Reviews Summary: The Best Data Management Platform (DMP) Software for Medium-Sized Businesses
At G2 we have some of the most definitive data on the best Data Management Platform (DMP) software for medium-sized businesses. G2 users have generated 542 Data Management Platform (DMP) software reviews and associated data from users working for mid-size companies. We have identified 136 individual Data Management Platform (DMP) products offering the features, pricing and support that medium-sized companies look for when comparing Data Management Platform (DMP) software and solutions. These reviews are generated using the qualitative and quantitative feedback from G2 members working in medium-sized companies and who have used these Data Management Platform (DMP) software products.
When G2 reviewers submit their software reviews, they often provide information on the type of company they work for and what market segment they belong to. We break these different market segments into three distinct groups:
- Small Business Data Management Platform (DMP) Software Reviews (< 50 employees)
- Mid-Market Data Management Platform (DMP) Software Reviews (51–1,000 employees)
- Enterprise Data Management Platform (DMP) Software Reviews (1,001+ employees)
Medium-sized businesses have their own unique requirements when it comes to Data Management Platform (DMP) software compared to small or enterprise companies. That is why these individual software reviews are especially helpful when comparing product set up, ease of use and overall cost.
Below you will find FAQs and review snippets for Data Management Platform (DMP) software that works well for mid-market companies. Reviews are written by G2 users with real-world experience using these products.
FAQs About Data Management Platform (DMP) Software for Medium-Sized Businesses
What are the best Data Management Platform (DMP) software products for mid-size businesses, according to G2 reviewers?
- Lotame Spherical Platform - 4.4-stars, 110 reviews from reviewers at mid-size companies.
- Permutive - 4.4-stars, 69 reviews from reviewers at mid-size companies.
- MediaMath by Infillion - 3.9-stars, 34 reviews from reviewers at mid-size companies.
- Oracle Data Cloud - 4-stars, 32 reviews from reviewers at mid-size companies.
- OnAudience.com - Data Management Platform - 4.8-stars, 31 reviews from reviewers at mid-size companies.
What Data Management Platform (DMP) software products do reviewers from mid-market companies like most?
- OnAudience.com - Data Management Platform - 4.8-stars, 31 reviews from reviewers at mid-market companies.
- Simpli.fi - 4.5-stars, 25 reviews from reviewers at mid-market companies.
- SAS/ACCESS® 9.4 Interface to PC Files - 4.6-stars, 17 reviews from reviewers at mid-market companies.
Which Data Management Platform (DMP) software products do medium-sized companies rate the highest on G2?
- OnAudience.com - Data Management Platform - 4.8-stars according to 31 professionals at medium-sized businesses.
- Simpli.fi - 4.5-stars according to 25 professionals at medium-sized businesses.
- Lotame Spherical Platform - 4.4-stars according to 110 professionals at medium-sized businesses.
- Permutive - 4.4-stars according to 69 professionals at medium-sized businesses.
- Oracle Data Cloud - 4-stars according to 32 professionals at medium-sized businesses.
How many Data Management Platform (DMP) software reviews are from users working in medium-sized businesses?
The 542 reviews for mid-size Data Management Platform (DMP) service providers on G2 vary often. Specific review details for the nearly 136 Data Management Platform (DMP) providers can be found below.
Here’s What Reviewers Working at Mid-Market Businesses Have to Say About Data Management Platform (DMP) Software
| Questions | Responses |
|---|---|
| Here is what professionals in mid-size businesses liked best about Data Management Platform (DMP) software products. |
Lotame Spherical Platform: "Network of lotame. It has most of the big websites covered in its network."
- Arvind K., Pre-Sales, Programmatic Buying and Media Manager, Mid-Market (51-1000 emp.)
Simpli.fi: "Of all the ad targeting software available, Simpli. fi allows me and my team to target most accurately where I want my ads to be displayed."
- Jordan S., Account Manager at Butler Creative Group, Mid-Market (51-1000 emp.)
Versium REACH: "How it has doubled our match rate and increased the amount of reach for our first-party data."
- Nicolas T., Senior Digital Marketing Manager at McGraw Hill, Mid-Market (51-1000 emp.)
|
| Here is what professionals in mid-size businesses liked least about Data Management Platform (DMP) software products. |
Oracle BlueKai Data Management Platform: "The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us."
- Ankit D., Marketing & Digital Product Professional, Mid-Market (51-1000 emp.)
Tubular: "I'm not sure about the added value of Tubular data and where they come from. I would be curious to know the vision that Tubular can offer for the future"
- Freddy V., Film Director, Associate Production Manager (APM) - bilingual film & media analyst, Mid-Market (51-1000 emp.)
Neustar PlatformOne: "the GUI is not as intuitive as it could be."
- JoonYoung P., Mid-Market (51-1000 emp.)
|
| These are what professionals in medium-sized businesses recommend to others considering Data Management Platform (DMP) software. |
Lotame Spherical Platform: "Go for it."
- Arvind K., Pre-Sales, Programmatic Buying and Media Manager, Mid-Market (51-1000 emp.)
Insticator: "Be sure to have time to set up right because people really like to spend time on the quiz"
- Lucero G., Marketing - Publicidad - Atención a clientes, Mid-Market (51-1000 emp.)
Permutive: "It's rare to find a team as smart and forward thinking as the team at Permutive. Often with companies in this space the product doesn't live up to the promise of the sales pitch."
- David H., Mid-Market (51-1000 emp.)
|
| These are the problems users said the software was solving and how it is benefiting them in mid-size companies. |
Lotame Spherical Platform: "Data management at one place."
- Arvind K., Pre-Sales, Programmatic Buying and Media Manager, Mid-Market (51-1000 emp.)
Simpli.fi: "At my business, we're solving the problem of not generating enough revenue as a newspaper business. Simpli."
- Jordan S., Account Manager at Butler Creative Group, Mid-Market (51-1000 emp.)
Versium REACH: "Increasing our match rate"
- Nicolas T., Senior Digital Marketing Manager at McGraw Hill, Mid-Market (51-1000 emp.)
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