Reseñas y detalles del producto de Listrak

I like the ability to set up clear, concise, and great looking automated email and SMS journeys. This has been a huge help for properly onboarding new subscribers and minimizing potential revenue loss with cart abandonment emails, win back campaigns, back in stock notifications, and many other revenue catching tools.

Implementing these tools can be daunting at first, but Listrak remedies this by providing an account rep who is always ready to help. Our weekly Zoom meetings with our rep have eased any growing pains we might have had.

Having instant access to analytics is critical to tracking the success of each campaign. The A/B comparison feature has helped us to create email and SMS campaigns that maximize effectiveness.

This brings me to arguably my favorite aspect of working with Listrak, and that is having our account rep, Curtis. Working with Curtis for the last few years has been a joy. Curtis helped to make the integration a breeze and helped our marketing department learn how to navigate the ins and outs of what Listrak has to offer. Because of this, we can use Listrak for email and SMS daily and without stress or frustration. Reseña recopilada por y alojada en G2.com.

My primary dislike about Listrak is the initial shock of complexity at first. It can be overwhelming to navigate the builders on your own at first. Listrak offers so many options for the customization of journeys, campaigns, segmentation, and much more, which are absolutely useful and amazing but require a heavy dependence on our account rep until one can fully grasp the capabilities. Now, keep in mind that what I disliked initially is not necessarily a deal breaker. Listrak recognizes that their program has a lot to offer and can feel a bit overwhelming. This is why they provide you with an account manager who will be with you to ensure you use every option that fits your company. Without our account manager, the initial use of Listrak would have been a real challenge. A dislike remedied by superb customer service. Reseña recopilada por y alojada en G2.com.

Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Manager, as he has been so helpful with every single thing that we've needed help with, makes suggestions (and does the setup) to make improvements, and truly cares about the performance of our programs. Reseña recopilada por y alojada en G2.com.

We did not have a great experience with GXP, it was hard to determine the true value that GXP brought. I think we would have had a better experience had we been on Listrak for a longer period of time before hopping right into GXP. Reseña recopilada por y alojada en G2.com.

Hace unos 5 meses que soy nuevo en este puesto. Soy principalmente un diseñador y tengo muy poca experiencia con programas, software, etc., que no son de diseño. Además de la analítica en general. El equipo de Listrak siempre está ahí para responder a cualquier pregunta que tenga, ya sea a través de su Centro de Ayuda, su chat, o nuestro gerente de cuenta que responde rápidamente a los correos electrónicos. Entrar en este puesto se sintió un poco intimidante, porque como dije, soy ante todo un diseñador. Listrak me hizo sentir no solo cómodo sino también seguro a través de sus cursos educativos y su equipo de soporte que siempre responde rápidamente a cualquier pregunta o problema que pueda tener.

En general, cada empleado con el que hablo es muy educado, comprensivo y siempre muy dispuesto a ayudar. Y su plataforma es muy fácil de usar y entender, una vez que te acostumbras. ¡De nuevo, un reconocimiento a los cursos educativos que ofrecen! El compositor y sus características hacen que diseñar correos electrónicos sea muy sencillo. Las audiencias facilitan su programación. También puedo ver datos e informes con facilidad, en lugar de crear una hoja de Excel con filas, columnas, números y datos, lo cual te prometo que es la peor pesadilla de todo diseñador.

Recomendaría Listrak a cada empresa que busque un programa de correo electrónico eficiente y fácil de usar. Reseña recopilada por y alojada en G2.com.

Si tuviera algún impacto negativo que mencionar, sería la velocidad general. Por ejemplo, cuando intento ver el "Historial de Mensajes", puede tardar varios minutos en cargar esa página.

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Y me gustaría ver algunas mejoras en la Biblioteca de Medios:

1) Me gustaría tener la capacidad de eliminar archivos de manera más eficiente, en lugar de seleccionarlos uno por uno. Puedes seleccionar un grupo de ellos siempre que estén juntos en un nombre de archivo secuencial. Pero, por ejemplo, no puedes ordenar por archivos antiguos y eliminar archivos antiguos. No puedes ordenar por: "Más nuevo" o "Más antiguo" y simplemente seleccionar los archivos más antiguos y eliminarlos. Así que limpiar los archivos es una tarea de varios días solo para recuperar algo de espacio en el disco. Me gustaría ver algo más eficiente allí.

2) Subir archivos a la biblioteca de medios parece suceder a un ritmo lento. Puede tardar 30 segundos o incluso hasta un minuto, parece, para que una foto se cargue y luego aparezca dentro de una carpeta. Si eso se puede acelerar para ser más eficiente, entonces sería ideal.

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Me encanta tanto el compositor que casi me ha arruinado para cualquier otra cosa. Así que cuando veo un correo electrónico que usa código completo, me aterroriza. Por ejemplo, nuestro correo electrónico de Tarjeta de Regalo Electrónica. Está completamente en código HTML, del cual sé casi nada. Lo que significa que si quisiera diseñar esa página y hacerla más atractiva, tendría que colaborar con alguien más en ese proceso. Lo cual está bien. Pero desearía que para correos electrónicos como ese, desearía que aún pudieras construirlos en el compositor, y luego tener la opción de tener una sección de código HTML (para el cuadro de relleno, o lo que sea), en lugar de tener que escribir todo el correo electrónico en código. Creo que simplemente lo haría más fácil y versátil para los no programadores en el futuro poder diseñar correos electrónicos como ese. Reseña recopilada por y alojada en G2.com.

The onboarding team made the transition from our previous ESP seamless. Their technical team integrated 4 separate brands with Shopify+ and built templates and journeys to get us up and running quickly. In some cases we provided detailed XD files and in other instances just screenshots for their team to replicate.

Listrak handled porting our customer data, including custom properties, with the data export I provided. I shared our subscriber data and Listrak provided all the unique segments for the IP Warm-up process.

As a new user, I don't always know what I didn't know (as expected), but every time I had a question, I got an almost instant reply and explanation. It is reassuring to know that they are watching and can catch (my) mistakes before I do. The level of attention is what I've noticed and appreciated most about the Listrak onboarding process.

I haven't had a chance to take advantage of the dynamic content blocks yet, but I have found the product recommendations and Shopify product blocks to be both robust and customizable.

My favorite feature of Listrak, and a significant advantage over our previous ESP, is the Saved Content blocks. I love having multiple elements in Saved Blocks (image, text, CTAs) that I can update across all messages as a single block or separate blocks (e.g., header/footer). Reseña recopilada por y alojada en G2.com.

Every platform has its pros/cons and Listrak is no different. I have appreciated the UX of the Journey hub for building workflows, but would love to have more pre-built journeys that I could replicate on my own (e.g., a birthday anniversary). The latter had to be built in their legacy automation system (called Conductor) which isn't nearly as user-friendly. Thankfully, our Listrak contact built it out for me!

I am still learning the content folder structure and wish I had spent more time thinking how my file naming convention (and sub-folders) would impact future messsages. If you change a file name or location, file references will break as they cannot find the specific file. With 1000s of images and saved content blocks already, I have created a mess of files in a few short months. It is difficult to search and view existing content files without a good folder structure.

My biggest complaint about the Composer message editor is the inability to switch to an HTML-view within the editor. You can build an entire email in HTML, but I would like to see what the existing HTML looks like to double-check my formatting. It is annoying IMO to check font size, font family, and event hyperlinks in the WYSIWYG editor. You have to highlight the relevant content and then click on the different elements to see how it is assigned. Reseña recopilada por y alojada en G2.com.

After having some less than pleasant experiences with an enterprise-level Email Provider, we found Listrak. We have been using them now for nearly 3 years. Their, integration team, customer service & performance have been nothing short of outstanding. Reseña recopilada por y alojada en G2.com.

The UI is a bit outdated and can use some updating, but it works. Reseña recopilada por y alojada en G2.com.

Listrak has an amazing on boarding process, team, as well as teachers. It's user friendly, and I just really can't rave enough about it's team and how it cares for the customer's that they partner with.

Listrak was amazing to impement into our system, Magento. Reseña recopilada por y alojada en G2.com.

There are truly no downsides to working with Listrak and utilitzing their platform. Reseña recopilada por y alojada en G2.com.

Helpful and always looking to help me improve ways to increase sales. If i need help someone is always available and willing. Good results and energy to help me grow. it is so easy to use. Helpful with intergration of 3rd party vendors as well as using the implemnatation Listrak has setup for us or the 3rd party vendors. We use Listrak frequently to the point of sometimes too much to drive sales. Reseña recopilada por y alojada en G2.com.

We are the only one using Listrak in the Lindt Group so no programs or information to use towards our emails. Also, I am just drawing a blank on increasing our Mailing list to reach wider audience. So many optonis available for us to use but no time to learn or use them all. Reseña recopilada por y alojada en G2.com.

Listrak allows us to automate all of our email and SMS campaigns in one place. From customer journeys to checkout processes on both of our B2B and D2C websites with ease of integration. Listrak allows us to provide a wonderful experience for our clientele. Their customer service is top tier with support chat that is always responsive and helpful. Reseña recopilada por y alojada en G2.com.

We recently underwent a website re-platform and our data feeds and reporting were skewed for 2 months. We felt like the process should have been easier with Listrak's team as there was so much back and forth. However, we did get everything resolved and the Listrak team was on top of things the whole time. Reseña recopilada por y alojada en G2.com.

I don't believe I've ever seen a smoother implementation! What first seemed like a mountainous task due to our tight timeline, was broken into manageable steps and specifically tailored to our business needs. The Listrak onboarding team was incredibly thorough with clear, organized and detailed communication. Reseña recopilada por y alojada en G2.com.

Some of the information in the platform seems repetitious and not necessarily intuitive. Reseña recopilada por y alojada en G2.com.

Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the list goes on. I use it all the time for newsletters, marketing new products, cart abandonment, product page, etc. Our Listrak representative also helps us with anything we need, and makes everything easy to understand and implement. Reseña recopilada por y alojada en G2.com.

From time to time I will experience an occasional bug while creating an email in the email editor. Some things in the interface are weird. Reseña recopilada por y alojada en G2.com.