Adobe Journey Optimizer Vor- und Nachteile

The UI is very easy to navigate. Journey building is very intuitive and doesn't require an advanced technical user to do. Building emails and landing pages are simple and do not require a coder/designer to create. Custom actions make it easy to integrate AJO with a wide variety of other platforms/datasets. Pre-built use case playbooks offer a good starting point for creating almost any type of journey without having to build them from scratch every time. Bewertung gesammelt von und auf G2.com gehostet.

It is only as strong as it's AEP foundation, so if there is not enough/accurate/complete data stemming from AEP then marketers are at a disadvantage. There is no form functionality which hopefully will be on Adobe's roadmap. Bewertung gesammelt von und auf G2.com gehostet.

With Adobe Journey Optimizer we are more efficient with our marketing generating more revenue and saving on resources Bewertung gesammelt von und auf G2.com gehostet.

There are some things I think we can improve as the UX of the platform to be more friendly Bewertung gesammelt von und auf G2.com gehostet.

It's ease of integration is remarkable building on top of other Adobe modules. The UI is intuitive, allowing marketers to manage journeys without diving into technical details. Having the ability to create personalized journeys is very useful Bewertung gesammelt von und auf G2.com gehostet.

As mentioned, integration is easy only if you are already utilizing Adobe package. Outside of that, there's complexity to integrate other data sources to AJO.

Adoption across the organization is also a disadvantage majorly because journeys cannot be built to satisfy business objectives of all product lines. Bewertung gesammelt von und auf G2.com gehostet.

The platform isn't just reactive like some others in the space. It's also anticipatory and delivers tailored messaging, through the right medium (text, email, etc) with exceptional timing. This is particularly helpful if you're juggling various touchpoints along the customer journeys for a broad audience. Bringing a personalized CX to audiences at scale was made much easier by using AJO. Bewertung gesammelt von und auf G2.com gehostet.

For SMB applications, it's a bit overkill. At the price point, it may not be the most reasonable for SMB/MM use cases. The real benefit of the platform is scale, and in those situations, that benefit doesn't really apply. Bewertung gesammelt von und auf G2.com gehostet.

AJO macht es einfach, Kundenerlebnisse zu gestalten, mit Drag & Drop-Komponenten, einfach und intuitiv. Es erfordert nicht, dass Sie ein Experte sind. Wie üblich packt Adobe eine Menge Funktionen ein, verbessert und entwickelt ihre Produkte jedes Jahr weiter. AJO gibt Ihnen die Möglichkeit, Kundeninteraktionen zu verfolgen und die Kundenreise zu optimieren. Bewertung gesammelt von und auf G2.com gehostet.

Da es ein komplexes Werkzeug mit vielen Funktionen ist, ist es manchmal etwas langsam. Die visuelle Darstellung der Reise dauert. Bewertung gesammelt von und auf G2.com gehostet.

This one has been a real game-changer for me, and I especially love how easy it is to use and intergrate with other tools from Adobe. If you're looking to imrpove campaigns, and deliver better, and more personalized customer interactions, this one is an excellent choice for that. Bewertung gesammelt von und auf G2.com gehostet.

The platform is a bit more advanced and can feel overwhelming at first, especially if you are unfamiliar with Adobe features. However, if you are someone more experienced with other Adobe platforms, this one is an excellent choice for you. Bewertung gesammelt von und auf G2.com gehostet.

It can be very challenging to create similar messaging across different platforms - Adobe Journey Optimizer really helped with this! Bewertung gesammelt von und auf G2.com gehostet.

We got feedback from prospects that the continuous marketing could be a little overwhelming and in your face - so we just turned down the frequency of the communication Bewertung gesammelt von und auf G2.com gehostet.

I think the upsides include its interface and number of features. Implementing it was a whlole other beast, but customer supprt came through big time. Bewertung gesammelt von und auf G2.com gehostet.

I would say there is a steep learning curve to using this, but that is where our dedicated support team came into play. Bewertung gesammelt von und auf G2.com gehostet.

It is very user intuitive and easy to use Bewertung gesammelt von und auf G2.com gehostet.

I wish it was more flexible and easy to change things when needed Bewertung gesammelt von und auf G2.com gehostet.

The advance personalization that i can provide to every costumer, tailored for the client based on the data we have Bewertung gesammelt von und auf G2.com gehostet.

learning curve, high prices and depends on Adobe experience platform. Bewertung gesammelt von und auf G2.com gehostet.