entorno pequeño e íntimo para hacer preguntas y compartir conocimientos. Reseña recopilada por y alojada en G2.com.
Algunas de las sesiones fueron un estado futuro con tecnología no lista para el mercado. Reseña recopilada por y alojada en G2.com.
I work for a central Marketing team at my organization, so being able to target different segments and personalize my messages for each of my companies products is a great plus Reseña recopilada por y alojada en G2.com.
I'm lucky to have a central Web team at my organization; otherwise, I would have had troubles making some of the Ads responsive to mobile devises Reseña recopilada por y alojada en G2.com.
Building a campaign is easy for everyone. Reseña recopilada por y alojada en G2.com.
There's currently no real way to automate a campaign. Reseña recopilada por y alojada en G2.com.
Evergage fills a space in the analytics market like no other product I've tried.
As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and configurations that many analytics systems simply replicate.
While many people will not have the demanding requirements that I have for Evergage, I really have put it through the paces and pushed the support team to get me top-notch data exports for our predictive analytics projects. And you know what? They have delivered.
After 2 years of using the product at 2 companies (I requested it at my latest job and got it), they just keep adding critical features like UTM tracking, custom variables, custom event support. API enhancements, Improved online support and the ability to export both events-based and user-based tracking (without the annoying TOS Google Analytics is now requiring for tracking by userID).
they've even recently added the ability to "bucket" into segments by event occurrence. This is huge for our A/B testing and multivariate analysis of the numerous "personas" and "affinities" that we know about our users/visitors by ID.
Oh and did I mention that they generate unique userIDs for all anonymous visitors and they will overwrite that system ID and use the userID you indicate when you know the visitor's userID and configure Evergage to use it! For customer analysis and sales optimization, this is irreplaceable. I've written a bit about how Evergage has allowed us to create customer churn-risk scores here: http://blog.findable.me/post/52410161427/3-steps-to-building-customer-churn-risk-scores.
Basically, I'm now an Evergage fanboy (or "net promoter") but I actually have no affiliation with the company. Reseña recopilada por y alojada en G2.com.
The only thing that is annoying is that their UI (which majorly improving every month), it has some annoying bugs occasionally. And I wish they had a simple dashboard iphone and/or android app. But I think all in good time. Reseña recopilada por y alojada en G2.com.
Evergage is the best real-time website personalization platform. It's very user friendly and the team is wonderful to work with and super knowledgeable and responsive. Reseña recopilada por y alojada en G2.com.
There is nothing I dislike. Evergage is constantly trying to improve software. Reseña recopilada por y alojada en G2.com.
Evergage proporciona una herramienta poderosa para personalizar experiencias web basadas en el comportamiento del usuario u otros criterios definidos por su estrategia de marketing. La capacidad de crear campañas a nivel de sitio, así como de tipo de interés geográfico o de producto, es fantástica. Reseña recopilada por y alojada en G2.com.
La curva de aprendizaje es un poco empinada y la configuración de campañas de visualización individuales a veces requiere escribir HTML, específicamente con campañas que reemplazan contenido en su sitio. La documentación de Evergage es útil para la estrategia de campaña a alto nivel, pero no proporciona detalles sobre la interfaz de usuario y los términos utilizados dentro de la herramienta misma. También podrían hacerse algunas mejoras en el motor de recomendaciones con criterios adicionales para los artículos recomendados. Cosas como la priorización de artículos recomendados, vistas personalizadas de artículos del catálogo y la capacidad de clonar experiencias dentro de una campaña serían muy apreciadas. Reseña recopilada por y alojada en G2.com.
Evergage has a great analytics engine and it's company and industry recognition is also great. It's quite easy to create new segments and use their tools to learn where best to personalize based on industry and geography. Their reporting is also very good and provides a number of options for viewing results in order to give a thorough perspective on exactly how effective a campaign has been. They have a great customer success team that actually takes your success seriously and will assist you with ideas and implementation. Reseña recopilada por y alojada en G2.com.
Their UI for campaign creation needs serious work. It's really not intuitive and has a steep learning curve. I know icons are difficult, but there are many industry standards out there that would make figuring out their UI much simpler. It's exceedingly clear that they put tremendous effort into their stats and analytics engines, but now they need to work on their UI. Don't let that throw you too much, though. It's still a great tool. Reseña recopilada por y alojada en G2.com.
While our company uses Evergage for ecommerce. I am a Videographer and have found it particularly helpful for tracking video analytics. We were looking for a solution to better understand our video customers. Evergage allows us to track video engagement rates, trends and revenue much more efficiently than we were with Google Analytics. Reseña recopilada por y alojada en G2.com.
Since I don't have a programming background, it was a little difficult to figure out how everything works. Evergage support does a great job or setting everything up for you. I wish there were some more training videos/support pages on how to get set up and manage your reports. Reseña recopilada por y alojada en G2.com.
